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Digital Transformation Strategy Model To Improve The Competitiveness Of Msmes: A Systematic Literature Review-Based Analysis
No full textThis study aims to analyze digital transformation strategy models for enhancing corporate competitiveness, focusing on MSMEs in Indonesia. Using a Systematic Literature Review (SLR) method combined with bibliometric analysis, this study analyzed 67 articles published between 2018 and 2024 from the Scopus and Web of Science databases. The results reveal that an effective digital transformation strategy is multidimensional, synergistically integrating aspects of technology, human resources, business strategy, and organizational culture. The bibliometric analysis identified three main research clusters: the impact of the COVID-19 pandemic on digital acceleration, the specific context of Indonesian MSMEs, and the relationship between digital transformation and performance and strategic roles. Key findings indicate that successful digital transformation depends not only on technology adoption but also on the ability to build dynamic capabilities, digital leadership, and cultural adaptation. This research contributes to the development of an integrative model that integrates sustainability, resilience, and local wisdom in the digital transformation strategy of Indonesian MSMEs, while also identifying research gaps for further study
Analysis of Well Water Quality Status Due to Seawater Intrusion in Dapu-Dapura Village, West Kendari District, Kendari City
No full textThis study aims to determine the status of well water quality due to seawater intrusion in Dapu-Dapura Village, West Kendari District, Kendari City. The analysis method used is the IP (Pollution Index) method with Purposive Sampling technique to analyze samples from several wells in Dapu-Dapura Village, West Kendari District, Kendari City. The parameters measured are Temperature, Total Dissolved Solids (TDS), Electrical Conductivity (DHL), Potential of Hydrogen (pH), Sodium (Na+), Chloride (Cl-), Salinity andEscherichia coli. The results of the study showed that the Pollution Index value at station I was 0.466, at station II 0.453, and at station III 0.455. Therefore, the well water quality status in Dapu-Dapura Village is, West Kendari District, Kendari Citystill included in the classification of meeting quality standards based on class 1 quality standards in Government Regulation Number 22 of 2021
Feasibility Analysis of the Home-Based Tofu Industry in Bangunsari Village, Lasalepa District, Muna Regency (Case Study on Bina Mandiri Tofu Business)
No full textThis study aims to determine the feasibility of a household tofu industry business in Bangunsari Village, Lasalepa District, Muna Regency with a case study on the Bina Mandiri tofu business. This study was conducted in October 2024 - April 2025 and data collection was in March - April 2025. This study uses a case study method with a quantitative descriptive approach. Data analysis includes the calculation of fixed costs, variable costs, revenue, profit, and business feasibility indicators such as Return Cost Ratio (R/C), Return on Investment (ROI), and Break Even Point (BEP). The results of this study indicate that this business is profitable with a total profit of IDR 56,798,146/month, while the value of business feasibility is shown through the results of financial analysis with an R/C Ratio value of IDR 2.29, an ROI value of 12.9%, and a BEP value obtained by BEP units of 2.19 kg, BEP production of IDR 131,854. This shows that this tofu business is feasible to be develope
The Effect of Mathematics Anxiety and Mathematics Self-Efficacy on Mathematics Academic Achievement
No full textThe students’ mathematics achievement at SMA Negeri 2 Tarakan remains relatively low, as indicated by the documented results of their daily mathematics tests. This issue can be attributed to several factors, including mathematics anxiety and mathematics self-efficacy. This study examines the influence of mathematics anxiety and self-efficacy on the mathematics achievement of 11th-grade students at SMA Negeri 2 Tarakan, both partially and simultaneously. The research employed a quantitative ex post facto causal model. The sample consisted of 188 students, selected through cluster random sampling, with the sample size determined using the Slovin formula. The research instruments included questionnaires measuring mathematics anxiety and self-efficacy and documenting the students’ mathematics achievement. The collected data were analyzed using descriptive and inferential statistics with the help of Jamovi software. The partial analysis results showed that mathematics anxiety significantly negatively affected students’ mathematics achievement, with the obtained linear regression equation being . Additionally, mathematics self-efficacy significantly positively affected students’ mathematics achievement, with the linier regression equation being . Simultaneously, the analysis revealed that mathematics anxiety and mathematics self-efficacy had a significant combined effect on students’ achievement, accounting for 24.8% of the variance, with the multiple linear regression equation being . Based on the analysis, it can be concluded that both mathematics anxiety and self-efficacy significantly influence students’ mathematics achievement, individually anf collectively
The Influence of Work Discipline, Compensation, and Job Stress on The Performance of Maxim Bike Online Transportation Drivers in Makassar City
No full textThis research aims to determine the influence of work discipline, compensation and work stress on the performance of Maxim Bike drivers in Makassar City. The population in this research is Maxim Bike drivers in Makassar City. The sampling technique used purposive sampling technique so that a sample of 40 respondents was determined. Data collection methods were carried out by observation, questionnaires, and interviews. The data analysis methods used were descriptive analysis, instrument testing, classical assumption testing, and multiple linear regression analysis. The research results show that work discipline and work stress have a positive and significant effect on the performance of Maxim Bike drivers, while compensation does not have a positive and significant effect on the performance of Maxim Bike drivers. The multiple linear regression model shows that work discipline, compensation, and work stress are three factors that affect good performance, so before good performance can be achieved, work discipline, compensation and work stress must be met
The impact of the determinants of Tourism Villages on the Increase of the Human Development Index (HDI) in Indonesia
No full textThis study aims to analyze the influence of the determinants of tourism village development on the increase of the Human Development Index (HDI) in Indonesia. The main focus of the research is on the determinants of tourist villages. The method used includes quantitative data analysis from various tourism villages in Indonesia to understand the relationship between the development of tourism villages and the improvement of HDI. The results of the study show that well-managed tourist villages can contribute significantly to the increase of HDI. Tourism villages have a significant effect on the Human Development Index (HDI) at the district level in Indonesia. The results of the study were obtained tourism villages have a positive effect on the Human Development Index (HDI) at the district level in Indonesia with a constant value of 4.202. Results of P>|t| 0.000 with a t calculation of 6.5
AI and the Cognitive Reshaping of Consumers: A Paradigm Shift in Marketing and Advertising
No full textArtificial Intelligence (AI) has long been viewed as a tool to enhance marketing efficiency. However, we are now entering a deeper, less explored phase of the AI-marketing relationship — one that directly affects consumer cognition, autonomy, and identity. This article offers a perspective on how AI technologies are not just influencing behavior but are actively reshaping the cognitive architecture of consumers. In doing so, AI is contributing to a paradigm shift in advertising and marketing — moving from reactive persuasion to predictive and pre-emptive influence. This shift requires a reevaluation of key assumptions in marketing theory, particularly regarding choice, agency, and ethical responsibility
Analysis of Product Innovation and Pricing in Increasing Competitiveness and Sales: A Case Study of Gado-Gado Suramadu MSMEs
No full textThis research is motivated by the importance of product innovation and pricing strategy as two key elements in maintaining the sustainability and increasing the competitiveness of MSMEs, particularly in the traditional culinary sector. The purpose of this study is to analyze how product innovation implemented by the Gado-Gado Suramadu MSME, along with a pricing strategy determined based on quality and production costs, contributes to increased sales. This study uses a qualitative approach with data collection techniques through in-depth interviews, direct observation, and literature review. Data are analyzed thematically by identifying patterns from field results and linking them to relevant theories. The results show that product innovation, such as adding topping variations and traditional presentations, provides added value that has a positive impact on customer satisfaction and loyalty. Meanwhile, a pricing strategy that takes production costs and consumer purchasing power into account creates a balance between quality and selling value, and maintains the financial stability of the business. In conclusion, the synergy between product innovation and pricing strategy plays a significant role in increasing the competitiveness and sales revenue of the Gado-Gado Suramadu MSME. This research is expected to be a practical reference for MSME actors in developing relevant business strategies, as well as being a consideration for policy makers in designing MSME coaching and development programs in the culinary secto
Dynamics Of Human Resource Management In Improving Worker Productivity And Welfare In The Digital Era In Indonesia
No full textIn this digital era, HR management is key to improving employee productivity and well being. Digital transformation requires organizations to adapt not only in business processes but also in workforce management. This includes the implementation of information technology, process automation, and more flexible work approaches. This study adopted a literature review method to explore how HR management can optimize employee productivity and well-being through digital innovation. The results show that utilizing technology in HR management processes can increase work efficiency. However, this also carries the risk of causing technostress, which can negatively impact employee mental well-being. Therefore, a management strategy that balances digital efficiency and employee emotional well-being is needed. This can be achieved through stress management training, mental health support, and the development of a work culture that supports work-life balance
Human Resource Management Implementation and Its Impact on Employee Performance
No full textThis study aims to analyze the effect of the implementation of human resource management (HRDM) on employee performance at the Grobogan Regency DPRD Secretariat. The independent variables used are recruitment, training, and job evaluation, while the dependent variable is employee performance. The research approach used is quantitative with a causal associative design. The population of this study includes all employees of the Grobogan Regency DPRD Secretariat totaling 142 people, consisting of 37 ASN and 105 Non-ASN employees, all of which are used as a sample (census). Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results of the study show that partially, recruitment, training, and job evaluation each have a positive and significant influence on employee performance. The model's predictive capabilities are very strong, shown by the Adjusted R Square value of 0.703, which means that 70.3% of employee performance variations can be explained by recruitment, training, and job evaluation