E-journal Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
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Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Halal Bakery Shop Di Samarinda
Get PDFChoosing Halal Products is a new lifestyle trend in a country with a predominant Muslim population. Samarinda is one of the most promising regions for the introduction of halal culinary products, particularly bread products. Every entrepreneur must comprehend consumer behavior and all the factors that influence purchasing decisions, as well as endeavor to develop and create products with distinct advantages over rivals and pay more attention to taste and the use of high-quality ingredients. Rarely has research been conducted on the factors that influence the decision to purchase halal bakery products. This study aims to add to previous research by focusing on consumer behavior when purchasing halal bakery products. This form of research is quantitative and employs a causal-associational methodology. This study's population consists of Samarinda consumers of Certified Halal Bakery Bread Products. Sampling technique is purposive sampling, with samples of as many as 100 respondents using the Lemeshow formula. Utilizing Google forms for the distribution of questionnaires to collect data. Techniques for data analysis using SmartPls version 3.0. The results indicated that Brand variables and Price variables have no influence on purchasing decisions, whereas Product Innovation variables and Cite preference variables have a significant influence on purchasing decisions
Public Relations Strategy For Promoting The Wardah Brand (Case Study Of Irian Supermarket Medan Tembung)
Get PDFThe purpose of this study is to examine the Public relations (PR) approach that the Wardah brand used to advertise its goods at the Irian Supermarket in Medan Tembung. The research methodology used was qualitative and descriptive in nature. Observation, interviews, documentation, and literature reviews from pertinent books and journals are some of the techniques used to gather data. The research results answered that Wardah's Brand Image Public Relations Strategy in promotion at Irian Supermarket Medan Tembung uses a Public Relations strategy, namely, 1) Strategy of Publicity, 2) Strategy of Persuasion, and 3) Strategy of Image. According to research, Wardah sends press releases emphasizing the benefits of its products in order to guarantee favorable publicity by using its strong ties with the local media. Furthermore, the company actively sponsors neighborhood events and activities inside the store, organizing unique discounts and events to draw in customers. Working together with prominent locals and influencers, participating in community events, and attending social gatherings all help to improve links with customers. Along with implementing a digital PR strategy, Wardah increased its online visibility through blogs, websites, and social media platforms while continuing to engage in active customer service. Wardah extensively advertises its items at Irian Supermarket Medan Tembung, building a positive Brand image and raising consumer awareness. The company focuses on in-supermarket product demonstrations, eye-catching layouts, and innovative web advertising
A Comparative Study of Emotional Intelligence and Learning Outcomes of Full-Day and Boarding School Students
Get PDFThis study aimed to determine the difference in emotional intelligence and Islamic religious education learning outcomes of full-day and boarding school seventh-grade students at Diponegoro Junior High School, Depok, Yogyakarta, in the 2022/2023 academic year. A quantitative approach with ex post facto design (causal-comparative) was employed. The population was all seventh-grade students, namely 180 students. 32 full-day and 32 boarding school students were selected as samples using a purposive sampling technique for their low Islamic Religious Education learning outcomes. Data were collected through the distribution of questionnaires and the administration of tests. These data were then analyzed using hypothesis testing with independent sample t-tests and Mann-Whitney tests. The results showed that first, there is a difference in the emotional intelligence of full-day and boarding school students, as evidenced by the p-value of 0.036 <00.5, which is shown from the average value of emotional intelligence of full-day school students of 77.469 while boarding school students of 81.938. Second, there is a difference in Islamic religious education learning outcomes of full-day and boarding school students, as evidenced by the p-value of 0.001 <0.05, which is indicated by the average value of Islamic religious education learning outcomes of full-day school students of 77.813, while boarding school students of 90.000. This study contributes to developing a scientific theory about the difference in emotional intelligence and learning outcomes of full-day and boarding school students. Particularly for low-achiever students, a boarding school environment with good management and learning quality might better influence their emotional intelligence and learning outcomes
Sentiment Analysis of NU Online Applications Using Artificial Neural Network
Get PDFThe NU Online app on the Playstore serves the needs of Muslims, especially those in Islamic boarding schools, by providing information and services. Its success is gauged not just by the number of downloads or popularity but by the quality of user interactions and how well it meets user needs. Sentiment analysis of user reviews provides deeper insights into these aspects. This research focused on finding words influencing sentiment from NU online and producing the best performance of artificial neural networks. This study collected user reviews from the NU Online app between February 9, 2021, and May 31, 2024, totalling 12613 reviews. After preprocessing, 8546 reviews remained. Using the Indonesian Sentiment Lexicon (INSET), 66% of the reviews showed positive sentiment, 21% were neutral, and 13% were negative. The words "aplikasi" (application) and "nya" (its) appeared in the top three across all sentiment classes, while "fitur" (feature) was common in both positive and negative sentiments. For neutral sentiments, "nan" was frequently mentioned. The data were split into training and testing sets in an 80:20 ratio, preserving the proportions of each sentiment class. Sentiment analysis was performed using a neural network, with input neurons ranging from the top 10 words from each sentiment class to all words. Accuracy improved as more words were used, peaking at 0.95 for the top 1690 words, compared to 0.71 for the top 10 words. The findings highlight the importance of using a comprehensive set of words to train the ANN. Including more words significantly enhances the model's performance, indicating that a richer vocabulary captures sentiment nuances better
Use of Social Media in Schools and Madrasas: A Systematic Review of Social Studies Learning Innovations
Get PDFThis study aims to identify and analyze the benefits and negative impacts of using social media (TikTok, YouTube, WhatsApp) as an innovation in Social Science learning in schools and madrasas. This research used a systematic literature review (SLR) type, with a qualitative approach. Research period focused on years (2020-2024). Database was obtained from “Google Scholar” and “ScienceDirect”. Then, we conducted a bibliometric analysis to understand the bibliographic landscape with “VOSviever”. To obtain the credibility of the data as the main finding of 35 article documents, we used the “Publish or Perish”. The findings include: First, the use of social media in learning can create effective learning situations, provide quick access, allow for discussions between teachers and students online. With teacher guidance, social media can enrich the learning experience and increase student engagement in learning. Second, that the use of social media in learning might have negative effects such as internet connection disruptions that affect learning, indications of addiction to negative content, disruption of student’s concentration, reduced direct interaction, and problems such as privacy and security. The integration of digital platforms in learning can increase student motivation, expand access to information, and encourage collaboration. However, there is a need for teacher training on digital literacy to ensure wise use, and reduce the risk of spreading irrelevant information. This research encourages the curriculum development that accommodates the planned use of social media, so that students not only become consumers of information, but also creators of critical and creative content
Pandangan Ulama Sunni-Syiah Terhadap Mahram Haji Bagi Perempuan
Get PDFBerhaji merupakan hal wajib diamalkan oleh orang muslim di seluruh dunia yang sanggup dalam menjalankannya, mencakup laki-laki dan perempuan yang sanggup secara finansial maupun jasmani dan rohani. Namun, bagi perempuan dalam melaksanakan kewajiban Ibadah haji banyak menimbulkan pendapat dikalangan para ulama, termasuk ulama sunni dan syiah. Hal tersebut dikarenakan banyaknya hadits yang melarang bahwa perempuan tidak diperbolehkan bepergian kecuali disertai suami ataupun mahramnya. Maksud dari kajian ini untuk mengetahui pandangan ulama sunni-syiah terhadap mahram haji bagi perempuan. Kajian ini menggunakan penelitian kualitatif (library rescarch) dengan metode deskriptif analisis. Pada kajian ini menjelaskan bahwa ulama Hanafi dan Hambali tidak memperbolehkan seorang perempuan melaksanakan perjalanan haji dan umrah harus ditemani suami atau mahramnya, jika tidak ditemani suami atau mahramnya boleh, tetapi dihukumi makruh. Sedangkan ulama Syafi’i, Maliki, dan Syiah memberi keringanan dalam perjalanan haji boleh tidak disertai mahram dengan syarat bersama perempuan atau rombongan yang dapat dipercaya, sehingga selama perjalanan haji keamanan dan keselamatannya dapat terjamin
Financial Services Authority Regulation (POJK) Relevance Based on Sharia Principles by Financial Service Business Actors (PUJK) to Consumers Protection
Get PDFThe determination of the interrelated relationship regarding POJK from the PUJK can be reviewed through its role to consumers. This study uses a systematic review of the alternative literature on a theoretical basis, antecedents, measurements review, and relevance analysis results. This research data use secondary data taken from reputable journals. Furthermore, the data is processed using the Nvivo plus 12 application through a coding similarity analysis and then drawn conclusions as a reference. The results of the study illustrate that there is a relevant relationship between POJK and sharia principles by paying attention to the relationship factors of variables and outcomes from PUJK to consumers. Theoretical contributions through originality and an agenda for future research will be developed. The policy implication of this study is to maintain and improve understanding of Islamic financial literacy through POJK based on sharia principles. The limitations of this study reveal that the relevance of the relationship between PUJK and consumers affects the results at various levels of analysis
Interactive Learning Application: Exploring World Islamic Figures through Multimedia
Get PDFAplikasi pembelajaran interaktif semakin populer dalam beberapa tahun terakhir karena kemampuannya menghadirkan pengalaman belajar yang dinamis dan imersif. Aplikasi ini mengintegrasikan elemen gamifikasi, simulasi, dan realitas virtual untuk menciptakan lingkungan belajar yang lebih partisipatif dan menarik. Selain itu, aplikasi ini dapat menyesuaikan berbagai metode dan preferensi belajar, sehingga cocok untuk digunakan oleh pendidik dan peserta didik. Aplikasi pembelajaran interaktif memungkinkan pemberian umpan balik dan evaluasi secara real-time, yang membantu pendidik memantau kemajuan siswa dan menyesuaikan materi sesuai kebutuhan. Penerapan gamifikasi melalui insentif, tantangan, dan pemantauan kemajuan terbukti efektif dalam meningkatkan keterlibatan dan motivasi belajar.
Penelitian ini menggunakan metode Research and Development (R&D) dengan model ADDIE, yang meliputi tahap Analisis, Desain, Pengembangan, Implementasi, dan Evaluasi. Tahap implementasi mencakup pengkodean, pengujian, dan penyempurnaan untuk memastikan aplikasi berjalan lancar. Model ADDIE membantu mengidentifikasi dan memperbaiki kesalahan dalam fungsionalitas sistem sebelum produk dirilis. Dalam studi ini, aplikasi pembelajaran interaktif dirancang untuk memperkenalkan tokoh-tokoh Islam dengan pendekatan yang menarik dan informatif, dilengkapi fitur kuis interaktif, latihan audio, dan alat pelacakan kemajuan. Hasil penelitian menunjukkan bahwa aplikasi yang dikembangkan dapat meningkatkan minat belajar sejarah Islam, khususnya bagi pelajar dan masyarakat umum yang memerlukan sumber belajar yang mudah diakses
Analisis Penggunaan Model CIPP Dalam Penerapan Evaluasi Kurikulum
Get PDFEvaluasi kurikulum dilakukan dengan tujuan untuk mengetahui tingkat keberhasilan dari rancangan program serta penetapan dari tujuan Pendidikan. Tujuan dari penelitian ini adalah untuk merekognisi komponen indikator yang bisa dijadikan landasan dan pedoman evaluasi kurikulum merdeka belajar menggunakan model evaluasi CIPP (Context, Input, Process and Product). Penelitian ini dibuat dengan menggunakan metode literature review dengan cara menganalisis kajian-kajian sebelumnya tentang penerapan evaluasi program menggunakan model CIPP kemudian menganalisis penerapannya dalam implementasi evaluasi kurikulum. Penggunaan komponen evaluasi dengan model CIPP sebagai dasar dalam penilaian tidak selalu sama secara keseluruhan. Penelitian-penelitian tersebut bisa saja menggunakan beberapa komponen yang berbeda. Model CIPP terbentuk dari satu kesatuan komponen yang terdiri dari empat jenis evaluasi yang meliputi evaluasi Contex, evaluasi input, evaluasi proses dan evaluasi produk
Pengembangan Model Respons Analisis dan Moody Dalam Mengapresiasi Cerita Pendek Oleh Siswa MTs Swasta Nurul Amal Kuala
Get PDFRumusan masalah pada penelitian ini adalah “Bagaimana hasil penerapan eksprimen model respons analisis dan moody (model RAM) dalam mengapresiasi cerita pendek oleh siswa kelas IX-A (kelompok eksperimen) dan kelas IX-B (kelompok kontrol) di MTs Swasta Nurul Amal Kuala Tahun Pembelajaran 2023-2024. Penelitian ini mengujicobakan elaborasi model respons-analisis dengan model Moody sebagai model eksperimen, sedangkan model kebiasaan guru berperan sebagai model kontrol. Tolak ukur yang dijadikan landasan dalam penentuan hasil penelitian ini adalah perolehan hasil belajar. Sampel yang dijadikan sumber data dalam penelitian ini terdiri atas 2 kelas, yaitu kelas IX-A dan kelas IX-B. Siswa yang diambil dari tiap kelas berjumlah sama, yaitu kelas IX-A berjumlah 36 orang dan kelas IX-B berjumlah 36 orang. Kedua kelas tersebut dibedakan dalam 2 kelompok, yaitu: kelas IX-A masuk kelompok eksperimen dan kelas IX-B masuk dalam kelompok kontrol. Peningkatan skor paling tinggi dari kelompok eksperimen adalah pada unsur karakter yaitu mencapai 2,9, sedangkan peningkatan terendah terjadi pada unsur sudut pandang dan suasana yaitu mencapai 0,4. Peningkatan skor paling tinggi pada kelompok kontrol adalah pada unsur alur yaitu mencapai 1,03, sedangkan peningkatan terendah terjadi pada unsur gaya bahasa yaitu mencapai 0,00. Melihat secara umum, peningkatan skor yang paling tinggi dialami oleh kelompok eksperimen, yaitu mencapai 2,9