Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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Development Of Project-Based Teaching Modules To Improve Students' Spatial Thinking Skills In Geography Learning
No full textThis study aims to develop, validate, and evaluate the practicality and effectiveness of a Geography teaching module based on Project-Based Learning (PjBL) for Remote Sensing material to enhance students' spatial thinking skills at SMAN 4 Gorontalo. The research employed a Research and Development (R&D) design using the 4D development model, consisting of Define, Design, Develop, and Disseminate stages. Research subjects included students from classes X.7 and X.8, as well as Geography teachers from seven public senior high schools in Gorontalo City. Expert validation results indicate that the module is "highly feasible," receiving an average feasibility score of 94% from module experts and 91% from material experts. The practicality level is classified as very good based on classroom observations of teacher activity (97%) and student responses (92%). The module's effectiveness is demonstrated by significant improvements in learning outcomes, with N-Gain scores of 0.68 for class X.7 and 0.69 for class X.8—both categorized as moderate improvement. These findings reveal that the PjBL-based module successfully enhances spatial thinking skills, increases student engagement, and effectively supports the implementation of the Merdeka Curriculum. The module is recommended as an applicable and contextual learning resource for Geography teachers.
 
Scoping Review: Comparison Of Organizational Culture Engineering Concepts Of Habit Formation, Shook, And Schein Models In Project Organizations
No full textOrganizational culture is part of an integrated system, whether it's a structured organization or an unstructured community. Most research on organizational culture discusses the relationship between culture and other variables within the organization, or how to measure culture within an organization. In an era of technological advancement, rapid change, and high complexity, a method is needed to effectively change organizational culture. This study attempts to examine three concepts that offer methods for changing organizational culture. All three concepts offer the same paradigm: that cultural change does not begin with changing something abstract and soft-system. Rather, cultural change needs to begin with changing something concrete and tangible. This includes procedures, work methods, infrastructure, and other artifacts within the company organization. These three concepts are then synthesized to produce a proposed concept. This proposed concept is expected to be easier to implement and understand for activists and researchers in the field of organizational culture
“Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers
No full textMobile phones in modern times are a ‘must have’ item in keeping up with the latest happenings. Internal and external influences can however impact consumers’ intention to purchase a mobile phone. This paper aims to investigate the impact of word of mouth (WOM) towards older consumers’ purchase intention for mobile phones. Literature indicated that older consumers are vulnerable to this sort of influence especially when they deemed the content of advertising messages originated from a credible source. Furthermore, emotional appeal messages are influential in the behavioural purchase intention of the older population compared to the younger population due to the limited time perceived by older consumers and their decreased cognitive abilities. Primary data in this study is collected by a self-administered questionnaire involving 180 respondents selected through the simple random sampling approach. The sample population was all pre-determined to be aged above 50 years old. Analyses of data collection were done using SPSS to test the proposed hypotheses. Findings from this study aid marketer with their marketing campaigns for mobile phones with an enhanced understanding of the older consumer segment which possesses higher disposable income and purchasing power
Factors Affecting Horticultural Farmer Empowerment Programs in Telaga Jaya Subdistrict
No full textThis study aims to analyze the effect of communication factors, human resource competence, financial resources, and program implementers' attitudes through management mediation on the effectiveness of the horticultural farmer empowerment program in Telaga Jaya District, Gorontalo Regency. This is a quantitative study. The subjects in this study were 90 people. The data source was primary data obtained through questionnaires. Data analysis was quantitative descriptive analysis and SEM-PLS. Communication, human resource competence, financial resources, the attitude of program implementers, and the management of the horticultural farmer empowerment program have a significant effect on the effectiveness of the horticultural farmer empowerment program by 85.40%. Similarly, the factor of program management has a significant effect of 82.20%. The results of the indirect effect show that the management of the horticultural farmer empowerment program can only serve as a good mediator for human resource competency
Assessing Passport Service Quality in the Digital Era: User Perceptions of the M-Paspor Application at the Class I Immigration Office TPI Jambi
No full textThis article discusses the digital transformation of passport services as part of public service reform in the immigration sector. The study analyzes public perceptions of the quality of M-Paspor–based passport services at the Class I Immigration Office TPI Jambi by integrating the SERVQUAL and e-service quality perspectives. The findings demonstrate that the implementation of digital-based passport services has been perceived very positively by service users, particularly in terms of accessibility, procedural certainty, and service efficiency. The consistency of high scores across service quality dimensions reflects the successful integration of digital systems with conventional service mechanisms. However, the analysis also reveals that the empathy dimension remains relatively weaker, indicating the need to strengthen human interaction and user experience within digital public services. Overall, this study confirms that digital transformation has contributed to improving passport service quality, while emphasizing that sustainable public value creation requires a balanced approach between technological innovation and user-oriented service delivery. The results provide empirical insights for strengthening digital public service governance in the immigration sector
Key words: Passport Service Quality, Digital Transformation, SERVQUAL
 
Pelatihan Kepemimpinan dan Komunikasi yang Efektif kepada Ibu Ibu Kelompok PKK Desa Grogol Kelurahan Karangtengah Demak
Get PDFPelatihan kepemimpinan dan komunikasi yang efektif bagi ibu-ibu kelompok PKK merupakan upaya strategis dalam meningkatkan kinerja dan keberhasilan organisasi. Kepemimpinan yang baik memungkinkan pengelolaan sumber daya secara optimal sehingga tujuan kelompok dapat tercapai secara efektif dan efisien. Sebuah studi di Desa Sruni menunjukkan bahwa pelatihan kepemimpinan yang mencakup teori dan gaya kepemimpinan dapat membantu ibu-ibu PKK dalam mengelola organisasi, membentuk struktur kepengurusan, serta mengembangkan bakat kepemimpinan mereka (Ivana Septia Maharani, Baskoro Purbo Husodo, 2023).
Gaya komunikasi pemimpin perempuan dalam organisasi PKK juga memainkan peranan penting dalam keberhasilan pelaksanaan program-program kesejahteraan keluarga. Penelitian menunjukkan bahwa gaya komunikasi yang digunakan oleh ketua PKK di tingkat RW meliputi gaya dinamis, melepaskan, penataan, kesetaraan, dan penarikan, yang semuanya berfungsi untuk menyampaikan pesan secara informatif, regulatif, persuasif, dan integratif. Gaya komunikasi ini mengusung nilai persahabatan, toleransi, dan kekeluargaan yang sesuai dengan budaya organisasi PKK, sehingga mampu memperkuat iklim kolaborasi di antara anggota (Aminah, 2020; Raissa, 2022).
Setelah dilaksanakannya kegiatan Pengabdian pada Masyarakat ini maka dapat diambil Kesimpulan Kegiatan pengabdian dan pengetahuan serta implementasi dalam rangka usaha untuk memperoleh tambahan pengetahuan dan wawasan tentang informasi kiat menjadi pemimpin berjalan dengan baik. Kehadiran peserta sebanyak 30 orang dari total jumlah anggota menunjukkan antusiasme peserta yang begitu besar. Anggota aktif PKK Desa Grogol Kelurahan Karangtengah Demak sebanyak 30 orang. Seluruh anggota ikut serta dalam pengabdian ini. Berdasarkan hasil penilaian selama pengabdian berlangsung dapat disimpulkan bahwa pengabdian yang diberikan mudah dikuasai oleh peserta, karena materinya bersifat praktis, hanya diperlukan ketekunan dan kesabaran
Sosialisasi Pembuatan Arang sekam Padi Model Drum Pada Masyarakat Desa Rejomulyo, Kabupaten Magetan: Pembuatan Arang Sekam Padi
No full textSekam sebagai produk sisa hasil penggilingan padi ditemukan bertumpuk disekitar lokasi penggilingan, bahkan ada yang menggunung, sehingga apabila tidak dimanfaatkan dapat mengganggu lingkungan dan kemungkinan juga terhadap kesehatan manusia. Tujuan dari pengabdian ini adalah untuk mempercepat penyebaran informasi pemanfaatan limbah sekam padi sehingga dapat digunakan sebagai tambahan pengolahan tanah dengan pemberian arang sekam padi pada lahan pertanian. Pelaksanaan sosialisasi ini berlangsung saat kegiatan pendampingan penanaman cabe diikuti sebanyak 24 peserta petani dan perangkat desa setempat. Kegiatan yang dilakukan berupa sosialisasi mengenai “ Kegunaan dan manfaat sekam arang padi untuk membantu proses pengembalian kesuburan tanah”. Metode pelaksanaan dimulai dengan pemberian materi tentang bahan yang di perlukan berupa sekam padi sekitar satu pick up dan tiga drum bekas untuk membantu proses pembakaran sekam. Petani yang kebanyakan bapak menunjukkan sangat antusiasme tinggi selama kegiatan berlangsung dan muncul kesadaran baru dari peserta untuk menggunakan dan membuat arang sekam padi sendiri dan tidak membuang sekam padi sebagai limbah di sembarangan. Sosialisasi yang dilakukan dengan mencoba 3 buah drum berisi sekam padi kering sebanyak 5 karung sekam siap bakar dalam 1 drum dan hasil yang di dapat setiap drum menghasilkan sebanyak 3,5 karung setengah sekam arang baka
Gamification in Social Media Marketing Strategy to Enhance Customer Loyalty of MSME Products
No full textThis study aims to analyze the role of gamification strategies in social media marketing to increase customer loyalty among Micro, Small, and Medium Enterprises (MSMEs). In the era of growing digital competition, MSMEs need innovative approaches to attract and retain customers. Gamification, as an engagement-based marketing technique, leverages game elements such as rewards, leaderboards, and challenges to create interactive consumer experiences. This research employed a mixed-method design combining quantitative analysis (correlation and t-test) and qualitative insights to evaluate the impact of gamification on customer engagement and loyalty. The findings indicate a significant positive relationship between gamification strategies and customer loyalty, with gamified content on social media platforms proving effective in encouraging repeat purchases and strengthening brand attachment. The study contributes to marketing literature by providing empirical evidence of gamification effectiveness as a cost-efficient and scalable marketing tool for MSMEs. Practical recommendations are also provided for MSME practitioners in designing customer-centered campaigns to maximize engagement and loyalty in the evolving digital ecosystem
The Effect Of Attitude Towards Sustainable Business Models, Social Norms And Perceived Behavioral Control On Behavioral Intention To Adopt It With Open Innovation Ecosystem Partnership As An Intervening Variable : (A Case Study On Cobek Batu Merapi Business)
No full textThis study aims to analyze the influence of attitudes towards sustainable business models, social norms, and perceived behavioral control on the behavioral intentions of MSMEs in adopting sustainable business models, with open innovation ecosystem partnerships as an intervening variable. The object of the study focused on the Karya Batu Indah MSME, namely Cobek Batu Merapi craftsmen who have the potential to develop their business through the application of sustainability principles. Respondents in this study numbered 110 people, with the following criteria: being an active business actor in the Karya Batu Indah MSME, having run the business for at least one year, having a role in business decision-making, and being willing and able to provide information needed in the study. Data collection was carried out using a five-point Likert scale questionnaire, then the data were analyzed using the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method through SmartPLS 3.0 software. The results showed that social norms have a significant positive influence on open innovation ecosystem partnerships, as well as contributing to attitudes and perceived behavioral control. Furthermore, open innovation ecosystem partnerships and perceived behavioral control were shown to have a significant positive influence on the behavioral intentions of MSMEs in adopting sustainable business models. Attitudes toward sustainable business models also positively influence behavioral intentions. The conclusion of this study is that the adoption of sustainable business models in the Cobek Batu Merapi MSME industry is more determined by social support and the business owner's ability to manage sustainability practices than by individual attitudes alone. Therefore, building a partnership ecosystem that supports open innovation and strengthens social norms is key to increasing MSME commitment to sustainability
Employee Recruitment Process Based On Dessler's Theory (2013) At Uddan Store: A Grounded Theory Study
No full textThis study aims to gain an in-depth understanding of the recruitment process at Toko Uddan, a small business in the goods distribution sector, using a qualitative approach and grounded theory analysis. Data was collected through in-depth interviews with the owner, administrator, field coordinator, and employees. The results of the study show that recruitment at Toko Uddan is simple, flexible, and greatly influenced by social proximity. Candidates are obtained almost entirely through family and relative recommendations, while selection is conducted informally by considering personality, work ethic, and readiness to start working immediately. Orientation is provided through a one-week field trial period without formal training.
Through open coding, axial coding, and selective coding, this study produced a Relational-Operational Recruitment model consisting of three core categories: trust-based recruitment, personality- and work readiness-based selection, and rapid placement through hands-on practice. When compared to Dessler's (2013) recruitment theory, Toko Uddan's recruitment practices show significant differences in terms of formality, diversity of applicant sources, and objectivity of selection, but remain effective in the context of SMEs. The validity of the findings is maintained through the application of Lincoln and Guba's (1985) criteria, including credibility, transferability, dependability, and confirmability. These findings make an important contribution to understanding relationship-based recruitment patterns in small businesses in Indonesia and their implications for more adaptive and contextual human resource managemen