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The Role of Technical Creativity in Enhancing innovative marketing: an analytical study of the opinions of a group of managers in the General Company for Communications Equipment and Power/ Al Kindi Factory
Get PDFThe current research sought to study the role of technical creativity as an independent variable in promoting innovative marketing as a dependent variable in the research sample represented by managers at the General Company for Communications Equipment and Power/Al-Kindi Factory. the research intellectual and field research problem was embodied by asking a research question: Is there a correlation and a moral impact of the dimensions of technical creativity in innovative marketing?
the two researchers crystallizing the conceptual framework and adopted the descriptive analytical approach whcih relying on a set of tools for collecting data and information represented by a questionnaire form and field visits in In addition to personal interviews, also the two researchers developed a hypothetical plan to see how the result obtained can devioted from natural value which It reflects the nature of the relationships of correlation and influence between technical innovation, which includes its four dimensions (introducing a new product, improving an existing product, designing a new production process, improving an existing production process) and innovative marketing (assigning resources, developing marketing technology, attracting the customer, and calculated risks).the result of main htpothesiss and many sub-hypotheses was tested at Al Kindi Factory through the use of the ready-made statistical program (SPSS v.23).The research reached a set of results, the most important of which is the existence of a significant correlation between technical creativity and innovative marketing and a significant correlation of technical creativity and innovative marketing in the investigated organization.
 
The Availability of Entrepreneurial Alertness Dimensions in the Northern Technical University and its formations in Nineveh Governorate: A diagnostic analytical study of the opinions of a sample of administrative leaders
Get PDFThe research aims to determine the availability of the dimensions of entrepreneurial alertness represented by (survey and research, cooperation and communication, evaluation and governance) among the leaders of the Northern Technical University and its formations in Nineveh Governorate. The descriptive analytical approach was adopted in processing the data collected through a questionnaire distributed to a sample consisting of (85) Respondents representing the senior and middle administrative leadership in the researched organizations, and several statistical methods were used in analyzing this data according to the ready-made software (SPSS V. 25). The research reached several results that confirmed the availability of these dimensions at high levels among the leaders of the researched organizations, in addition to presenting a group Among the proposals that emphasize the necessity of strengthening the ownership of these dimensions by the leaders of the researched organizations and working to adopt them in order to achieve their goals
The Role of Content Marketing in Achieving Sustainable Customer Value: A Positional Study of the Opinions of a Sample of Asiacell App Users at the College of Management and Economics - University of Mosul
Get PDF??? ????? ?????? ??? ????? ??? ??????? ???????? ?? ????? ???? ?????? ????????? ??? ???? ?? ??????? ????? Asiacell? ?? ???? ??????? ????? ????? ??????? ?????? ??????? ???????? ????? ?? ??????? ?????? ???? ?????? ????????? ????? ??????? ???????. ??? ??? ??????? ?? ????? ????? ??????? ???????? ?????:
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???????? ??? ??? ??????? ??? ?? ????? ?????? ??????? ??? ????? ??????? ??????? ???? ??? ?????? ??? ????? ??????? ????? ?? ?????? ???????? ???????? ????? ?? ?????? ?? ???? ??????? ????????? ?? ????? ??????? ???? ??? ???? ????? ??? ????? 175 ?????? ??????? 13 ??????? ??????? ??? ????? ??????? ????? ??? ?????????? 162 ????????? ?? ?? ??????? ?????? ?? ??????? ????????? (????????? ?????? ???????? ??????? ????????? ???????? ?????? ?????? ?????? ????????? ????? ??????) ????????? ??? ?????? SPSS V26. ?????? ??????? ??? ?????? ?? ??????? ????? ???? ??? ???? ?????? ?????? ??????? ?? ????? ???? ?????? ?????????? ??? ???? ??????? ???? ??? ???? ?????? ??? ??? ?? ????? ????? ??????? (????????? ?????????? ???????? ??????? ????????) ?? ????? ???? ?????? ?????????. ??? ????? ??????? ??? ???? ?? ????????? ????? ????? ?????? ???? ??????? ?????? ??????? ??? ???? ?? ??? ??? ????? ?? ???? ?????? (????????? ?????????? ???????? ??????? ????????) ?? ????? ????? ?????? ????????? ??????? ?????? ?? ???? ??????? ?????????? ?????????? ??????? ????????? ????? ??????? ???????? ????????? ????? ?? ???????? ,?? ???? ??????? ?????? ???? ???????? ??????The aim of the research was to determine the role of content marketing in achieving sustainable customer value among a sample of Asiacell app users. The study adopted content marketing as an independent variable, as well as addressing sustainable customer value as a dependent variable. Thus, the research problem was formulated with the following question: "To what extent does content marketing contribute to achieving sustainable customer value?"
To answer this question, a number of hypotheses were formulated and a questionnaire was designed to validate them. The study population consisted of faculty, employees, and students at the College of Management and Economics in the University of Mosul. A purposive sample of 175 individuals was drawn from the population of the study, with 13 invalid questionnaires excluded from the analysis, leaving 162 valid responses. Various statistical methods were employed using SPSS V26 and included: frequencies, percentages, means, standard deviations, Pearson correlation coefficient, and simple linear regression.
The study revealed several key results, including a significant positive effect of content marketing on sustainable customer value and significant positive effects of each dimension of content marketing (relevance, credibility, emotion, value, and attractiveness) on sustainable customer value. The study also provided suggestions, emphasizing the Asiacell company should focus on content marketing due to its significant role in achieving sustainable customer value through its dimensions (relevance, credibility, emotion, value, and attractiveness), stressing the necessity for electronic content to be credible, relevant attractive, and meeting customer needs for all user segments at all ages
The Role of Emotional Intelligence in Achieving Employee well-being:An Analytical diagnostic study of the opinions of a sample of functional staff at Al-Nour University College in Nineveh Governorate.
Get PDF ???? ??????? ??? ?????? ???????? ?????? ??????? ??? ?????? ???????? ?? ???? ????? ??????? ?? ?????? ?????? ?? ?????? ?????? ??????? (?????? ?????) ?????? ??? ??????? (????? ?????? ? ????? ????? ? ???????? ? ??????? ? ???????? ?????????? ) ??????? ???????? (?????? ?????) ??????? ????????( ???????? ??????? ? ?????? ???? ????? ? ?????? ?????? ) ? ?? ?????? ??????? ????? ????? ?????? " ?? ????? ?????? ???????? ?? ??????? ???????? ??? ???? ???????? ??????? ??????? ?? ?????? ??????? ? ".
??????? ??? ???? ??????? ?????? ?????? ???? ????? ???????? ???? ???? ?? ??? ????? ?????? ??????? ??????? ???????? ???????? ?????? ??? ??????? ????? ??????? ?????????? ? ??????? ??? ???????? ?????? ??????? ??????? ????? ??? ???? ??????? ????? ??((125 ??????? ?? ???????? ???????? ??????? ????????? ??? ????? ???????? ??????? ??????? ?????? ??????? ??? ????? ???????? ??? ??? ??????? ??????? ???????? (SPSS V.26) . (AMOS V24) .
?????? ??????? ??? ?????? ?? ??????????? ???? ???? ??? ?????? ???? ???????? ???????? ?????? ?????? ?? ??????? ??????? ?? ?? ?? ?????? ??????? ??????? ????????? ????? ?? ???????? ?????? ??????? ??? ?????? ???????? ??? ???? ?????? ???????? ???????? ???????? ??????(?????? ???????) ???? ??????? ????? ??????? ?????????? ??? ??? ??? ??????????? ?? ????? ??? ??????? ???????? ???? ????????? ???? ????? ????? ????? ???????? ??????? ??????? ?????? ??? ?????? ??????? ??????? ??? ??????? ??????? ???? ???? ????? ?????? ????????The study aimed to test the repercussions of emotional intelligence on the well-being of workers at Al-Nour University College in Nineveh Governorate. It adopted emotional intelligence (as an independent variable) expressed in its dimensions (self-awareness, self-management, motivation, empathy, social skills) and the well-being of workers (as a dependent variable) represented by With its dimensions (psychological well-being, workplace well-being, life well-being), in an attempt to address a research problem that states: “Does the well-being of employees in the organization under study depend on its leaders adopting the dimensions that express emotional intelligence ?”
To achieve this, the study adopted a hypothetical plan that reflects the nature of its hypotheses, which expressed the extent of the availability of the two variables of the study and the relationships of correlation and influence between them at the macro and micro levels of their dimensions. To test these hypotheses, a questionnaire was adopted and distributed to a random sample consisting of 125 respondents from the functional staff of the researched organization, the collected data was analyzed using several descriptive and analytical statistical methods in accordance with the two statistical analysis programs(SPSS V.26) . (AMOS V24).
The study reached a set of conclusions that confirmed that the leaders of the surveyed organizations possess a perception and understanding of the dimensions that express both emotional intelligence and the well-being of employees, as well as the repercussions of emotional intelligence on the well-being of employees through the presence of correlations and moral influence between them (the two variables of the study) and at the macro and micro levels of their dimensions. In light of these conclusions, several proposals were presented to the organizations in general and the researched organizations in particular, including the need to pay attention to emotional intelligence and work to possess the dimensions that express it, activate and apply it in a way that ensures the well-being of workers.
Keywords: Emotional intelligence, Employee well-being , Al-Noor University College.
Use of Good Driving Behaviors as an Entry Point to Enhance career overruns Studying his analysis of the opinions of a sample of personnel working in the Ninewa Directorate of Education
Get PDF???? ???????? ???????? ??? ??????? ??? ???????? ??????? ????????? ???????? ???????? ?? ????? ?????? ?????????? ???????? ???? ??????? ????????? ???????? ???????? ?? ????? ?????? ?? ?????????? , ??? (?????????? , ??????????? ) ????? ??????????? ???????? ??? ???????? ?? ????? ??????? ???????? ( ???????? ????????? ?? ??????, ????????? ?? ??????, ??????? ?? ?????? ) ??????? ???????? ?????? ????? ?? ???????? ????????? ?? ??????? ?????? ?????? , ??????? ??????? ?(67) ????? , ?????????? ?????????? ?????? ??????? ????? ????????? , ???? ????? ???????? ??????? ??????? ???????? ?? ?????????? , ??? ??? ????????? ??????? ?? ???????? ?????????? ??????? ?????????, ???????? ????????? ???? (????? ??????? , ????????? ???????? , ??????? ???????? ?????? , ?????? ????????) ??????????? ??? ??????? ????????? , SPSSV.26)), ??????? ??? ??? ????? ????? ????? ?????? ????? ?????????, ????????? ??? ????????? ???????? ????????? ??????? , ?????? , ??? ??????? ????????? ??? ??????? ?? ???????????? ???? ?????? ???? ????? ?????? ?????? ????? ???? ????? ?????? ??? ??????? ??????? ??????? ?????????? ??????? , ???? ??????? ???? ??????? ????????? ????????? ?? ???????? ???????? ??? ????? ????????? ??????? ??????? ???????? The current study aimed to identify the possibility of employing brilliant leadership behaviors in the field of enhancing... Job absorption: Skilled leadership behaviors were tested through two types of behaviors, namely (closed and open), while job absorption was tested through its three dimensions (sincerity and dedication to work, integration into work, enthusiasm at work) An analytical study of the opinions of a sample of individuals working in the Nineveh Education Directorate. The sample was represented by (67) individuals. The questionnaire was used as the main tool for collecting data. The study adopted the descriptive analytical approach in its procedures. A set of statistical methods were also used to analyze the data and test hypotheses, including (the mean Arithmetic, standard deviation, simple correlation matrix, and regression analysis) and depending on the software package, ) SPSSV.26) Accordingly, a hypothetical diagram was designed that explains the correlation and influence between the main study variables and their dimensions Accordingly, the study reached a set of conclusions, the most important of which was the existence of a direct and morally significant correlation and influence between brilliant leadership behaviors and job engagement. This result reflects the ability of the administrative leadership in the organization under study to enhance the job engagement of working individuals.
Barriers to Implement Green Supply Chain Management from managers perspective in the state company for drugs industry and medical appliances / Samarra
Get PDF???? ????? ?????? ??? ????? ????? ??? ??? ???????? ???? ????? ?????? ?????? ?????? ??????? ??????????? ?????? / ?????? ???? ??????? ????? ??????? ???????? ???????? ?? ??????? ?????? ????? ??????? ???????? ?????? ??? ???? ????? ?????? ?????? ????? ????? ????? ????? ??????? ??????? ???????? ???????? ??????????? ????? ???? ????? ??????? ?????????? ????? ?? ???????? ???? ???? ??? ??????? ?? ??? ?? ??? ??????? ??????? ???????? ??? ????? ???????? ? ??? ???? ????? ?????? ???????? ?????? ??? ???????? ?? ?????? ????? ????? ??????? ??????? ????????? ????? ????? ?????? ??? ???????? ?????????? ??? ?????? ???? ?????? ???? ????? ????? ???????? ?? ????? ????????? ???????? ?? ?? ????? (35) ??????? ??????? ??? ??? ???????? ????? ??? ??????? ???????? ????? ??????? ??????? ?????????? ?????????? ??? ?????? ???????? ??????? (SPSS Ver 23).
????? ????? ??? ?????? ?? ??????????? ?????: ?? ?????? ??????? ????????? ??? ???? ????? ??????? ??????? ????? ?? ???? ??????? ??????? ????? ????? ????? ??????? ??????? ????? ??? ???????? ??????? ???? ???? ???? ????? ??????? ?? ???? ??????? ??? ?? ??? ?????
??????? ??????? ???? ??????? ??????. ??? ??? ??? ??????????? ??? ????? ?????? ?? ????????? ?????: ????? ???? ????? ?????? ????? ????? ???? ???? ?????? ????? ???????? ??? ???? ??????? ????????? ????? ?? ??? ?????? ????? ?????? ????.The current research aims to highlight the most important obstacles facing the application of green supply chain management in the state company for drugs industry and medical appliances / Samarra, which can be considered one of the formations of the Iraqi Ministry of Industry and Minerals, To achieve this, the research encompasses a theoretical framework that addressed the concept of green supply chain management, its objectives, advantages, and differences among it and the traditional supply chain, and addressed the obstacles that prevent the company from applying green supply chain management according to what was mentioned sources related to its subject. The research also included a field framework to diagnose these obstacles in the company, by adopting the questionnaire as a primary tool for collecting relevant data and information. A deliberate sample was selected, represented by managers at various administrative levels, as (35) questionnaire were distributed, and according to their responses, they were analyzed using the exploratory factor analysis method through ready-made software package (SPSS V. 23).
The research reached to a set of conclusions, the most important of which are: The answers of the individuals surveyed, through the results of the factor analysis, showed that there are priorities for obstacles to implementing green supply chain management, and the most influential of these obstacles begin with the lack of sustainable activities in the company's vision. Secondly, the lack of government support. Third, the lack of resources. In light of these conclusions, a set of recommendations were presented, the most important of which are: The necessity for the management of the research field company to develop an environmental vision and policy and communicate it to all employees, in addition to setting and developing goals that are consistent with it
Reducing Corn Ear Rot Disease and Fumonisin Content Through Biological and Chemical Treatments
Get PDFIsolation results from corn seeds revealed the presence of two fungal species, F. verticillioides and F. proliferatum.The study demonstrated that treatment with B. subtilis, Bion, and urea was highly effective in inhibiting the mycelia growth of both fungi.The highest rates of growth inhibition were recorded for F. proliferatum at 70.21% and for F. verticillioides at 62.45% when using B. subtilis.The results showed that the highest average infection severity of corn cob rot was recorded with F. verticillioides at 0.51, with a significant difference from F. proliferatum at 0.46.The local variety was the most susceptible to infection, with an infection severity of 0.52, while the hybrid 7776 showed the lowest severity at 0.45. The lowest average infection severity was recorded in the urea treatment, amounting to 0.38, with a significant difference from the control treatment at 0.62.The results also indicated that the highest average amount of fumonisins was recorded in F. verticillioides treatments, at 7.79 mg/kg seed, with a significant difference from F. proliferatum at 7.22 mg.kg-1 seed.Conversely, the lowest average amount of fumonisins was recorded in the urea treatment, at 5.39 mg.kg-1 seed, with a significant difference from the control treatment
Impact of Anchor Borrower Programme on the productivity of beneficiaries in the selected local government areas of Niger State, Neigria
Get PDFThe study assessed the impact of ABP on rice farmers’ yield in Niger State, Nigeria. Objectives of the study are to: identify the farmers’ sources of information and determine the impact of ABP on farmers. A total of 138 farmers were randomly selected. Data was analysed using descriptive, correlation, t-test, and regression analyses. OLS result showed a significant relationship existed between beneficiaries’ farming experience (ß = 19.23, p?0.01), farm size (ß = 17.01, p?0.05), (ß = 1.07, p?0.03) and productivity. Also, there was significant difference between the beneficiaries’ productivity before and after the introduction of ABP. It was concluded that there is a causal relationship between farming experience, farm size, credit accessibility and farmers’ productivity, and that ABP had a positive effect on the rice farmers’ productivity. The study recommended that more information and enlightenment should be given concerning ABP, and that the programme should be given better supervision
IMPACT OF K- LEVEL ON CLAY DISPERTION IN CALCAREOUS SOILS NORTHERN IRAQ
Get PDFTwelve soil samples were selected from the total soils prevalent in northern Iraq, predominating the illicit mineral, from three governors: Nineveh within the Aridisol order and the governors of Dohuk and Erbil within the Mollisol order. They were packed into soil columns of length (13) cm and diameter (4) cm at a bulk density of 1.33 mcg. m-1, Increasing electrolyte solutions of potassium ion (20, 40, 60, 80) mmol.L-1 is allowed to flow quietly, mixed with sodium, calcium, and magnesium ions to give a constant level of sodium adsorption ratio (SAR) and obtain four concentrations of ratios of single to binary ions in terms of CROSS (4.26, 7.57, 10.89, 14.20) mmolc. L-1, up to the tenth pore size, for 16 weeks, then measuring the dispersible clay before and after adding electrolyte solutions. The results indicated an increase in the optical density of the soil suspensions with an increase in the added potassium concentration, up to 15.4 mmolc.L-1. The clay dispersion values as a function of the density of their optical suspensions in all soils of the study, as the optical density was highly correlated with the increase in the added level of CROSS ranged between (0.99 - 0.90). The soils varied in their degree of clay dispersion, and the distilled water treatment was less dispersed than the CROSS treatment, and the difference in optical density values between the soils is due to the role of potassium, the high clay content, and the dominance of the minerals montmoronite and illite, due to their dominance. In the study of soil samples, there is a high ability to swell and disperse clay. According to the results, it is suggested that the effect of potassium be taken into account in evaluating the structure of soils, the extent of its deterioration, and its effect on water functions in calcareous soil
Assessment and Preparation of Soil Salinity Maps for Some Agricultural Lands in Al-Sharqat City/Salahdin Using GIS."
Get PDFThe study aims to assess soil salinity under the effect of groundwater and prepare spatial distribution maps of water characteristics, and water quality indices using a geographic information system. A total of 40 soil samples were collected from the surface layer at two different locations. The first location included 20 samples from the sedimentary soil unit, while the second location included 20 samples from the calcareous soil unit at wells sites. The samples were analyzed to determine the concentration of dissolved ions in the soil, such as calcium, magnesium, sodium, and potassium, as well as anions such as bicarbonate, chloride, and sulfate. Many soil salinity indices were calculated such as SAR (Sodium Adsorption Ratio), Na% (Sodium Percentage), PS (Potential Salinity), RSC (Residual Sodium Carbonate), TDS (Total Dissolved Solids), and ESP (Exchangeable Sodium Percentage). Spatial distribution maps were prepared using Inverse Weighting Distance (IWD) in ArcGIS software. The results showed that the concentrations of calcium and chloride were high at both locations, while the sodium levels were moderate. Additionally, the value of EC and TDS are high. The water quality in the study area has an effect over time on soil degradation