Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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    The Role Of Msmes In Stimulating Local Economic Growth In Rantepao District, North Toraja Regency

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    Micro, Small, and Medium Enterprises (MSMEs) play a significant role in national and local economic growth. In Rantepao District, MSMEs play a crucial role not only in job creation and increasing community income, but also in preserving local culture and developing community-based tourism. This study employed a qualitative approach with a descriptive and exploratory design. Data were collected through in-depth interviews, participant observation, Focus Group Discussions (FGDs), and documentation studies. Informants were selected using purposive and snowball sampling techniques, consisting of MSME actors and related stakeholders. Analysis was conducted using thematic analysis methods. The results show that MSMEs in Rantepao play a strategic role in driving the local economy by absorbing labor, increasing income, and preserving regional culture. Internal factors such as self-efficacy and achievement motivation among MSME actors, especially the younger generation, are key to success. However, challenges such as limited access to capital, entrepreneurship training, and digital technology adoption remain major obstacle

    The Contribution Of Agricultural Extension Workers To Honey Citrus Farming Income In Improving Regional Superior Products

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    The purpose of this study is to analyze the extent of the role of agricultural extension officers in increasing the income of Siamese orange farmers. The research was conducted in Dau Subdistrict, Malang Regency, involving 35 respondents of chayote farmers who are members of farmer groups. The study used a descriptive quantitative approach and data collection was conducted through questionnaires, interviews, and observations. The three main roles of extension agents analyzed were as facilitators, motivators, and dynamists. The results showed that the contribution of agricultural extension workers was high, with a contribution score as a facilitator of 61.02%, as a motivator of 62.85%, and as a dynamizer of 64.68%, all of which fell into the category of "contributing." Extension agents are proven to play a role in technical training, providing motivation, and encouraging farmers to be more active and innovative in developing their businesses. In terms of economics, siamese orange farming generates a net income of Rp54,759,259 per hectare with an R/C ratio of 1.652, which means that the business is financially viable even though profits are relatively modest

    Recent Advances Of Pollutants Degradation In Different Environment By Zro2 Based Catalyst Activated Peroxymonosulfate

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    Peroxymonosulfate (PMS) based advanced oxidation processes (AOPs) have drawn great attention as potential technology for abatement of the refractory organic pollutants in water and soil. Zirconium dioxide (ZrO2) has garnered substantial research interest in the field of photocatalytic water treatment due to its appealing properties, such as thermal stability, considerable physical strength, and strong chemical resistance. Fe, Mn and a bimetallic Fe, Mn catalysts supported on ZrO2 were synthesized and tested for the activation of persulfate (PS) and peroxymonosulfate (PMS) in the degradation reaction of three different organic compounds: cinnamic acid (CA), benzoic acid (BA), and catechol (C). The reversible conversion between ZrS3 and ZrS2 has been observed for the first time by thermal decomposition of ZrS3 at 650 °C and sulfurization of ZrS2 in sulfur vapor at 550 °C. This result suggests a potential application of ZrS2 in the H2S splitting process for H2 recovery. Carbothermal reduction of Zr-sucrose gels powders into nano-phase ZrC, or ZrC-Zr (C,O) core-shell powders, via a composite of 2–4 nm sized ZrO2 and amorphous carbon, is described. In future, various techniques have been utilized to enhance the efficiency of zirconium dioxide such as doping, metal loading. Although co-catalysts have gained a lot of interest by researchers, more efforts should be directed in strengthening the binding force between the co-catalyst and the semiconductor. Moreover, high cost of noble metals, aggregation and corrosion can be overcome by replacing the noble metals with cheap transition metals; thus more investigation is required in that field

    The Role Of Religiosity And Family Involvement In The Sustainability Of Citrus Farming In Sukopura Village, Jabung District, Malang Regency (A Case Study)

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    The sustainability of citrus farming in Sukopuro Village, Malang Regency, faces serious challenges in the form of declining interest among the younger generation, pest and disease attacks, and unpredictable climate change. Amidst these conditions, religious values and family involvement are believed to play an important role in maintaining farmers' resilience and business continuity. This study aims to analyze how religiousness and family involvement shape the practice of sustainable citrus farming. The study uses a qualitative approach with a case study design, involving farmers, family members, and religious leaders as informants. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles, Huberman, and Saldaña technique. The results show that religiosity functions as spiritual capital that increases farmers' psychological resilience in facing production uncertainty, while family involvement becomes a social foundation that strengthens the inheritance of values, division of roles, and business continuity between generations. However, the challenges of regeneration, climate risks, and ecological vulnerability remain major obstacles to maintaining business sustainability. This study concludes that the sustainability of the citrus business is not only determined by technical factors but also depends heavily on the strength of religious-social capital and family solidarity. These findings make an important contribution to strengthening the sustainability model of agriculture based on local values and family cultur

    Perancangan Digital Content UMKM F&B: Studi Kasus Raden Kwetiau

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    Perkembangan teknologi digital telah mengubah lanskap bisnis, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman. Upaya menarik perhatian konsumen menjadi salah satu tantangan utama bagi UMKM di sektor kuliner. Penelitian ini bertujuan untuk merancang strategi konten digital yang efektif untuk meningkatkan penjualan kwetiaw pada sebuah UMKM makanan dan minuman. Penelitian ini didasarkan pada teori pemasaran digital, khususnya terkait dengan strategi konten, pemasaran media sosial, dan pengalaman konsumen. Metode yang digunakan adalah studi kasus kualitatif dengan pengumpulan data melalui observasi mendalam dengan pemilik usaha, analisis konten kompetitor, serta survei terhadap konsumen. Hasil penelitian menunjukkan bahwa konten visual yang menarik, seperti foto dan video makanan yang menggugah selera, sangat efektif dalam menarik minat konsumen. Selain itu, penggunaan platform media sosial sebagai media promosi Instagram dan WhatsApp juga terbukti efektif untuk menjangkau target audiens yang lebih luas. Kontribusi penelitian ini terletak pada penyediaan kerangka kerja perancangan konten digital yang spesifik untuk UMKM kuliner, serta memberikan rekomendasi praktis yang dapat diterapkan oleh pelaku usaha. Adanya rekomendasi praktis yang diberikan juga mampu menciptakan hubungan yang setara dan memperkuat kapasitas masyarakat dalam mengambil keputusan yang berdampak langsung pada audiens

    Optimalisasi Pemasaran Digital Untuk Meningkatkan Daya Saing Di Era Digital Pada UMKM Benang Raja Di Desa Kerik Kabupaten Magetan

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    Usaha Mikro Kecil Menengah (UMKM) merupakan salah satu menjadi pemasukan bagi negara. Banyak program program dari pemerintah untuk meningkatkan kemajuan dari UMKM. Hal ini mengacu dari indicator bahwa suatu negara dikatakan maju jika mampu menciptakan jiwa wirausahandan pelakuku usaha lebih dari 12% dari jumlah pendududuk (https://www.viva.co.id/bisnis/).perkembangan era digitalisasi memnjadi salah satu strategi dengan menggunakan pemsaran Online.Untuk keberhasilan lanjutan, UMKM perlu terus mengembangkan kemampuan pemasaran digital, baik melalui pelatihan teknologi maupun kolaborasi dengan platform digital untuk memperluas jangkauan pasar secara berkelanjutan

    PKM Literasi Kewirausahaan Berbasis Ekonomi Kreatif

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    Pelaksanaan PKM ini bertujuan untuk meningkatkan literasi kewirausahaan berbasis ekonomi kreatif pada guru dan siswa di Pulau Pinang. Metode kegiatan PKM ini dimulai dengan tahap persiapan, meliputi koordinasi dengan pihak sekolah, pengumpulan data awal terkait potensi dan kebutuhan guru serta siswa, serta penyusunan modul dan materi pelatihan yang relevan. Tahap identifikasi permasalahan dilakukan melalui wawancara, observasi, dan diskusi kelompok untuk mengetahui tingkat literasi kewirausahaan, potensi kreativitas siswa, kendala dalam pembelajaran, serta kurangnya kemitraan dengan pelaku industri kreatif lokal. Tahap pelaksanaan kegiatan mencakup pelatihan literasi kewirausahaan bagi guru dan siswa, workshop praktik pengembangan produk kreatif, serta pendampingan dalam branding, packaging, dan pemasaran digital. Guru dibimbing untuk mengintegrasikan pembelajaran berbasis proyek, sedangkan siswa diajak menghasilkan produk kreatif yang memiliki nilai jual dan berpotensi dipasarkan. Kegiatan ini juga difokuskan pada penguatan jejaring dengan pelaku industri kreatif lokal untuk memberikan pengalaman praktik nyata dan membuka peluang kolaborasi. Evaluasi dilakukan melalui pre-test dan post-test, observasi keterampilan siswa, penilaian kualitas produk, serta refleksi guru terhadap metode pembelajaran yang diterapkan. Hasil evaluasi menunjukkan peningkatan pemahaman guru dan keterampilan siswa dalam ekonomi kreatif, serta kemampuan siswa menghasilkan produk kreatif bernilai jual. Tahap lanjutan yang direncanakan mencakup pendampingan berkelanjutan, pengembangan unit usaha kreatif di sekolah, optimalisasi pemasaran digital, serta monitoring dan evaluasi rutin untuk memastikan keberlanjutan dan dampak positif PKM bagi pengembangan kreativitas dan jiwa kewirausahaan peserta didik

    Peningkatan Daya Saing UMKM Melalui Digitalisasi, Rebranding, Dan Repackaging Pada Produk “Kripik Tempe Kresna” Di Desa Budug, Kecamatan Kwadungan, Kabupaten Ngawi

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    UMKM “Kripik Tempe Kresna” di Desa Budug, Kecamatan Kwadungan, Kabupaten Ngawi, menghadapi masalah rendahnya daya saing akibat logo dan identitas merek yang belum profesional, pemasaran digital yang belum optimal, kemasan yang kurang modern, foto produk yang belum standar komersial, serta pencatatan keuangan manual. Kegiatan pengabdian ini dilakukan untuk meningkatkan daya saing melalui digitalisasi, rebranding, dan repackaging, yang meliputi survei awal, pendampingan digital marketing, pembuatan identitas visual baru, pengembangan kemasan, pembuatan foto produk profesional, serta pelatihan pencatatan keuangan digital. Hasil program menunjukkan peningkatan pemahaman dan kemampuan mitra dalam branding, pemasaran digital, dan penggunaan teknologi, sehingga produk tampil lebih menarik dan kompetitif serta berpotensi memperluas jangkauan pasar. Strategi digitalisasi, rebranding, dan repackaging terbukti efektif dalam memperkuat posisi UMKM di pasar lokal

    Boycotting, Nationalism, and Religiosity Influence on Consumer Churn Intention: A Conceptual Insight on The Theory of Consumer Behavior

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    This research explores and examines the influence of boycotting, nationalism, and religiosity on consumer churn intention in Malaysia. Using a quantitative approach, this research investigates how these factors drive consumers to switch from one brand to another. Research framework has been developed utilizing theories of consumer behavior and incorporating related literature on nationalism, and religiosity within the context of consumerism. The findings reveal significant impacts of boycotting and nationalism on consumer churn intention, while religiosity presents a nuanced relationship and a more complex relationship. This study contributes to understanding the interplay between socio-political factors and consumerism specifically how those factors affect consumer behavior in Malaysia, offering valuable insights for retailers facing boycotts or operating in highly nationalistic or religious contexts as well as those retail businesses operating in this culturally and politically diverse market within the contexts where these factors are prominent

    Implementation Of Teaching Factory As An Effort To Improve Graduates’ Competence At State Vocational School 10 Luwu

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    This study aims to describe the implementation of the Teaching Factory (TeFa) in improving graduate competence at SMK Negeri 10 Luwu and to identify supporting and inhibiting factors. This research addresses the gap between vocational school graduates’ competencies and the demands of the industrial world. A qualitative descriptive approach with a case study design was used. Data were collected through in-depth interviews, non-participant observations, and document analysis. Informants included the school principal, vocational teachers, active TeFa students, industry partners, and alumni. The results show that TeFa contributes significantly to the enhancement of technical skills, professional work attitudes, and entrepreneurial mindsets. Supporting factors include industry collaboration, teacher training, and school leadership. Inhibiting factors involve limited facilities and fluctuating student interest. The study concludes that Teaching Factory is an effective contextual learning model bridging vocational education and industrial demands, particularly in regional areas

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