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The Effect Of Business Capital And Creativity On Entrepreneurial Interest With The Involvement Of Variables Intervening: Entrepreneurial Motivation On Entrepreneurship Association Of Umkm Muaro Jambi (Asumkmuja)
Get PDFThis study aims to examine the effect of business capital and creativity on entrepreneurial interest by involving entrepreneurial motivation as an intervening variable among members of the Entrepreneurship Association of UMKM Muaro Jambi (ASUMKMUJA). Using a quantitative approach, data were collected through questionnaires distributed to ASUMKMUJA members and analyzed using path analysis. The findings indicate that business capital and creativity have a positive and significant effect on entrepreneurial motivation. Furthermore, entrepreneurial motivation significantly influences entrepreneurial interest and mediates the relationship between business capital, creativity, and entrepreneurial interest. These results suggest that enhancing both financial support and creative capacity, while simultaneously fostering entrepreneurial motivation, can effectively increase entrepreneurial interest among UMKM actors. This study provides useful insights for policymakers and entrepreneurship development programs to support the growth of small and medium enterprises in the region
The Influence of Ethical Leadership and Organizational Culture on Organizational Commitment with Job Satisfaction as a Mediating Variable at Direktorat Jenderal Pajak (DJP)
Get PDFThis study aims to examine the influence of Ethical Leadership and Organizational Culture on Organizational Commitment, with Job Satisfaction as a mediating variable, at the Head Office of the Directorate General of Taxes (DJP) in Indonesia. Using a quantitative associative approach, data were collected from 150 functional officers through a Likert-scale questionnaire. The analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The results show that Ethical Leadership and Organizational Culture have a positive and significant effect on both Job Satisfaction and Organizational Commitment. Job Satisfaction also has a significant direct effect on Organizational Commitment and serves as a significant mediator in the relationship between Ethical Leadership and Organizational Culture with Organizational Commitment. These findings underscore the critical role of ethical values in leadership and a strong, supportive organizational culture in fostering employee satisfaction and long-term commitment. The implications suggest the importance of leadership development and cultural reinforcement strategies in public institutions to enhance performance and employee engagement
The Role of Customer Engagement Mediation in the Relationship between Brand Image and Customer Satisfaction towards Customer Loyalty in Pahawang Island, Lampung
Get PDF The diverse natural and cultural wealth in Indonesia has the potential to attract local and foreign tourists to support tourism development. This studies goal to check the impact of customer engagement mediation in the connection among brand image and customer satisfaction on customer loyalty. This study is based on consumer behavior theory and uses a quantitative approach through explanatory research stages. The specimen mode uses purposive sampling with the Cochran formula, so that 96 respondents are obtained. Data were collected by distributing questionnaires to visitors to Pahawang Island and the data were anatomize use smartPLS 4.0. The anatomize techniques used include outer model tests, iner model tests, and hypothesis tests. The studie outcome represent that brand image and customer satisfaction have a positive and significant effect on customer loyalty. Then the outcome of the studi also explain that customer engagement is able to mediate the relationship among brand image and customer satisfaction on customer loyalty in Pahawang Island, Lampung
Analysis Of The Influence Of Credit Financial Technology On Banks' Financial Performance In Indonesia
Get PDFThis study aims to analyze the influence of credit financial technology (fintech) on the financial performance of banks in Indonesia. This study uses the Return on Assets (ROA) and Net Interest Margin (NIM) indicators to measure the financial performance of banks. The independent variables used were fintech collaboration dummy, Non-Performing Loan (NPL), and Operating Costs to Operating Income (BOPO). Data was obtained from the annual reports of 12 banks registered with the OJK for the 2019-2023 period. The analysis method used was multiple linear regression with the help of SPSS version 29. The results of the study show that Fintech Loans have a significant positive effect on ROA and NIM, BOPO has a significant negative effect on ROA and NIM, while NPL does not have a significant effect on ROA, but has a significant positive effect on NIM. These results confirm the importance of banking collaboration with fintech and operational efficiency in increasing banking profitability.
Keywords: Fintech Credit, ROA, NIM, NPL, BOPO, Ban
Production Efficiency of Oil Palm Farming in Smallholder Plantations in East Luwu Regency
Get PDFThis study investigates the factors influencing palm oil production, analyzes production elasticity, and measures the technical efficiency of smallholder oil palm farming in East Luwu Regency. Positioned within existing research on agricultural productivity, this study highlights the gap in understanding the efficiency of small-scale oil palm cultivation in Indonesia. A quantitative approach was employed using descriptive analysis and Stochastic Frontier Analysis (SFA) based on the Cobb-Douglas production function. A sample of 70 farmers was selected through simple random sampling from four villages in the Burau Subdistrict. Primary data were collected via structured questionnaires and interviews, supported by secondary data from relevant institutions. The results reveal that only two of the seven input variables—land area (coefficient: 0.861) and Phonska fertilizer (coefficient: 0.057)—significantly affect production. The average technical efficiency reached 86%, suggesting a 14% potential increase in output without additional input. A gamma value of 0.971 indicates that production variability is predominantly due to inefficiency rather than random factors. The study contributes to the body of knowledge by emphasizing the need for efficiency optimization through improved land use, balanced fertilization, capacity-building programs, and targeted policy intervention
Strategic Planning for Development of Kontak Andalan Bersama Ornamental Plant Cooperative
Get PDFThe Kontak Andalan Bersama Cooperative is a cooperative located in South Tangerang, with its main business being the ornamental plant business, seeking to further expand its business amidst intense competition. This study aims to (1) identify key internal and external factors within the Kontak Andalan Bersama Cooperative, (2) determine the cooperative's position, (3) formulate alternative strategies that can be implemented within the cooperative, and (4) determine the priority strategies implemented within the cooperative. This study uses qualitative and quantitative analysis methods using the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSP matrix analysis tools. The results show that there are 7 strengths, 4 weaknesses, 10 opportunities and 4 threats that place the Cooperative in Surviving and Maintaining position, with market penetration and product development strategies. Based on the QSP matrix, the priority alternative strategies that can be implemented are developing conventional and digital marketing through social media and apps to increase sales
Analysis Of Factors Affecting Consumer Decisions To Make Top-Up Purchases In Online Games: A Case Study On Abc’s Topup Games Platform
Get PDFThis study aims to explain the influence of social factors, price factors and functional factors on purchasing decisions. The research method used in this study is a quantitative approach by distributing online questionnaires and getting 120 respondents. The results of the analysis data using SPSS. The results of this study show that the variables of social factors, price factors and functional factors have a positive and significant effect on purchase decisions. This research can contribute to the literature on the topic of purchasing decisions by considering the variables of social factors, price factors and functional factors
Digital Marketing in Yemen: Opportunities and Challenges
Get PDFIn light of the rapidly accelerating global digital transformation, digital marketing has emerged as one of the most important economic and social pillars of the 21st century. This research aims to explore the reality of digital marketing in Yemen, a country experiencing a protracted humanitarian and economic crisis. It analyzes the opportunities this field can provide to enhance economic activity and empower small and medium enterprises (SMEs), alongside the fundamental challenges that hinder its spread and effectiveness. Using a descriptive-analytical methodology, the study examines economic, technical, legal, and social aspects. The research concludes that digital marketing represents a strategic opportunity to overcome geographical and logistical constraints, open new markets, and create job opportunities. However, it faces significant challenges, including weak digital infrastructure, a skills gap, the absence of a regulatory legal framework, and widespread digital illiteracy. The research recommends the adoption of national policies and strategies to promote digital marketing, offering practical recommendations for government entities, educational institutions, companies, and individuals to maximize benefits and mitigate risks. It emphasizes that investment in this field is not a luxury but an imperative necessity for survival and growth in the contemporary economy
The Influence of Flash Sale Promotions, the "Free Shipping" Tagline, and Live Streaming on Impulsive Buying Among Shopee E-Commerce Users in Purwokerto
Get PDFImpulsive buying is one of the phenomena that has been frequently occurring lately. Especially among students. This study examines the factors that influence their desire to engage in impulsive buying. This research aims to analyze the influence of Flash Sale Promotions, the "Free Shipping" tagline, and Live Streaming on Impulsive Purchases among Shopee e-commerce users in Purwokerto. The Stimulus-Response (S-R) theory, used in this research, argues that every stimulus provided will stimulate consumers and produce varied responses. This research is a quantitative study, using purposive sampling as the sampling technique. With the criteria of students who have used or are users of the Shopee application, active students of Jenderal Soedirman University and Muhammadiyah University of Purwokerto, and have made at least one purchase on Shopee. The sample size was 178 respondents. Data were collected using a questionnaire and distributed via Google Forms. The questionnaire was measured using a Likert scale. Data analysis was conducted using SEM-PLS version 3. The analysis results show that the variables Flash Sale Promotion, "Free Shipping" Tagline, and Live Streaming have a significant impact on impulsive buying
The Influence Of Online Customer Reviews, Product Quality, Promotions And Service Quality On Purchase Decisions
Get PDFThis study aims to examine the influence of online customer reviews, product quality, promotions, and service quality on purchase decisions among Generation Z consumers who use Tokopedia in Purwokerto. Using a quantitative approach, data was obtained from 130 respondents through purposive sampling. The research was conducted in 2025 using a questionnaire through Google Form and the analysis tool used in this study was IBM SPSS 25 Multiple Linear Regression. The findings of the study show that only product quality has a positive influence on purchase decisions, while online customer reviews, promotions, and service quality have no effect on purchase decisions. These results highlight the importance of e-commerce platforms to focus on improving product quality as a key strategy to influence consumer purchasing behavior