UPH Academic Journals (Universitas Pelita Harapan)
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FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION YANG DIMEDIASI ATTITUDE TOWARD ADVERTISEMENT PADA PRODUK SOMETHINC DI MEDIA SOSIAL TIKTOK
Get PDFTujuan dari penelitian ini adalah untuk meneliti bagaimana pengaruh dari kelima faktor yang meliputi faktor Trustworthiness, Expertise, Attractiveness, Similarity, dan Attitude Toward the Influencer terhadap Attitude Toward Advertisement sebagai mediasi yang kemudian mempengaruhi faktor Purchase Intention pada produk somethinc di media sosial TikTok. Pengujian dilakukan secara kuantitatif dengan data survei yang dimodifikasi dari model penelitian terdahulu. Responden dipilih melalui purposive sampling, dan kuesioner disebarkan secara online. Dari responden yang memenuhi syarat, sebanyak 200 sampel dianalisis dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kelima variabel independen yaitu, Trustworthiness, Expertise, Attractiveness, Similarity, dan Attitude Toward the Influencer memiliki pengaruh yang signifikan dan positif terhadap Attitude Toward Advertisement. Serta, Attitude Toward Advertisement dapat memediasi secara signifikan dan positif pengaruh dari kelima variabel independen tersebut terhadap Purchase Intention. Implikasi manajerial dari penelitian ini dapat dipergunakan sebagai pertimbangan pengembangan produk berdasarkan variabel-variabel yang sudah diteliti oleh penelitian ini
IDENTIFIKASI VARIABEL YANG MEMPENGARUHI NIAT PEMBELIAN KONSUMEN TERHADAP PRODUK PT HONDA PROSPECT MOTOR DI JAKARTA
Get PDFPenelitin ini mengkaji faktor-faktor yang memengaruhi minat beli konsumen terhadap produk PT Honda Prospect Motor di Jakarta. Variabel yang diteliti meliputi Kredibilitas Sumber, Kredibilitas Merek, Akurasi Informasi, Kualitas Informasi, dan Efektivitas Komunikasi Media Sosial, yang semuanya memengaruhi sikap konsumen dan keputusan pembelian. Metode penelitian kuantitatif dengan pendekatan survei digunakan, dengan fokus pada konsumen yang telah membeli produk Honda lebih dari satu kali.
Hasil penelitian menunjukkan bahwa Social Media Communication Efficacy secara signifikan mempengaruhi sikap konsumen dan niat pembelian, dengan sikap konsumen sebagai faktor mediasi. Temuan ini memberikan wawasan berharga bagi PT Honda Prospect Motor dalam mengembangkan strategi pemasaran digital yang lebih efektif untuk meningkatkan persepsi konsumen dan mendorong perilaku pembelian. Studi ini juga menekankan peran media sosial dalam membangun Kredibilitas Merek dan memastikan keakuratan informasi untuk membina hubungan konsumen yang lebih kuat dan meningkatkan daya saing di industri otomotif
PENGARUH ARUS KAS OPERASIONAL, AKRUAL, dan LEVERAGE TERHADAP PERSISTENSI LABA DENGAN BOOK TAX DIFFERENCES SEBAGAI MODERASI
Get PDFThis study was conducted with the aim of examining the effect of operational cash flow, accrual, and leverage on profit persistence with BTD as moderation. This study used a sample of 55 manufacturing companies from the industrial sector listed on S&P Capital IQ and IDX for the 2020-2023 period with a purposive sampling technique. Data was collected using documentation techniques sourced from secondary data. Data processing using SPSS 29. This study found that partially operational and accrual cash flow had a negative effect on profit persistence. Meanwhile, leverage has a positive effect on profit persistence. In addition, this study also found that BTD strengthen the relationship between operating cash flow and profit persistence, book tax differences also strengthen the relationship between leverage and profit persistence. However, BTD do not strengthen the relationship between accruals and profit persistence. The results of these findings have relevant implications for academics and practitioners, namely adding to academic literature,providing a basis and reference for subsequent research to explore factors that have not yet been revealed. The results of this study can provide guidance for business practitioners in making decisions related to investment and better accounting policies to maintain financial performance stability in the long term
The Impact of Firm Size, Capital Intensity Ratio, Inventory Intensity Ratio and Leverage Toward Effective Tax Rate on Consumer Goods Companies Listed on the Indonesia Stock Exchange
Get PDFEffective Tax Rate is an indicator of tax management as measured by comparing tax burden to pre-tax income. The effective tax rate is used to measure the amount of tax that is borne by the company against the company's accounting profit, so the company can know the performance of its tax management. The objective of this research is to analyze the impact of firm size, capital intensity, inventory intensity, and leverage toward effective tax rate in consumer goods companies listed on Indonesia Stock Exchange (IDX) during the period 2018-2021. The population of this research is the state-owned enterprises listed on Indonesia Stock Exchange during 2018-2021. Further, with the employed purposive sampling and determined criteria, 32 companies are chosen as the samples. The data analysis method applied is multiple linear regression which is processed through SPSS 26th version. The result of this research shows that firm size, capital intensity have no impact toward effective tax rate. However, inventory intensity has an insignificant positive impact toward effective tax rate. Furthermore, leverage has a significant positive impact toward effective tax rate
The Influence of Online Customer Reviews, Brand Trust, and Gender on Product Purchasing Decisions
Get PDFThis research aims to determine and analyze the influence of price perceptions, online customer reviews, and brand image on purchasing decisions for Converse shoes on Shopee e-commerce. Using multiple linear regression analysis with IBM SPSS Statistics 26 as an analysis tool. The sample used was users and prospective users of Converse shoes domiciled in DKI Jakarta who purchased the Shopee e-commerce application with a total of 153 respondents. Survey via Google Forms online and using a Likert scale. The sampling technique is non-probability sampling with a purposive sampling method. The results show that price perception, online customer reviews, and brand image partially influence the decision to purchase Converse shoes on Shopee e-commerce. Price perception, online customer reviews, and brand image simultaneously have a significant influence on the decision to purchase Converse shoes on Shopee e-commerce
The Influence of Digital Transformation, Leadership Style, Organizational Culture, Work Environment, and Employee Attitudes on Employee Performance
Get PDFEmployee performance is a crucial aspect in achieving the goals of a company. The aim of this research is to identify the impact of various organizational factors on employee performance. Digital transformation, as a step for companies to adapt to technology, plays a significant role in improving work efficiency. Leadership style, organizational culture, and work environment also have a substantial influence in shaping employee attitudes and performance. This study employs a quantitative approach using a survey method, where data were collected from permanent employees at PT XYZ. The data were gathered from all permanent employees who had been working at XYZ Company in South Tangerang for at least one year, using a non-probability sampling technique. SPSS software was then used to analyze the research results. The findings indicate that all independent variables have a significant impact on employee performance. This study is expected to provide practical guidance for company management to enhance employee performance through the optimization of organizational factors. The research outcomes can offer managerial implications that will assist the company in improving employee performance. Several limitations are noted in this study, followed by recommendations for future research
Not Just About Salary: An Analysis of the Role of Organizational Culture on Employee Engagement
Get PDFThis study aims to examine how Organizational Culture influences Employee Engagement. By conducting a comprehensive literature review, the research adopts an Organizational Culture perspective to explore the link between these two variables. The findings from the systematic literature review indicate that Organizational Culture plays a significant role in determining the level of Employee Engagement. However, the study also reveals a need for further research to pinpoint specific elements of Organizational Culture that can effectively enhance Employee Engagement, given the wide variety of Organizational Cultures. Future research could focus on developing more precise tools to measure relevant dimensions of Organizational Culture in relation to Employee Engagement and testing more sophisticated theoretical models to explain their connection
Influence of Customer Satisfaction and Customer Experience on Repurchase Intention of Express Delivery Services for Export Activities Through United Parcel Service (UPS) in Java and Bali, Indonesia
Get PDFThis study aims to determine the effect of the variables Price fairness (PRF), Customs clearance (CCE), Use of Supporting technology (STC), and Total time in transit (TTT) on Customer experience (CEX) and Customer satisfaction (CSA) which then affect Repurchase intention (RPI) for express delivery services in export activities. The data used are primary data with a valid sample of 140 out of 168 respondents (out of 508 samples) which was taken using purposive sampling because the determination of the sample is carried out with certain considerations, samples taken in full month of September 2024. The finding of this study indicates a significant positive result on the relationship between Customer experience on Repurchase intention and Customer satisfaction on Repurchase intention. Other findings show that United Parcel Service (UPS) is expected to pay attention to price fairness, the process of releasing goods from customs areas/ Customs clearance, the use of supporting technology, and total delivery time that influence the formation of positive Customer experience and Customer satisfaction aimed at increasing the repurchsae intention of express delivery services for export activities
Enhancing Customer Referral Values: How Control Based Contributions Among Mobile Legends Players in Jakarta
Get PDFThis study investigates the impact of various contributions - Control Based Contributions, Collaborative Contributions, Individual Contributions, and Calculated Contributions - alongside Customer Learning/Knowledge Values, Customer Influences Values, and Customer Referral Values on Customer Loyalty among Mobile Legends players in Jakarta. With the rising popularity of online mobile games, particularly Mobile Legends, understanding these dynamics is crucial for game developers aiming to foster loyalty and enhance user engagement. This research addresses significant gaps in the literature regarding the effects of gamification and customer involvement in online gaming, providing insights that could inform marketing strategies and loyalty programs within the gaming industry
Exploring Scarlett's Customer Loyalty: The Role of Purchase Decision as an Intervening Factor in the Context of Service and Product Quality
Get PDFThe surge in beauty industry competitors has led to a decline in Scarlett's ranking on e-commerce platforms. To enhance Scarlett's consumer loyalty, research on Scarlett's service quality and product quality is necessary. The interconnection among service quality, product quality, purchase decisions, and consumer loyalty is analyzed through corresponding indicators. This research includes 125 respondents. Data undergoes validity, reliability, classical assumption tests, and path analysis for advanced multiple linear regression analysis. The results demonstrate that Scarlett's service quality and product quality significantly influence purchase decisions. Additionally, Scarlett's service quality and product quality significantly influence customer loyalty. Purchase decision has an intervening factor on service quality and product quality towards customer loyalty. Improving Scarlett's service and product quality can elevate both consumer loyalty and purchase decisions