iRepository (Institute of Business Administration)
Not a member yet
6878 research outputs found
Sort by
CDC’s Inter-City Study Trip: Isl-Bagh
No full textThe IBA Career Development Center (CDC) organized a three-day Inter-City Study Trip to Islamabad and Bagh, AJ&K from April 14 to 16, 2025, providing third- and final-year students with valuable cross-sector exposure and career insights. As part of the trip, students visited Teach for Pakistan, S&P Global, and Jazz, gaining firsthand knowledge of leadership development, global finance and IT operations, and digital innovation. They also toured Systems Limited and the all-female-led Bagh Grammar School, exploring tech-driven career paths and inclusive educational models. The trip concluded with a visit to CareCloud’s head office in Bagh, a healthcare tech company creating employment in remote regions and serving as the official travel and accommodation partner. This immersive experience enabled students to connect academic learning with real-world application, enhancing their professional readiness and industry awareness.https://ir.iba.edu.pk/career-development-center-gallery/1067/thumbnail.jp
CDC’s Inter-City Study Trip: Isl-Bagh
No full textThe IBA Career Development Center (CDC) organized a three-day Inter-City Study Trip to Islamabad and Bagh, AJ&K from April 14 to 16, 2025, providing third- and final-year students with valuable cross-sector exposure and career insights. As part of the trip, students visited Teach for Pakistan, S&P Global, and Jazz, gaining firsthand knowledge of leadership development, global finance and IT operations, and digital innovation. They also toured Systems Limited and the all-female-led Bagh Grammar School, exploring tech-driven career paths and inclusive educational models. The trip concluded with a visit to CareCloud’s head office in Bagh, a healthcare tech company creating employment in remote regions and serving as the official travel and accommodation partner. This immersive experience enabled students to connect academic learning with real-world application, enhancing their professional readiness and industry awareness.https://ir.iba.edu.pk/career-development-center-gallery/1072/thumbnail.jp
CDC’s Inter-City Study Trip: Isl-Bagh
No full textThe IBA Career Development Center (CDC) organized a three-day Inter-City Study Trip to Islamabad and Bagh, AJ&K from April 14 to 16, 2025, providing third- and final-year students with valuable cross-sector exposure and career insights. As part of the trip, students visited Teach for Pakistan, S&P Global, and Jazz, gaining firsthand knowledge of leadership development, global finance and IT operations, and digital innovation. They also toured Systems Limited and the all-female-led Bagh Grammar School, exploring tech-driven career paths and inclusive educational models. The trip concluded with a visit to CareCloud’s head office in Bagh, a healthcare tech company creating employment in remote regions and serving as the official travel and accommodation partner. This immersive experience enabled students to connect academic learning with real-world application, enhancing their professional readiness and industry awareness.https://ir.iba.edu.pk/career-development-center-gallery/1082/thumbnail.jp
ICLAB Focus Group 2025
No full textFrom June 18 to 20, 2025, the Career, Development Center (CDC) at IBA Karachi hosted ICLAB Focus Group sessions to align academic programs with evolving industry needs. Across seven thematic areas—Finance, Marketing, Retail, Software Development, Analytics, Entrepreneurship, and the Social Sector—industry experts and faculty discussed skill gaps, curriculum relevance, and workplace readiness. Key recommendations included enhancing communication and technical skills, increasing practical exposure through internships and real-world projects, updating course content to reflect digital trends like AI, ERP, and data analytics, and fostering stronger industry-academia collaboration. The sessions emphasized preparing students not only with knowledge but also the adaptability and mindset to thrive in dynamic professional environments.https://ir.iba.edu.pk/career-development-center-gallery/1093/thumbnail.jp
Maverick Mentorship Program – Spring 2025
No full textIBA CDC successfully held the Maverick Mentorship Program at IBA Karachi, offering track-specific guidance for students in IT, Social Sciences, and Business Studies. Students benefited from personalized CV reviews, career guidance, and industry insights—empowering them to move forward with clarity and confidence.https://ir.iba.edu.pk/career-development-center-gallery/1101/thumbnail.jp
Maverick Mentorship Program – Spring 2025
No full textIBA CDC successfully held the Maverick Mentorship Program at IBA Karachi, offering track-specific guidance for students in IT, Social Sciences, and Business Studies. Students benefited from personalized CV reviews, career guidance, and industry insights—empowering them to move forward with clarity and confidence.https://ir.iba.edu.pk/career-development-center-gallery/1117/thumbnail.jp
Maverick Mentorship Program – Spring 2025
No full textIBA CDC successfully held the Maverick Mentorship Program at IBA Karachi, offering track-specific guidance for students in IT, Social Sciences, and Business Studies. Students benefited from personalized CV reviews, career guidance, and industry insights—empowering them to move forward with clarity and confidence.https://ir.iba.edu.pk/career-development-center-gallery/1120/thumbnail.jp
Comparative analysis of education policy implementation and learning outcomes in Bangladesh and Pakistan (2010–2020)
No full textThis CE report presents a comparative analysis of pre-primary, primary, and secondary education policies in Bangladesh and Pakistan from 2010 to 2020. It examines the design, implementation, and outcomes of policies such as Early Childhood Care and Education (ECCE), teacher training, ICT integration, curriculum development, and inclusive education. Bangladesh\u27s structured and centralized approach, particularly its ICT Master Plan and gender-focused initiatives, contrasts with Pakistan’s fragmented implementation. The study identifies policy gaps, cross-applicable strategies, and areas for improvement in both countries, offering concise policy recommendations to enhance education quality and equity. The comparative analysis of the policies reveals that Bangladesh is making considerable progress, while Pakistan is still lagging behind. The reasons highlighted are inconsistent policy implementation and a less strategic policy implementation framework
Expanding Market Share and Customer Base for Shaffer
No full textTo help Shaffer & Co. boost its market and customer base while keeping its main traits of quality, this project (ELP #891) was done in conjunction with the brand. The focus of the project included rectifying ineffective ways of running the company, increasing contacts between the business and its customers, and coming up with workable solutions that respected Shaffer’s principles and goals.
To gain a full picture, the team incorporated surveys, checked retail stores, and talked to people from Shaffer’s marketing and operations departments in addition to using regular data analysis techniques. Using CBBE and AIDA models, a well-designed approach was created to review how the brand was perceived, how customers became engaged, and how its offerings led to sales. Besides, when comparing Shaffer with other industry peers and observing their digital prominence, it became possible to place the brand within the shifting trends in Pakistan’s fashion sector.
The project revealed several key points: Shaffer is respected by its customers but is not very well known among other groups, especially young people. Because the brand lacks good digital marketing methods, solid planning for goods, and techniques to bring back customers, it cannot grow larger.
The results of the survey indicate that people have a decent knowledge of the brands, tend to be price-sensitive, and enjoy shopping for personalized and high-quality pieces. Based on all this, the project recommended several tactics, for example, adding women professionals and corporate clients to the target groups, growing sales in airport outlets and the line of casual office wear, and introducing programs that use customer relationship management.
To improve how they deliver value, the team proposed using predictive stock systems, special approaches to retail, and eco-friendly packaging. Marketing recommendations involved using meaningful stories, partnering with influencers, and using data to create digital content to raise the brand’s reach and engagement.
The project follows SDGs 8, 9, and 12 by urging manufacturers to produce responsibly, better infrastructure, and economic growth that is sustainable. The client realized that the recommendations are easy to implement and innovative, since they can enhance profits and help in being responsible to society and the environment
Unilever Customer Development - Chase Up Shopper Journey and EPOS Analysis
No full textThis project was designed to drive retail execution and category expansion in the modern trade segment with a special emphasis on the skincare category. The project aimed to solve a key visibility and placement issue that was witnessed at Chase Up\u27s Shaheed-e-Millat store, wherein the skincare category with strong consumer relevance was stored in an under-visited basement section—resulting in poor engagement and underperformance. Wider goals involved utilizing the EPOS analytics to analyze market performance, detecting opportunities for growth, and enhancing customer journey planning of Unilever\u27s priority categories such as Laundry, Cleansing, and Skincare. The project had two phases. Phase 1 consisted of a diagnostic analysis applying regional EPOS data over several Chase Up branches. Volume and Value Shares, All Commodity Volume (ACV), Product Category Volume (PCV), Category Performance Index (CPI), Rate of Sale (Velocity), and Sales per Point of Distribution (SPPD) metrics were utilized to detect performance gaps and high-potential SKUs. A quadrant analysis also bifurcated products along profitability and winability axes to identify strategic focus points. Phase 2 moved to field research and behavioral diagnostics at the store level. The project analyzed the influence of layout on shopper flow and product visibility using tools like DepthmapX for space syntax analysis, isovist and visibility graph analysis (VGA), and agent based simulations. Shopper observation, journey mapping, and quantitative survey offered further insights into behavior patterns, shopping missions, and levels of engagement. Survey based clustering segmented shoppers into distinct profiles, allowing for targeted layout and visibility strategies. The most critical finding of the study was that the current location of the skincare section in the basement was both spatially separated and visually unreachable, minimizing its ability to interact with impulse buyers. However, the new ground-floor location was found to be more visible, better connected, and more aligned with consumer flows. Data from simulated footfall and traces of agent movement validated this area as a high-conversion hotspot. Further observations from EPOS data identified Karachi underperformance compared to market size in 1 KG laundry, with visibility gaps for Surf Excel being some of the contributors to weaker CPI. 8 The report suggests permanently moving the skincare category to the planned ground floor zone and switching on secondary points of display at high-footfall convergence points. These low-cost, high-impact interventions have the potential to increase category visibility, off take, and shopper experience. The ELP concludes that combined EPOS analytics and spatial diagnostics represent a replicable model for category development across Unilever\u27s modern trade footprint