UPH Academic Journals (Universitas Pelita Harapan)
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PENGARUH ATTITUDE, SUBJECTIVE NORMS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP GREEN ENTREPRENEURIAL BEHAVIOR DENGAN GREEN ENTREPRENEURIAL INTENTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA GEN Z DI JABODETABEK)
Get PDFSalah satu masalah lingkungan terbesar yang dihadapi umat manusia saat ini adalah pemanasan global. Fakta ini mengacu pada peningkatan suhu rata-rata atmosfer dan lautan bumi yang disebabkan oleh emisi gas rumah kaca seperti karbon dioksida (CO2) dan metana (CH4) yang dihasilkan oleh aktivitas manusia Dalam menghadapi isu global warming, kewirausahaan hijau (green entrepreneurship) muncul sebagai solusi yang semakin mendapatkan perhatian. Penelitian ini bertujuan untuk menganalisis mengeksplorasi pengaruh attitude, subjective norm, dan perceived behavioral control terhadap green entrepreneurial behavior dengan green entrepreneurial intention sebagai variabel mediasi pada mahasiswa Gen Z di JABODETABEK. Sampel penelitian ini terdiri dari kuesioner yang diberikan kepada responden. Data tersebut diolah menggunakan metode Pengujian Model Pengukuran (Outer Model) dan Pengujian Model Struktural (Inner Model) menggunakan aplikasi SMART-PLS. Hasil penelitian menunjukan Attitude, Subjective Norm dan Perceived Behavioral Control berpengaruh signifikan terhadap Green Entrepreneurial Intention. Perceived Behavioral Control berpengaruh signifikan terhadap Green Entrepreneurial Behavior. Green Entrepreneurial Intention terbukti memiliki pengaruh signifikan terhadap Green Entrepreneurial Behavior. Subjective Norm dan Perceived Behavioral Control berpengaruh signifikan terhadap Green Entrepreneurial Behavior melalui Green Entrepreneurial Intention. Attitude tidak berpengaruh signifikan terhadap Green Entrepreneurial Behavior melalui Green Entrepreneurial Intention
Innovating Leadership in the Digital Age: Transformational Approaches to Navigate the Convergence of Emerging Technologies and Organizational Change. A Case Study of Bank XYZ
Get PDFThis study examines the role of transformational leadership at XYZ in facilitating digital innovation, with an emphasis on the in corporation of technologies including artificial intelligence (AI), mobile banking, and big data analytics. This study employs qualitative analysis of XYZ’s annual and sustainability reports to illustrate how leadership has cultivated an innovative and adaptable culture, enabling the bank to integrate digital solutions and sustain a competitive advantage. The study highlights the significance of change management strategies, such as Lewin’s, Kotter’s, ADKAR, and McKinsey’s 7S, in addressing technology disruption and organizational resistance. XYZ's leadership adopted digital technologies and aligned them with strategic objectives, thereby ensuring regulatory compliance and enhancing operational efficiency. The findings indicate that future banking leaders must manage technological disruption while promoting ongoing innovation. The study provides actionable recommendations for leadership, technology adoption, and change management applicable to financial institutions aiming for success in digital transformation
Will Work-Life Balance Influence or Strengthen Between Employee Training and Productivity? The Study of a Five-Star Resort in Bali
Get PDFHuman resources Management is very crucial in the hospitality industry due to its nature of being labour-intensive. One factor that determines the company's performance is employee productivity, and it is related to the training provided to the employees and their work-life balance. The preliminary studies show that 52.3% of the employees at the resort did not receive their desired holiday rights. There were also complaints about their poor services. The population used in this research is all full-time employees of the five-star resort Bali, 73 employees. The sampling technique used is saturated sampling by taking all the populations as samples. Data is analyzed with the statistical software PLS SEM 4.0. The results of the study indicate that training influences employee productivity positively, while work-life balance does not influence nor moderate employee productivity positively. Therefore, the five-star resort should increase its training activities to improve employee productivity. Since the influence of training on employee productivity is very small by 7.2%, it is suggested that the resort explores other variables that might influence employee productivity such as work discipline, compensation, and employee motivation
Building Brand Trust by Increasing Brand Awareness, Shaping Brand Image, and Engaging Brand Ambassadors
Get PDFThe role of branding is vital for companies striving to establish and nurture consumer trust. Developing a strong brand image and fostering trust involves various strategic approaches, including the use of influential brand ambassadors and increasing overall brand awareness. This study specifically focuses on evaluating the impact of brand ambassadors Vincent and Desta, as well as the level of brand awareness, on brand trust. In this context, brand image serves as an important intermediary factor. Adopting a positivistic paradigm combined with a quantitative research approach, this study utilizes an explanatory survey methodology directed at Instagram followers of @oronaminc.id. Following data collection, the information is meticulously processed with the SEM-PLS technique for comprehensive analysis. The findings reveal that the presence of brand ambassadors does not exert a direct and statistically significant influence on brand trust; however, their effect becomes significant when mediated through brand image. In contrast, brand awareness demonstrates a robust direct influence on brand trust and significantly contributes to enhancing brand trust through the intermediary of brand image. These insights underscore the importance of both awareness and image in effectively building brand trust within the competitive landscape of consumer beverages
The Influence of Physical Quality, Staff Behavior, Perceived Price and Fairness, and Lifestyle Congruence on Brand Loyalty through Customer Satisfaction Among Guests at Whiz Prime Hotel Megamas Manado in Manado City
Get PDFThis study aims to examine the influence of Physical Quality, Staff Behavior, Perceived Price and Fairness, and Lifestyle Congruence on Brand Loyalty through Customer Satisfaction among guests at Whiz Prime Hotel Megamas Manado in Manado City. This research uses a quantitative method, with data processed using SPSS. A questionnaire was distributed to 60 respondents residing in Manado who had visited within the last five years. Staff Behavior and Customer Satisfaction were found to be the strongest predictors of Brand Loyalty. Lifestyle Congruence and Physical Quality also had significant effects on Brand Loyalty, although to a lesser extent, while Perceived Price and Fairness had no significant effect. For Customer Satisfaction, the greatest influence was from Staff Behavior, followed by Perceived Price and Fairness and Lifestyle Congruence; Physical Quality was not significant. Customer Satisfaction strongly drives Brand Loyalty, indicating that enhancing customer satisfaction can significantly boost loyalty. To increase Brand Loyalty, companies should focus on improving Staff Behavior, Perceived Price and Fairness, and Lifestyle Congruence
From Stage to Skin: Unpacking K-Pop’s Power as Ambassadors for Scarlett Skincare in Indonesia
Get PDFThis research examines the impact of K-Pop celebrity endorsements on consumer purchase decisions within the Indonesian skincare market, specifically focusing on Scarlett Skin Care products. Using a quantitative research design, data were collected from 350 Indonesian consumers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. The results demonstrate that promotional activities exert the strongest and most statistically significant influence on purchase decisions, positioning promotion as a crucial driver of consumer interest in Scarlett products. While K-pop endorsements achieved high visibility and appeal among respondents, they displayed a negligible direct effect on purchase decisions, with a slight negative influence detected. Moreover, the interaction between income level and celebrity endorsement was found to be non-significant, indicating that the appeal of K-Pop endorsements does not vary substantially across income segments. Viral marketing also showed no significant moderation by income, with only a marginally significant interaction observed between income and promotion
The Influence of Marketing Mix on Customer Satisfaction and Loyalty at Daja House Restaurant Lampung Indonesia
Get PDFThis study aims to analyze the influence of the marketing mix, consisting of food quality, price, location, and service quality, on customer satisfaction and loyalty at Daja House Restaurant in Bandar Lampung. Data for this study was collected through an online questionnaire with 181 respondents who had visited the restaurant more than three times in the last six months. The analysis method used a quantitative approach with a 5-point Likert scale to measure consumer perceptions of the studied variables. The results indicate that each variable in the marketing mix has a positive and significant effect on customer satisfaction, and customer satisfaction has a direct impact on loyalty. This study emphasizes the importance of a positive consumer experience in creating loyalty, especially in the service industry. Practically, this research provides recommendations for the management of Daja House Restaurant to continue improving food quality, adjusting competitive prices, enhancing the layout and comfort of the environment, and training staff to provide responsive and friendly service. In this way, customer satisfaction and loyalty can be increased, ultimately supporting business sustainability amid intense competition
The Influence of Price, Service Quality, Trust and Product Quality on Scarlett Customer Satisfaction
Get PDFThis research aims to analyse the influence of price, service quality, trust, and product quality on customer satisfaction for Scarlet products. This research uses a quantitative research approach where data is collected through an online Google Forms questionnaire. This research was conducted in Indonesia and took respondents from Tangerang. The sample in this research was 160 respondents. Data were analysed using the outer model. The outer model consists of validity and reliability tests, while the inner model was tested using R-square, hypothesis testing (bootstrapping), and multicollinearity testing. This research shows that price has a negative and significant effect on customer satisfaction. Meanwhile, service quality, trust and product quality positively and significantly affect customer satisfaction
The Influence of Corporate Social Responsibility Disclosures on Firm Value: Does Firm Maturity Matters?
Get PDFThis study aims to provide empirical evidence regarding the influence of corporate social responsibility on firm value. In addition, this study also wants to prove the moderating role of firm maturity on the influence of corporate social responsibility disclosure on firm value. The research sample was all companies except the financial sector which are included in the main board listed on the Indonesia Stock Exchange from 2020 to 2022. The results of the study indicate that corporate social responsibility disclosure has a positive influence on firm value. Firm maturity has not been proven to strengthen the influence of corporate social responsibility disclosure on firm value
Innovational Transformational Leadership on the era Digital Post Pandemic Covid-19 in the hospitality industry : A Review
Get PDFThe research aims to understand better leadership strategies that foster innovation, improve operational efficiency, and enhance employee adaptability during digital transformation initiatives. The study employs a qualitative approach, conducting a critical literature review of 30 academic sources focused on transformational leadership and digital transformation in the hospitality sector. This research presents a conceptual framework illustrating how transformational leadership drives successful digital transformation by fostering innovation and technological integration. The findings reveal that transformational leaders enhance employee adaptability, operational efficiency, and customer engagement, making digital transformation a core component of organizational resilience. However, the findings offer practical insights for leaders seeking to implement digital transformation strategies while navigating post-pandemic challenges, such as fostering a culture of innovation, investing in employee training, and leveraging digital tools for operational efficiency. This study provides a novel combination of transformational leadership and digital transformation concepts within the post-pandemic hospitality industry, filling a significant gap in the existing literature. It highlights the importance of leadership strategies integrating digital tools to foster innovation and resilience in the hospitality sector