Journals of Kasdi Merbah Ouargla University
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The importance of using Sports Sponsorship in influencing Brand value according to the Aaker Model A case study of a sample of Condor customers in Ouargla city
Get PDFThis paper aims to try to highlight the role sports sponsorship plays in establishing brand value from theviewpoint of the Condor Foundation clients in Ouargla. A proposed model for the study was designed tobe used as a guide to test the relationship between the dimensions of sports sponsorship and the brandvalue.On this basis, a questionnaire was designed and then directed to a sample of the institution’s customers inorder to poll its opinion, and for the analysis of the primary data for the study, the SPSS statistical packagewas used, where the sample size reached 240 individuals. A statistical significance between thedimensions of sports sponsorship and the brand value, as it showed that there was a positive significanteffect of the dimensions of sports sponsorship on the brand valu
The role of digital marketing tools in achieving effective communication with customers
Get PDFThis study aims to analyze the role of digital marketing in strengthening the relationship between businesses and their customers, with a focus on Algeria Telecom as a case study. The research examines various digital marketing tools such as social media platforms, websites, and electronic payment services and evaluates their effectiveness in achieving marketing objectives. Findings indicate that digital marketing significantly enhances customer experience, increases engagement, and strengthens brand loyalty. The study highlights that Facebook and Instagram are the most effective platforms in terms of interaction, while Twitter maintains a steady growth rate. Additionally, the adoption of artificial intelligence and modern technologies has opened new opportunities to improve digital strategies. Based on these results, the study recommends enhancing digital platforms, developing interactive content, and leveraging digital analytics to provide more personalized experiences, ultimately boosting the company’s competitiveness in the digital marke
The Role of Knowledge Product Marketing in University Incubators for Start-up Creation
Get PDFThis research paper explores the role of knowledge product marketing within university incubators, focusing on their impact on start-up creation. It examines the research problem, objectives, and the potential context of incubators in Ouargla, Ghardaïa, and El Oued. Through a qualitative case study approach, data from interviews and documents will be analyzed to understand marketing strategies and their effects on start-ups. The findings will provide insights into the challenges faced by incubators and the implications for future researc
The Role of In-Depth Audit of the Comprehensive Tax Situation in Activating the Principles of Tax Governance – A Case Study of a Tax File at the Tax Center of Ghardaia Province-
Get PDFThe in-depth audit of the comprehensive tax situation is one of the most important mechanisms adopted by the Algerian tax administration to enhance transparency and improve the relationship between taxpayers and tax authorities This study aims to examine the role of such audits in activating the principles of tax governance by comparing tax declarations with accounting and financial data, which makes it possible to identify shortcomings and verify the accuracy of tax obligations, To achieve this objective, a case study of a tax file was conducted at the Tax Center of Ghardaia Province. The study concluded with several findings, most notably that the implementation of the in-depth audit of the comprehensive tax situation contributes to consolidating the principles of tax governance, namely accountability and transparency Moreover, it ensures the fair distribution of the tax burden and strengthens the trust between the tax administration and the taxpaye
The impact of television programs on children's behavior and cognitive formation
Get PDFIn the age of the digital revolution and the proliferation of media, television programs have become an integral part of children's daily lives, with many children spending long hours in front of the screen, watching a variety of educational and entertainment content. Despite the potential benefits of some of these programs in terms of developing cognitive and linguistic skills, they can also have negative effects on children's behavior if they lack proper guidance or contain scenes inappropriate for their age. Hence, the importance of studying the relationship between the content of these programs and the behaviors acquired by children to understand the psychological and social effects they may have, whether directly or indirectl
The Production and Reproduction of violence: A Sociological Analysis of Identities and Urban-Social Spaces that produceit
Get PDFThe phenomenon of violence is one of the most salient features of social life, affecting all societies. Given its seriousness as a threat to social entities, numerous scholarly studies have endeavored to understand it by focusing on various factors associated with its production—among them political, economic, and demographic factors. Other approaches argue that its genesis is tied to individual subjectivity, as in psychological explanations. However, in this research paper, we seek to transcend these perspectives by centering our analysis on the process of violence production through an appropriate sociological lens. This framework will enable us to uncover the mechanisms that render violence a manifestation of deviant social interactions, and to delineate the boundaries and indicators that lead to a purely sociological understanding of the phenomeno
The effects of ethnic diversity on state stability in Africa: from structural deficits to state failure - Somalia as a case study
Get PDFThe goal of this intervention research on the effects of multiethnic State stability in Africa through the Somali model, and show us how the community actually printed this State make them initially, structurally deficient State, to evolve and become a failed State, suffered many crises not first persistent conflicts between now and then, and it won't be the latest collapse of State institutions, which begs the question marks on the way out of this dark tunnel which learn but don't start Saw no sign of an end
Narratives of Counter- History in the Iraqi Novel
Get PDFThis study examines representative models of counter- or alternative historical narratives in selected Iraqi novels. It focuses on how these narratives are told from the perspective of marginalized social classes. The research adopts cultural studies as both an entry point and a foundational framework for analyzing and interpreting the texts. Cultural studies, as a discipline, views the act of rewriting history through fiction as a critical and resistant gesture against dominant powers and central authorities, and as a form of solidarity with the oppressed and disenfranchised in society.The study analyzes two novels: 1958: A Possible Life of Aref al-Baghdadi and The Manuscript of Faisal III, selecting only those instances where counter-historical narratives are present, in order to explore their impact on the fictional worlds of the novels
Improving production management in Algerian industrial enterprises, using the linear programming .method A case study of the mills of the upper plateaus of Setif
Get PDFThe Algerian industrial enterprises are considered newly established enterprises, theymust use modern scientific methods to control the management of their production as required bythe current economic conditions, and there are several scientific methods followed in this field,among them the quantitative methods which are considered one of the most important methodsused by industrial enterprises In the last years.In this article, we aim to propose a mathematical model to solve the production managementproblem at "Elhidhab El Oulya" mills Corporation in Setif, with the aim of maximizing profits. Insolving the proposed mathematical model, we use the WinQSB program to obtain a similarproduction plan.Through the study, it was concluded that the use of quantitative methods in the management ofproduction increases the profitability of the Algerian industrial enterprise
Extent of understanding the requirements of Total Quality Management (TQM) for Algerian financial institutions in general and banking agencies in Djelfa in particular
Get PDFThis study aimed to shed light on the extent of understanding the requirements of Total Quality Management (TQM) for Algerian financial institutions in general and banking agencies in Djelfa in particular, the study applied to a sample consisted of (72) workers, in total of (88) workers. Whereas, the study used questionnaire as the main tool for the collection process of information and data, and the questionnaire has distributed randomly on a group of workers ofbanking agencies in Djelfa city, regarding the variety of their organizational levels (senior management, middle management, low-level management, and other jobs).The study concluded a set of results, the most important of which are the following:-The increase in the level of awareness of most of the requirements of total quality management, as we recorded their verification at high levels, except for (feedback), which we recorded at a medium level.- There were statistically significant differences at a significant level (0.05≥α) regarding the opinions of the respondents towards the requirements of total quality management due to gender and employment type. The study concluded with a group of recommendations that serve its purpose