Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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The Relationship Between Negative Workplace Gossip and Job Satisfaction: A Study on the Mediating Role of Servant Leadership at IT&B Campus Medan
Get PDFThis study examines the impact of negative workplace gossip on job satisfaction among lecturers, focusing on the role of servant leadership as a mediating factor. The research was conducted at IT&B Campus Medan, with academic lecturers as respondents. Data was collected through both online and offline surveys. Data analysis was performed using Structural Equation Modelling (SEM) to evaluate the relationships among variables. The results indicate that negative workplace gossip negatively impacts job satisfaction, which can be minimized through servant leadership. Servant leadership was found to play a significant mediating role, improving interpersonal relationships and creating a supportive work environment, thereby enhancing job satisfaction. This study contributes to existing literature by providing empirical evidence of the mediating role of servant leadership in reducing the negative effects of gossip in academic settings, thereby enhancing our understanding of leadership dynamics in higher education institutions
Marketing Strategy for Non-Performing Loan Collateral through Auction at PT Bank X (Persero) Tbk
Get PDFThis study aims to analyze the marketing strategies applied by PT Bank X (Persero) Tbk in selling non-performing loan (NPL) collateral assets through auction mechanisms. The research adopts a qualitative method with a narrative approach, using in-depth interviews with three key informants from the bank’s Special Asset Management Unit (RSAM). The results show that offline marketing remains the dominant strategy due to its higher effectiveness in building trust with prospective buyers. Digital promotion via platforms such as WhatsApp, Instagram, OLX, and Rumah123 serves as a supplementary tool to raise awareness and expand audience reach. However, the marketing process faces several challenges, including non-strategic asset locations, third-party occupancy, and incomplete legal documents. In addition, the limitations of digital infrastructure and trust issues in online transactions are also significant. This research contributes to understanding practical marketing strategies for problem assets in the banking sector and provides strategic recommendations to optimize sales efforts through a combination of integrated offline and digital approaches
Implementation of the Omni Communication Assistant (OCA) as a Communication Support Platform in Higher Education
Get PDFDigital transformation has significantly influenced the education sector, encouraging universities to adopt modern digital platforms to improve communication with students. Effective use of communication platforms in higher education is essential to simplify interactions and make information sharing more efficient. This study explores the implementation of the Omni Communication Assistant (OCA) by the Directorate of Student Development at Universitas Islam Indonesia, highlighting how the platform supports student communication and identifying the challenges faced by users. This research uses a qualitative approach with thematic analysis guided by the Technology Acceptance Model (TAM). Data were gathered through interviews with users directly involved in managing and using the OCA platform. The results show that OCA improves communication efficiency by facilitating mass messaging through Whatsapp Blast features and integrating various communication channels into one user-friendly interface. However, users faced several challenges, including limited response time to incoming messages, technical issues, and issues with system maintenance. These findings emphasize the need for well-planned implementation strategies to boost user acceptance and operational efficiency in educational institutions
Transformational leadership and work-life balance impact performance via job satisfaction at PT Virama Karya Branch Kalimantan
Get PDFThis study aims to examine the influence of transformational leadership and work-life balance on employee performance through the mediating role of job satisfaction. While previous studies have highlighted the importance of these variables individually, their integrated effect remains underexplored in state-owned enterprise contexts. Using a quantitative approach, data were collected from 120 employees of PT Virama Karya Branch Kalimantan through a saturated sampling method. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that transformational leadership and work-life balance both have significant positive effects on job satisfaction. Job satisfaction, in turn, significantly enhances employee performance and mediates the relationships between both independent variables and performance. However, transformational leadership and work-life balance do not directly affect performance without the mediation of job satisfaction. These findings confirm the mediating mechanism of job satisfaction in shaping employee outcomes. This study contributes to the body of knowledge by confirming the central role of job satisfaction in performance enhancement and provides practical insights for improving HR strategies in state-owned technical service firms
Inclusive Museum Management Strategies: An Exploratory Study of Visitor Experiences for People with Disabilities
Get PDFEveryone, including people with disabilities, especially the blind, has the right to visit museums. Museums, as public spaces, provide a variety of information based on their collections. The Brawijaya Museum, located in Malang, East Java, houses a collection of artifacts from the Indonesian Army's struggle. Visitor services at the Brawijaya Museum have not yet implemented inclusive services. Therefore, this study attempts to address several issues, such as the lack of universal design, limited access to information, and inadequate staff skills to provide inclusive services. This explorative study used a qualitative approach. Data were obtained through observations and interviews with museum staff, academics, and blind visitors. The study focused on addressing the issue of limited access to information for visually impaired visitors to enjoy the collection. Therefore, this study proposed a solution: creating braille labels for the collection. This will provide an interactive browsing experience for the blind, while they are passive when information is presented through audio. The experience of browsing with braille will provide a lasting and lasting memory after visiting the Brawijaya Museum. Inclusive services can be implemented gradually; the important thing is that there is an effort to achieve it
The Role Of Citizen Journalism In Strengthening Journalistic On The @Lampuung Instagram Account
Get PDFThis study aims to analyze the role of citizen journalism in strengthening journalistic practices on the Instagram account @lampuung. Citizen journalism allows the public to actively participate in the collection, dissemination, and verification of information. The @lampuung account, as an example of a social media platform applying the concept of citizen journalism, serves as a channel for distributing information involving direct contributions from the public, such as photos, videos, and narrative reports on various issues. This study uses a qualitative approach with a case study method, collecting data through in- depth interviews with citizen journalists who contribute to @lampuung. The results of the study indicates that citizen journalism on the @lampuung account enhances journalistic practices through three key contributions : accelerating the dissemination of local information, enriching the diversity of perspectives in reporting, and increasing public engagement in the information sharing process. In addition, the role of admin is crucial in maintaining the credibility and validity of the content through layered verification processes. Despite challenges such as low media literacy, technical limitations, and the risk of spreading hoaxes, @lampuung has managed to effectively manage public participation, creating a participatory, adaptive, and responsible digital information ecosystem. This research contributes to the understanding of how social media particularly Instagram can serve as a collaborative space between the public and the media in strengthening local journalistic practices in the era of new media
The Career Motivation as a Barista (Starbucks Yogyakarta Baristas)
No full textYogyakarta's status as a student there is one industry that benefits from the city's image as a student city: the coffee shop business, in which the cafes that are sprouting across Yogyakarta provide an option for students to do homework or simply hang out and relax with their friends, even became the place for earning more allowance. The findings indicate that the primary reason someone chooses to become a barista is to meet financial demands, get experience, and open up prospects for advancement in their field. This study also demonstrates that for some people, working as a barista is not only a transitory employment, but also part of their professional progression
The Effect Of Tax Planning On Earnings Management Moderated By Tax Rate Reductions
Get PDFThis study aims to analyze the effect of tax planning on earnings management and examine the role of tax rate reductions as a moderating variable. Secondary data were obtained from the annual reports of manufacturing companies in the Consumer Non-Cyclical subsector listed on the Indonesia Stock Exchange (IDX) during the 2018–2023 period. Using a purposive sampling technique, 62 companies were selected out of a total of 67 that met the criteria, resulting in 372 observations. This research applies a quantitative approach using documentation methods and moderation regression analysis processed with SPSS version 27. The results show that tax planning has a significant and positive effect on earnings management, indicating that companies tend to engage in earnings management as tax efficiency increases through tax-saving strategies. However, when tax rate reduction is used as a moderating variable, the effect of tax planning on earnings management weakens. The tax rate reduction acts as a pure moderator that reduces the intensity of earnings management practices, as the incentive to manipulate earnings becomes lower. Thus, fiscal policies in the form of tax rate reductions can serve as an effective instrument to curb non-transparent financial reporting practices
Next-Generation Pasta: Trends and Challenges in Plant-Based and Protein-Enriched Formulation
Get PDFThe high demand for healthier food is contributing to the innovation in pasta formulations, traditionally based on durum wheat semolina. In this context, recent reformulation has focused on the addition of plant-based and protein-rich ingredients, such as legumes, pseudocereals, fish protein, and dietary fiber, to enhance nutritional value and functional properties of pasta product. The reformulations cause an increase in protein, fiber content, amino acid, antioxidant capacity, glycemic control, and prebiotic activity. However, ingredient substitutions pose technological challenges, including changes in texture and high losses during the cooking process. Therefore, this study aims to optimize functional pasta product and address technological challenges by applying different processing methods such as fermentation, extrusion, and enzymatic treatments. The results showed that pasta fortification provided substantial nutritional benefits, although the impact on sensory characteristics posed a significant concern. This was because physicochemical properties of functional ingredients could alter the texture, color, and flavor of product, directly impacting consumer acceptance
The Effect Of Segmentation And Targeting In Increasing Sales Of Nu Salt Brand Consumption (Case Study In The Market Of Muslimat Religious Organizations Wil. Central Java)
Get PDFThis study specifically investigates how segmentation and targeting strategies, which are often considered conventional steps in marketing, actually show unusual dynamics in encouraging an increase in sales of NU Salt brand consumption salt products, especially in the market of NU Muslimat religious organizations in the Central Java region. NU Salt products are produced by the Sari Makmur Rembang Farmers Cooperative, which is one of the national salt production centers. The marketing approach through the NU Muslimat community was chosen because of the characteristics of a loyal market, homogeneous in values, and having an organizational structure that allows for more targeted market penetration. This study adopts a quantitative approach through a survey method, with the collection of primary data directly from a total of 96 respondents who are NU Muslimat members who are NU Salt consumers. The data analysis technique applied was multiple linear regression using the help of SPSS software, to test the relationship between segmentation (X1) and targeting (X2) variables to increase sales (Y). The results of the study showed that both segmentation and targeting had a positive and significant effect on the increase in sales, both partially and simultaneouslyThe results of the F test indicated that both variables simultaneously had a significant influence on the increase in sales with a significant value of 0.000. The t-test showed that the variables X1 and X2 also had a significant influence separately. The Adjusted R Square value of 0.611 indicates that 61.1% of the variation in sales increase can be explained by segmentation and targeting strategies, although this fairly high proportion appears in the context of low-differentiated commodity products, which in theory rarely show such a strong correlation. These findings make a practical contribution to developing community-based marketing strategies, especially for religious organizations, and at the same time affirm the importance of a deep understanding of market characteristics in improving the sales performance of local products