UPH Academic Journals (Universitas Pelita Harapan)
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Prediction of Bond Planning Based on Customer Characteristics in Indonesia Using the Random Forest Algorithm
Full text linkThis research aims to identify industries receptive to wealth management products like bond insurance and to pinpoint the key factors influencing bond insurance premium closures. Given Indonesia's low life insurance penetration and density compared to other Asian countries, the study uses a purposive sample of 199 data points from 38 companies across various industries. This research found that the most influential factors in bond purchases are domicile, the second car, industry type, job position , housing type . The methodology that is used in thisresearch is called CRIPS-DM (Cross Industrial Standards Program Data Mining). The first steps what is the purpose of the organization, and the second is what data that needed, and then continue to data preparation, after that modeling, after modeling, it will make an interpretation of the result, and the final steps is deployment, it will plan how it will be implemented in the real world, and the accuracy score from this model is 98 %. From the result of the projection closing bond insurance from each industry, it can be concluded that the most industry that closed the bond insurance is Banking Industry, the second is from insurance and the third is education and the next is education, retail, bond, manufacturing and finance, hospitality, legal, publishing, technology and government and service industries
The Effect of Subjective Norms, Perceived Behavior Control, Price, Service Quality, Airline Safety, Airline Reputation on Behavior Intention in Shaping Buying Behavior of LCC Super Air Jet Passengers in Surabaya
Full text linkThe purpose of this study is to examine how the Subjective Norm, Perceived Behavior Control, Price, Service Quality, Airline Safety, and Airline Reputation factors of Super Air Jet passengers affect Behavior Intention which ultimately shapes the Buying Behavior of passengers of this low-cost airline. A survey of 200 passengers was conducted to test the hypothesis. Data processing was carried out using SmartPLS 3 software. The results show the important role of Subjective Norm and Airline Safety in the Behavior Intention and Buying Behavior of Super Air Jet LCC passengers
Exploring the Influence of EWOM on Purchase Intention: The Mediating Roles of Trust, Value CO-Creation, and Brand Image in Apple Product
Full text linkThe rise of digital communication has transformed traditional word of mouth (WoM) into electronic Word of Mouth (eWOM), significantly influencing consumer behavior. This study investigates the impact of eWOM on purchase intention, with a focus on Apple products among Indonesian students. The research explores the mediating roles of trust beliefs, value co-creation, hedonic brand image, and functional brand image in this relationship. Utilizing a quantitative approach, data were collected from 240 respondents through an online questionnaire, and the results were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings demonstrate that eWOM has a positive effect on purchase intention, with trust beliefs and value co-creation acting as significant mediators. Moreover, both hedonic and functional brand image were found to positively mediate the relationship between eWOM and purchase intention. These results highlight the importance of eWOM as a strategic tool in influencing consumer decisions, especially for premium brands like Apple. The study provides insights for marketers on leveraging trust, value creation, and brand image to enhance purchase intention through eWOM
Examining the Impact of Transformational Leadership, Digital Innovation, and Sustainable Strategies on Mixue's Business Success in Greater Jakarta Area
Full text linkThis study explores the role of transformational leadership, digital transformation, and innovation in Mixue’s business performance sustainability within Indonesia's competitive food and beverage sector. Since its market entry in 2020, Mixue has grown rapidly by providing affordable, quality products that resonate with young consumers. However, sustaining this growth demands new strategies to address challenges from competitors introducing diverse offerings and digital engagement models. This research finds that transformational leadership fosters adaptability, digital transformation enhances customer engagement and operational efficiency, and continuous innovation secures relevance. Using a quantitative approach with data from Mixue customers, the findings affirm the positive impact of these factors on sustainable business performance. This study highlights the need for an integrated approach to leadership, technology, and innovation for enduring success
Shaping Corporate Water Disclosure: The Role of Board Meetings, Internet Visibility, and Water Policy
Full text linkThis study focuses on the impact of board meetings on corporate water disclosures, given the moderating influence of internet visibility and water policy. The board meeting is a crucial mechanism in corporate governance, influencing the entity's transparency and sustainability practices. However, this may vary depending on the degree of digitization a company exudes and the relevant policies it adopts regarding internal water management. This research draws on data from firms exhibiting variable levels of internet visibility and water policy stringency to inform analysis of how environmental governance practices, external exposure, and internal policy converge in shaping disclosures relating to water use. Results indicate that the frequency of board meetings positively influences water disclosure; however, this relationship substantially improves when internet visibility is high and when firms have strict water policies. These findings add to the existing literature on corporate governance and environmental transparency and emphasize how relevant external and internal factors are to encourage sustainable performance
The Science of Persuasion: Cialdini’s Principles in Shaping Purchase Decision on Shopee Indonesia
Full text linkThis study investigates whether Cialdini’s principles of persuasion – Reciprocity, Social Proof, and Liking – affect consumer purchasing decisions on the Shopee application in Indonesia. Amidst the rapid growth of e-commerce and intense competition among online platforms, understanding the psychological and social factors influencing consumer behavior is increasingly vital. While previous studies have explored general online buying behavior, few have focused specifically on Shopee Indonesia using Cialdini’s persuasive strategies. This quantitative research used a purposive sampling technique to gather data from 100 Shopee users who had made at least two purchases. Data was collected via an online questionnaire and analyzed using multiple linear regression. The results show that Social Proof and Liking have a significant and positive effect on purchasing decisions, while Reciprocity does not when tested independently. However, when analyzed simultaneously, all three variables significantly affect purchasing decisions, with a combined explanatory power of 73.5%. The findings highlight the importance of emotional and social strategies in enhancing digital marketing effectiveness and recommend Shopee prioritize influencer engagement and consumer review visibility
Sustainable Innovation in Everyday Wearable Bag Design: The Case of Oh My Craft!
Full text linkOh My Craft! is a micro, small, and medium enterprise that specializes in crafting bags made from traditional Indonesian textiles, marketed both online and offline. The company actively engages in sustainability by repurposing fabric and leather waste into other innovative products. This paper explores sustainable practices and innovation in traditional bag product design while focusing on voice of customers. From preliminary surveys to their customers, more than 50% of customers place significant importance on the functionality of bags—such as size, capacity, and features when making a purchase decision. The customers also suggested that Oh My Craft! introduce product variations based on bag functionality. The purpose of this paper is to recommend bag product design innovation that will fulfill sustainability practice and voice of customers with Quality Function Development method. The outcome is an innovative two-ways sling-tote batik bag product design with enhanced functionality that can be used both as small sling bag and shopping tote bag, designed to meet the needs of Oh My Craft!'s market, while minimizing material waste and promoting the reuse of materials
Exploring Athlete Personal Branding: An Analysis of Audience Reception of Instagram Ads
Full text linkThis study aims to analyze the interpretation of the Sepbol football Community about the personal branding of an athlete in Lay's Chip Cam Instagram ads. Personal branding is an interesting strategy for ad creators in promoting a product. Although the products advertised are often contradictory to the brand ambassador chosen. Like athletes that used to promote unhealthy foods. This study uses the theory of encoding-Decoding Stuart Hall, with the method of audience reception analysis and in-depth interviews as data collection techniques. The study found that the four community members who were informants in the study were in two different positions. Four people are in a hegemonic-dominant position, yet one person is in a negotiating position. The informant is in a negotiating position because his arguments regarding the use of athletes as brand ambassadors have a different dichotomy of functions
Fostering Entrepreneurial Spirit: Building Business Plans Based On Creativity
Full text linkOne form of the tridharma of higher education is carrying out Community Service (PKM). The UPH Surabaya campus Management study program conducts PKM in the form of an entrepreneurship workshop. This workshop, which is applied in community service, aims to increase the confidence of class X students to try new things and become entrepreneurs from an early age. This activity is designed to provide an in-depth understanding of the principles of becoming a true entrepreneur as well as training practical skills that can be directly applied in entrepreneurial activities. Through a participatory approach, participants are expected to be able to produce simple products with limited resources, and even promote the results of their business in an interesting way. The expected result is an increase in the capacity of participants who can then become young entrepreneurs who participate in efforts to boost the Indonesian economy in the future
Empowering Hospital Staff to Enhance Service Excellence: A Community-Based Intervention in Central Java
Full text linkThis study reports on a community service project conducted at Rumah Sakit Baptis, Central Java, to improve hospital service excellence through staff empowerment. The project addressed key challenges, including weak interdepartmental collaboration, ineffective communication, difficulties in delivering sensitive information, and limited awareness of patient-centered service quality. Using a participatory approach, the intervention included workshops, role-playing exercises, counseling sessions, and the introduction of standardized communication protocols. The results showed clear improvements in staff competencies, particularly in empathy, teamwork, and communication with patients and families. Staff reported greater confidence in handling sensitive conversations, while patients observed a more approachable and responsive service. Cross-departmental collaboration also improved, resulting in reduced delays and enhanced coordination. Initial patient satisfaction surveys indicated a positive shift in perceptions of care quality. These findings highlight that even in resource-limited hospital contexts, meaningful improvements can be achieved through structured training and cultural change. The project contributes both practical recommendations for hospital management and theoretical insights by applying the SERVQUAL and patient-centered care frameworks to the Indonesian healthcare setting