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Impact of Gender-Specific Marketing on Consumer Purchasing Behavior in Philippines
Get PDFPurpose: The aim of the study was to analyze impact of gender-specific marketing on consumer purchasing behavior in Philippines.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Recent studies on the impact of gender-specific marketing on consumer purchasing behavior in the Philippines reveal that tailoring marketing strategies to gender preferences significantly influences buying decisions. Research indicates that campaigns designed with gender-specific appeals are more effective in resonating with target audiences, thereby enhancing engagement and driving sales. For instance, marketing messages emphasizing traditional gender roles or specific lifestyle aspirations often result in higher purchase intentions among female consumers, while campaigns highlighting strength and technology tend to appeal more to male consumers.
Unique Contribution to Theory, Practice and Policy: Social role theory, consumer culture theory (CCT) & theory of planned behavior (TPB) may be used to anchor future studies on the impact of gender-specific marketing on consumer purchasing behavior in Philippines. Organizations should implement mentorship programs tailored to the specific needs of women in different sectors and career stages. Policymakers and organizations should develop and enforce structured mentorship policies that include regular evaluations, clear objectives, and accountability measures
Assessing the Effectiveness of Humanitarian and Peacebuilding Role of NGOs in the Cameroon Anglophone Conflict: A Survey of the Affected Communities
Get PDFPurpose: The Anglophone conflict has attracted interest from different stakeholders around the world, including international and local NGOs that are providing humanitarian and peacebuilding services to the affected communities. Despite their efforts to curb the negative effects of the conflict and improve human security, the situation remains stagnant, despite some relative peace in certain parts of the two regions. The objective of this study was to examine the effectiveness of the humanitarian and peacebuilding role of these NGOs in the conflict.
Methodology: A quantitative research approach was used in this study. A survey of 639 respondents was conducted using a questionnaire with open and closed-ended questions. The findings revealed that the NGOs humanitarian and peacebuilding role came in the form of providing foodstuffs and healthcare, promoting social cohesion by creating opportunities for re-socialisation, remobilization, recreation, and reintegration in the affected communities.
Findings: The findings also revealed that less than half (40.1%) of the affected population benefited from the humanitarian supplies. Also, the majority (62.1%) of those who benefited were females. A greater proportion (36.7%) of the respondents reported that the NGOs delivered humanitarian aid only after two years, meaning they were not regular. The study also revealed a significant difference between North West and South West region respondents’ assessments of NGOs possession of means to address humanitarian and peacebuilding concerns of the affected communities with the Chi-Square test result of c 2 =44.493, df = 3 and P-value <.000. Thereby, rejecting the null hypothesis and accepting the hypothesis. Hence, the NGOs were not effective in their humanitarian and peacebuilding role in the Cameroon Anglophone conflict.
Unique Contribution to Theory, Practice and Policy: The results of this research do not counter the interdependence or voluntary failure theory since the NGOs could not adequately and effectively play their humanitarian and peacebuilding role in the ongoing conflict. NGOs should also consider empowering members of the affected populations to take care of themselves rather than thinking of continually providing them with their needs which are often insufficient
Effect of Augmented Reality (AR) Applications on In-Store Shopping Experience in South Africa
Get PDFPurpose: The aim of the study was to analyze the effect of augmented reality (AR) applications on in-store shopping experience in South Africa.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: AR applications in South African retail stores enhance the in-store shopping experience by improving consumer engagement, convenience, and satisfaction. These technologies allow customers to visualize products in real-time, access detailed information, and receive personalized recommendations, thus reducing perceived purchase risks and aiding decision-making. Overall, AR differentiates brands, attracts more foot traffic, and fosters customer loyalty by offering unique and memorable shopping experiences.
Unique Contribution to Theory, Practice and Policy: Technology acceptance model (TAM), flow theory, uses and gratifications theory (UGT) may be used to anchor future studies on effect of augmented reality (AR) applications on in-store shopping experience in South Africa. Retailers should integrate AR applications to create more interactive and engaging in-store experiences. Policymakers should establish clear guidelines on data privacy and protection related to AR applications. This includes ensuring that personal data collected through AR experiences is securely stored and used ethically
Relationship between Transformational Leadership and Employee Creativity in China
Get PDFPurpose: The aim of the study was to analyze the relationship between transformational leadership and employee creativity in China.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The relationship between transformational leadership and employee creativity in China has shown that leaders who inspire and motivate employees significantly enhance creative output. Transformational leaders foster an environment that encourages innovation by providing intellectual stimulation and individualized consideration, which in turn boosts employees\u27 intrinsic motivation and willingness to take risks. Studies indicate that such leadership styles positively impact employees\u27 creative problem-solving abilities and the generation of novel ideas.
Unique Contribution to Theory, Practice and Policy: Transformational leadership theory, social exchange theory & self-determination theory may be used to anchor future studies on relationship between transformational leadership and employee creativity in China. Organizations should design and implement leadership development programs that emphasize transformational leadership behaviors proven to enhance creativity, such as fostering intellectual stimulation and providing personalized support. Policymakers should create guidelines that integrate transformational leadership principles into organizational policies, particularly those related to performance management and leadership evaluation
Gender Differences in Language Acquisition Patterns among Adolescents in Japan
Get PDFPurpose: The aim of the study was to analyze the gender differences in language acquisition patterns among adolescents in Japan
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: This study examines gender differences in language acquisition among Japanese adolescents. Males typically prefer informal methods like digital media for vocabulary, while females favor formal instruction. Females show stronger syntax, grammar, and pragmatic skills, driven by a greater interest in language learning for social reasons. Males\u27 attitudes vary more, influenced by socioeconomic factors.
Unique Contribution to Theory, Practice and Policy: Social learning theory, gender schema theory & critical feminist theory may be used to anchor future studies on the gender differences in language acquisition patterns among adolescents. By tailoring language instruction to the specific needs of male and female adolescents, educators can create more inclusive learning environments that support equitable language development. Policymakers should prioritize the integration of gender-sensitive language policies and initiatives within educational systems
Influence of Recreational Activities on Quality of Life in Retirees in Canada
Get PDFPurpose: The aim of the study was to analyze the influence of recreational activities on quality of life in retirees in Canada.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Recreational activities significantly enhance retirees\u27 quality of life in Canada by improving physical health, reducing loneliness, and increasing life satisfaction. Activities like walking, gardening, and community involvement boost well-being and mental health. Structured programs offered by community centers also contribute to retirees\u27 sense of purpose and belonging. Access to varied recreational options and social networks is essential for maintaining high life quality. Tailoring activities to individual interests and abilities is key to long-term benefits.
Unique Contribution to Theory, Practice and Policy: Activity theory, self-determination theory (SDT), socioemotional selectivity theory (SST) may be used to anchor future studies on influence of recreational activities on quality of life in retirees in Canada. Practitioners should design and implement customized recreational programs tailored to the specific needs, preferences, and health conditions of retirees. Policymakers should allocate resources and funding to support recreational programs specifically designed for retirees
Modeling Covid-19 Virus after Lifting Preventive Measures: A Case Study of Kisii County
Get PDFPurpose: This research is about a new COVID-19 SIR model containing three classes; susceptible S(t), infected I(t), and recovered R(t) with the convex incident rate.
Methodology: The NCOVID-19 model was formulated in the following system, the whole population N(t) was divided into three classes S(t), I(t), and R(t), which represented Susceptible, Infected, and Recovered compartments in the form of differential equations. Lyapunov functions were used to validate the stability of the equilibrium of the ordinary differential equations, linearization of the system was also done using Jacobian matrices by finding the derivatives of f(x) for x.
Findings: Covid-19 is an infectious disease caused by the novel coronavirus identified as Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). The people infected by COVID-19 experience mild respiratory problems such as; Fever, dry cough, throat infection, and fatigue. People may also have symptoms such as nasal infection, aches, and sore throat. The pandemic has led to a dramatic loss of human life in Kenya, Africa, and the whole world as it presents an unprecedented challenge to public health, food systems, and the world of work. This case study seeks to model covid-19 virus after lifting preventive measures with a major focus on Kisii County, the subject model was presented in the form of differential equations and the disease-free and endemic equilibrium was calculated for the model. Also, the basic reproduction number R0 = 0.7831 was calculated and the disease-free equilibrium was found to be asymptotically stable meaning that the virus could be eliminated from the population, this showed that the county government of Kisii was in good control of the COVID-19 situation., in addition, The global stability of the model was calculated using the Lyapunov function construction while the Local stability was calculated using the Jacobian matrices. The numerical solutions were calculated using the non-standard finite difference scheme (NFDS) and MATLAB software.
Unique Contribution to Theory, Practice and Policy: This study has laid a foundation for future research in the area. In the future, a study that can include the rate of COVID-19 virus mutation and its impacts is recommended
Impact of Agricultural Practices on Nitrate Pollution in Groundwater in India
Get PDFPurpose: The aim of the study was to examine impact of agricultural practices on nitrate pollution in groundwater in India
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: a significant environmental concern with far-reaching implications for human health, ecosystem integrity, and water resource management. It is evident that agricultural activities such as fertilizer application, irrigation methods, and land management practices play a pivotal role in exacerbating nitrate contamination of groundwater. The studies highlighted the complex interactions between agricultural activities and hydrological processes, elucidating the pathways through which nitrates migrate from soil to groundwater.
Unique Contribution to Theory, Practice and Policy: Diffuse Pollution Theory, Hydrological Connectivity Theory & Sustainable Agriculture Theory may be used to anchor future studies on impact of agricultural practices on nitrate pollution in groundwater in India. Encourage the adoption of sustainable agricultural practices that minimize nitrate pollution while maintaining agricultural productivity. This includes promoting precision agriculture techniques, cover cropping, and integrated nutrient management systems to optimize fertilizer use and reduce nitrate leaching. Strengthen regulations and enforcement mechanisms to limit nitrate pollution from agricultural activities. This may include setting stringent water quality standards for nitrate concentrations in groundwater and implementing monitoring programs to assess compliance
Efficiency of Renewable Energy Sources in Reducing Carbon Footprint in Developing Countries
Get PDFPurpose: The aim of the study was to examine efficiency of renewable energy sources in reducing carbon footprint in developing countries
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study demonstrated the effectiveness of various renewable energy technologies, such as solar photovoltaic systems, wind power, biogas technology, and hydropower, in mitigating carbon emissions and promoting sustainable development. These technologies offer reliable, environmentally friendly alternatives to fossil fuels, contributing to enhanced energy access, reduced reliance on traditional biomass fuels, and positive socio-economic impacts. However, realizing the full potential of renewable energy requires addressing barriers such as upfront costs, financing constraints, and technical capacity limitations. Policy interventions play a crucial role in scaling up renewable energy deployment through targeted incentives, regulatory frameworks, and capacity-building initiatives.
Unique Contribution to Theory, Practice and Policy: Technology Adoption Theory, Environmental Policy Theory & Energy Transition Theory may be used to anchor future studies on efficiency of renewable energy sources in reducing carbon footprint in developing countries. Implement practical measures to facilitate technology transfer and capacity building in renewable energy sectors. This involves partnerships between developed and developing countries to share knowledge, expertise, and resources for deploying and maintaining renewable energy infrastructure. Establish supportive regulatory frameworks that streamline permitting processes, ensure grid integration, and provide market access for renewable energy producers. Clear and consistent regulations create an enabling environment for renewable energy investments and facilitate the transition to low-carbon energy systems
Knowledge of Pregnant Women on Gestational Anemia Attending Primary Healthcare Institutions in Oman
Get PDFPurpose: It is well known that anemia is one of the medical problems during pregnancy and it can be encountered through health education. However, the rate of iron deficiency anemia is increasing among pregnant women. This study sought to find the knowledge of pregnant women who were attending primary healthcare institutions in Oman regarding gestational anemia. Also to find out if there is an association between demographic data and women\u27s knowledge about gestational anemia during pregnancy.
Methodology: This study used a quantitative study, descriptive cross-sectional design. The researchers selected five primary healthcare institutions (Antenatal Clinics) in Sohar Wilayate in North Batinah Governorate in Oman to reach pregnant women who had been diagnosed with anemia. The data was collected via a questionnaire including two sections: participants\u27 sociodemographic characteristics and knowledge sections with 235 participants. The Cronbach\u27s alpha coefficient of the scale was 0.72 and measured in different studies.
Findings: The results of this study showed that women in Oman had lack of knowledge regarding many aspects related to gestational anemia. For example, they did not know about the signs and symptoms, nutrition that prevent anemia, and the effect of anemia on pregnancy outcomes. Data also showed that knowledge was significantly associated among pregnant women who were above 40, highly educated, working, and multigravida.
Unique Contribution to Theory, Practice and Policy: Knowing pregnant women\u27s knowledge regarding gestational anemia could help the policymakers in the Ministry of Health formulate the best approach to offer health education and services for pregnant women with gestational anemia in Oman. This study came with many recommendations regarding knowledge, practice, and policy. Programs related to gestational anemia should be implemented to inform healthcare professionals, women, and their families about Iron deficiency anemia. Also, gestational anemia policy and guidelines are needed in healthcare institutions, and all healthcare professionals should be informed of the policy regularly. Healthcare professionals should be trained to educate and support women with gestational anemia during the antenatal and postnatal periods