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Ketirisan Kandungan Filem Tempatan Di Platform Digital Dan Kesannya Kepada Industri
Get PDFPerkembangan teknologi rangkaian di Malaysia kini banyak mempengaruhi pada pertumbuhan industri filem. Hal ini menimbulkan pelbagai pandangan negatif kepada industri. Disebalik itu, unsur yang meliputi kearah negatif mampu merencatkan lagi perkembangan industri filem. Selain itu, nilai penerbitan tidak lagi sama seperti sebelumnya hal ini boleh menimbulkan cabaran baru terhadap industri dan terdapat juga peningkatan tinggi penerbit bebas kecil dalam industri yang dipengaruhi oleh kemunculan Internet dan media sosial. Berdasarkan permasalahan tersebut, kajian ini dijalankan untuk mengetahui ketirisan kandungan filem tempatan di platform digital dan kesannya kepada industri serta mengenalpasti motif seseorang individu itu dalam melakukan cetak rompak digital dan penyelidik mahu menganalisis cara mengatasi masalah ketirisan filem tempatan di platform digital yang semakin berleluasa. Penyelidikan telah dijalankan ke atas informan yang terdiri daripada pelbagai agensi kerajaan, swasta, pelajar Universiti Malaysia Kelantan (UMK) dalam bidang Pengajian Skrin dan pemain industri filem dengan menggunakan kaedah tinjauan. Keputusan kajian ini mendapati bahawa individu yang menjalankan aktiviti cetak rompak digital ini mempunyai motif tersendiri dan tindakan undang-undang perlu diambil dalam mengatasi masalah cetak rompak digital ini. Hasil kajian ini mendapati bahawa faktor ketirisan kandungan filem tempatan di platform berpunca daripada perkembangan teknologi, isu hak cipta, tatacara pelaksanaan penguatkuasaan, tatacara kelulusan dagangan dan peruntukan undang-undang sedia ada
Memperkasakan Tulisan Jawi Dalam Bidang Pengiklanan Kreatif.
Get PDFPenyelidikan bertajuk Memperkasakan Tulisan Jawi dalam Bidang Pengiklanan Kreatif yang dijalankan bertujuan untuk mengangkat martabat tulisan Jawi dalam kalangan generasi muda dan mendorong mereka supaya lebih berani untuk memulakan perniagaan periklanan kreatif walaupun terdapat banyak persaingan. Tajuk kajian kes ini dipilih adalah berdasarkan perkembangan dunia moden kini yang bergerak secara drastik dalam kebanyakan bidang termasuklah bidang pengiklanan kreatif. Era globalisasi ini telah mempamerkan dunia pengiklanan kreatif sedang giat menjadi kegilaan para usahawan muda untuk bersaing dalam perniagaan yang berbentuk pengiklanan seperti pencetakan baju, tudung, pelekat, logo, barang-barang cenderahati, dan lain-lain lagi. Kini, dunia perniagaan yang berteraskan pengiklanan ibarat cendawan tumbuh selepas hujan kerana sesiapa sahaja boleh dan mampu memulakan perniagaan tersebut dengan adanya pengetahuan tentang bidang pengiklanan serta kemahiran menggunakan perisian-perisian komputer seperti Adobe Photoshop dan Adobe Illustrator untuk menghasilkan rekabentuk iklan kreatif. Dengan adanya kajian ini, diharapkan masyarakat akan lebih berpandangan jauh ke hadapan untuk memperkembangkan penggunaan tulisan Jawi dalam bidang pengiklanan kreatif di Malaysia
Revisit intention of rural tourism among local tourist in Kelantan
Get PDFThis research observes the relationship of revisit intention of rural tourism among local tourist in Kelantan in 3 aspects which is customer satisfaction, price and destination image. The objectives of this research is firstly to investigate the relationship of customer
satisfaction with revisit intention to rural tourism among local tourist in Kelantan.Secondly, this is to identify the relationship between the price and revisit intention to
ruraltourism among local tourist in Kelantan and thirdly is to determine the relationship of destination image with revisit intention of rural tourism among local tourist in
Kelantan. From 300 local tourists from Kelantan have been targeted to be the respondent and fortunately the total of 387 respondents has successfully answered the investigation through online survey which is questionnaire. The Statistical Package for Social Science(SPSS) was used in order to evaluate the data collection. The function of SPSS is to statethe whole statistical analysis process which is to plan, to collect the data, report for the best decision making and also performance. Then, the result shows that
the strength of the association for revisit intention which is customer satisfaction, price and destination image was a very good level. Through this research we can comprehend
about the revisit intention of rural tourism among local tourist in Kelantan
The factors affecting the choice of transportation mode of students in Universiti Malaysia Kelantan, Kota Bharu, Kelantan
Get PDFThis study aims to identify the factors of transportation selection by university students to travel in Malaysia. Transportation is an important service aspect of tourism in
this sense and in some cases, it can be the subject of the tourism experience journeys. This research is expected to identify the factors affecting the students' choice mode of
transportation which is service quality, travel time and travel cost. Data was collected by conducting a quantitative approach which was distributed 364 among Universiti Malaysia
Kelantan students who study in City Campus, Kota Bharu, Kelantan. The data collected was analyzed by using Statistical Package for Social Science (SPSS). Descriptive
analysis, reliability test and Pearson Correlation were also used to analyze the data. Generally, it can be stated that the respondents were satisfied with the travel time, services quality and travel cost that affected the choice of the transportation. These students’ choice leads to an establishment of a significant relationship between all the independent and dependent variables. Consequently, it can be proved through the Pearson Correlation results that there was a positive relationship between travel time (r = 0.333**), service quality (r= 0.387**), cost (r= 0.650**) and the choice of transportation mode of students in Universiti Malaysia Kelantan, Kota Bharu, Kelantan. It means all the research questions have been answered and the hypothesis of this study has been also achieved. The findings of this study could provide better guidelines for university students because it can enhance their awareness about the importance of the bus service choice. More than
that, this research also can help transportation companies or airlines to improve their service and make a good impression on passengers
The comparison between the homestay program and kampung stay program: case studies at Parit Bugis Homestay and Kampung Stay Desa Murni
Get PDFThis study focuses on the comparing the homestay program and kampung stay program, which focus on Parit Bugis Homestay and Kampung stay Desa Murni as a case study. The study will reveal the elements and characteristics of homestay program and kampung stay program registered with MOTAC. Besides that, strategies that have been used in promoting the products and attract tourist arrival are also the objectives of the study. This study has chosen to use a qualitative research design. The researcher has carried out the interview session. The interview session has been working via telephone and online interview to collect the data. Homestay can be defined as a place or an accommodation provided for the tourist to stay with the host family and can experience the daily activities such as cultural and local lifestyle (Hussin & Kunjuraman, 2014). The meaning of kampung stay is “the tourist stays the house without the local family but the tourist has a chance to explore and experience the cultural activity of the local family” (Ministry of Tourism, Arts and Culture Malaysia, 2015). This study would like to recommend that homestay and kampung stay operators to develop their employees human capital and exposure their employees to high skills in various fields. The operator should always maintenance of infrastructure facilities in homestays and kampung stay. Last, the operator also should increase homestay income through community collaboration
The impact of mobile application towards tourism industry among sap students Kohort 2018
Get PDFThe main objective of this study is to promote the travel business, to encourage relationships between companies and consumers through cashless travel. Young and old adults can use the mobile app no matter where and when. Younger and older adults are also quicker to spot the benefits of mobile apps to the community. In our daily lives, mobile devices exist more than ever before and are also an important factor in modern travel behavior. In particular, the experience of traveling on location is disturbed by smartphones in general, this paper argues. The company has been using mobile platforms and mobile applications with the popularity of mobile devices as new media that has the potential to increase customer engagement, brand loyalty, and ultimately sales growth. We explore how mobile platforms and branded applications build new ground in advertising in this chapter, and we also present future implications that include management guidelines that allow marketers to leverage branded mobile apps and platforms to drive customer engagement and loyalty
Factors influencing students volunteer satisfaction in volunteering activities in rural area of Sabah.
Get PDFThis study focuses on understanding Factors Influencing Student Volunteer Satisfaction in Volunteering Activities at Rural Area of Sabah. This study examines the relationship between personal values that influenced volunteer satisfaction among students in volunteering activities at rural area in Sabah, the relationship between factors of behavioural intention that influenced volunteer satisfaction among students in volunteering activities at the rural area, Sabah, and aims to analyse the relationship between factors of social needs that influenced volunteer satisfaction among students in volunteering activities at the rural area, Sabah. In order to obtain the results of this study, quantitative methodologies were employed to organise data gathering and analysis. Purposive sampling was used and answers from 384 respondents of public and private institutions students were collected. All of the data was analysed using descriptive analysis, reliability testing, and Pearson correlation. The result supports all variables. In the results of this result found that the average university student understands about the motivational factors that influence satisfaction towards voluntary activities. This research and data can be used as reference material for industry stakeholders to ensure that students from public and private institutions are more motivated in volunteering
Nilai Kemelayuan Dalam Pakaian Pengantin Masyarakat Melayu Di Kelantan.
Get PDFKajian ini merupakan satu kajian kes yang bertujuan untuk mengkaji nilai kemelayuan pakaian pengantin yang berasaskan kain songket untuk diterapkan ke dalam pakaian pengantin moden yang banyak dipengaruhi dengan elemen budaya Barat. Kajian ini dijalankan di dalam kalangan masyarakat Melayu di Malaysia terutamanya bandar di Kota Bharu, Kelantan. Kajian ini juga mampu untuk menggalakkan dan meningkatkan kembali kegunaan kain songket dalam industri pakaian pengantin. Objektif kajian ini adalah Mengenalpasti nilai-nilai kemelayuan dalam pakaian pengantin masyarakat Melayu. Objektif kajian kedua ialah mengenalpasti reka bentuk pakaian pengantin Barat dan objektif terakhir ialah menghasilkan cadangan gabungan antara reka bentuk pakaian pengantin Barat dengan nilai kemelayuan masyarakat Melayu. Kajian ini telah menggunakan metodologi kajian kaedah kuantitatif. Kaedah kuantitatif soal selidik akan digunakan bagi memperolehi maklumat daripada responden. Seramai 30 orang responden yang berumur dalam lingkungan 20 tahun hingga 35 tahun dikehendaki untuk menjawab soalan soal selidik yang diedarkan. Dalam kajian ini juga, pengkaji turut menggunakan kaedah instrument iaitu kaedah soal selidik tertutup. Kaedah ini adalah kaedah di mana pengkaji akan menyediakan soalan soal selidik yang mempunyai 5 skala pilihan jawapan. Hasil daripada kajian penyelidikan ini, ia mampu untuk meningkatkan lagi penggunaan pakaian songket yang bercirikan elemen kemelayuan msyarakat Melayu zaman dahulu. Generasi muda zaman kini juga akan lebih terdedah dengan nilai kemelayuan yang telah ditinggalkan oleh nenek moyang mereka dan ia dapat diterapkan kembali dalam kehidupan seharian terutamanya dalam pakaian pengantin
Pemeliharaan Kaligrafi Jawi: Satu Kajian Di Sekitar Bandar Kota Bharu.
Get PDFKaligrafi Jawi mempunyai sejarah yang panjang di negara ini secara umumnya dan juga di negeri Kelantan khususnya. Dalam penggunaan bagi huruf Jawi sebagai tulisan ilmiah utama di Nusantara yang dapat dilihat melalui kitab-kitab dan manuskrip daripada karya ulama yang terdahulu. Sehubungan dengan itu, bagi melaksanakan kajian ini tiga objektif kajian telah digariskan bagi meyelaraskan dengan persoalan kajian iaitu mengkaji sejarah kaligrafi jawi di
negeri Kelantan, mengetahui jenis-jenis kaligrafi jawi pada papan tanda di sekitar bandar Kota Bharu dan juga mendokumentasikan penggunaan kaligrafi jawi pada papan tanda di sekitar, bandar Kota Bharu. Dalam pada itu, kajian ini menggunakan kaedah penyelidikan secara
kuantatif dan kualitatif. Dalam masa yang sama kajian ini juga menggunakan kaedah secara pemerhatian, temu bual dan juga kaedah menggunakan borang soal selidik bagi mendapatkan data yang berkaitan dengan kajian yang dijalankan. Sehubungan dengan itu, hasil daripada kajian ini mampu menghasilkan pengetahuan yang baru serta dapat
mengadaptasikan bukan sahaja melalui pihak berkuasa tetapi juga sebagai penyelidik untuk melihat Kelantan mampu menjadi pelapor kepada pusat perkembangan Jawi di Malaysia
The study on the effectiveness of online learning towards hospitality students learning outcomes.
Get PDFOnline learning is one of the channels of information delivery to students at the university, but nowadays online learning channels are increasingly gaining the attention of students and even become the main channel in the delivery of information. Various types of channels have been used to ensure that information can reach students, among the types of channels that are often used by students are Google Meet, Zoom. This research project aims to study how the Knowledge, Attitude, Practise (KAP) Model influence the effectiveness of online learning towards Hospitality students learning outcome at University Malaysia Kelantan. Therefore, this study measures the empirical factors that are through Knowledge, attitude, practical that affect the learning outcomes of Hospitality students at University Malaysia Kelantan. The study was also compiled through a survey of quantitative methods on hospitality students with special attention to third-year hospitality students who took practical subjects that required specialized tools during online learning. Using SPSS, the researchers took a total of 169 respondents, and the results obtained are explained in the form of tables and charts. The analysis was performed using Pearson Correlation Coefficient to study the relationship and influence that exists between the variables that are independent variables and dependent variables. Based on this study, the researchers acknowledged that all these factors are important in influencing the learning outcomes of hospitality students. This has been proved from the Pearson correlation values for each variable obtained by the researchers. The high positive and significant correlation for the acquired knowledge of P value was 0.971. Second, positive and significant relationships were also high for Attitudes which got a P value of 0.987. Lastly, the high positive and significant correlation also for the online practical part also got a P value of 0.980. Through this study, it can be determined that knowledge, attitudes and practices influence the effectiveness of online learning on the learning outcomes of hospitality students at University Malaysia Kelantan