UPH Academic Journals (Universitas Pelita Harapan)
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Investigating the Influence of Employee Engagement and Supporting Factors Towards Organizational Performance: A Systematic Literature Review
Get PDFThis study aims to find out the influence of employee engagement towards organizational performance. Many factors, such as work motivation and job engagement appear to strengthen employee engagement and affect organizational performance. The method used is through a comprehensive review of relevant literature and empirical studies. The results of the study indicate various factors, including employee engagement, work motivation, job engagement, and affecting the organization performance. The results indicate that cultivating a culture of participation must be a strategic focus for organizations seeking long-term success in a competitive global environment. In conclusion, improving employee engagement is crucial for organizational development and effectiveness
Determinant Variables Influencing Patient Intention and Decision Making at Q Dent Smile Dental Clinic
Get PDFQ Dent Smile dental clinic is facing difficulties in attracting new patients. To address this issue, the research aims to identify the influence of brand image and firm generated content (FGC) on patient intention, which impacts their decision to choose Q Dent Smile. This study employs the SEM PLS method with a sample of 200 data. The results indicate that FGC positively influences brand image. In addition, brand image and FGC positively influences the patient intention. Brand image also has a direct positive effect on the decision to choose a dental clinic. However, FGC does not directly influence the decision to choose the dental clinic. However, in an indirect test, patient intention significantly mediates the influence of FGC on clinic choice
The Influence of Hedonic Motivation, Facilitating Conditions, and Behavioral Intention on the Use of Shopee Paylater Behavior Among Gen Z Moderated by Gender
Get PDFThe digital era has significantly changed consumer shopping behavior, with digital financial technology emerging as the fastest growing digital service sector in Indonesia. One of the fastest growing services in this sector is paylater services, which allow payments to be postponed to be settled at a later date. This study investigates the factors that influence the adoption and usage behavior of one of the largest paylater services in Indonesia, Shopee Paylater, among Generation Z, using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT) model as the basis for this study. This study identifies key factors such as hedonic motivation, facilitating conditions, behavioral intention, and use behavior, with gender as a moderating variable. The purpose of this study is to provide insight into Gen Z consumer behavior in adopting Shopee Paylater, as well as to help paylater service providers understand, adapt, and optimize their products for this demographic. The results of this study indicate that the hedonic motivation and facilitating conditions variables influence the behavioral intention to adopt Shopee Paylater services, and the facilitating conditions and behavioral intention variables influence the use behavior of Shopee Paylater users. The moderating variable in the form of gender asslso has an important role in determining the intention to adopt Shopee Paylater services
Determinants of Life Insurance Purchase Intent Among Millennials
Get PDFThis study aims to investigate the factors influencing millennials' intentions to purchase life insurance. A conceptual framework was developed based on the Theory of Reasoned Action (TRA). Data was collected through electronic questionnaires from 270 sample of Indonesian millennials. The gathered data was analyzed using PLS-SEM 4. The findings reveal that attitude, subjective norms, personal values, motivation, and learning significantly influence millennials' intentions to purchase life insurance. A positive attitude, driven by perceived benefits and long-term financial security, emerged as a key determinant. Social influence, as reflected in subjective norms, also played a crucial role. Personal values, particularly those related to family security and financial stability, further reinforced the importance of life insurance. This research contributes to the literature by analyzing the factors influencing millennials' intention to purchase life insurance. By identifying key determinants like attitude, social norms, personal values, motivation, and learning, this study provides valuable insights for insurers to develop effective marketing strategies
Empowering Financial Decision-Making for Indonesian Migrant Workers in Hong Kong
Get PDFThis community service activity initiated by Faculty of Economics and Business Universitas Pelita Harapan (UPH), in partnership with Enrich Hong Kong has successfully conducted webinar for Indonesian Migrant Workers in Hong Kong. This webinar tried to enhance financial literacy and deepen understanding of savings as part of their financial planning for long-term goal. This initiative provides insight and practical guidance for managing personal financial management, to set financial goals. The webinar tries to bring the concept to practice by giving some scenarios that match the profile of the participants that were captured through a survey prior to the event. This webinar brought interactive discussion to better connect with the participants. This is a continuous activity to ensure that there’s impact toward the participants
Contingent Fit between Business Strategy and Environmental Uncertainty: The Impact on Tax Avoidance in Manufacturing Companies
Get PDFThe study aimed to examine the contingent fit level between business strategy and environmental uncertainty using tax avoidance with book-tax differences as the dependent variable, business strategy and environmental uncertainty as independent variables and included five types of control variables consisting of leverage, property, plant and equipment, inventory intensity, firm size and return on assets. The study used samples from manufacturing companies with a total sample of 510 observations from 2,050 observations for 5 years from 2015-2019 taken from S&P Capital IQ. The data processing carried out results from treatment using the Win so rize method with 5% on the dependent variable, namely BTD, and the control variable on ROA. The study's results prove that the contingent fit level between business strategy and environmental uncertainty has a negative and insignificant effect on tax avoidance. Meanwhile, environmental uncertainty has a positive and significant effect on tax avoidance
Competitive Differentiation Through Sustainability: Bank Jago’s Strategic Response to Inter-Firm Competition
Get PDFThis study aims to analyze the strategic responses of Bank Jago, a leading digital bank in Indonesia, to the evolving competitive landscape shaped by fintech innovation and regulatory dynamics. Employing a qualitative case study approach, this research draws on Bank Jago’s annual reports, industry analyses, and news sources, applying PESTEL, Porter’s Five Forces, SWOT, SPACE matrix, and Strategic Sustainability frameworks to comprehensively evaluate the bank’s external environment, competitive position, internal capabilities, and competitive differentiation through sustainability. The findings indicate that Bank Jago benefits from supportive government policies, rapid technological advancements, and a growing urban, tech-savvy customer base, while facing challenges such as stringent regulatory requirements, rising competition from regional fintech firms, and economic volatility. Strategic partnerships, particularly with fintech platforms like Gojek, and innovative digital banking services such as the ‘Pockets’ feature, have strengthened Bank Jago’s market position. The SPACE matrix analysis suggests an aggressive strategic posture, emphasizing growth and innovation to capitalize on market opportunities. The study concludes that Bank Jago’s adaptive strategies, focused on digital transformation, customer-centric innovation, regulatory compliance, and environmental sustainability, will be pivotal for its sustained competitive advantage and expansion in Indonesia’s digital banking sector
The Influence of Country of Origin on Purchase Intention in The Indonesian Market Mediated by Brand Image and Attitude: A Case Study of Vivo
Get PDFThe objectives of this study are to examine the relationship between Country of Origin and Purchase Intention, to examine the relationship between Country of Origin and Brand Image, to examine the relationship between Country of Origin and Attitude towards the Brand, to examine the relationship between Brand Image and Purchase Intention, to examine the relationship between Brand Image and Attitude towards the Brand and to examine the relationship between Attitude towards the Brand and Purchase Intention. This research is quantitative. The population in this study is all consumers of the Vivo brand. The sampling procedure used in this study is non-probability with a purposive sampling technique; the researcher will take a sample of 164 consumers who have used the Vivo brand for at least 1 year. The primary data used in this study are the results of distributing questionnaires to Vivo brand consumers. The data analysis used in this study is the structural equation model (SEM), partial least squares (PLS) using Smart PLS 4.0
Trust, Online Reviews, and Ratings as Drivers of Purchase Intention: Evidence from Generation Z Shopee Users in Greater Jakarta
Get PDFE-commerce growth in Indonesia has been accelerated by the rise of platforms such as Shopee, where trust and electronic word of mouth (e-WOM) play critical roles in consumer decision-making. While prior studies have examined reviews, ratings, and trust separately, few have integrated them into a unified model and tested their combined influence among Generation Z consumers. This digitally native cohort dominates online shopping. This study examines the impact of trust, online customer reviews, and online customer ratings on purchase intention, with gender serving as a potential moderator, in the context of Greater Jakarta. Using a quantitative approach and PLS-SEM analysis of survey data from 350 Shopee users, the results reveal that online customer reviews, ratings, and trust significantly and positively affect purchase intention, with online customer ratings exerting the most substantial effect. Unexpectedly, gender and its moderating effects were not significant, suggesting that male and female Gen Z consumers evaluate trust and e-WOM cues similarly. These findings extend the Theory of Planned Behavior and the Elaboration Likelihood Model by demonstrating how central (reviews, trust) and peripheral (ratings) cues jointly influence consumer intentions in an emerging market context. Practically, the study offers actionable implications for platforms and sellers, highlighting the need to strengthen trust-building mechanisms, ensure credible rating systems, and encourage authentic reviews. The research contributes by integrating trust and e-WOM variables into a single model, demonstrating their relevance in Indonesia, and revealing a generational shift in gender differences in online consumer behavior
Wired to Change: The Role of Digital Messaging in Boosting EV Awareness Among Indonesian Millennials
Get PDFIn response to the global climate crisis, electric vehicles (EVs) have emerged as a sustainable alternative to gasoline-powered transportation. In Indonesia, PT PLN has leveraged Instagram to promote EV awareness among millennials. This study investigates the effectiveness of PLN’s digital messaging in enhancing awareness and shaping attitudes toward EVs. Using a quantitative survey method with 100 respondents aged 22–42, this research measures the relationship between message exposure, awareness, and attitude. Findings reveal that exposure to digital content significantly boosts both awareness and attitude, with awareness having a stronger impact. Regression analysis supports all four hypotheses, confirming that visual, informative, and relevant Instagram content leads to greater cognitive engagement and positive perception of EVs. The study underscores the role of social media in environmental communication, affirming the Elaboration Likelihood Model’s applicability in digital campaigns. These insights offer theoretical contributions to persuasion and consumer behavior studies, while also providing practical guidance for public-sector digital campaign strategies in emerging markets