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Phonological Analysis of Digital Advertising Campaigns in Nigerian Media Platforms and their Implications for Sustainable Consumer Education
Get PDFThis paper does a phonological analysis of the spoken English employed in advertising campaigns by Nigerian digital marketers. By answering four research questions, it provides insights into the phonological resources and linguistic strategies used by Nigerian digital marketers, their impact on audience engagement, and alignment with sustainable education objectives. The study employs a mixed-methods research design, with a qualitative phonological content analysis of language use in advertising campaigns and a quantitative analysis of data gathered from 100 responses to a digital questionnaire on audience perceptions and responses to the identified phonological features and linguistic themes. The study fills the gap in knowledge regarding how language can be leveraged to achieve the goals of advertising campaigns and sustainable consumer education. The study found Code-mixing, Pronunciation Variations, Alliteration, and Wordplay were among the strategies that gained the most customer engagement across platforms and resulted in behaviour change. It also found that messages about sustainable education goals were not very prominent in the campaigns. Based on the findings, the paper makes recommendations on how various phonological strategies can be employed to enhance the effectiveness of advertising campaigns and promote sustainable education. The study is hinged on Howard Giles\u27 (1973) Accommodation Theory; Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM), and Mezirow\u27s (1991) Transformative Learning Theory. The findings contribute to existing knowledge in the field of Nigerian English phonology, effective digital marketing strategies, and language resources that promote sustainable consumer education
Fiscal and Monetary Policies on Small-Scale Construction Enterprises (SSCE) in Imo state Nigeria: The Pecuniary Glitch
No full textAlong with the COVID-19 pandemic saga, business operations in the Nigerian state have severely deteriorated in the past two years. The country\u27s economy has benefited from the small-scale industry, with the construction industry playing a significant role. However, a significant hindrance that is clearly assessed in this study is the availability of fast and enough money to support the operations of the stakeholders in this industry. Using a well-structured questionnaire and a systematic sampling strategy, data were gathered from small-sized construction businesses in the Imo state. Utilizing frequencies, percentages, and mean analysis, the data was examined. It was revealed that commercial and microfinance banks are among the top financiers of the identified small-scale construction enterprises. However, the level of financial aid accessible to them is quite low with (18.75%) of the small contractors been limited to 500,000-1m; (31.25%) have access to 1.5m-2m and 2.5m-3m respectively, (12.5%) are limited to 3.5m-4m and 6.25% are limited to 5m and above which establishes the fact that the lower the range of financial aid requested the higher the rate of access given. Interest rates, with a mean value of 4.43 and government policies with a mean value of 4.41 are two elements that have an enormous influence on the availability of these financial help. Government regulation of fiscal and monetary policies, as well as encouragement of the minimization of interest on loans available to these firms, are all recommended in order to improve service delivery in small-scale construction enterprises in Nigeri
Impact of Green Cement on Sustainable Development of Lagos Megacity
Get PDFCement production is a significant contributor to greenhouse gas emissions globally, and Lagos Mega City is not exempted from the impact of this industry on its environment. Green cement, a more sustainable alternative to traditional cement, has been proposed as a solution to reduce the carbon footprint of cement production. This study assessed green cement for promoting sustainable development in Lagos Mega City. A quantitative research method was used in the form of a survey questionnaire administered to Building Industry professionals (BIPs) in Lagos Mega City to investigate the level of awareness of green cement, its potential and barriers to sustainable development. 121 responses gotten was coded and analyzed using statistical techniques for Social Sciences (SPSS). The study identified the potential economic, social, and environmental benefits of green cement for Lagos Mega City alongside challenges and barriers to its adoption. The finding revealed that the level of awareness of what green cement is seems to be foreign to professionals in the built environment with over 76% acknowledging little or no knowledge of the term. However, despite the low awareness level, and difference in opinion on impact, a close look suggested acceptance of his positive environmental benefits to Lagos Mega City’s sustainable development. This result provides evidence-based recommendations for policymakers, entrepreneurs, and industry experts on how green cement can be integrated into the construction industry of Lagos Mega City to achieve sustainable development
Impact of Internet Usage on Students’ Academic Performance in Some Selected Senior Secondary Schools in Epe Local Government Area of Lagos State
Get PDFThis Study looks into the usage of the internet and its impact on the academic performance of students in some selected Senior Secondary Schools in Epe Local government Area of Lagos State. A questionnaire was used to gather data from 105 SS I and SSII students through random sampling and was then analysed using descriptive statistics and an independent samples t-test. The result revealed that Internet outlets for SSS I & II students include school ICT labs, mobile phones, Internet facilities for families, and public cyber cafes. Also, internet access influences academic growth among students, as those with internet access have shown a higher improvement in academic performance than those without, while different internet use, on the other hand, has no impact on academic performance, as shown in the results. Similarly, the presence of several sources of internet connectivity does not guarantee immediate access to all of them. Therefore, it was recommended that all the Heads of schools, sessions, etc. should liaise with other stakeholders (i.e. Educational district, SUBEB, PFA, etc.) to provide internet facilities with management support. It was also recommended that to support student practical classes, the School ICT Laboratories should be well equipped with internet facilities and students should be taught how to use search engines to search online for academic materials. This is vital because the provision of school internet facilities plays a very important role in enhancing academic performance
Quality Business Education as impetus for Sustainable Development
Get PDFThe study examined the strategies for enhancing sustainable development quality business education programme. The paper described the nature and goals of business education. The study also conceptualized sustainable and highlighted the impediment to a functional business education programme for boosting sustainable development. Comprehensively the paper identified the role of quality business education in boosting sustainable development to includes motivation and training of personnel towards improved efficiencies as well promotion of viable and sustainable. The paper highlighted the following, among others as strategies for enhancing sustainable development through quality business education: institution flexible, workable and adaptable programme, developing and implementing a designed curriculum suitable for innovation as well as strengthening research, innovation and development. Finally the paper recommends that business education programme should be adequately so that it can serve as effective impetus for sustainable development
Training, Development and Employee Productivity in Radio Stations in Ogun State, Nigeria
Get PDFThe research study seeks to find out the extent of staff development in Radio stations so as to find out if the developmental trainings are sufficient to enhance productivity of staff and efficient running of radio stations in Ogun State. The study also finds out the extent to which staff development has influence on workers’ productivity, hence, the reason for advocating for more developmental trainings for members of staff of radio stations. The investigation is grounded by the Goal Setting Theory while descriptive survey research method and questionnaires involving one private and one public owned radio stations in Ogun state are adopted for this study. Simple random sampling technique is used to choose sample size of seventy (70) members of staff from the two radio stations and findings indicates that more developmental trainings need to be frequently organised in order to enhance workers productivity. Also, more workers would be productive with access to relevant developmental trainings; especially training that has to do with technological development
Promoting Sustainable Development in Nigeria: Review of Literatures on Parameters to ensure Positive Peace in Nigeria
Get PDFThe pursuit of social justice, intertwined with religion, plays a vital role in fostering peace and security for sustainable development. Religion, as a powerful social institution, often advocates for social justice by promoting compassion, empathy, and solidarity among individuals and communities. Security, which is freedom from danger and risk, peace of mind or absence of fear, and the certainty or assurance of the good life as well as religion determines sustainable development of any nation at any given time period. Therefore, this paper addresses the issue of sustainable development as well as the interplay of social justice, religion, peace and security within the Nigerian context. The paper also put forward suggestions on how equitable distribution of resources, provision of security for life and properties of citizenry by government and religion could be engaged as viable tools for attaining sustainable development in Nigeria. Recommendations were put forward on how the elements standing against the achievement of sustainable development could be addressed through social justice, religion, peace and security
Change in Value System: Undermining Academic Integrity and Innovative Research
Get PDFInnovative research is an extension of quality education through academic integrity, and academic integrity is a product of societal value systems. In this study, academic integrity is examined, as it relates to global society. The value system of society is the key factor in building academic integrity, which will, in the long run, affect the quality of education for sustainable development. The question is, to what extent society affects academic integrity? This study applies the Virtue Theory of Ethics in a qualitative methodology of an evaluation research design, using a thematic analysis instrument to answer the question. In any society, certain things are compromised once the value system changes. To imbibe the culture of academic integrity, societal values must promote a system for such to thrive. If not, everyone wants things for the wrong reasons. This leads to a dearth of ability to perform, even innovative research. Then, all the values of academic integrity become scarce commodities, and it becomes difficult to cope with the required values of honesty, trust, fairness, respect, responsibility, and courage whether as students, teachers, researchers, workers, or leaders; this affects the quality of education for innovative research and sustainable development. To imbibe the culture of academic integrity in everyone, societal values must change from just having a certificate to having the ability to perform duties innovatively as demanded by whatever the work requires
Innovation and Creativity in Business Education for Sustainable Educational Programs
Get PDFInnovation and creativity are crucial aspects of business education, especially when it comes to developing sustainable educational programs. Innovative sustainable business education refers to educational programs, courses, and approaches that focus on teaching sustainable business practices, ethical decision making, and environmental stewardship to future business leaders. By integrating innovation and creativity into business education for sustainable programs, students can develop the skills and mindset necessary to become agents of positive change in the business world, driving sustainability and innovation forward. Creativity is essential for business today, especially when the market is dependent on innovative braking technology. The slogan “think outside the box” had been over flogged, hence the new innovative trend is “throwing the box aside” and creating new and better idea to carry on business practices. However, creative ideas and innovative approaches can come from anywhere, such as the employees, target market, customers, and partners. Organizations today operate in a highly competitive, global environment, making creativity and innovation crucial. Creativity innovation is what fuels big ideas, challenges employees\u27 way of thinking, and opens the doors to new business opportunities. It also looks at developing an effective innovation strategy and suggested among others the integration of creative innovation to facilitate the sustainability of educational programs in business education
School Library and Students\u27 Motivation Towards Learning in Public Senior Secondary Schools in Oyo State, Nigeria
Get PDFThis study investigated school library and students\u27 motivation towards learning in public senior secondary schools in Oyo State. Regardless of the prominence of school library, its procedure in terms of agreement to motivation of students towards learning cannot be overstated. Hence, the assessment of the students\u27 features is determined so as to recognize the conformation of the students to the school library patronage. A descriptive survey research design was used and the population of the study comprised of all the public senior secondary school students in the three senatorial districts (Oyo North, Oyo Central and Oyo South) in Oyo State, Nigeria. A multi-stage sampling procedure consisting of random sampling technique and purposive sampling techniques was used. Random sampling technique was used to select fifteen (15) schools from each of the three (3) senatorial districts making a total of forty-five (45) schools. Using a purposive sampling technique-the institution with a working library and students in attendance for at least ten terms to select. One thousand three hundred and sixty-four (1,364) students were selected for the study. Thirty (30) item instrument was adapted from works done by Harisanty, Liman, Rasegojwa and Muhammad. Variables such as gender and status of class (level) were investigated. Data analysis was descriptive and analytical using t-test at 0.05 level of significance. On the strength of this findings, the null hypothesis being tested was accepted. The finding is not gender biased nor class (level) different. Therefore, the patronage of school library will assist students in their learning