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PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING PADA UMKM FASHION DI KECAMATAN CISAAT KABUPATEN SUKABUMI
No full textThis study was conducted with the aim of knowing the inluence between market orientation and
product innovation on competitive advantage. This study uses an associative descriptive method with a
quantitative approach method. The population in this study is fashion MSME players in Cisaat District
with a sample used of 130 respondents. The survey technique used is multiple linear analysis purpose
sampling technique. The result of this study indicated that market orientation and product innovation
simultaneously and partially have a positive also significant influence on competitive advantage. The
results of the f test wich are known from the Fcount value of 18.646 > 3.067, it is known that the value of
Fcount is greater than value of Ftable and based on the results of the correlation in this research has a
moderate value 0.476. Meanwhile, based on the results of the value of t test, that is Tcount 1.987 >
1.656, wich means that the value of Tcount is considerable than Ttable, it can be over that market
orientation and product innovation have an impact on competitive advantag
THE INFLUENCE OF BRAND REPUTATION AND PRODUCT QUALITY ON PURCHASING DECISIONS
No full textBased on the results of the study it was found that purchasing decisions had
decreased, which was seen from the data on the best-selling laptop brands in 2020, where
the Lenovo laptop brand was ranked 4th, only obtaining an assessment index of 10.3%.
This study aims to determine the effect of brand reputation and product quality on
purchasing decisions at the Muhammadiyah University of Sukabumi. The method used
in this research is descriptive and associative with a quantitative approach. The data
collection method uses a questionnaire, which is then analyzed using multiple regression
with the classical assumption test. The sampling technique in this study used a probability
sampling technique, the samples used in this study were 100 student respondents at the
Muhammadiyah University of Sukabumi. The results of this study show that there is a
simultaneous relationship between the variables Brand Reputation and Product Quality
on Purchasing Decisions with the results F count 113.458 > F table 3.089 and the T-Test
test shows that the brand reputation variable on purchasing decisions has an insignificant
positive effect, while the variable Product quality has a positive and significant effect on
purchasing decisions
Analysis Advertising, Cashback Promotion, And Flash Sale On Online Impulse Buyingtitle
No full textThis research was conducted to determine how mouch influence Advertising, Cashback Promotion, and
Flash Sale on Online Impulse Buying. The research method used is associative descriptive method with a
quantitative approach. The population used in this study were students using Tokopedia E-commerce in
Sukabumi City. This research uses probability sampling technique with cluster sampling type. This study
uses the slovin formula for sampling with a total of 394 respondents. In this study using multiple linear
regression using SPSS software version 26. The results of this study indicate that advertising, cashback
promotions, and flash sales have a positive and significant effect on online impulse buying
IMPLEMENTASI ALGORITMA FISHER YATES PADA WEBSITE EDUMAR (EDUCATIONAL GRAMMAR)
Get PDFAs the saying goes, language is the window to the world. The ability to communicate effectively in different languages is crucial in the modern era. In particular, English language proficiency is in high demand as it is widely used in the latest gadgets and applications. English has also been recognized as the international language by the United Nations, serving as a crucial medium for communication and establishing beneficial business relations with other nations. However, not all people in Indonesia possess a good understanding and command of the English language. This can be attributed to the fact that early education primarily focuses on the Indonesian language and local dialects. Additionally, the lack of interest in learning English and limited access to proper language learning facilities also contribute to the issue. To address these challenges, a website called EDUMAR (Educational Grammar) has been developed, providing a platform for people to improve their English language skills, including grammar, through interactive quizzes. The main objective of this research is to implement the Fisher-Yates algorithm on the EDUMAR website to enhance question randomization, providing users with more diverse quiz experiences. Through the implementation of the Fisher-Yates algorithm, EDUMAR aims to empower Indonesian individuals to independently and effectively improve their English language proficiency. By offering a wide range of quiz variations, the website enhances user engagement and provides a more enjoyable and interactive learning experience
DIAGNOSIS PENYAKIT HEWAN TERNAK DOMBA MENGGUNAKAN ALGORITMA CERTAINTY FACTOR
Get PDFKesehatan ternak domba merupakan faktor yang penting dalam beternak agar hasil ternak dapat diperoleh secara maksimal, untuk memperoleh kesehatan ternak tersebut diperlukan pengendalian penyakit yang tepat sedangkan pengendalian penyakit tersebut belum bisa dilakukan apabila penyakit yang diderita ternak domba belum diketahui atau terdiagnosis [1]. Berdasarkan informasi yang penulis peroleh dari lokasi penelitian, pengetahuan yang dimiliki peternak mengenai penyakit ternak domba masih kurang untuk melakukan diagnosis penyakit maupun pengendalian penyakit yang tepat serta peternak juga merasa kesulitan memperoleh bantuan dari pakar atau dokter hewan untuk mendiagnosis dan memberikan pengendalian penyakit terhadap ternak domba yang menderita penyakit dikarenakan profesi sebagai dokter hewan masih jarang dan belum tersedia di berbagai daerah terutama daerah yang jauh dari perkotaan. Oleh karena itu penelitian ini bertujuan untuk membuat sistem pakar yang dapat membantu peternak dalam melakukan diagnosis penyakit dan memberikan saran yang tepat untuk melakukan pengendalian penyakit yang terdiagnosis berdasarkan pengetahuan pakar tanpa harus terlibat secara langsung dengan pakar. Penelitian ini menggunakan pengetahuan yang diperoleh dari pakar yaitu dokter hewan yang memiliki pengalaman dalam pengendalian penyakit ternak domba, kemudian diimplementasikan kedalam sistem pakar berbasis website untuk memecahkan masalah. Algoritma Certainty Factor digunakan dalam penelitian ini untuk mengukur tingkat keyakinan dalam mendiagnosis penyakit ternak domba dengan data sebanyak 12 penyakit dan 29 gejala yang diperoleh dari pakar. Hasil pengujian sistem menggunakan white box dan black box testing menunjukan bahwa sistem pakar yang dibuat tersebut mampu memperoleh hasil perhitungan dari penyakit yang terdiagnosis dengan hasil perhitungan sebesar 87.232% terdiagnosis penyakit helminthiasis, serta berbagai fungsionalitas pada aplikasi yang dibuat telah berfungsi dengan baik
PROFIL KETERAMPILAN BERPIKIR KOMPUTASI PESERTA DIDIK DI MAN KOTA SUKABUMI DITINJAU DARI KECERDASAN MAJEMUK PADA MATERI SITEM PENCERNAAN
No full textThis study aims to determine the level of students' computational thinking skills in terms of the three dominant multiple intelligences in a sample. This type of research is descriptive research, with a quantitative approach. The population in this study were students of class XI in one of the MAN Sukabumi City. The sample in this study was 30 students of class XI. The data collection used is a test in the form of multiple choice questions as many as 13 questions that include indicators of computational thinking skills and student response questionnaires to the STEM model based on multiple intelligences. From the results of data analysis, students with interpersonal intelligence have good criteria for computational thinking skills with an average score of 71%, with 86% intrapersonal intelligence with very good criteria, and 77% with good criteria for mathematical intelligence. Overall, students have a good response to the STEM model based on multiple intelligences. It can be concluded that the students' computational thinking skills by being treated with intelligence-based STEM models in one of the MAN Sukabumi City have good criteria
UPAYA MENINGKATKAN MINAT BELAJAR IPA DENGAN MATERI STRUKTUR BAGIAN TUMBUHAN DAN FUNGSINYA MELALUI MEDIA SPECIMEN HERBARIUM KELAS IV SEKOLAH DASAR
No full textDalam materi pelajaran IPA begitu luas sehingga anak sulit untuk berfikir kritis dan kreatif .Anak usia sekolah dasar dalam berfikir belum formal karena anak pada usia tersebut maesih ada pada tahap operasional konkret.sebagian besar mereka kurang afetif dalam kontektual baru yang berbeda yang di contohkan. Dan penelitian ini di lakukan untuk meningkatkan minat belajar IPA terhadap
struktur bagian tumbuhan dan fungsinya melalui media specimen herbarium. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian tindakan kelas (PTK) dengan menggunakan model desain Kemmis dan Taggart. Melalui 2 siklus mulai dari perencanaan, pelaksanaan, dan refleksi. Partisipan penelitian adalah siswa kelas 4 yang berjumlah 17 siswa. Alat pengumpulan data menggunakan tes dan lembar observasi. Hasil penelitian menunjukkan minat belajar siswa, pada kegiatan pra siklus memperoleh persentase rata-rata 52,94% dengan kategori rendah, pada siklus I memperoleh persentase rata-rata 64,11% dengan kategori cukup, kemudian pada siklus II memperoleh persentase rata-rata 78,82% dengan kategori sangat baik sedangkan aktivitas guru siklus I memperoleh nilai rata-rata 29,41% dengan kategori Kurang, siklus II memperoleh nilai 100% dengan sangat baik dan aktivitas siswa siklus I memperoleh nilai rata-rata 29,41% dengan kategori kurang, siklus II memperoleh nilai 100% dengan sangat baik. Data tersebut menunjukan bahwa penerpan media specimen dapat meningkatkan minat belajar siswa terhadap struktur bagian tumbuhan dan fungsinya kelas IV di kecamatan jampang kulo
SURADE TRADITIONAL MARKET MANAGEMENT IN IMPROVING THE QUALITY OF COMFORT FOR THE COMMUNITY IN SUKABUMI DISTRICT
No full textSurade Traditional Market Management in Improving the Quality of Convenience for the Community in Sukabumi Regency. The purpose of this study is to identify and describe the management of the Surade traditional market and the inhibiting factors in its implementation. This is motivated by the problem of lack of facilities and infrastructure and the lack of optimal supervision by Surade Traditional Market officers on performance in market management. This research uses qualitative method and case study approach. Informants in this study were Surade Traditional Market Unit, Department of Industry and Trade of Sukabumi Regency, Traders in Surade traditional market, and the community as consumers. The validity of the data in this study used the method of source triangulation, technique triangulation, and member checking. The results showed that the management of the Sukabumi Regency Traditional Market had not been running well, as seen from the management of less than optimal cleaning facilities, the lack of firmness of the market manager against unruly traders, and the parking management managed by a third party had not gone well. While the inhibiting factor in the Management of Surade Traditional Market in its implementation is the absence of a budget for repairing facilities and infrastructure because it is still in a Covid-19 condition
ANALISIS TINGKAT KEGEMARAN MEMBACA DI UNIVERSITAS MUHAMMADIYAH SUKABUMI
Get PDFThe reading effectiveness of academicians needs to be measured so that they can be evaluated together, so the researchers have an interest in analyzing the level of reading interest at the Muhammadiyah University of Sukabumi (UMMI). With the purpose of knowing the level of reading interest at UMMI, as a reference for compiling an information literacy class curriculum, to support the latest library accreditation instruments, and to find out strategies for increasing a culture of reading interest at UMMI. The research method used is a quantitative approach with descriptive research method. Data collection was carried out by distributing questionnaires to UMMI academics and limited to 100 people. After that, calculations were carried out using the formula for calculating the level of reading interest and adjusted to the scale table. The results obtained are the score for the UMMI Reading Interest Level in 2023, namely at 56.97. This value is in the medium category. Of course this is become pretty good result to build a culture of loving to read can be even better
IMPLEMENTASI ALGORITMA ADVANCED ENCRYPTION STANDARD (AES) UNTUK MENGENKRIPSI DATASTORE PADA APLIKASI BERBASIS ANDROID
No full textPonsel pintar merupakan perangkat yang sangat berguna untuk membantu aktivitas manusia. Ini terlihat dari tingkat penggunaan smartphone yang tinggi di seluruh dunia. Android adalah sistem operasi yang paling populer untuk perangkat ponsel pintar, sehingga banyak pengembang yang membuat aplikasi yang berjalan di perangkat Android. DataStore adalah media penyimpanan yang digunakan dalam aplikasi Android untuk menyimpan data pengguna. Namun, keamanan data pengguna masih merupakan perhatian utama bagi pengembang aplikasi, karena jika tidak dijaga dengan baik, data tersebut dapat disalahgunakan oleh pihak yang tidak berhak. Oleh karena itu, dalam penelitian ini akan diterapkan metode enkripsi menggunakan algoritma Advanced Encryption Standard (AES) pada DataStore untuk mengamankan data pengguna di aplikasi Android dengan mode Cipher Block Chaining. Algoritma AES memiliki keunggulan kecepatan dibandingkan dengan algoritma kriptografi lainnya. Hasil dari penelitian ini menunjukkan bahwa sistem yang dikembangkan memiliki tingkat risiko ancaman keamanan yang rendah, dan data yang disimpan dalam DataStore aman dari ancaman karena telah dienkripsi menggunakan algoritma AES yang dikembangkan. Selain itu, algoritma ini juga memiliki nilai Avalanche Effect yang baik, yaitu sebesar 64,68%, serta proses enkripsi dan dekripsinya lebih cepat dibandingkan penelitian sebelumnya