Management (Montevideo) (Journal)
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Benefits of artificial intelligence in companies
Get PDFThe impact generated by artificial intelligence (AI) on companies radically transforms current business dynamics. In this work, we sought to identify the benefits of the implementation of this revolutionary technology in companies. Its development and execution achieves notable improvements in operational efficiency, decision making, continuous innovation and service personalization, the latter being a crucial factor for customer satisfaction. To identify these benefits, different research documents were used, where it was established, that artificial intelligence is fundamental to the success of a company, because it not only generates benefits with the automation and optimization of routine tasks, but also achieves the most efficient use. of resources, generating a significant reduction in operating cost
Strategic thinking as a potential factor in the growth of companies in the dairy sector
Get PDFThe article refers to how in a competitive and changing environment, dairy companies need to implement effective strategies to ensure their growth and sustainability, emerging as a crucial factor for the business success of the sector. In this same scenario, strategic thinking implies the ability to analyze the environment, identify opportunities and threats, and formulate action plans to achieve long-term objectives. This research focused on a quantitative, field, non-experimental methodology. Descriptive statistics were used to tabulate the information; the results of the study reveal a strong commitment of the company to identify market opportunities and reinforce its competitive strengths. The indicators associated with these areas showed a high level of presence within the organization, which shows a solid foundation for future growt
Corporate Social Responsibility of university, business and state: cooperation strategies
Get PDFIntroduction: the objective of the research is to propose strategies for inter-institutional cooperation between the university, business, and state, framed in corporate social responsibility, to generate opportunities for access to higher education for students of the Dreams Project of the Colombian Institute of Family Welfare (Instituto Colombiano de Bienestar Familiar).Method: the research is qualitative and designed using grounded theory. First, a documentary review was conducted, and then an interview was conducted with fourteen key informants, whose responses were analyzed using the Atlas IT program.Results: four categories of University Social Responsibility were found: organizational impact, cognitive impact, educational impact, and social impact. The results show a panorama where universities in the region are making significant efforts on several fronts of Corporate Social Responsibility, but still face considerable challenges. The need for better articulation between universities, government, and the private sector is a recurring theme, as is the urgency of making their contributions to society more visible. In addition, strengthening ethical teaching and promoting a more effective corporate citizenship stand out as key areas for improvement.Conclusions: corporate Social Responsibility can play a crucial role in strengthening partnerships between these actors by providing a framework for collaboration based on common social and economic development objectives. Implementing cooperation strategies that integrate Corporate Social Responsibility allows the creation of synergies between universities, businesses, and states and optimizes available resources
Decision-making styles developed by commercial enterprises in the municipality of Barrancas
Get PDFThe objective of this research was to explain the decision-making styles developed by the commercial enterprises of Barrancas, La Guajira. It was based on the positivist paradigm, with a descriptive non-experimental design. The population included seven commercial enterprises registered in the Chamber of Commerce, with 11 informant units. A survey with a validated and highly reliable instrument was used. The most commonly used decision-making styles are analytical and managerial, probably influenced by the search for the greatest benefit for the organization. The research concludes that the analytical style predominates, in which managers evaluate different contexts, focus on uncertain situations and clearly analyze alternatives. This approach is characterized by information gathering and consideration of multiple scenarios before making decision
Professional performance of the graduate in optometry and optics in the calculation and adaptation of contact lenses
Get PDFIntroduction: the appearance, evolution and development of contact lenses brought with it a therapeutic method to correct refractive error, treat corneal ectasias and improve the patient s visual quality, thereby improving the profesional performance of the graduate in Optometry and Optics in this area it constitutes an aspect of singular importance within the medical sciences.
Objetive: define profesional performance of graduates in Optometry and Optics in the calculation and adaptation of contact lenses.
Method: a search was carried out in the Google Academic/ Scholar PUBMED, SciELO Public Health, SciELo Cuba engines. In the search strategy, the terms were used: profesional performance, contact lenses, quality of health services. A bibliographic review of 43 articles related to the topic under investigation was carried out.
Results: we work to train a profesional with scientific mastery who responds to social needs, without abandoning the humanistic conception, since contemporary times demand a high leve lof performance, with the purpose of providing better care to patients visual problems.
Conclusions: professional performance has been studied from different angles, highlihting the works of different authors, who offer as results of research models, methodologies and strategies as options aimed at the process of improving professional performance in different educations, whichis why it is done it is necessary to highlight the work of the graduate in Optometry and Optics in the calculation and adaptation of contact lenses base don visual healt
The Importance of Research in the Face of New Economic-Accounting Dynamics: A Review of Academic Content
Get PDFThe aim of this study was to perform a content analysis of Scopus on the importance of research on economic-accounting trends using bibliometric methods, between 2000 and 2024. Information from 826 documents selected from Scopus during the years 2000 and 2024 was analyzed. The indicators were acquired from the selected papers using English keywords (economic-accounting AND trends AND importance AND research). According to the results from 2019 to 2023, there was a peak in scientific production (n=372; 45 %). Moreover, of all the countries evaluated, the United States ranked first (16,6 %; n=172), the source Journal of Cleaner Production had 9 papers published with 625 citations, while Schaltegger, S. was the author with the highest number of citations (47; n=3 publications). In conclusion, since 2004 there has been an exponential growth in the number of research on the importance of economic-accounting trends, with 71 % of articles published, mainly in the area of business, management and accounting (22 %), highlighting the relevance of the topic in relation to the institutions involved, the collaboration of authors and the accessibility of bibliographic sources. These results indicate the existence of a new generation of scientists making significant contributions that will support future studies
Importance of social research in advertising and marketing
Get PDFIf you were asked what do you understand by advertising? Probably the first thing that would come to mind would be a commercial for your favorite brand, or maybe the advertisements you see every day around the place where you live, and mention that advertising is basically the promotion of a product in a creative way. and that is attractive to the public; Although the above does not differ in large proportions from what advertising is, it has a background that encompasses not only the colors or the jingle of a commercial that caught your attention. In reality, advertising is a process that mixes from the economic studies of its ally marketing, the spontaneity and creativity of design, to the investigation of society and its evolution. Next, we will mention the importance of the aforementioned sciences and studies in advertising; focusing on the influence that social studies have on the production of advertising strategies and pieces, connecting design and creativity, along with marketing
Equality of weapons in disciplinary law, within the framework of the general disciplinary code and workplace harassment Colombia 2022 - 2023
Get PDFIn the public sphere, Law 1010 of 2006, defined and established as punishable behaviors by way of very serious misdemeanor, any insult to human dignity attributable to public servants involved in labor relations, considering the need to protect, among others, the harmony and a good work environment, which depend on the actions or omissions of workers or employees of state organizations.Now, with the entry into force of the General Process Code, the intervention of a subject within the additional sanctioning process was allowed to the parties that are already recognized in the current procedural law, such as the recognition of the victims in line with what provided in article 109 of Law 1562 of 2019, thus imposing an inequality of subjects and a violation of due process for those investigated, so there should be no more participants in the disciplinary process other than the operator and the subject subject to discipline, under penalty to distort disciplinary la
A Brief Report on Building Customer Loyalty in Luxury hotels: A Universal Approach
Get PDFBuilding consumer loyalty is becoming increasingly tough, and the cornerstone of loyalty is generating exceptional experiences that keep people returning. In this post, we\u27ll look at how hotels may increase customer loyalty by providing great service, backed up with a fascinating case study. The hotel prioritized fostering a strong service culture among its workers. They held frequent training sessions to improve staff abilities, develop a customer-centric culture, and encourage workers to go above and beyond. The hotel understood the value of personalizing and anticipating visitor demands. They gathered and preserved specific guest preferences, allowing them to provide individualized experiences. Every contact, from customized welcomes to chosen facilities, was designed to exceed guests\u27 expectations. The hotel placed a strong focus on proactive communication. They formed a specialized guest relations staff to communicate with visitors before, during, and after their stay. This individualized contact made guests feel appreciated and cared for, and their opinion was considered. This paper will give an insight into the approac
Importance of strategic alliances for the achievement of profitability in the companies of the coal sector in the department of La Guajira
Get PDFThis paper focused on identifying the importance of strategic alliances for the achievement of profitability in companies of the coal sector in the department of La Guajira. It used a descriptive approach with a non-experimental and cross-sectional field design. The population included thirteen managers, surveyed through a population census. A structured survey with Likert scale was used for data collection and descriptive statistics for analysis. The results highlighted the importance of technology, infrastructure and productivity for strategic alliances. It was concluded that there is a moderately favorable trend, suggesting that some managers do not adequately prioritize these alliances, which limits the potential success of the companie