RSU Journals 3.0 (Rangsit University)
Not a member yet
2411 research outputs found
Sort by
Applying Institutional Theory to Environmental Auditing: Empirical Evidence from Industrial Parks in Phu Tho Province, Vietnam
No full textThis paper explores how environmental auditing contributes to sustainable industrial transformation in Vietnam, focusing on institutional change within industrial parks in Phu Tho Province. 1) Introduction with rationale: This study examines how environmental auditing shapes governance and sustainability performance in industrial parks in Phu Tho Province, Vietnam, addressing the practical need to align provincial industrial growth with international Eco-Industrial Park (EIP) standards through an Institutional Theory lens. 2) Objectives: It clarifies why environmental auditing matters in developing contexts by specifying the policy and implementation gaps it can close-compliance deficits, weak coordination, and slow diffusion of EIP practices. 3) Methodology: A qualitative case study synthesizes documentary evidence and stakeholder insights from two state-led audits (2021, 2025), evaluating four dimensions (management, environmental, social, economic). 4) Results and Discussion: Auditing functions as both a coercive compliance instrument and a catalyst of institutional change: coercive pressures strengthened enforcement; normative pressures fostered inter-agency collaboration and stakeholder engagement; mimetic pressures accelerated convergence with international EIP practices. However, persistent weaknesses remain in transparency, infrastructure provisioning, and the internalization of sustainability values. 5) Conclusions: Environmental auditing can drive institutional transformation where regulatory capacity and coordination are uneven, offering actionable policy levers to integrate auditing with sustainable industrial governance and to operationalize EIP frameworks in similar developing regions
How Do Accounting Information Systems Shape Firm Performance in Small and Medium Enterprises in Transition Economy?
No full textAccounting information systems play a critical role in providing timely and reliable information to support managerial decision-making and control. This study investigates how the components of accounting information systems: people, procedures, software, data, information technology (IT) infrastructure, and internal control influence the non-financial performance of Vietnamese small and medium enterprises (SMEs). The sample data are 208 valid respondents from SMEs through a structured survey. The measurement quality test reveals that, the data and software components are integrated into a single construct, referred to as database in the digital transformation context. The regression analysis indicates that the five AIS components exert positive effects on the non-financial performance of SMEs. Database demonstrates the strongest influence, followed by IT infrastructure and internal controls. These findings contribute to the literature in transition economies by highlighting the predominance of technological resources over human-related factors, which contrasts with some prior studies. From a practical perspective, the results suggest that SMEs should prioritize investments in database management, software systems, and IT infrastructure, alongside the development of appropriate internal control mechanisms, to enhance non-financial performance across customer, internal process, and learning dimensions
The Impact of Service Quality on Customer Consumption Sentiment and Customer Loyalty in Wanshougong Historical and Cultural District, Jiangxi Province, China
No full textThe number of tourists visiting the Nanchang Wanshou Palace Historical and Cultural Block in Jiangxi Province, China in 2025 continues to increase, making the improvement of service quality the top priority for this scenic area.
This paper explores the relationship between the five dimensions of the SERVQUAL model for service quality and consumer emotions and customer loyalty to enhance the service quality of the scenic area. A random sampling survey method was used to collect 504 valid questionnaires, and SPSS was employed for reliability and validity analysis. By studying the relationship between the five dimensions of service quality and consumer emotions and customer loyalty, methods to improve the service quality of this scenic area can be identified, increasing tourist visits and helping the area understand specific dimensions for service quality enhancement
ผลของการใช้แอปพลิเคชัน Grammarly ต่อทักษะการเขียนภาษาอังกฤษของนักศึกษาระดับปริญญาตรีชาวไทยในรายวิชาภาษาอังกฤษพื้นฐาน
No full textThis study explores the effects of Grammarly application on English writing skills among Thai undergraduate students. A quantitative method was applied using surveys and pre-/post-writing tests. The sample included 100 first-year students from North Bangkok University, Rangsit Campus. Essays on two topics were evaluated for grammar, vocabulary, and structure. Post-test scores showed significant improvement, with gains of 11.13 and 12.32 points (p < 0.0001). Students expressed high satisfaction with Grammarly’s ease of use and accuracy. They also reported increased writing confidence and autonomy. The findings support Grammarly’s effectiveness and call for further long-term studies.การศึกษานี้มุ่งสำรวจผลของการใช้แอพพลิเคชัน Grammarly ที่มีต่อทักษะการเขียนภาษาอังกฤษของนักศึกษาระดับปริญญาตรีชาวไทย โดยใช้วิธีการวิจัยเชิงปริมาณผ่านแบบสอบถามและแบบทดสอบการเขียนก่อนและหลังการใช้แอพพลิเคชัน กลุ่มตัวอย่างประกอบด้วยนักศึกษาชั้นปีที่ 1 จำนวน 100 คน จากมหาวิทยาลัยนอร์ทกรุงเทพ วิทยาเขตรังสิต บทความในสองหัวข้อได้รับการประเมินในด้านไวยากรณ์ คำศัพท์ และโครงสร้างประโยค ผลการทดสอบหลังการใช้แอพพลิเคชัน แสดงให้เห็นถึงการพัฒนาที่ชัดเจน โดยมีคะแนนเพิ่มขึ้นเฉลี่ย 11.13 และ 12.32 คะแนน (p < 0.0001) นักศึกษาแสดงความพึงพอใจในระดับสูงต่อความง่ายในการใช้งานและความแม่นยำของ Grammarly รวมถึงรายงานว่ามีความมั่นใจและความเป็นอิสระในการเขียนเพิ่มมากขึ้น ผลการวิจัยสนับสนุนประสิทธิภาพของ Grammarly และเสนอแนะให้มีการศึกษาต่อเนื่องในระยะยา
แนะนำหนังสือ : วรรณกรรมเรื่องมหาชาติในวัฒนธรรมไทย
Full text linkThis paper aims to recommend the book entitled ‘Maha Chat in Thai Culture’ to inform readers of its significance and engaging content, and to foster Thai pride in “Maha Chat” as a Buddhist literary work recognized as a national literature masterpiece. This book provides the readers with novel knowledge and perspectives through Jataka – the story of the Buddha-to-be (Siddhartha Gautama) in his previous lives before finally attaining enlightenment. This book contains two parts. The first part collects eleven papers written by eleven academic experts, offering various insights and dimensions of the Maha Chat or Jataka within Thai society. The second part highlights the value of this literary work in three key aspects: (1) language, (2) society and culture, and (3) literature.บทความแนะนำหนังสือวรรณกรรมเรื่องมหาชาติในวัฒนธรรมไทยมีวัตถุประสงค์เพื่อให้ผู้อ่านได้ทราบถึงความสำคัญและความน่าสนใจ ตลอดจนภาคภูมิใจในวรรณคดีสำคัญทางพุทธศาสนาที่ได้รับการยกย่องให้เป็นวรรณคดีแห่งชาติ ที่สำคัญคือสาระความรู้และมุมมองใหม่ๆ จากเรื่องราวของมหาชาติหรือเวสสันดรชาดกในส่วนของเนื้อหาจำแนกออกเป็น 2 ตอน ตอนที่หนึ่งเป็นบทความมีจำนวนทั้งสิ้น 11 บทความ จากนักวิชาการ 11 ท่าน ด้วยกัน โดยมีการนำเสนอความคิดเห็นและมุมมองในหลากหลายมิติ ทำให้เห็นถึงบทบาทและอิทธิพลของวรรณกรรมเรื่องมหาชาติหรือเวสสันดรชาดกที่อยู่ในบริบทของสังคมไทยได้อย่างแจ่มชัดมากขึ้น ตอนที่สอง กล่าวถึงคุณค่าในด้านต่าง ๆ ซึ่งประกอบด้วย 1. คุณค่าด้านภาษา 2. คุณค่าด้านสังคมวัฒนธรรม 3. คุณค่าด้านวรรณคด
The Effects of Podcasts on Thai Undergraduates’ English Listening Skills
No full textThe purposes of this study were to investigate the effects of podcasts on students’ English listening skills, students’ perceptions towards using podcasts in English language classrooms, and the level of student satisfaction regarding the podcasts provided in this study. This study employed a survey and a one-group pre-test–post-test design involving 29 English major students enrolled during the second semester of the 2024 academic year at a university located in Songkhla province. An outlier detected in the pretest led to the exclusion of one participant’s data, resulting in an analysis based on 28 students. The findings demonstrated that the students could understand and assimilate the main ideas of the content after listening to the podcasts, as the post-test scores were statistically significantly greater than the pre-test scores. The results indicated that students were able to enhance their understanding and grasp of the main concepts of the listening material through podcasts. Furthermore, the participants conveyed positive attitudes about using the podcast to enhance their listening skills. Many of them found listening to podcasts was difficult; they believed it helped them learn English. Participants also expressed great satisfaction with the podcasts used in this study. The findings of this study contribute to the understanding of how digital media influences language learning attitudes and support integrating podcasts into English as a foreign language curricula, offering a practical, engaging, and accessible method to enhance listening skills. Teachers and educators can use this research to develop lesson plans and instructional strategies
Factors Affecting Student Satisfaction of Service Quality at Rangsit University International College, Thailand
No full text This paper investigates the variables influencing Rangsit University International College (RIC) students' satisfaction with service quality. The study finds important factors that affect overall satisfaction by examining important dimensions such as academic services, administrative support, facilities, faculty performance, and student participation. The results shed light on how RIC might raise the caliber of its instruction to benefit students and preserve its competitive edge in the global education market. Additionally, this study investigates the connection between aspects of service quality and how they affect Rangsit University International College (RIC) students' satisfaction. Students' overall opinions are greatly influenced by elements like campus facilities, extracurricular activities, learning resources, and staff responsiveness. The study intends to offer suggestions for improving institutional services and creating a more encouraging learning environment by collecting student input. By using these insights, RIC can draw in more international students and enhance its quality of education. The study also looks at how communication effectiveness, technical support, and cultural diversity affect Rangsit University International College (RIC) students' satisfaction. As a global university, RIC must constantly adjust to the changing needs of a varied student body by providing top-notch administrative and academic support. The results can help university administration create plans to improve student experience, boost the institution's reputation, and encourage long-term student success and retention by pointing out areas that need improvement
Analysis of Factors Influencing Otaku Game Players' Purchases of Game Derivatives
No full textSince 2016, China's Otaku game industry has experienced rapid growth, and today, Chinese Otaku games have gained a foothold in the global market. Not only are these games popular among young people, but its related derivative products have also become a highly sought-after product among today’s youth.
This paper begins by studying and sorting out the previous literature, determines the relevant influencing factors, then uses the TPB model and 4C model to organize and standardize. Finally, relevant data is collected through a survey questionnaire, and data from relevant game players is collected in the game community. A total of 675 valid data samples are obtained. Finally, SPSS was used to analyze the reliability and validity of the data to ensure high reliability.
By analyzing the influencing factors of Otaku gamers' purchase of derivatives, such as the operation of game companies, UGC community, symbolic consumption, character popularity, price factors, scarcity of derivative products and co-branded models, game companies can more accurately position the market and design characters that better meet the needs of players. Additionally, marketing strategies can be optimized by using relevant factors to increase players' motivation to buy and strengthen brand loyalty