International Peer Reviewed Journals and Books
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Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility
Get PDFPurpose: The aim of the study was to examine the Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study found that strategic marketing plays a crucial role in promoting environmental responsibility and Corporate Social Responsibility (CSR) within organizations. The studies reviewed highlight the effectiveness of various marketing initiatives, such as green marketing strategies, cause-related marketing campaigns, and integrated communication approaches, in fostering positive consumer perceptions, enhancing brand reputation, and driving sustainable business practices. By prioritizing credible and transparent communication about CSR initiatives, businesses can strengthen stakeholder relationships, build trust, and differentiate themselves in the marketplace.
Unique Contribution to Theory, Practice and Policy: Stakeholder Theory, Relationship Marketing Theory & Diffusion of Innovation Theory may be used to anchor future studies on Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Integrated marketing communication (IMC) that incorporates sustainability messages across all touchpoints is essential for promoting environmental responsibility and CSR effectively. Organizations should ensure that their communication strategies are consistent, transparent, and aligned with their sustainability goals. By integrating sustainability messages into marketing campaigns, product packaging, corporate websites, and social media channels, businesses can reinforce their commitment to sustainability and build trust with consumers. Businesses should actively engage in advocacy efforts to promote supportive policy frameworks that incentivize and reward sustainable practices. By collaborating with policymakers, industry associations, and non-governmental organizations, organizations can influence the development of policies that facilitate the transition towards a more sustainable economy
Digital Marketing Strategies and Brand Awareness of Afrinnovators Group Ltd
Get PDFPurpose: In today\u27s digital age, the significance of digital marketing strategies in enhancing brand awareness among businesses was emphasized. This research aimed to assess the influence of digital marketing strategies on brand awareness in Rwanda, focusing on Afrinnovators Group Ltd. The study had three objectives: to evaluate the impact of different digital marketing channels, the effect of digital marketing expenditure, and the role of social networking platforms on brand awareness.
Methodology: The theoretical framework reviewed Bandura\u27s Social Learning Theory, Howard\u27s Consumer Behavior Theory, and Rogers\u27 Diffusion of Innovation Theory. A mixed-method approach was employed, involving quantitative and qualitative research designs. The target population included 102 individuals, with a sample size of 81 respondents determined using Slovin\u27s formula. Data analysis involved descriptive and inferential statistics for quantitative data and thematic analysis for qualitative data.
Findings: Regression analysis highlighted digital marketing expenditure as the most significant predictor of brand awareness, with an unstandardized coefficient of 0.096 (p = 0.022). Other predictors included social media marketing with a coefficient of 0.085 (p = 0.035) and search engine marketing with a coefficient of 0.078 (p = 0.041). The study concluded that strategic digital marketing efforts profoundly impacted brand awareness for Afrinnovators Group Ltd.
Unique Contribution to Theory, Practice and Policy: Recommendations included prioritizing social media marketing, enhancing email and search engine campaigns, and investing in online ads and videos. Future research was suggested to explore long-term effects, emerging technologies, and comparative studies to optimize digital marketing strategies. This study contributed to academic knowledge, offered practical implications for businesses, and aligned with Sustainable Development Goals by promoting economic growth
Supplier Relationship Management Practices and Firm Performance: Evidence from Small and Medium Enterprises in India
Get PDFPurpose: The aim of the study was to analyze the supplier relationship management practices and firm performance: evidence from small and medium enterprises in India.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study on Supplier Relationship Management (SRM) in Indian SMEs reveals a positive link between effective SRM practices and firm performance. It highlights benefits such as improved operational efficiency, cost reduction, and enhanced product quality. However, challenges like resource constraints hinder widespread adoption. Overall, prioritizing strong supplier relationships can boost SME competitiveness in India.
Unique Contribution to Theory, Practice and Policy: Transaction cost economics (TCE), resource dependency theory (RDT) & social exchange theory (SET) may be used to anchor future studies on analyze the supplier relationship management practices and firm performance: evidence from small and medium enterprises in India. SMEs could also benefit from capacity-building initiatives aimed at enhancing their negotiation skills, contract management capabilities, and technological adoption to facilitate efficient SRM processes. Policymakers can leverage research findings to design supportive policies aimed at strengthening the SME ecosystem in India
Impact of Ethical Procurement Practices in Enhancing Corporate Reputation and Stakeholder Trust in Canada
Get PDFPurpose: The aim of the study was to examine the Impact of ethical procurement practices in enhancing corporate reputation and stakeholder trust in Canada
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study found that companies in Canada that adopt ethical procurement practices are socially responsible, which greatly enhances their reputation among consumers, investors, and the broader community. This positive perception is critical in a market where stakeholders are increasingly vigilant about corporate ethics. Moreover, ethical procurement practices foster trust among stakeholders, including suppliers, customers, employees, and regulatory bodies. By ensuring transparency and fairness in their procurement processes, companies can build stronger, more reliable relationships with their suppliers, leading to more stable and resilient supply chains. Additionally, consumers are more likely to remain loyal to brands that demonstrate a commitment to ethical sourcing, which can lead to increased market share and profitability.
Unique Contribution to Theory, Practice and Policy: Stakeholder Theory, Institutional Theory & Institutional Theory may be used to anchor future studies on Impact of ethical procurement practices in enhancing corporate reputation and stakeholder trust in Canada. Implement integrated ethical frameworks that incorporate procurement strategies aligned with sustainability, diversity, and social responsibility goals. Organizations can enhance practice by embedding ethical considerations into supply chain management processes and supplier relationships. Foster proactive stakeholder engagement to communicate ethical procurement initiatives transparently. This practice not only builds trust but also aligns organizational values with stakeholder expectations, enhancing reputation and credibility. Advocate for policies that promote ethical procurement standards and incentivize businesses to adopt transparent and accountable sourcing practices. Clear regulatory frameworks can provide guidance and support for organizations seeking to integrate ethical considerations into their procurement policies
Role of Strategic Leadership in Fostering a Culture of Innovation within Organizations
Get PDFPurpose: The aim of the study was to examine role of strategic leadership in fostering a culture of innovation within organizations
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: strategic leadership plays a pivotal role in fostering a culture of innovation within organizations by guiding and shaping the organizational climate and behaviors that support creativity, risk-taking, and adaptation. Through effective strategic leadership, organizations can cultivate an environment where innovation thrives, driven by visionary leadership, alignment of goals with innovation objectives, and empowerment of employees to explore new ideas and solutions. The study highlighted the significance of leadership styles, organizational culture, and contextual factors in influencing innovation outcomes.
Unique Contribution to Theory, Practice and Policy: Transformational Leadership Theory, Organizational Culture Theory & Resource-Based View (RBV) may be used to anchor future studies on role of strategic leadership in fostering a culture of innovation within organizations. Implement leadership development programs that emphasize the cultivation of innovation-supportive behaviors among current and aspiring leaders. These programs should focus on enhancing skills in vision setting, fostering creativity, promoting psychological safety, and aligning organizational goals with innovation objectives. Establish reward systems that recognize and celebrate innovative efforts and successes within the organization. By incentivizing innovation, leaders can reinforce a culture where risk-taking and experimentation are encouraged, fostering continuous improvement and adaptation. Develop policies that create an environment conducive to innovation, such as flexible work arrangements, dedicated resources for research and development, and cross-functional collaboration initiatives. Policies should be aligned with strategic goals and actively supported by top management to ensure consistent implementation and effectiveness
Fashion Design Innovation on Market Share in Luxury Brands in South Africa
Get PDFPurpose: The aim of the study was to analyze the fashion design innovation on market share in luxury brands in South Africa.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Fashion design innovation plays a crucial role in enhancing the market share of luxury brands in South Africa by driving consumer interest and brand differentiation. Innovative fashion design enables luxury brands to create unique, trend-setting collections that capture the attention of high-end consumers, thereby increasing their market presence. By adopting cutting-edge materials, incorporating cultural elements, and utilizing advanced design techniques, these brands can effectively position themselves as leaders in the luxury segment.
Unique Contribution to Theory, Practice and Policy: Resource-based view (RBV) theory, disruptive innovation theory & diffusion of innovations theory may be used to anchor future studies on fashion design innovation on market share in luxury brands in South Africa. In practice, adopting sustainable design practices such as using eco-friendly materials and transparent manufacturing processes can significantly boost a luxury brand’s market share. From a policy perspective, governments and industry bodies should promote sustainability in fashion through regulatory frameworks and incentives. Policies could include subsidies for sustainable materials, certifications for eco-friendly products, and regulations encouraging transparent production processes
Effect of Authentic Leadership on Organizational Trust and Commitment in Sweden
Get PDFPurpose: To aim of the study was to analyze the effect of authentic leadership on organizational trust and commitment in Sweden.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Authentic leadership in Sweden significantly enhances organizational trust and employee commitment by fostering a culture of transparency, ethical behavior, and consistency. Employees perceive authentic leaders as genuine and reliable, which boosts mutual respect and openness, leading to higher levels of job satisfaction and loyalty. This leadership style promotes open communication and collaboration, encouraging employees to share ideas and feedback, thereby driving innovation.
Unique Contribution to Theory, Practice and Policy: Transformational leadership theory, social exchange theory & leader-member exchange (LMX) theory may be used to anchor future studies on effect of authentic leadership on organizational trust and commitment in Sweden. Organizations should invest in training programs that focus on developing authentic leadership qualities among their leaders. These programs should emphasize self-awareness, transparency, ethical behavior, and consistency in actions and values. Develop organizational policies that support and promote authentic leadership behaviors. This includes policies related to leadership selection, promotion criteria, and performance evaluation that prioritize authenticity and ethical conduct
Translation and Equivalence: An Argumentative Approach
Get PDFPurpose: This article aims at establishing a dialogue between the Theory of Semantic Blocks (TSB), developed by Ducrot and Carel, and translation theories (the notions of equivalence, skopo, and translators\u27 role), seeking a possible strategy for solving difficult situations when translating humoristic texts that have polysemy or homonymy relations.
Methodology: The research methodology involved a literature review, and in the end, a humorous statement containing polysemy was chosen to illustrate how the application of TSB would work in a translation. In this paper, we do not aim to choose the most correct approach but try to match the positive aspects of each one with TSB in order to find strategies that might help translators.
Findings: We understood that establishing argumentative meaning for enunciates enables a more proper selection of linguistic entities because it is done based on an argumentative equivalence. This study is ongoing. Given its relatively lengthy nature, it may not be applicable in situations requiring simultaneous translation.
Unique Contribution to Theory, Practice and Policy: However, further investigation could explore its use as a means of assessing the adequacy of written translations. A more comprehensive study is also essential to discover additional ways of streamlining the translator\u27s tasks and to determine if TSB can address various translation challenges across different textual genres. In conclusion, studies like this play a crucial role in expanding the range of possibilities to enhance a translator\u27s work. This enables them to navigate between languages and cultures more confidently, linguistically supported, without the need to remain invisible to be recognized as proficient professionals
The Influence of Music Training on Language Processing Skills in Adolescents in South Korea
Get PDFPurpose: The aim of the study was to analyze the influence of music training on language processing skills in adolescents in South Korea.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study on the influence of music training on language processing skills in adolescents in South Korea revealed significant positive correlations between music education and language processing abilities. Adolescents who received music training demonstrated enhanced linguistic skills, including vocabulary acquisition and syntactic comprehension, compared to their peers without musical instruction. The findings suggest that musical training may contribute to cognitive advantages in language development during adolescence.
Unique Contribution to Theory, Practice and Policy: Neurocognitive theory of music, transfer of learning theory & socio-cultural theory may be used to anchor future studies on the influence of music training on language processing skills in adolescents in South Korea. Advocate for the integration of structured music education programs in South Korean schools, emphasizing its potential benefits for language development. Advocate for policies that support the inclusion of music education as a core component of the curriculum, highlighting its role in fostering holistic cognitive development and academic achievement
Environmental Risks Associated With Urban Development Projects in Kenya
Get PDFPurpose: The aim of the study was to examine environmental risks associated with urban development projects in Kenya
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study revealed that urban development projects in Kenya present significant environmental risks that require careful consideration and proactive mitigation measures. The rapid urbanization and infrastructure expansion in Kenya\u27s cities have been associated with various environmental challenges, including air and water pollution, habitat loss, soil degradation, urban heat island effects, and adverse impacts on human health. These environmental risks stem from factors such as increased vehicular emissions, industrial activities, improper waste management practices, deforestation, and inadequate urban planning and infrastructure. The concentration of population and economic activities in urban centers exacerbates these environmental pressures, further highlighting the urgent need for sustainable urban development strategies in Kenya.
Unique Contribution to Theory, Practice and Policy: urban political ecology theory, environmental justice theory & sustainable development theory may be used to anchor future studies on environmental risks associated with urban development projects in Kenya. Prioritize the implementation of green infrastructure initiatives, such as green roofs, urban parks, and sustainable drainage systems, to mitigate environmental risks associated with urban development. Integrate nature-based solutions into urban planning and design processes to enhance ecosystem services, improve air and water quality, and reduce urban heat island effects. Advocate for legislative reforms and policy interventions that prioritize environmental sustainability in urban development planning and regulation. Implement stringent environmental impact assessment (EIA) processes for all urban development projects to ensure compliance with environmental standards and regulations