UPH Academic Journals (Universitas Pelita Harapan)
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The Influence of Price Perception, Online Customer Review, and Brand Image on Purchasing Decisions for Converse Shoes
Get PDFThis research aims to determine and analyze the influence of price perceptions, online customer reviews, and brand image on purchasing decisions for Converse shoes on Shopee e-commerce. Using multiple linear regression analysis with IBM SPSS Statistics 26 as an analysis tool. The sample used was users and prospective users of Converse shoes domiciled in DKI Jakarta who purchased the Shopee e-commerce application with a total of 153 respondents. Survey via Google Forms online and using a Likert scale. The sampling technique is non-probability sampling with a purposive sampling method. The results show that price perception, online customer reviews, and brand image partially influence the decision to purchase Converse shoes on Shopee e-commerce. Price perception, online customer reviews, and brand image simultaneously have a significant influence on the decision to purchase Converse shoes on Shopee e-commerce
The Influence of Storytelling Strategies, Customer Engagement, and Visual Content on Food Agritourism Sustainability: A Study of Wondis Chocolate, Kulon Progo
Get PDFSustainable tourism has become a strategic approach addressing complex ecological, social, and economic challenges in the post-pandemic era. Food agritourism is recognized as a strategic vehicle for creating sustainable value creation aligned with Sustainable Development Goals (SDGs). This study aims to analyze the influence of storytelling strategies, customer engagement, and visual content on food agritourism sustainability at Wondis Chocolate, Kulon Progo. The research employed a quantitative approach with explanatory design involving 100 tourist respondents selected through purposive sampling. Data were collected using Likert scale questionnaires and analyzed through multiple linear regression. Results indicate that storytelling strategies, customer engagement, and visual content have positive and significant effects on food agritourism sustainability, both partially and simultaneously. Visual content demonstrates the strongest influence, followed by customer engagement and storytelling. This research contributes theoretically to destination marketing theory development and provides practical recommendations for optimizing sustainable agritourism marketing strategies
The Effect Of Gender Diversity And The Effectiveness Of Audit Committees On Audit Report Lag: Empirical Evidence From Manufacturing Companies In Indonesia
Get PDFThis study tests the hypothesis regarding the influence of four variables on audit report lag (ARL) as the dependent variable. The four independent variables are gender diversity, the expertise of the audit committee chair, the number of audit committee members, and the frequency of audit committee meetings. The researcher employed purposive sampling to select the study population. The observed population consists of publicly listed manufacturing companies. After the sampling process, the final sample comprised 465 data points representing three fiscal years from 2021 to 2023. Audit report lag is calculated as the number of days from the beginning of the fiscal year to the date of the audit report. The results show that gender diversity and the number of audit committee members, particularly in Indonesian companies, do not affect audit report lag. Meanwhile, the frequency of audit committee meetings and the expertise of the audit committee chair—measured by accounting or auditing background—can reduce the audit report lag
The Influence of Information Quality, Convenience, and Customization on Purchase Intention through Perceived Value: A Study of Customized Cake Purchases via Social Media
Get PDFThis study aims to examine the effects of information quality, convenience, and customization on purchase intention, with perceived value as a mediating variable, in the context of food and beverage SMEs using social media. The research focuses on Instagram users who have seen, interacted with, or purchased customized cakes. Data will be collected through a survey of 240 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. This study is expected to contribute theoretically by extending the Theory of Planned Behavior to the domain of digital consumer behavior and methodologically by demonstrating the application of Importance-Performance Map Analysis (IPMA) in PLS-SEM. Practically, the research is anticipated to provide insights for SMEs in enhancing perceived value through accurate information, seamless convenience, and personalized services to strengthen purchase intention in competitive online markets. In addition, the findings are expected to guide digital marketing strategies for SMEs in building sustainable customer relationships and long-term competitiveness
The Effect of Profitability, Company Size, and Independent Commissioners on Tax Management
Get PDFThis study aims to analyze the effect of profitability, firm size, and independent commissioner on tax management in consumer cyclicals sector companies listed on the Indonesia Stock Exchange for the period 2021–2023. The research employs a quantitative approach using secondary data from financial statements. The sample consists of 25 companies selected through purposive sampling. Data analysis was conducted using multiple linear regression with SPSS version 25. The results of the study indicate that, simultaneously, the three variables influence tax management. Profitability has a negative effect on tax management, firm size has a positive effect on tax management, while independent commissioner has no significant effect on tax management. This study concludes that profitability and firm size are important factors that can influence a company’s tax management practices. Therefore, companies need to implement efficient and legal tax management strategies
The Effect of Security Perception, Financial Literacy and Content Marketing on Mutual Fund Purchase Decisions on The Bibit Application with Trust As A Mediation
Get PDFThis study investigates the factors influencing consumer purchasing decisions on the Bibit mutual fund application, specifically examining the roles of perceived security, financial literacy, and content marketing, with trust acting as a mediating variable. Using a quantitative approach, data were collected from 95 respondents and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results demonstrate that perceived security has a significant positive effect on user trust, whereas financial literacy and content marketing do not significantly influence trust. However, content marketing was found to significantly enhance financial literacy. Furthermore, trust significantly drives mutual fund purchase decisions and successfully mediates the relationship between perceived security and purchase decisions. These findings indicate that while educational content improves literacy, the perception of security is the primary driver of the trust required for users to commit to investment decisions on the platform
Characteristics of Customer Who Makes Allocation for Pension Plan in Indonesia
Get PDFThis study sought to determine which characteristic from Indonesian people are most likely to make allocation for pension, and how to identify the key factors driving these purchases pension products. Recognizing Indonesia's relatively low allocation in pension plan, researchers analyzed a targeted sample of 199 data points from 38 companies across various sectors. Using the CRISP-DM data mining methodology, to determine what characteristics from customer with over 20 % allocation into the pension product, and in this study found that marriage status, income, industry, education, sex, domicile, electricity, position, age, status of property. The CRISP-DM process, which included defining objectives, data collection, preparation, modeling, and property ownership, as a characteristic of customer to invest in pension. This research uses data mining methodology with resulted in a model with 73.33 % accuracy. 1 The analysis revealed that the result demonstrated the highest stock market allocation by customers is based on industry (0,2), Listrik (0,13), Makan (0,12), transport (0,11), Pendidikan (0,10), income (0,06)
Drivers of Green Entrepreneurship Among MSMEs in Jakarta: An Empirical Analysis of Capability, Opportunity, Motivation, Incentives, and Capital Through the Lens of Self-Efficacy
Get PDFThis study investigates the determinants of green entrepreneurship among Micro, Small, and Medium Enterprises (MSMEs) in Jakarta, an urban economic hub increasingly pressured to adopt environmentally sustainable practices. The research examines the influence of green entrepreneurial skills, green opportunities, entrepreneurial motivation, green incentives, and availability of capital on green entrepreneurship, with green entrepreneurial self-efficacy positioned as a mediating variable. A quantitative survey was conducted with 200 MSME employees who have been engaged in or exposed to green business practices. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all five predictors significantly and positively affect green entrepreneurship. Additionally, green entrepreneurial self-efficacy mediates all relationships, suggesting that cognitive belief systems play a central role in converting resources, opportunities, and motivations into environmentally responsible entrepreneurial behavior. This research contributes to the literature on sustainable entrepreneurship in emerging markets by demonstrating how psychological self-efficacy interacts with structural and motivational factors. The study also provides actionable insights for policymakers, MSME owners, and sustainability-driven institutions in Indonesia
The Impact of Training, Workload, and Career Development on Job Satisfaction and Employee Performance: Evidence from Banco Nacional de Comércio de Timor-Leste (BNCTL)
Get PDFThis study investigates the influence of training, workload, and career development on job satisfaction and employee performance at Banco Nacional de Comércio de Timor-Leste (BNCTL). As Timor-Leste’s state-owned commercial bank, BNCTL plays a strategic role in financial inclusion and national economic development. Rapid modernization—branch expansion, digital banking, and international card products—creates both opportunities and human resource challenges. Using a quantitative, explanatory, cross-sectional design, this study employs stratified random sampling of 250 employees across branches and headquarters. Data will be collected through structured questionnaires and analyzed using SEM and regression models, including mediation and moderation testing. The research is expected to provide empirical evidence on how HR practices affect employee outcomes in small, post-conflict economies. Findings will contribute academically by extending HRM theories to developing country contexts, and practically by guiding BNCTL’s HR strategies in training investment, workload calibration, and transparent career pathways
Strategic Synergy of Digitality, Spirituality, and Prosocial Leadership in Strengthening MSME Resilience in Jakarta
Get PDFMicro, Small and Medium Enterprises (MSMEs) play a critical role in Jakarta’s urban economy, yet they face increasing pressure to remain resilient, surviving digital disruption, economic volatility, and post-pandemic recovery. This study investigates the interconnected influence of Digital Mastery, Prosocial Leadership, and Islamic Spirituality on Business Resilience among MSMEs in Jakarta. Drawing on Resilience Theory, the research proposes a holistic framework that integrates technological competence, ethical leadership, and faith-based values as strategic assets for MSME sustainability. Using a quantitative approach and a descriptive correlation method, data was collected from 100 MSME respondents through structured survey questionnaires delivered online. The statistical analysis was conducted using SmartPLS4, assessing both the outer and inner models. Results reveal that Digital Mastery and Prosocial Leadership significantly influence Business Resilience, while Spirituality contributes indirectly through its influence on leadership and digital adoption. The model demonstrated strong explanatory power (R² = 0.707) and predictive relevance (Q² = 0.477), with Digital Mastery showing the largest effect size (F² = 0.915). This study offers theoretical contributions by extending Resilience Theory into a culturally grounded MSME context and practical implications for policymakers and educators seeking to empower small businesses through integrated digital, ethical, and spiritual development. The findings highlight the importance of holistic capacity-building strategies to foster resilient entrepreneurial ecosystems in emerging countries in Southeast Asia, with the case study in Indonesia