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อิทธิพลระหว่างความรับผิดชอบต่อสังคม (CSR) ขององค์กรที่ส่งผลต่อความภักดีของลูกค้า: กรณีศึกษาศูนย์การค้าแห่งหนึ่งในจังหวัดชลบุรี
Get PDF This research aims to study the influence of Corporate Social Responsibility (CSR) on customer loyalty, focusing on a shopping mall in Chonburi Province. The study examines five key factors impacting customer loyalty: (1)Economic Responsibility, (2)Ethical Responsibility, (3)Legal Responsibility, (4) Public Benefit Responsibility, and (5) Customer Satisfaction. A quantitative research method was chosen, using a single-method quantitative approach. Data was collected through questionnaires from 400 customers of the shopping center. The questionnaire’s reliability was tested using the Index of Item-Objective Congruence (IOC), and data was analyzed through Pearson Correlation and Multiple Regression Analysis via SPSS. The results indicate that CSR influences customer loyalty with a predictive power of 69.1%, statistically significant at the 0.05 level. Regression analysis (Beta coefficients) revealed that ethical responsibility had the strongest impact on customer loyalty from the consumer's perspective, followed by legal responsibility, customer satisfaction, economic responsibility, and public benefit responsibility. This researche founded all five factors: economic, ethical, legal, public benefit, and customer satisfaction - significantly affect customer loyalty. Therefore, businesses should consider the importance of long-term CSR practices. การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อศึกษาเรื่องอิทธิพลระหว่างความรับผิดชอบต่อสังคม (CSR) ขององค์กรที่ส่งผลต่อความภักดีของลูกค้า: กรณีศึกษาศูนย์การค้าแห่งหนึ่งในจังหวัดชลบุรี โดยทำการศึกษา ปัจจัยที่ส่งผลทั้ง 5 ปัจจัย ได้แก่ 1) ความรับผิดชอบทางเศรษฐกิจ 2) ความรับผิดชอบทางจริยธรรม 3) ความรับผิดชอบทางกฎหมาย 4) ความรับผิดชอบเชิงสาธารณประโยชน์ และ 5) ความพึงพอใจของลูกค้า ผู้วิจัยเลือกใช้วิธีวิจัยเชิงปริมาณ และกระบวนวิธีการวิจัยปริมาณแบบวิธีเดียว โดยใช้การเก็บข้อมูลจาก กลุ่มตัวอย่างเป็นลูกค้าที่เข้าใช้บริการ ในศูนย์การค้าในจังหวัดชลบุรี จำนวน 400 คน เครื่องมือที่ใช้ในการเก็บรวบรวมข้อมูลคือการเก็บแบบสอบถามเชิงปริมาณ และนำไปทดสอบความเที่ยงตรงของแบบสอบถาม (IOC) และวิเคราะห์หาค่าความสัมพันธ์ โดยวิธีหาค่าสัมประสิทธิ์สหสัมพันธ์เพียร์สัน และการวิเคราะห์ถดถอยเชิงพหุคูณ ด้วยโปรแกรม SPSS ผลวิจัยพบว่า การส่งผลต่อความภักดี มีค่าอำนาจการพยากรณ์ คิดเป็นค่าร้อยละ 69.1 อย่างมีนัยสำคัญทางสถิติที่ระดับ .05 และจากการวิเคราะห์ ค่าสัมประสิทธิ์ถดถอย (Beta) พบว่า ตัวแปรที่ส่งผลต่อความภักดีในมุมมองผู้บริโภค คือ ความรับผิดชอบด้านจริยธรรม มีค่ามากที่สุด รองลงมาเป็นความรับผิดชอบด้านกฎหมาย ถัดมาเป็นความพึงพอใจ ถัดมาเป็นความรับผิดชอบด้านเศรษฐกิจ และ ความรับผิดชอบด้านการคืนประโยชน์ให้แก่สาธารณะ แสดงให้พบว่า ปัจจัยทั้ง 5 ด้าน ได้แก่ ปัจจัยทางเศรษฐกิจ ปัจจัยทางจริยธรรม ปัจจัยทางกฎหมาย ปัจจัยเชิงสาธารณประโยชน์ และความพึงพอใจมีผลต่อความภักดีของลูกค้า ดังนั้นผู้ประกอบการควรพิจารณาถึงความสำคัญของการดำเนินงานด้านความรับผิดชอบต่อสังคมระยะยา
อาหารนวัตกรรมใหม่จากผลิตผลทางการเกษตร
Get PDFNovel foods are food products that have been developed to have nutritional benefits, such as proteins, vitamins, or bioactive substances, in higher quantities than traditional foods. Due to their low cost, raw materials from agricultural products or by-products are often chosen for study, with the aim of increasing their value and using them as ingredients in novel foods. To stimulate desired bioactive substances, the novel foods undergo processes through new production technologies. In addition, these new technologies can preserve their nutritional values, increase the quantities of essential bioactive compounds, and reduce the amount of allergenic proteins. However, if the raw materials used as ingredients in foods have not been widely consumed before, and the technologies used have an impact on the structural changes and nutritional value in the food, it is necessary to assess the safety of novel foods before introducing products to the market.อาหารใหม่เป็นอาหารที่ถูกพัฒนาขึ้นให้มีคุณประโยชน์ในอาหาร เช่น โปรตีน วิตามิน หรือ สารออกฤทธิ์ทางชีวภาพให้มีปริมาณที่สูงกว่าการบริโภคอาหารแบบดั้งเดิม เนื่องจากวัตถุดิบที่มาจากผลิตผลทางการเกษตรหรือของเหลือทิ้งทางการเกษตรมีราคาที่ต่ำจึงมักถูกเลือกนำมาศึกษาเพื่อเพิ่มมูลค่าและใช้เป็นส่วนประกอบในอาหารใหม่ โดยนำไปผ่านกระบวนการที่สามารถมีการกระตุ้นให้เกิดการสร้างสารออกฤทธิ์ทางชีวภาพที่ต้องการรวมไปถึงผ่านเทคโนโลยีการผลิตในรูปแบบใหม่เพื่อที่จะรักษาคุณค่าทางโภชนาการ เพิ่มปริมาณสารออกฤทธิ์ทางชีวภาพที่สำคัญและลดปริมาณโปรตีนที่ก่อให้เกิดการแพ้ในอาหารได้ แต่อย่างไรก็ตามหากวัตถุดิบที่นำมาใช้เป็นส่วนประกอบในอาหารไม่เคยมีประวัติการบริโภคมาก่อน รวมไปถึงเทคโนโลยีที่นำมาใช้นั้นมีผลต่อการเปลี่ยนแปลงโครงสร้างในอาหารและส่งผลต่อคุณค่าทางโภชนาการ ทำให้มีความจำเป็นที่จะต้องมีการตรวจสอบความปลอดภัยของอาหารใหม่ก่อนที่จะมีการนำผลิตภัณฑ์เข้าสู่ตลา
Social Return On Investment Analysis from Values of Ecosystem Services in an Urban Park Designed in Bangkok, Thailand: The Chulalongkorn University Centenary Park
No full textBackground and Objectives: This study focused on social return on investment by monetizing the ecosystem services of Chulalongkorn University Centenary Park (CU 100 park).
Methodology: Collecting secondary data of ecosystem services from empirical studies and then monetizing the data by using the concept of cost-benefit analysis to analyze net present value and social return on investment. Evaluating the benefits of ecosystem services consist of 1) provisioning services using the timber values 2) regulating services using the value of avoided runoff as well as carbon storage and sequestrations 3) cultural services using the willingness-to-pay data and 4) supporting services using the value of bird habitats. These four suspects were estimated in 20 years (2020 – 2039), and hence the values must be adjusted by monetary variables such as inflation rate and discount rate (4%).
Main Result: The CU 100 park could provide ecosystem services in the length of 20 years. This study monetizing the services in two scenarios. First, the best-case scenarios, assuming fully grown trees, show the net present value (NPV) of 65,240,382 Baht in 2024 terms and social return on investment (SROI) is equal to 1.24 indicating that every 1 Baht invested yields a return of 1.24 Baht. The best-case scenario highlights that investing in the CU 100 park is worthwhile. On the contrary, the worst-case scenario, assuming zero grown trees, provides a negative NPV and SROI is equal to 0.63. This scenario indicates that the investment is not worthwhile.
Conclusion: This study provides empirical evidence on the cost-effectiveness of investments in ecosystem service benefits under the constraints of optimizing small urban green spaces for maximum efficiency in supporting wildlife and human well-being. The findings highlight the significant value of trees, which play a pivotal role in enhancing cost-effectiveness. Therefore, stakeholders are encouraged to maintain and extend the lifespan of trees. Additionally, the study contributes to policymakers' understanding of social return analysis derived from the ecosystem service values of urban parks, supporting the sustainable development of the nation's green space master plan
Diversity of ferns in oil palm plantations of different age-classes at Si Banphot District, Phatthalung Province
Get PDFBackground and Objectives: There was a controversial issue whether oil palm plantations could be regarded as a valuable place for Ex-Situ fern biodiversity conservation. Consequently, this research was set up to study the diversity of ferns in the oil palm plantations of 3 different age-classes (younger than 10-year-old, 10 to 20-year-old, older than 20-year-old) which have similar management program. This is then subjected to compare with ferns in the nearby natural moist evergreen forest.
Methodology: The temporary sampling plot of 40 x 40 m, 3 replicates for each plantation age-class and the forest, were laid to study the terrestrial and epiphytic ferns on the oil palms or other trees of 4.5 cm (diameter at breast height), and from the ground level to the reachable height of no more than 2 m high. This work was conducted during 13 July-31 August 2022 at Si Banphot District, Phatthalung Province.
Main Results: The results showed that 7 families, from 20 genera and 26 species of ferns were found in total. Of these, 16 species are terrestrial ferns while the other 10 are epiphytic ones. Polypodiaceae (8 genera 8 species) was the family of ferns most found in this study, followed by Pteridaceae (5 genera 6 species), Aspleniaceae (3 genera 6 species), Schizaeaceae (1 genus 3 species), and the others 3 families (Cyatheaceae, Marattiaceae and Gleicheniaceae), 1 species each found. Among the 3 age-classes oil palm plantations: 3 families, 5 genera, 5 species of the ferns were found in the younger than 10-year-old oil palm plantation; 4 families, 11 genera, 11 species in the 10 to 20-year-old oil palm plantation, and 4 families, 11 genera, 13 species in the older than 20-year-old oil palm plantation. Whilst 7 families, 11 genera, and 14 species were found in the forest.
Conclusion: It can be concluded that the older plantations tend to have a higher species diversity of ferns than the younger plantations. Even though the older than 20-year-old oil palm plantation and the moist evergreen forest possessed a similar number of fern species (13 vs 14 species, respectively), the similarity between the two was relatively low (22.22%). Therefore, further study is required before concluding that palm oil plantation is a valuable and suitable place for Ex-Situ biodiversity conservation of fern
Genetic profiling of K232A mutation of DGAT1 gene in Murrah buffalo
Get PDFThe aim of this study was to characterize and validate the candidate K232A in in Murrah buffalo’s Diacylglycerol O-acyltransferase1 (DGAT1) gene. The DGAT1 gene has been identified as a possible candidate gene for milk fat. EaeI restriction enzyme was used to digest a 413 bp PCR product that covered the DGAT1 gene’s exon 7, intron 8, exon 9, and partial exon 9 regions. This allowed us to screen for the reported mutation. Within our resource population, a monomorphic banding pattern with genotype KK was discovered. Additionally, sequencing was done to evaluate and validate the screening mutation in a specific region’s nucleotide sequence. The outcome suggests that the Murrah buffalo has a substantially conserved sequence
Eye worm infestation (Thelaziosis) in a buffalo heifer: A case report
Get PDF2 years old Murrah heifer was presented with a history of conjunctivitis, excessive lacrimation and frequent blinking of right eye. The case was already treated by a local Veterinarian with ocular antibiotic drops which failed to resolve the condition. Clinical examination of the affected eye revealed numerous worms showing vigorous wriggling movements in the right eye. Under local anaesthesia, the worms were removed from the eye manually using forceps and sent to the laboratory for examination and which were confirmed to be Thelazia rhodesii. Post-operative care comprising of topical antibiotics and systemic drugs led to uneventful recovery
Macroscopic morphological analysis of different stages of Cyclic Corpus Luteum in Indian buffalo (Bubalus bubalis)
Get PDFThe current study was undertaken with the aim to characterize the macroscopic morphological and morphometrical features of cyclic corpus luteum (CL; n=40) and CL of pregnancy (n=10) in buffalo. The four stages of cyclic CL were interpreted after ovarian analysis i.e., color, consistency, vasculature of CL, number and size of follicles into early (Stage I, 1 to 5 days, n=10), mid (Stage II, 6 to 11 days, n=10), late luteal phase (Stage III, 12 to 16 days, n=10) and follicular phase (Stage IV, 17 to 20 days, n=10). In Stage I, it was slightly protruded from the surface of ovary, bloody in appearance due to increased blood congestion, soft in consistency and termed as corpus haemorrhagicum. In Stage II, initially CL was bright red in color, later fleshy in color and soft in consistency. In Stage III, it was shrunken to great extent and pale yellow to creamish in color due to reduced vascularity. At Stage IV it was shrunken and rigid; texture became firmer, completely condensed into small whitish in color due to complete loss of vascularity. It varied in size and weight as well during the varying stages of estrus cycle depicting changes in its morphology. Therefore, by recording the macroscopic observations on cyclic CL and CL of pregnancy, it was further characterized into different stages
Effect of betaine supplementation on immunity, energy, and lipid metabolites of growing Murrah buffalo calves
Get PDFThis study aimed to observe the effect of betaine (BET) supplementation on the growth, immunity, energy, and lipid metabolites of Murrah buffalo calves. Twenty-one Murrah buffalo calves were taken and randomly distributed into three groups (n=3) after blocking by body weight (98.70±1.31 kg) and age (8.12±0.55 months). The feeding regimen was the same in all the groups except that the Treatment groups were supplemented additionally with 0.0 (B0), 7.0 (B7), and 14.0 (B14) g/d BET in three respective groups for 90 d of the experiment period. Total leukocytes (TLC), neutrophils, lymphocytes, total immunoglobulin (TIG), total antioxidant activity (TAA), energy, and lipid metabolites were observed at fortnightly intervals during 90 d experimental periods. Adding BET up to 14 g/d did not exert (P>0.05) any effect on total leukocytes and neutrophils concentration. Lymphocytes, TIG, and TAA were increased significantly (P<0.05) in BET received groups either dose 7 or 14 g/d than in the control. No effect of dietary addition of BET was observed on the glucose, non-esterifies fatty acid (NEFA), total cholesterol (TCH), and high-density lipoprotein cholesterol (HDL-CH). The results of our study indicate that supplemental BET may play a role in regulating the immunity of growing Murrah buffalo calves
Age but not sex is a primary predisposing factor for Ascariosis in buffalo calves: An evidence from Mumbai, India
Get PDFInfections with GI nematodes often cause outbreaks of disease which is a major concern resulting in huge economic losses. There is vast economic impact of T. vitulorum and it mostly affects buffalo calves due to its survivability and causes heavy economic losses in India. In this study a total of 500 faecal samples of Murrah buffalo calves were examined having age below 3 months to know the status of T. vitulorum in Mumbai region. Out of 500 faecal samples 56 samples were positive for Toxocara vitulorum, Among the 6 age groups made, Group 1 (00 to 15 days), Group 2 (16 to 30days), Group 3 (31 to 45 days), Group 4 (46 to 60 days), Group 5 (61 to 70 days) and Group 5 (76 to 90 days) showed prevalence of T. vitulorum, 13.09%, 13.68%, 17.97%, 11.84%, 06.25% and 03.26% respectively. In sex wise prevalence of T. vitulorum, out 247 faecal samples of male buffalo calves, 33 (13.36%) found positive and out of 253 faecal samples of female buffalo calves 23 (09.09%) were found positive for T. vitulorum infection. The EPG counts were found significantly increased during 1 to 2 months of age which subsequently decreases
Comparative time series analysis of Anatolian water buffalo stock in Türkiye
Get PDFWater buffalo holds an important place in the livestock heritage in Türkiye. In the current study, buffalo numbers between 2023 and 2032 were estimated by using buffalo number data from 1991 to 2022. In the study, FAOSTAT data between 1961 and 2021 and TÜİK data for 2022 were used to obtain the time series. ARIMA modeling method was used in the study conducted in R programming language. ARIMA is a time series model that can make predictions from time series based on explaining univariate data. According to the results of the analysis made in the study, it is seen that the number of buffaloes in Türkiye will continue to decrease. According to the results obtained, it is estimated that the number of buffaloes will be 157,755 heads in 2023, 96,851 heads in 2027 and 19,136 heads in 2032. The disease resistance of buffaloes, their high adaptability, the high demand for water buffalo products, the preference for high-yielding cows for milk production despite government support payments, increasing mechanization, the reduction of buffalo habitats and the increase in input costs have led to a decline in Anatolian water buffalo populations. To prevent the Anatolian water buffalo from being threatened with extinction, the population decline must be halted and improved. To ensure this, the decline of the pastures that form the buffalo’s habitat must be halted, pasture areas must be increased, and existing pastures rehabilitated, government subsidies for buffalo and calf rearing must be increased and market opportunities for buffalo products must be expanded