Management (Montevideo) (Journal)
Not a member yet
178 research outputs found
Sort by
Analysis of the perception and promotion of the D1 brand in Ciudad Bolivar, during 2024
Get PDFThis article presents the results of a research that analyzes the perception and promotion of the D1 brand in Ciudad Bolivar, D1 is a chain of low-cost stores, where products of the family basket and other articles of general interest and some specific items are marketed, in recent years it has gained strength allowing it to expand mainly in sectors where the socioeconomic level is medium, medium-low in strata 1, 2, 3 as is the town of Ciudad Bolívar.We analyzed the experiences of some consumers with the D1 brand, this includes interactions in physical stores, customer support and the perceived quality of products or services. The article also examines communication strategies and explores the relationship between consumer confidence and brand perception. With what was observed, it was possible to understand the position of the D1 brand and the products that sell both own and allied brands from the point of view of consumers, with this, the brand can find its strengths and in which areas there are opportunities for improvement
Analysis Of The Organizational Culture Of The Companies Of The Massive Cargo Transportation Sector In The City Of Pasto
Get PDFIntroduction: Research problem: within which is defined, research topic, which is related to Organizational Culture, is defined line of research focused on management and competitiveness, defining management mechanisms to identify type of organizational culture, hand in hand with competitiveness; the research problem is described and formulated, defined by objectives both general and specific, where the present research is justified and its study is endorsed, followed by the feasibility and the tools available for its execution together with the human capital to develop it, work delimited in the city of San Juan de Pasto during the years 2021 and 2022 in massive cargo companies.Within the referential framework we find the background and knowledge of this research key to carry out its development taking up objectives and conclusions; followed by the contextual framework we relate the macro context within the republic of Colombia where geographical location, population, definition of economic sectors among others are indicated, within the micro context we indicate aspects related to the city of San Juan de Pasto, making analysis of its region, economy, regional characteristics. The historical review details the origin of national road transportation and the origins during the presidency of Rafael Reyes, with the creation of the Ministry of Transportation and the different works in pursuit of the country\u27s economic development. Theoretical framework referring to the pertinent norms that support the present investigation in relation to norms and laws that regulate the transport of cargo in Colombia, norms of storage of merchandise, substantive code of work.The theoretical framework defines the theoretical bases that support the study of organizational culture with authors such as Chiavenato, Schein, Harrison, Robbins, Denison, Ansoff among others, accompanied by the conceptual framework, where key words used within the research work are detailed, which in turn enriches vocabulary around organizational culture.Methodology: within the present work the positivist paradigm is detailed, which explains, predicts and controls phenomena, verifies theories and laws, identifies real causes; with a quantitative approach which collects data to test a hypothesis that based on measurement and statistical analysis establishes patterns of behavior and tests theories. The method used is the scientific or empirical analytical method that, with characteristics of tangible reality, fragments them and allows a broad and effective study, analyzes measurements and statistical techniques and predicts facts that are universally endorsed. The type of research used is descriptive since it describes in a detailed and exact way the current conditions of the massive load companies and studies the behaviors within the group of collaborators.The population contemplated is 30 companies of the massive cargo sector and in turn are used as a sample of this work and thus be able to implement research instrument, using different sources of information collection in web pages, magazines, research bulletins, electronic books, degree works and the survey, among others, which with great validity allow to carry out this research work.Conclusions: It is possible to analyze and identify the organizational culture of the companies of the massive cargo transportation sector, thanks to the disposition of the personnel, their commitment and assertive communication. It allows the inclusion of the concept of organizational culture within the companies of the sector, creating strategies on the part of the managers to strengthen key aspects related to the research topic. It allows the companies to have a general vision of the concept of organizational culture to be supported in the specific topic to project and channel new corporate objectives and that thanks to the implementation of strategies and durability in time will guarantee a remembrance in the final client and an increase in the level of sales included in shipments, reception of correspondence and massive load.It allows to improve the communication channels among the members since, thanks to the knowledge of the concept of organizational culture, it focuses and orients both personal and corporate objectives.Recommendations: to make known to the group of collaborators that decision making implies changes that can impact positively or negatively on the organization and that thanks to the implementation of strategies and commitment by the group of collaborators without becoming imposing, but with the spirit of a significant positive change.Implement the concept of additional remuneration or commissions creating a culture of reward and incentive within the staff, since the staff is motivated and encouraged to give a little more of their potential, contributing to the increase of sales in the massive cargo companies.Supported by the new trends, seek for the implementation of E-Learning as a distance training tool in agreements with educational institutions in order to contribute to personal growth, qualification and qualification of human talent.To give way to new policies with an open mentality to change, leaving behind the cohesive factor of loyalty and tradition that in a certain way have been of great benefit to the massive cargo companies, but if new alternatives or policies are found, it will allow creating a more flexible organizational culture, finally including the concept of inclusive culture that allows integrating especially people with disabilities or different conditions and abilities among people and especially people members of the LGBTIQ+ group
Cultural rescue and financial viability of fique in Yascual
Get PDFIntroduction: the professional practice carried out in the Yascual Indigenous Reserve, in the municipality of Túquerres (Nariño), focused on systematising the experience with the ASOFINYA Women’s Association. The aim of this activity was to assess the financial viability of producing and marketing handicrafts made from fique. The project ran from February to July 2024 and aimed to strengthen accounting and financial capacities in the community.Development: during the experience, relevant information was collected on the economic, social and cultural conditions of the reserve. Financial analysis tools were implemented, such as income projections, break-even point calculations and price estimates. These activities made it possible to establish a model to guide artisans in making informed and sustainable decisions. In addition, work was done to improve traditional craft techniques such as cabuya spinning and dyeing, strengthening cultural identity and rescuing ancestral knowledge. The experience highlighted the economic potential of fique as a local resource and its impact on rural employment generation.Conclusion: systematisation became a key tool for integrating technical knowledge with community knowledge, generating replicable learning. This experience showed that strengthening local capacities, in harmony with culture, promotes economic sustainability and the empowerment of indigenous communities. It was also aligned with SDG 8, by promoting decent work and inclusive development
The official household public service companies and their obligatory to publish their actions in the SECOP
Get PDFResidential public service companies have been governed by special regulations in consideration of the goods they offer and based on the assumption that what is relevant is the satisfaction of the users who are the beneficiaries of the services delivered, as contemplated in Law 142. from 1994. Notwithstanding the foregoing, the application of general regulatory provisions to official residential public service companies can be verified, since regulations have been incorporated that are not created for this group of entities and that prevent them from developing adequately in the face of competition. to meet its objectives, as indicated in article 32 ibidem, thus preventing the freedom and loss of management of the provision of the service against private companies and blurring the nature of this group of entities. Thus, this research article will address the issue related to the application of standards for public sector entities to domiciliary public companies and their impact on the provision of the service by this group of organizations punctually the obligation to publish in the SECO
Customer preferences while booking accommodation in hotels: Customer Behaviour and Hotel Strategies
No full textRunning a hotel is an exciting experience, but it also demands you to keep on top of the ever-changing hospitality environment. Understanding shifting visitor behaviour is one of the keys to being competitive in this dynamic sector. As society evolves dramatically, so does consumer behaviour, and this shift has a big influence on hotels. People\u27s expectations for hotel stays, how they want to be handled, and how they book rooms are all changing. So, what\u27s the deal? Understanding and adjusting to these changes will allow you to not only meet, but surpass, your visitors\u27 expectations. More importantly, it opens a plethora of options for your company to expand. How these changes in visitor behaviour might affect your hotel company, and, more significantly, how you can turn these changes into opportunities that will help a hotel shine. This paper will help the hoteliers understand the main and vital preferences a guest might look for before booking an accommodatio
Alternatives for the establishment of a new international financial architecture from the West: a case study France
Get PDFAfter World War II, the United States became the world\u27s strongest economy. As a result of the Bretton Woods agreements, the dollar was imposed as the world\u27s currency exchange and a whole financial architecture that favored its national interests. However, in 1971, it broke the foundations of the agreement leading to a reconfiguration of the international financial architecture and the beginning of a new era featured by high volatility, instability, and recurrent systemic and financial crises. Thus, in the face of the existing antiquated and unjust financial structures, some steps were taken in the West to reshape them, with France attempting to lead the changes with proposals for the establishment of a new international financial order.
In this context, this research evaluated the alternatives for establishing a new international financial architecture from the West focusing on the case study of France. As a result, it was noted that it is precisely this European country that has sought to drive in recent years changes to the international financial agenda through meetings of the G7, G20 and other forums such as the recent Summit for a New International Financial Pact; and thus, the alternatives for establishing a new international financial architecture from the West have been essentially based on the introduction of reforms to its main institutions, and less on a proposal for structural and systemic transformatio
Study of the organizational culture of the company (Contadero Dairy Association) ASOLACC in the municipality of El Contadero
Get PDFIntroduction: in which a detailed description is made on the presentation of the Organizational Culture project, which aims to understand how this culture influences its performance as an organization and its ability to improve competitiveness and increase productivity.Research problem: in which organizational culture is taken as the research topic, and from there, some subtitles related to the topic are displayed. There is also the general objective with its specific objectives.Methodology: The method to be used in this research will be the empirical-analytical method and consists of identifying a problem, presenting a respective hypothesis and thus carrying out an analysis. To study organizational culture, the empirical-analytical method may involve direct observation of the members of the organization in their daily interactions and also the development of interviews and surveys to obtain information on the type of organizational culture that the association has.Research results: the main results obtained were described, among which are a diagnosis of organizational culture, a SWOT matrix where important factors of ASOLACC are identified, possible factors that affect the organizational culture and finally some strategies that can improve the organizational culture together with an action plan.Conclusions: conclusions were drawn based on both the research and the results obtained, as well as on the information provided by the association, which allowed the successful development of this project.Recommendations: Recommendations were made for the association to implement, such as the need for the organization to offer growth opportunities such as a professional development program that includes specialized training and opportunities to obtain certifications in key areas such as dairy production, quality management and marketing. This will not only improve employees\u27 skills, but will also increase their motivation and contribute to strengthening the organizational culture
Organizational behavior and competitiveness in the baking industry: analysis from the perspective of corporate culture
Get PDFIntroduction: this research addressed organizational behavior in bakery companies in the city of Pasto, as this factor significantly influenced their internal operations and competitiveness. It began with the recognition of problems such as lack of communication, administrative disorganization, and a weak sense of belonging. The purpose of the study was to review the existing literature and background to understand the factors that determine a strong organizational culture.Development: international, national, and regional background information was analyzed, demonstrating the direct relationship between organizational culture and job performance. Through the case studies of Panificadora Mexicana, Sertempo Cali, and Insupan in Pasto, it was evident that shared values, leadership, communication, and strategic clarity strengthened staff commitment and improved operations. A contextual framework was also presented that described the current challenges facing the baking sector, such as rising input costs, changing consumer preferences, and the need for professionalization of the trade. Legal and conceptual aspects relevant to the analysis of the organizational environment were also addressed.Conclusions: the review concluded that Pasto’s bakery companies needed to work on building a clearer and more participatory organizational culture. It was established that conducting organizational diagnoses helped to identify weaknesses and design effective strategies. A well-defined culture was presented as a fundamental axis for improving productivity, strengthening the work environment, and ensuring the sector’s sustainable growth
Digital empowerment of rural teachers: towards an innovative pedagogy in the 21st century
Get PDFThis study focuses on the digital empowerment of teachers in rural areas of Colombia, a region where less than 40% of schools have broadband internet access. In the context of the COVID-19 pandemic, which has significantly exacerbated the digital divide, we propose the innovative Digital Empowerment Model for Rural Teachers (MCDDR). This model is based on a rigorous systematic literature review that identifies and synthesizes successful educational practices adapted to similar contexts. The MCDDR is specially designed to be flexible and adaptable to local needs, seeking to promote a profound pedagogical transformation through the effective integration of information and communication technologies (ICT). Based on the successful practices identified, the model has a strong potential to revolutionize education in rural Colombia. Its strategic implementation is expected not only to effectively address the educational digital divide, but also to substantially improve the quality and equity of education in these areas. By anticipating the positive impacts of the MCDDR, the study underscores the urgent need for policies that support the implementation of innovative digital solutions in rural education, which could guarantee equitable access to educational opportunities in the contemporary digital era
The behavior of street vendors in the informal sector in relation to decision making as rational agents
Get PDFThe behavior of a street vendor in the informal sector regarding decision making as rational agents can be understood through a stochastic model that explains their behavior. In this model, the street vendor has subsistence consumption subject to two constraints: the first considers an uncertain income and the second consists of his consumption routine. Past consumption influences future consumption, which is an important part of this seller\u27s decision making as a rational agent. In addition, the optimal proportion of income for savings is determined when the individual has a surplus, the hours dedicated to his activity and the optimal future consumption strategy. This approach shows how street vendors in the informal sector make rational decisions in an environment of uncertain income and consumption routines