Universitas Muhammadiyah Sukabumi

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    ANALYSIS OF SOCIAL MEDIA MARKETING AND BRAND LOVE ON BRAND LOYALTY

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    The purpose of this study was to analyze social media maeketing and bran love on brand loyalty of Skintific products to Kawaidollshop Sukabumi instagram followers, to demine the effect of social media marketing on brand loyalty of Skintific product to Kawaidollshop Sukabumi instagram followers, and to demine the effect of brand love on product brand loyalty Skintific on Kawaidollshop Sukabumi followers. The types of research method used by researchers is a quantitative method with associative descriptive appoach. The population in this study amounted to 249 thousand who were instagram followers Kawaidollshop with a sample of 152 respondents. The sampling method uses cluster random sampling. The data analysis technique in this study used IBM SPSS 26 software. The data analysis used was the normality test, multiple linear regression analysis, coefficient of determination test, simultaneous significant test (f test) and partial significant test (t test). The findings in ths study are partially known that social media marketing variables (X1) and brand love variable (X2) each have a positive and significant effect on brand loyalty (Y). Simultaneously, social media marketing (X1) and brand love (X2) have a positive and significant effect on brand loyalty (Y)

    DIDACTIC VALUE IN DISNEY'S MOVIE TURNING RED

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    This study analyzes the didactic value in the Turning red film by using a classification that divides it into: religious value, social value, moral value, and cultural value. Using qualitative descriptive s and an objective approach. The results of the study found that there were 15 data, points: 2 on religious values describing the Meilin family regarding their beliefs; 5 on social values describing the social behavior of the characters in the film; 5 on moral values regarding the good and bad actions of the characters; 3 on cultural values regarding the red panda ritual that the Meilin family underwent

    Pengembangan Video Animasi Berbasis Kurikulum Merdeka untuk Meningkatkan Kemampuan Pemecahan Masalah Matematis Siswa

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    This research aims to develop an animation video based on the independent curriculum to improve mathematical problem solving skills of elementary school students by testing its quality based on valid, practical, and effective criteria. This type of research is R&D with the ADDIE development model (Analyze, Design, Development, Implementation, and Evaluation). The subjects of this study were 1 teacher and 23 fifth grade students at one of the public elementary schools in Sukabumi City. The instruments used in the study were media expert and material expert validation sheets to test the validity of the animated video, teacher and student response questionnaires to test the practicality of the animated video, and student mathematical problem solving ability tests to test the effectiveness of the animated video. The data analysis techniques used were Hypothesis Test and N-Gain analysis. The results showed that (1) The animation video developed was included in the category of very valid or very feasible to be tested. (2) Teachers and students gave very good responses to the animated video developed and included in the very practical category. (3) Based on the results of hypothesis testing and N-Gain, it shows that there is an increase in students' mathematical problem solving skills in the medium category so that the animated video developed is declared effectiv

    PENGEMBANGAN E-LKS BERBASIS REALISTIC MATHEMATICS EDUCATION (RME) UNTUK MENINGKATKAN KONEKSI MATEMATIS SISWA

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    The research aims to develop E-LKS Based on Realistic Matheamtics Education (RME) to improve students' mathematical connections. This research was motivated by the low mathematical connection ability of students because mathematics learning carried out by teachers was less able to develop students' mathematical connection skills. This research uses research and development (R&D) method or research and development with the ADDIE development model (Analysis, Design, Development, Implementatiton, Evaluation). The results showed that the value of the validation results given by material experts showed that the E-LKS developed was in the very valid criteria with an average value of 81.16%. Meanwhile, the assessment of media experts shows that the E-LKS developed is on very valid criteria with an average value of 95.83%. The results of the analysis obtained, the ELKS developed was in the practical category with an average teacher assessment score of 95%. While the percentage value of student response questionnaires is 92%. The effectiveness of E-LKS based on the results of trials at MTs Bina Bangsa with an assessment in the form of a mathematical connection ability test obtained an increase in learning outcomes with an average n-gain value of 0.75. Based on this, E-LKS Based on Realistic Matheamtics Education (RME) to Improve Student Mathematical Connections can be concluded to be very feasible for use by students

    DESCRIPTION OF CHINESE ETHNIC CULTURE IN THE FILM “TURNING RED

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    The purpose of this study was to find out the picture of ethnic Chinese in the film "Turning Red". Cultural elements are language systems, knowledge systems, kinship systems and social organizations, systems of living equipment and technology, economic or livelihood systems, religious and artistic systems. The film "Turning Red" was used as the subject of this study because it has a cultural background of a Chinese family living in Toronto, Canada. This qualitative research uses content analysis method. Many depictions of Chinese culture are found in this film. Religious elements are the dominating element in this film, followed by other elements except language elements that are not depicted in this fil

    THE MAIN CHARACTER FEELINGS IN ANNE BRADSREET POEMS COLLECTION

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    The title of this research is Perasaan Tokoh Utama dalam Kumpulan Puisi Karya Anne Bradstreet. This research aims to find ot the feelings of the main character and the deep structure in a poem collection by Anne Bradstreet. This research uses a descriptive qualitative method and objective approach. the result of the research show that the feelings experienced by the main character are due to the pain from illness she suffering from and the sadness she is experiencing. The main character also not only describe the feelings that she feel, but also there is a feeling of acceptance or surrender to all destiny that give by God, fear to the God and gratitude to the God

    THE ROLE OF COOPERATION AND SMEs DEPARTMENT IN EFFORTS TO DEVELOP MSME PRODUCTS THROUGH THE “UMKM JUARA” PROGRAM IN SUKABUMI CITY

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    Micro, Small and Medium Enterprises are an important sector and have a major contribution in realizing regional economic development. In this case, it contributes 60 percent to GRDP and is able to absorb labor up to 97.22 percent. Therefore, the West Java Provincial Government created the "UMKM Juara" program to empower MSMEs. The purpose of this research is to find out how the role of the Cooperative and UMKM Office in the efforts to develop UMKM products through the "UMKM Juara" program in Sukabumi City. Researchers used the theory of Gede Diva, 2009 on the role of government as a facilitator, regulator, and catalyst. The results showed that the local government has carried out its duties well in terms of facilitators, regulators, and catalysts, but there are still shortcomings in its implementation, namely: (1) the target of UMKM Champion participants has not been achieved as set; (2) the lack of budget from the government for the program to be implemented; and (3) the lack of awareness of some UMKM actors to carry out the training properly until it is completed

    PENGENAAN KEWAJIBAN PAJAK DAERAH DAN PPH 23 ATAS JASA KATERING DI RSUD R. SYAMSUDIN S.H.

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    This Final Project Report was prepared by Angelia Rachel Aiena, Student Identification Number 2041211011, with the title “IMPOSITION OF LOCAL TAX OBLIGATIONS AND INCOME TAX 23 ON CATERING SERVICES AT RSUD R. SYAMSUDIN S.H.” This report is prepared based on the results of research conducted by the author at RSUD R. Syamsudin S.H. Prior to the issuance of Law No. 28/2009, catering services were included in the Value Added Tax object. After the issuance of the Act, catering services have been excluded from the object of Value Added Tax and are subject to the object of Regional Tax in accordance with the provisions of Law No. 1 of 2022 concerning Financial Relations between the Central Government and Regional Governments and are subject to Income Tax 23 in accordance with the provisions of PMK No. 141/PMK.03/2015 concerning Other types of services as referred to in Article 23 Paragraph (1) Letter C Number 2 of Law Number 7 of 1983 concerning Income Tax. The purpose of this research is to find out how tax imposition, tax calculation and constraints on eating and drinking in hospitals. The research method used in this research is a qualitative research method with a descriptive method so that the results of this research are based on direct observation through sources with interview, observation, and documentation methods to find out how the imposition of local taxes and income tax 23 on catering services at RSUD. R Syamsudin S.H and its constraints and solutions. As PMK No. 141/PMK.03/2015 explains that Catering Services are subject to an Income Tax 23 rate of 2% of the gross amount and are subject to local tax rates as referred to in Law No. 1 of 2022 of 10% of the Tax Imposition Base (DPP). The results of research at RSUD R. Syamsudin S.H in the imposition of local tax obligations and Income Tax 23 on catering services are in accordance with these regulations

    PROSEDUR KEWAJIBAN PERPAJAKAN PADA PAJAK BUMI BANGUNAN DI YAYASAN ATTAKWIN KECAMATAN NAGRAK

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    Mahesa Salman Hamdalah: Land and Building Tax Imposition Obligations at the Attakwin Foundation, Nagrak District The Land and Building Tax (PBB) in the Attakwin Foundation is not fully in accordance with the imposition of tax collection, therefore the author places more emphasis on the imposition of Land and Building tax in Attakwin. In general, in the scope of education, not much is known about land and building taxes and how they are collected. While the purpose of this study is to find out the procedure for imposing land and building tax at the Attakwin Foundation, knowing the evaluation of the imposition of land and building tax at the Attakwin Foundation. This research is based on the theory that Land and Building Tax is a tax on land and buildings that are owned, controlled, and/or utilized by individuals or entities, except for areas used for plantation, forestry and mining business activities. The method used is data processing and data analysis. Processing data by transforming data into information in a more meaningful and understandable form of an activity or event. While data analysis is an effort or means to convert data into information, so that the characteristics of the data can be understood and useful in solving problems, especially those related to research. From the results of this study ATTAKWIN is an educational institution that is recognized as a non-governmental legal entity and registered as an Educational Foundation, which is recognized as a registered non-governmental legal entity, Foundations get PBB P2 relief or exemption based on applicable tax regulations, but there are several factors that influencing ATTAKWIN in the imposition of PBB P2, such as the purpose of using productive land, location and status

    Profil Kompetensi Berpikir Sistem pada Education for Suistainable Development Menggunakan Model Problem Based Learning

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    The concept of sustainable development goals (SDGs) has 17 goals made by UNESCO in 2015. The concept of sustainable development is useful for improving the quality of human resources for the progress of a country. A derivative of the SDGs, namely Education for Sustainable Development (ESD). One of the efforts to realize SDGs is through education called Education for Sustainable Development (ESD). System thinking competence is introduced to expand the purpose of thinking about systems in education so that it is not only on cognitive aspects but on problem solving abilities and attitudes connected to the system. This research has the achievement of being able to find out the profile of systems thinking competence in ESD with the problem based learning model, which consists of how the meaning of the system thinking competency is and how the problem based learning model can affect it. The research approach is descriptive quantitative, using a purposive sampling technique. The results show that the average system thinking competency at ESD is 0.51 in the medium category and the system thinking competency profile of students with an average of 82% is very good. The conclusion of this study shows good results on the cognitive of students who are in the moderate category due to the lack of facilities and infrastructure that can support learning in collaboration with Education for Sustainable Development (ESD) in the school and shows very good results on student attitudes. Therefore, students can independently build their knowledge, increase self-confidence and develop abilities and skills related to the dynamics of living systems that will develop

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