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Assessing the Influence of Sustainable Practices on Guest Satisfaction and Loyalty in the Hotel Industry: An Empirical Investigation
Get PDFThis study explores the complex realm of service marketing in the lodging sector, specifically examining the dynamic and competing environment of the hotel industry. This is a trending and novel concept that the hotel industry is adapting to attract more customers. Service marketing in this context refers to the deliberate promotion and administration of intangible donations, such as guest circumstances, customer interactions, and the level of services supplied by hotels. This study investigates the distinct obstacles and advantages that hotel enterprises encounter when promoting their services, considering the intangible and qualitative characteristics of their products. An in-depth analysis is conducted on the numerous factors that influence client decisions such as pricing, location, brand public image, and internet reviews. Moreover, the research explores the importance of customer happiness and loyalty in the hotel sector, along with the impact of loyalty programs on visitor decision-making. The discussion will focus on hotel marketing tactics, which will be informed by the examination of real-world data and economic trends. In conclusion, success in the hotel industry within the hospitality sector hinges on delivering exceptional experiences, building robust customer relationships, and adapting to changing market dynamics and consumer expectations. This study enlightens the readers and the industry people on how to attain desired objectives of welcoming utmost populatio
The Impact of Digitalization on the Formation of new Business models in Electronic Commerce: Analysis and Trends
Get PDFIntroduction: This study explores the transformative impact of digitalization on e-commerce business models, focusing on the role of technological advancements, financial strategies, and sustainability initiatives. It aims to analyze the evolution of e-commerce models, assess the integration of emerging technologies, and address challenges such as cybersecurity risks, data privacy, and ethical concerns.Methods: A systematic literature review and thematic analysis were conducted, guided by PRISMA methodology. Data were collected from peer-reviewed articles, industry reports, and case studies published between 2019 and 2023. The review focused on technological innovations such as artificial intelligence (AI), blockchain, and big data analytics, along with their financial and operational implications.Results: The analysis identified key trends, including the rise of innovative business models like drop shipping, subscription services, and platform-based ecosystems. Technologies such as AI and blockchain were found to enhance customer engagement, operational efficiency, and financial sustainability. However, significant challenges persist, including cybersecurity threats, algorithmic biases, and compliance with data privacy regulations. Additionally, sustainability practices, such as carbon-neutral shipping and ethical sourcing, have gained traction, aligning with consumer expectations and regulatory demands.Conclusions: E-commerce businesses must strategically adopt digital technologies, address ethical and security challenges, and integrate sustainability into their operations to remain competitive and socially responsible. The findings provide actionable insights for businesses and policymakers, emphasizing the importance of balancing innovation with ethical and sustainable practices to thrive in the digital age
Modern Approaches to Journalism in the Digital Media Era: the Role of Multimedia Content and Audience Interaction
Get PDFIntroduction: Digital media have become an essential tool for information dissemination and content creation in current journalism. Objectives: This study aimed to analyse the role of multimedia content in audience engagement and interaction through contemporary journalistic techniques.Methods: The research employed a survey of an experimental group comprising 250 journalists, editors, and Internet users. The survey focused on assessing the impact of multimedia technologies on journalism and identifying specific techniques used in digital content creation.Results: The results indicate that modern multimedia content significantly influences journalistic practices, enhancing audience engagement and interactivity. Key features of multimedia-based journalism include the integration of podcasts, video storytelling, and the use of graphic editing tools for processing and presenting statistical data. These technologies enable journalists to deliver information more effectively and appeal to diverse audience preferences. The study highlights the growing importance of multimedia technologies in shaping journalistic presentation and interaction strategies.Conclusions: The use of digital technologies in journalistic content creation is a defining feature of contemporary media practices. By leveraging multimedia tools, journalists can produce engaging, high-quality content that fosters meaningful audience interaction. This integration of digital technologies not only enriches the content but also establishes stronger connections with the audience, making multimedia an indispensable component of modern journalism. The research underscores the transformative role of digital media in evolving journalistic standards and practice
The role of women in rural enterprises and their contributions to sustainable territorial development. Popular market of the city of Latacunga, province of Cotopaxi and the ShunGo Foundation
Get PDFTerritorial development is a broad and multidimensional approach that can be applied in the empirical field to transform the economic, social and environmental dynamics of the territory conceived as a social construction, whose main objective is to improve the well-being of rural societies. It is based on structural changes in the productive and institutional dynamics, highlighting the role of rural women in the performance of entrepreneurial activities that contribute to poverty reduction, employment and income generation, among other fundamental aspects to promote the improvement of the quality of life of the population and the competitiveness of rural territories. The objective of this study was to analyze the role of rural women in the promotion of enterprises that contribute to sustainable territorial development. For this purpose, an empiricist-inductivist epistemological approach was used, whose postulates underpinned the use of the quantitative method. The information was collected from 73 rural women entrepreneurs of the popular market (68 people) and 5 representatives of the ShunGo Foundation of the city of Latacunga, province of Cotopaxi, through the application of a questionnaire submitted to expert validation. Among the main findings of the research, the role of the entrepreneurial woman for the sustainable development of the locality from the economic, social and environmental approach through business activities mainly oriented to the agricultural and livestock sector stands ou
Analysis of the Philosophical and Sociological Foundation of Human Freedom in the Political-Social Order of the West
Get PDFThis paper seeks to elucidate the problems of individuals immersed in the "universe" of the social and their development under historical power relations, viewed from long before the birth of sociology as a science of the study of structures, functioning, and development of social life with its human activities. The aim is for the new generations of postmodernity to understand how to face the challenges posed by some new forms of power associated with state bureaucracy, which classical sociologists such as E. Durkheim, Karl Marx, and especially Max Weber had warned about, as well as some philosophers like Theodor W. Adorno and Max Horkheimer, who foresaw the constant changes and alterations in human affairs in the West. This convergence between philosophy and sociology examines the problem of freedom of human actions and their social structuring and development, viewed from the relationship between sociology and the critique of the form of self-knowledge of contemporary society, analyzed through the lens of power and domination relations and the insights provided by philosophy since antiquity, where the concept of freedom had a different meaning than what we understand today
GLP-1 receptor agonists for weight loss, benefits and risks: A systematic review of the literature
Get PDFIntroduction: Obesity is a chronic disease linked to numerous complications. Pharmacotherapy constitutes one of the therapeutic options by which people with obesity can achieve and maintain the desired weight.Objectives: to describe the mechanism of action of glucagon-1 receptor agonists (GLP-1RAs) and their effect on weight loss and long-term weight maintenance. Methods: an information search was conducted using biomedical databases to gather relevant evidence on the efficacy and safety of GLP-1RAs in weight management. Studies addressing both initial weight loss and long-term maintenance based on the use of GLP-1RAs were analyzed.Development: GLP-1RA therapy, initially developed to treat type 2 diabetes, has been shown to be effective in reducing body weight. Daily subcutaneous administration of liraglutide has been approved, and weekly subcutaneous administration of semaglutide is being investigated in phase III trials for the management of obesity. Conclusions: consideration of GLP-1 receptor agonists as a robust therapeutic option for the management of obesity in patients who have not responded adequately to other interventions is recommended. Their use should be personalized, carefully evaluating the benefit-risk ratio for each patient. It is crucial to continue research in this field to better understand the long-term effects of GLP-1 receptor agonist
Investigating the role of energy consumption, ecological innovations, institutional quality and economic growth on ecological sustainability: a study from UAE
Get PDFIn the contemporary world, the issue of a sustainable environment is under significant attention by researchers and policymakers. However, the role of energy sources, both in terms of renewable and non-renewable, cannot be ignored in determining environmental pollution and related issues. This study aims to examine the trends in environmental sustainability as measured through carbon dioxide emissions while considering the role of renewable energy, non-renewable energy, ecological innovation, institutional quality, and economic growth in the United Arab Emirates (UAE). The time period of the study consists of 1995-2020 with yearly observations. For the purpose of literature discussion, both theoretical and empirical studies have been covered through critical analysis.Furthermore, this study considers novel approaches entitled auto-regressive distributed lag (ARDL) in order to estimate the relationships between the variables. The initial results confirm the presence of stationarity properties and the cointegrated association between the variables of interest. On the other side, the long-run results through ARDL show that renewable energy, ecological innovations, institutional quality, and square of economic growth are playing their significant and productive role in reducing carbon emissions. On the other side, non-renewable energy sources and economic growth are causing more carbon emissions, hence confirming the presence of the Environmental Kuznets Curve (EKC). Based on such findings, several policy suggestions have been provided along with limitations and future direction
Contents and methods of developing creative abilities of college students in educational activities
Get PDFBackground: The study relevance is primarily due to the increasing demand for the education of creative people capable of creative problem-solving and in demand in the modern labour market. Aims: The study aimed to assess the effectiveness and frequency of specific methods for enhancing students\u27 creative abilities in Chinese and Kyrgyz educational institutions, with measurable outcomes such as student participation in creative projects and competitions. Materials and Methods: The following methods were used to realize the mentioned goal: comparative-comparative, statistical, graphical, analytical-synthetic, pedagogical methods, and questionnaire survey. Results: It was shown that Chinese and Kyrgyz education systems, particularly in the direction of creative skills’ development, have differences. According to the results of the conducted questionnaire, pedagogical work in Chinese educational institutions at classes on fine arts and artistic crafts was most often carried out using problem-heuristic and project methods, while in Kyrgyz colleges – using verbal-illustrative and problem-heuristic methods. The most popular among them were the following: participation in competitions, conducting trainings, implementing creative projects, visiting excursions, making products, conducting video lessons, creating presentations, visiting museums. The questionnaire survey confirmed that the lowest indicators of both Chinese and Kyrgyz students were fixed for the comparative methods. It was found out that in order to realize creative potential, it is necessary to combine group form of work with extracurricular work, and academic activities with artistic activities. Conclusions: Based on the information collected about pedagogical institutions, it was concluded that the formation of a creative personality is one of the priority tasks of the educational process in both China and Kyrgyzsta
Fuzzy Clustering Algorithm for Trend Prediction of The Digital Currency Market
Get PDFDigital currencies, such as Bitcoin (BTC), Litecoin (LTC), Ethereum (ETH), Stellar (XLM) and Tether (USDT), have been attracting the interest of investors and speculators. Over the last several years, the exponential growth in the value of digital currency has captured the interest of many individuals who see it as an attractive investment opportunity. After all, investors must deal with the expected volatility of Bitcoin prices as part of their investments. The future development of cryptocurrency can be challenging to forecast because of the extreme unpredictability and disorder of external events. In this research, fuzzy models for cryptocurrency price forecasting using a level set-based Fuzzy Clustering Based on Multi-Criteria Decision-Making (FC-MCDM). Compared to linguistic and functional fuzzy clustering, the construction and processing of fuzzy rules in a multi-criteria decision-making-based collection set differ. Based on level sets, the model produces the weighted average of the functions that active fuzzy rules provide as output. In the model\u27s outputs, the activation levels of the fuzzy rules are represented directly by the output functions. Computational experiments are carried out to test the efficacy of the level-set approach for one-step-ahead prediction of cryptocurrency closing prices. Meanwhile, level set-based fuzzy clustering outperforms the other methods when the direction of price change evaluates performanc
Satisfaction in university students: a study of library services
Get PDFThe university library is a fundamental element in the mission of Higher Education Institutions since it provides a space to obtain information that serves as a basis for scientific knowledge. The objective of this research was to measure the satisfaction of students in the areas of Engineering and Technological Development with library services in a public university in southeastern Mexico. The method was quantitative, descriptive and correlational, with a non-experimental cross-sectional design. The population was 5,278 students and through simple random sampling with 95 % confidence and 5 % error, a sample of 360 students was obtained. The instrument reported a reliability through Cronbach\u27s Alpha of α=0,896. The exploratory factor analysis showed a KMO of ,907, Barlett\u27s test of sphericity gave significant values (X2= 2356,439, gl= 171, p≤ ,000) explaining a total variance of 55,517 % which demonstrates a valid and reliable instrument to measure student satisfaction with library services, the data evidenced a sustainable factor model to measure the construct in four dimensions: accessibility, services, human resources and functionality. The results reported that 25,8 % of the students were dissatisfied, indicating the highest degree of dissatisfaction in the availability of computers and Internet access. This research provides data to be considered for the continuous improvement of library services and contributes with methodological aspects that can be extrapolated to other context