Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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Optimalisasi Penjualan UMKM Dukuh Dermo Melalui Pelatihan Open Pre-Order Berbasis Pemasaran Digital
No full textPengabdian kepada masyarakat ini bertujuan membantu pelaku UMKM meningkatkan penjualan melalui penerapan sistem open pre-order, yaitu pemesanan dibuka dalam periode tertentu dan pemenuhan dilakukan berdasarkan pesanan yang sudah terkumpul. Kegiatan dilaksanakan di Dusun Dermo, Kalurahan Merdikorejo, Kapanewon Tempel, Sleman, wilayah penghasil salak dan cabai yang kerap menghadapi permintaan musiman serta risiko produk tidak terserap. Program dijalankan melalui pelatihan partisipatif berbasis praktik. Kegiatan diawali dengan koordinasi dan pemetaan singkat kondisi usaha peserta, termasuk produk, kapasitas, dan kebiasaan pemasaran. Materi dan perangkat kerja kemudian disiapkan secara ringkas agar mudah diterapkan. Pelatihan dilaksanakan melalui penguatan konsep open pre-order, praktik menyusun penawaran (varian, harga, kuota, dan periode pemesanan), pembuatan kampanye promosi sederhana, penyusunan SOP transaksi, serta simulasi alur pemesanan sampai pemenuhan. Program dilanjutkan dengan pendampingan singkat untuk uji coba satu siklus open pre-order. Hasil kegiatan menunjukkan peserta mampu menyusun rancangan open pre-order yang operasional, menghasilkan paket promosi yang siap pakai, serta membangun SOP dan format rekap yang membuat transaksi lebih tertata. Pendekatan ini membantu peserta mengurangi ketidakpastian permintaan dan memperbaiki perencanaan produksi secara lebih realistis
The Effect of Company Size, Profitability and Audit Committee on Audit Delays in Property and Real Estate Companies Listed on the Indonesian Sharia Stock Index (ISSI) in 2022-2024
No full textThis study aims to analyze the influence of company size, profitability, and audit committee on audit delays in property and real estate companies listed on the Indonesian Sharia Stock Index (ISSI) in 2022–2024. Audit delay is the time difference between the closing date of the company's financial year and the date of issuance of the audit report, which reflects the timeliness of the delivery of financial information to stakeholders. This study uses a quantitative approach with the purposive sampling method, so that a sample of companies that have experienced delays in publishing annual financial statements during the research period is obtained. The data used is secondary data in the form of annual financial statements obtained from the Indonesia Stock Exchange. The data analysis technique used was multiple linear regression analysis with the help of statistical software, namely Eviews 12. The results showed that partially company size, profitability and audit committee had no effect on audit audit while simultaneously company size, profitability and audit committee had an effect on audit delay. Thus, the results of this study are expected to provide empirical evidence regarding the factors that affect audit delays and become a consideration for company management in improving the timeliness of financial reporting. In addition, this research is also expected to be a reference for investors and related parties in making economic decisions based on sharia principles
The Influence Of Consumer Reviews And Indonesian National Team Brand Ambassadors On Purchase Intention For Le Minerale Products
No full textThe competition in the bottled water industry (AMDK) in Indonesia is increasingly intensifying along with the development of information technology and changes in consumer behavior in seeking product references. Consumers today tend to consider customer reviews and the influence of public figures before making a purchase. Le Minerale, as one of the bottled water brands in Indonesia, utilizes marketing strategies thru consumer reviews and collaboration with the Indonesian National Team as Brand Ambassadors to enhance consumer purchase intention. This study aims to determine the influence of consumer reviews and the Indonesian National Team Brand Ambassador on the purchase intention of Le Minerale products. This research employs a quantitative approach with data collection techniques thru questionnaires distributed to 120 respondents using the non-probability sampling method with purposive sampling technique. Data analysis is conducted using multiple linear regression and hypothesis testing both partially (t-test) and simultaneously (F-test). The research results show that consumer reviews have a positive and significant effect on the purchase intention of Le Minerale products. The Indonesian National Team Brand Ambassador also has a positive and significant effect on the purchase intention of Le Minerale products. Simultaneously, consumer reviews and the Indonesian National Team Brand Ambassador have a significant effect on the purchase intention of Le Minerale products
The Regional Representative Council of The Republic of Indonesia and Civil Security Governance: Bridging Political Polarization in The Special Capital Region of Jakarta
No full textThis study examines the role of the Regional Representative Council of the Republic of Indonesia (DPD RI) in civil security governance and its contribution to mitigating political polarization in the Special Capital Region of Jakarta. Drawing on Collaborative Governance Theory, the study conceptualizes security and political stability as outcomes of coordinated interaction among representative institutions, security actors, and governance processes rather than hierarchical control. Using a qualitative descriptive approach based on document analysis of official records, policy reports, and relevant academic literature, the study analyzes how the DPD RI exercises oversight, coordination, regional representation, and policy advocacy in security-related and politically sensitive contexts. The findings indicate that the DPD RI contributes to civil security governance by institutionalizing non-operational oversight, facilitating inter-institutional coordination, and enhancing democratic accountability within the security sector. In addition, the Council plays a bridging role in mitigating political polarization by articulating regional aspirations, maintaining center–region balance, and advancing non-partisan policy recommendations that address structural sources of political division. The study concludes that representative institutions operating outside party-based competition can significantly support civil security governance and political cohesion through collaborative and facilitative governance mechanisms in plural democratic settings
Analisis Preferensi Petani Terhadap Pembelian Benih Jagung Hibrida Di Kecamatan Kahu, Kabupaten Bone
No full textPenelitian ini bertujuan untuk menganalisis preferensi petani terhadap pembelian benih jagung hibrida serta menganalisis faktor-faktor yang memengaruhi preferensi tersebut. Penelitian ini menggunakan teknik simple random sampling dengan penentuan jumlah sampel menggunakan rumus Slovin. Teknik analisis data yang digunakan meliputi Mean Percentage Score (MPS) untuk menganalisis preferensi petani dan regresi linear berganda untuk menganalisis faktor-faktor yang memengaruhinya. Hasil penelitian menunjukkan bahwa sebagian besar petani (36,84%) memilih benih jagung hibrida merek NK212, diikuti Bisi 18 sebesar 35,09% dan Bisi 2 sebesar 28,07%. Preferensi tertinggi (69,80%) didasarkan pada faktor ketersediaan benih, sedangkan preferensi terendah (65,00%) didasarkan pada faktor kualitas benih. Hasil analisis regresi menunjukkan bahwa kualitas benih, ketersediaan benih, pendidikan, dan luas lahan garapan berpengaruh signifikan terhadap preferensi petani. Semakin tinggi kualitas dan ketersediaan benih serta tingkat pendidikan petani, maka semakin tinggi kecenderungan petani memilih benih jagung hibrida. Sebaliknya, semakin luas lahan garapan, maka kecenderungan memilih benih jagung hibrida semakin rendah
Employee Motivation As A Driver Of Business Organization
No full textEmployee motivation is a strategic factor that determines the success of a business organization in achieving operational and long-term goals. This research or discussion outlines the role of motivation as the main driver of employee productivity, performance, and commitment. Through the implementation of the right motivational strategies, both intrinsic such as self-development and recognition, and extrinsic such as compensation and a supportive work environment, organizations can create working conditions that promote increased effectiveness and efficiency. The analysis shows that motivation not only serves as a driver of work behavior, but also as an important foundation in building an adaptive, innovative, and results-oriented organizational culture. Thus, employee motivation is a key element in ensuring the sustainability and competitiveness of business organizations in the midst of changing environmental dynamics
Getting to Know the Various Forms of Business Organizations and Expansion Strategies that Entrepreneurs Must Understand
No full textUnderstanding the forms of business organizations and expansion strategies is essential for entrepreneurs who aim to achieve sustainable growth. Each type of business organization sole proprietorship, partnership, corporation, cooperative, and state-owned enterprise has unique characteristics that influence managerial structure, risk distribution, capital acquisition, and the company’s potential for expansion. Additionally, expansion strategies, both internal and external, play a crucial role in increasing market reach and competitive advantage. This article identifies various business organization forms, analyzes factors that influence organizational choice, and explains the expansion strategies relevant to different business types. The findings highlight the importance of aligning organizational structure with expansion strategies to optimize business growth in a competitive environment
Analysis of the Production Process, Income, and Distribution of Rice Seeds from the Seed Management Unit (UPBS) at the Wawotobi Experimental Farm in Konawe Regency
No full textThis study aims to 1) Determine the production process of certified rice seeds at the Wawotobi experimental garden, 2) See the income obtained by the Wawotobi experimental garden from the sale of certified rice seeds during one harvest period, 3) Determine the distribution flow carried out by the Wawotobi experimental garden for harvested rice seeds. This study was conducted from July to December 2025. The determination of the research location was determined purposively. The research sample was determined purposively, namely the UPBS manager and technical staff directly involved in seed production and distribution activities. Data analysis was carried out using qualitative descriptive methods to describe the seed production and distribution process, as well as quantitative descriptive methods to analyze income through calculating the difference between revenue and production costs. The results of the study indicate that the certified rice seed production process at the UPBS Wawotobi Experimental Garden has been carried out in accordance with certification standards, starting from land preparation, selection of superior varieties, nurseries, planting, plant maintenance, roguing, harvesting, post-harvest processing, to laboratory testing and labeling. UPBS's revenue from the sale of certified rice seeds during a single harvest period is Rp20.185.938. Seed distribution is carried out through direct sales to farmers and breeders, as well as through grants to support government programs and the dissemination of new superior varietie
Pendampingan Strategi Digitalisasi Pemasaran Dan Optimalisasi Identitas Visual Pada UMKM Berlly Bakery Di Desa Brubahan, Nglambangan Wungu Kabupaten Madiun
No full textUsaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung perekonomian lokal, namun masih banyak pelaku UMKM yang menghadapi keterbatasan dalam pemanfaatan teknologi digital, khususnya dalam bidang pemasaran. Berlly Bakery yang berlokasi di Kecamatan Wungu, Kabupaten Madiun, merupakan salah satu UMKM di bidang kuliner yang masih menghadapi berbagai kendala dalam promosi digital, seperti keterbatasan pengetahuan pemasaran digital, belum tersusunnya katalog produk yang informatif, dokumentasi produk yang kurang optimal, serta belum memanfaatkan platform e-commerce secara maksimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas UMKM Berlly Bakery melalui pendampingan digitalisasi pemasaran yang meliputi pembuatan akun e-commerce Shopee, optimalisasi media sosial TikTok dan Instagram, penyusunan katalog produk, pembuatan konten promosi sesuai tren, serta pengembangan desain kemasan. Metode yang digunakan meliputi identifikasi masalah, analisis kebutuhan, perencanaan program, implementasi, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kesiapan UMKM dalam mengelola promosi digital, tersedianya sarana pemasaran yang lebih profesional, serta meningkatnya pemahaman mitra terhadap strategi pemasaran berbasis digital
Managerial Communication Processes In Networked Radio (Case Study At PT Radio Rajawali Terbang)
No full textCommunication patterns refer to the form of relationships between two or more individuals in the process of sending and receiving messages, which are associated with two components: a framework or plan that includes the steps of an activity, and components that play an important role in establishing communication relationships between individuals or groups.
The purpose of this research is to identify the managerial communication pattern within the existence of PT Radio Rajawali Terbang and to understand the condition of managerial communication led by a single leader who must manage three regions in Lampung Province, namely Bandar Lampung City, Metro City, and Kotabumi, North Lampung. As a result, several branches have experienced a decline in work effectiveness, a lack of program innovation, and limited cross-location collaboration.
This research used a qualitative method, aiming to explore, collect, and analyze information in depth. The data collection techniques used in this study were observation, in-depth interviews, and documentation. The validity test in this study employed triangulation, specifically technique triangulation and source triangulation