3348 research outputs found
Sort by
Relatório de estágio na empresa CPLAS : plano de comunicação interna
Get PDFDissertação de Mestrado em Marketing, apresentada na Escola Superior de Ciências Empresariais do Instituto Politécnico de Viana do CasteloO presente relatório insere-se no âmbito do estágio curricular realizado no Mestrado em Marketing, tendo decorrido na empresa CPLAS, uma PME do setor da transformação de plásticos, sediada em Vila Nova de Cerveira. O principal objetivo da investigação consistiu na conceção e desenvolvimento de um plano de comunicação interna ajustado às necessidades, dinâmicas e especificidades da organização, com enfoque na valorização do capital humano e na melhoria do clima organizacional. O estudo sustenta-se num referencial teórico que articula os conceitos de endomarketing, comunicação organizacional e interna, redes sociais e marketing digital, reconhecendo que a eficácia comunicacional interna constitui um pilar determinante na motivação, produtividade e coesão dos colaboradores.
A abordagem metodológica foi de natureza mista, envolvendo, numa primeira fase, um estudo qualitativo com recurso a entrevistas semiestruturadas aplicadas a colaboradores com funções de chefia intermédia e, numa segunda fase, um estudo quantitativo com aplicação de um questionário a uma amostra mais alargada. As análises permitiram identificar práticas atuais de comunicação interna, níveis de perceção e envolvimento dos colaboradores, bem como oportunidades de melhoria. Constatou-se que, apesar dos canais informais e digitais, como o WhatsApp, desempenharem um papel relevante, persiste margem para reforço da comunicação estruturada e institucional, nomeadamente através de suportes mais sistemáticos e estratégias de valorização simbólica. O trabalho culmina com a proposta de um plano de comunicação interna multifásico, com medidas concretas e calendarizadas, que visam fomentar o alinhamento estratégico interno, promover a cultura corporativa e potenciar o compromisso dos colaboradores com os objetivos da organização. Este relatório constitui, assim, um contributo prático e teórico para a reflexão sobre os desafios contemporâneos da comunicação interna nas PME industriais portuguesas.This report is part of the curricular internship carried out in the Master's Degree in Marketing, which took place at CPLAS, an SME in the plastics processing sector, based in Vila Nova de Cerveira. The main objective of the research was to design and develop an internal communication plan tailored to the needs, dynamics, and specificities of the organization, with a focus on valuing human capital and improving the organizational climate. The study is based on a theoretical framework that articulates the concepts of internal marketing, organizational and internal communication, social networks, and digital marketing, recognizing that effective internal communication is a key pillar in employee motivation, productivity, and cohesion. The methodological approach was mixed in nature, involving, in the first phase, a qualitative study using semi-structured interviews with employees in middle management positions and, in the second phase, a quantitative study using a questionnaire applied to a broader sample. The analyses identified current internal communication practices, levels of employee perception and engagement, as well as opportunities for improvement. It was found that, although informal and digital channels, such as WhatsApp, play an important role, there is still room for strengthening structured and institutional communication, particularly through more systematic supports and symbolic enhancement strategies. The work culminates in a proposal for a multi-phase internal communication plan, with concrete and scheduled measures aimed at fostering internal strategic alignment, promoting corporate culture, and enhancing employee commitment to the organization's objectives. This report thus constitutes a practical and theoretical contribution to the reflection on the contemporary challenges of internal communication in Portuguese industrial SMEs
Institutional trust as a driver of product boycotts in Europe
Get PDFDespite the significant growth in consumer boycotts, research has devoted insufficient attention to the institutional factors that may motivate consumers to engage in such behaviour. This article aims to address this research gap. The main objective is to analyse the factors that affect consumer boycotts from an institutional sustainability perspective, by focusing on a specific dimension of institutional sustainability: institutional trust. Information and data came from the 2023 round of the European
Social Survey, a cross-national survey covering 25 Countries. The article applies a binomial univariable logit model to test the influence of institutional trust and other potential drivers on boycott decisions and a multivariable binomial logistic regression to explore possible interrelationship between independent variables. The results confirm that boycotts are affected by institutional trust and other factors including
demographic and socio-economic characteristics of the consumers, consumers’ perception of ICT, satisfaction with public institutions, and consumers’ evaluation of personal well-being. This article contributes to political consumerism literature by focusing on the impact of institutional trust in boycotting behaviour. This relationship is underexplored in existing literature, since most literature researches consumer boycotts from a triple-bottom perspective and neglects the effects of the institutional dimension of sustainability in consumer behaviour. The article brings new insights into the motivations of consumers at the political and institutional levels and opens new directions for future research to explore institutional sustainability related to the good practices of governance.0F1A-358B-43B5 | Fernando Jorge Ribeiro da MataN/
A traceability platform for monitoring environmental and social sustainability in the textile and clothing value chain: towards a digital passport for textiles and clothing
Get PDFTextile and clothing is one of the most important industrial sectors, not only due to the
significant number of jobs generated, but also because it addresses one of the people’s fundamental
needs (clothing). It is, however, a sector with a huge global environmental impact, and also an
important negative social impact, especially in developing countries. Sustainability in the textile and
clothing value chain is a known issue, concerning both environmental and economic-social facets
of sustainability. One way to improve sustainability in this sector is by measuring and monitoring
the environmental, economic and social impacts of activities along the value chain and, ultimately,
computing an environmental and circular score for each batch of textile and clothing product, and
an economic and social score for each involved company, reflected in their products. The consumer
will then have the opportunity and responsibility for selecting products with the least negative
environmental, economic and social impact. This article aims to propose a decentralized traceability
platform for the textile and clothing value chain, based on blockchain technology, for tracing textile
product batches and activities, along the value chain, classifying them with a score, which measures
their environmental and social impact. The environmental, economic and social impact scores are
based on a set of proposed indicators. The results are assessed through two test scenarios, namely a
face towel (home textile) and a T-shirt (clothing).EC18-399D-CF16 | ANTÓNIO MIGUEL RIBEIRO DOS SANTOS ROSADO DA CRUZN/
Acesso vascular intraósseo: atitudes e práticas dos enfermeiros do serviço de urgência
Get PDFRelatório de Estágio de Natureza Profissional no âmbito do Mestrado em Enfermagem Médico-Cirúrgica apresentada na Escola Superior de Saúde do Instituto Politécnico de Viana do CasteloO Estágio de Natureza Profissional é um período fundamental do segundo ciclo de estudos pois visa completar a formação académica da componente de especialização, onde o estudante, integrado num contexto profissional, imerge em ambiente e situações clínicas complexas, desenvolvendo atividades que lhe permitam adquirir e aprimorar competências comuns e específicas do Enfermeiro Especialista em Enfermagem Médico-Cirúrgica.
Pretende-se com este relatório evidenciar as oportunidades de aprendizagem e atividades realizadas no âmbito deste espaço e tempo formativo, no serviço de urgência de um hospital do norte do país, compreendendo a importância e apropriando a intervenção do Enfermeiro Especialista em Enfermagem Médico-Cirúrgica na área da Pessoa em Situação Crítica e as suas competências para gerir cuidados de enfermagem, intervir na formação de equipas de saúde e prestar cuidados altamente qualificados à pessoa doente e família.
A investigação que integra este relatório assenta num estudo descritivo-correlacional com o objetivo de analisar as atitudes e práticas dos enfermeiros do serviço de urgência, de um hospital do norte de Portugal, na utilização do acesso vascular intraósseo. Utilizou-se o questionário como instrumento de recolha de dados a uma amostra de 76 enfermeiros, distribuído e preenchido via on-line, entre 4 e 15 de maio de 2023.
Os resultados evidenciaram que 97,4% dos participantes reconhecem o acesso intraósseo como importante no contexto do serviço de urgência, embora 85,5% nunca o utilizassem, sendo o acesso por veia central privilegiado por 90,8%, como alternativa à falha da inserção da veia periférica. A insatisfação com os conhecimentos sobre cateterização intraóssea é de 89,5%. Fatores como a falta de treino/formação na realização do procedimento são considerados pela maioria, como os mais condicionantes à realização do procedimento. A principal conclusão é que os enfermeiros do serviço de urgência reconhecem a importância do acesso intraósseo, no entanto, afirmam que é necessário mais formação e treino para que o número de cateterizações intraósseas possa aumentar nas situações que se justifiquem.
Deste percurso formativo, destaca-se a importância da intervenção diferenciada do Enfermeiro Especialista na melhoria contínua da qualidade de cuidados, num contexto complexo como é o serviço de urgência. Salienta-se, a nível pessoal, o desenvolvimento de competências especializadas comuns e específicas, na interação com o ambiente clínico envolvente.The Professional Internship is a fundamental period of the second cycle of studies because it aims to complete the academic training of the specialisation component, where the student, integrated in a professional context, immerses himself in complex clinical environment and diferent situations, developing activities that allow him to acquire and improve common and specific skills of the Specialist Nurse in Medical-Surgical Nursing. This report aims to highlight the learning opportunities and the activities carried out within this space and time training, in the emergency service of a hospital in the north of the country, understanding the importance and appropriate intervention of the Nurse Specialist in Medical-Surgical Nursing in the area of the Person in a Critical Situation and their skills to manage nursing care, intervene in the training of health care teams and provide highly qualified care to the sick person and their families. The research that integrates this report is based on a descriptive-correlational study with the objective of analysing the attitudes and practises of nurses in the emergency service, of a hospital in the north of Portugal, in the use of intraosseous vascular access. The questionnaire was used as a data collection tool for a sample of 76 nurses, distributed and completed online, between May 4 and 15, 2023. The results showed that 97.4% of the participants recognise intraosseous access as important in the context of the emergency service, although 85.5% never used it, and access by central vein was privileged by 90.8%, as an alternative to the failure of the insertion of the peripheral vein. Dissatisfaction with the knowledge of intraosseous catheterisation is 89.5%. Factors such as the lack of training in the realisation of the procedure are considered by most, as the most conditioning to the realisation of the procedure. The main conclusion is that the nurses of the emergency service recognise the importance of intraosseous access, however, they say that more training is necessary so that the number of intraosseous catheterisations can increase in situations that are justified. From this training path, the importance of the differentiated intervention of the Specialist Nurse in the continuous improvement of the quality of care is highlighted, in a complex context such as the emergency service. It is noteworthy, at a personal level, the development of common and specific specialised skills in the interaction with the surrounding clinical environment
The status and management of web-related security at higher education institutions in Poland
Get PDFIn an era marked by escalating cyber threats, the need for robust cybersecurity measures is paramount, especially for Higher Education Institutions (HEIs). As custodians of sensitive information, HEIs must ensure secure channels for data transmission to protect their stakeholders. These institutions should increase their cyber resilience, recognizing the heightened risk they face from cybercriminal activities. A breach in an HEI’s cybersecurity can have severe consequences, ranging from data confidentiality breaches to operational disruptions and damage to institutional reputation. This paper conducts a comprehensive evaluation of the cybersecurity mechanisms in HEIs within Poland. The focus is on assessing the adoption of important web security protocols—Hyper Text Transfer Protocol Secure (HTTPS) and Domain Name System Security Extensions (DNSSEC)—and the implementation of security headers on HEI websites. This study aims to provide a snapshot of the current cyber defense maturity in HEIs and to offer actionable insights for enhancing web security practices. The findings indicate a high adoption rate of HTTPS among HEIs, yet reveal significant gaps in web security practices. Also, there is a low adherence to security headers and an absence regarding DNSSEC implementation across the surveyed institutions. These results highlight crucial areas for improvement and underscore the need for HEIs in Poland to strengthen their web security measures, safeguarding their data and enhancing the overall cybersecurity resilience.A41D-7428-BA6C | Jackson Barreto Costa Júniorinfo:eu-repo/semantics/publishedVersio
Variability of external load measures during soccer match play: influence of player fitness or pacing?
No full textPurpose: The aims of this study were to examine the variability of selected external load metrics within 15-minute intervals during soccer match play and examine their relationship with players’ high-intensity intermittent fitness. Methods: A total of 18 male soccer players were monitored for their external load metrics during 26 matches, which included total distance, high metabolic-load distance, and mechanical work (defined as the sum of accelerations and decelerations >3m2). Additionally, players completed the 30-15 Intermittent Fitness Test. Results: Total distance had lower coefficients of variation than high metabolic-load distance and mechanical work(effect size [ES]: 5.2to 6.4; very large). Within-player Δ-15min showed moderate to large decreases (ES: −0.7 to −1.6) and increases (ES: 0.9 to 1.8) in absolute and coefficient-of-variation values, respectively. Large relationships (r = .55 to .61) were observed between the Intermittent Fitness Test and 15-minmean and 15-minbest in all selected external load metrics. However, small to moderate (0.27 to 0.41) associations were observed between the Intermittent Fitness Test and Δ-15min in selected external load metrics. Conclusions: These findings suggest that players with relatively lower intermittent running capacity might show lower variability during matches, as evidenced by smaller reductions in high-intensity actions during the final 15 minutes. We attribute these observations to players’ possessing better pacing strategies.9E1A-F9DD-3EB8 | Filipe Manuel ClementeN/
Traceability system for quality monitoring in the fishery and aquaculture value chain
Get PDFNowadays it is important to know the origins of most products, not only for public health reasons, with regard to food products, but also because of the increasing people's awareness of environmental and social aspects, posing new challenges in the quality of products and their environmental impact. Food traceability information must be collected throughout the supply chain, and be registered on a platform external to all operators in that chain. This information must be available, not only to value chain operators and public health authorities, but also to end customers. One of the best ways to provide customers with this traceability information, in the places where they need to make a decision about which products to buy, is to add kiosks at the points of sale for those products. This article describes the design and architecture of a traceability platform for fish and fishery products, within the scope of the ValorMar R&D project, as well as the applications that supply the platform with traceability information, and a kiosk application for points of sale and a mobile app for final consumers, which will allow them to consult the traceability of fish and fishery products' lots.EC18-399D-CF16 | ANTÓNIO MIGUEL RIBEIRO DOS SANTOS ROSADO DA CRUZN/
estudo de caso dos programas municipais do Alto Minho
Get PDFEstudo de caso apresentado para obtenção do grau de Mestre em Atividades de Fitness, na Escola Superior de Desporto e Lazer do Instituto Politécnico de Viana do Castelo.O aumento da esperança média de vida e o decréscimo da natalidade têm gerado índices de envelhecimento acima de 100% na maioria dos países Europeus, com Portugal a apresentar-se como um dos países com mais idosos, em relação ao número de jovens. Estes dados levam a que sejam necessárias políticas ativas de desenvolvimento e manutenção da capacidade funcional do idoso, permitindo e favorecendo o bem-estar na velhice. Nesta população, um dos fatores a ser considerado é a prática de exercício físico, estando bem estabelecida a sua relação com a melhoria da qualidade de vida, mediador dos gastos em saúde e melhor longevidade na população idosa. Os benefícios da atividade física e do exercício permanecem após um longo período de atividade física regular, tendo consequências de longo alcance para a saúde. Os benefícios da atividade física estendem-se também a parte mental, havendo estudos que suportam que a atividade física é considerada uma terapia não invasiva para a saúde mental. A presente dissertação irá avaliar os programas comunitários de atividade e exercício físico para idosos promovidos pelos municípios do Alto Minho para avaliar e refletir sobre o cumprimento das boas práticas estabelecidas para este tipo de programas comunitários. Serão avaliados os programas direcionados para idosos dos dez municípios pertencentes ao distrito de Viana do Castelo (Alto Minho), através de um método de avaliação desenvolvido por Franco e colaboradores em 2021. A ferramenta de avaliação encontra-se validada, e é composta por uma grelha de avaliação que objetivamente analisa a intervenção principal, estratégias de monitorização, avaliação da intervenção e estratégias de implementação. Através desta avaliação será desenvolvida uma análise das potencialidades e as medidas que podem ser utilizadas para a melhoria destes projetos. Pretende-se perceber a adequação dos programas comunitários de exercício físico para idosos segundo as boas práticas, refletir sobre a sua qualidade e verificar se existe uma quantificação do custo-benefício destas intervenções. Inicialmente desenvolveu-se um diagnóstico e uma análise para que possa ser feito um aprimoramento das intervenções, com a criação de linhas orientadoras para promover um melhor serviço na promoção e desenvolvimento do envelhecimento ativo com qualidade e eficácia. Verificou-se que a maioria dos municípios não realizada qualquer tipo de cálculo financeiro sobre os programas, assim como a existência de municípios que se destacam pelo lado positivo no que diz respeito a adequação dos programas comunitários. No entanto, com esta investigação também se concluiu que é nas estratégias de monitorização e avaliação que os programas necessitam de implementar melhorias. É importante revelar junto dos órgãos autárquicos todos os
pontos a melhorar nos seus programas, demonstrando as principais lacunas, mas acima de tudo indicar onde podem melhorar para promover a melhor e mais eficaz prática, de forma que o dinheiro investido pela autarquia esteja de forma concreta a traduzir-se em ganhos em saúde para a população idosa.The increase in average life expectancy and the decrease in birth rates have resulted in aging rates above 100% in most European countries, with Portugal standing out as one of the countries with a higher proportion of elderly individuals compared to the number of young people. These data highlight the need for active policies to promote and maintain the functional capacity of the elderly, ultimately fostering well-being in old age. Physical exercise is an important factor to consider for this population, as its relationship with improved quality of life, reduced health expenditures, and better longevity in the elderly is well-established. The benefits of physical activity and exercise endure even after a long period of regular engagement, leading to far-reaching health consequences. Furthermore, physical activity has positive effects on mental health, being considered a non-invasive therapy for mental well-being. This dissertation aims to evaluate the community programs of physical activity and exercise for the elderly, which are promoted by the municipalities of Alto Minho, and to reflect on their compliance with established good practices for such community programs. The evaluation will focus on programs directed to the elderly in the ten municipalities belonging to the district of Viana do Castelo (Alto Minho). The evaluation method used will be based on the one developed by Franco and collaborators in 2021, which includes a validated evaluation tool composed of a grid that objectively analyzes key intervention, monitoring, evaluation, and implementation strategies. Through this evaluation, we will conduct an analysis of the potential and measures that can be implemented to improve these projects. The primary goals of this research are to assess the adequacy of community physical exercise programs for the elderly according to good practices, reflect on their quality, and determine if there is a quantification of the cost-benefit of these interventions. Initially, a diagnosis and analysis were conducted to identify areas for improvement in the interventions, and guidelines will be developed to promote better services in the promotion and development of active aging with quality and effectiveness. The findings reveal that most municipalities did not perform any type of financial calculation on the programs, and while some municipalities stand out positively in terms of program adequacy, there is room for improvement in monitoring and evaluation strategies. It is crucial to communicate these areas of improvement to local municipalities, highlighting the main gaps and indicating where they can enhance their practices to promote the best and most effective outcomes. By doing so, the money invested by the municipalities will translate concretely into health gains for the elderly population
Relatório de estágio desenvolvido no Atlético dos Arcos A.D. - SUB 19
Get PDFRelatório de estágio apresentado para obtenção do grau de Mestre em Treino Desportivo, na Escola Superior de Desporto e Lazer do Instituto Politécnico de Viana do Castelo.Este relatório de estágio foi realizado no âmbito do 2º ciclo de estudos em treino desportivo na ESDL, numa equipa de futebol de formação, ao longo de uma época desportiva. O estágio foi realizado no Atlético dos Arcos A.D., na sua equipa de Juniores A – Sub19, que milita a 2ª divisão nacional do mesmo escalão.
O processo de estágio tem a finalidade de transferir o conhecimento do contexto teórico para o contexto prático. Acrescentando ainda todas as experiências e vivências pessoais em contexto real de treino.
Os objetivos definidos para este estágio eram, i) desenvolver capacidades de comunicação e de feedback numa faixa etária superior ii) desenvolver capacidades de planeamento de uma época desportiva iii) desenvolver capacidades relacionadas com observação e análise de jogo iv) desenvolver relações humanas entre a equipa técnica e jogadores. Com isto foi desenvolvido um trabalho no clube onde fiquei responsável pela, a) Elaboração, execução e operacionalização das Unidades de treino; b) Observação e análise da própria equipa; c) Intervenção sobre a observação dos momentos de jogo; Este relatório de estágio é composto por uma revisão literária que aborda aprendizagem dos jogos desportivos coletivos, importância do modelo de jogo e dos momentos e princípios que o compõem, bem como do impacto da observação e análise de jogo. Passando depois para o contexto prático, onde são detalhadas as atividades realizadas e a opinião pessoal.This internship report was carried out as part of the 2nd cycle of studies in Sports Training at the School of Sports and Leisure (ESDL), within a youth football team, over the course of a sports season. The internship took place at Atlético dos Arcos A.D., with their Junior A – U19 team, which competes in the 2nd national division of the same category. The purpose of the internship was to transfer knowledge from the theoretical context to the practical context, incorporating all personal experiences and real-life training situations. The objectives defined for this internship were: i) to develop communication and feedback skills with an older age group; ii) to develop skills in planning a sports season; iii) to develop skills related to observation and game
analysis; iv) to develop human relationships between the coaching staff and players. To achieve this, I undertook various responsibilities at the club, including: a) Planning, executing, and operationalizing training sessions; b) Observing and analyzing the team's performance; c) Intervening based on the observation of
game moments. This internship report includes a literature review that addresses the learning of team sports, the importance of the game model and the moments and principles that comprise it, as well as the impact of game observation and analysis. It then moves on to the practical context, where the activities carried out
and my personal opinion are detailed
The practice of Drama Games in the 2nd Cycle of Basic Education in a Cape Verde school
Get PDFTrabalho desenvolvido no âmbito do mestrado em Educação Artística, na Escola Superior de Educação Instituto Politécnico de Viana do CasteloO presente artigo reflete sobre a problemática da disciplina da Educação Artística (EA) no Ensino Básico Obrigatório (EBO) numa escola situada na cidade da Praia, Cabo Verde. Tem como objetivo contribuir para conhecer e analisar a prática dos Jogos Teatrais. Deste modo e recorrendo à metodologia de cariz qualitativa, foram estudadas as práticas e as conceções dos professores do 2.º ciclo (EBO) no 7.º ano de escolaridade, relativamente o Jogo Teatral (JT) e identificadas o tipo de articulação que os professores estabelecem entre a Expressão Dramática/Jogo Teatral e as outras áreas curriculares.
Os resultados referem a necessidade trabalhar a disciplina da Expressão Dramática e de aprofundar sobre a pertinência dos Jogos Teatrais no contexto educativo e a sua contribuição para o desenvolvimento integral, harmonioso e solidário do indivíduo. ABSTRACT
This article reflects on the problem of the discipline of Artistic Education in Basic Education in a school located in the city of Praia, Cape Verde. It aims to contribute to know and analyze the practice of the Drama Games. In this way, the practices and conceptions of the teachers of the 2 nd cycle in the 7 th grade regarding the Drama Game were studied and the type of articulation that the teachers establish between the Dramatic Expression / Drama Game and the other curricular areas was identified.
The results refer to the need to work the discipline of Dramatic Expression and to deepen the relevance of the Drama Games in the educational context and its contribution to the integral, harmonious and solidary development of the individual.B416-43A6-419A | Adalgisa Castro Maia PontesN/