2882 research outputs found
Sort by
Factors affecting the acceptance of medical tourism destination in Kuala Lumpur
Medical treatment is one of humanity's most basic needs, and it necessitates high-quality, intensive care. Aside from the developed world, a few developing countries are becoming important medical tourism destinations. Malaysia is one of the world's top four medical tourism centers that provide numerous medical services, such as cardiac surgery, organ transplantation, cosmetic surgery, dental care, and health screening. However, little attention is paid to medical tourism compared to its contribution. The purpose of the research is to find the factors affecting the acceptance of medical tourism destination in Kuala Lumpur. The quantitative method being used which is questionnaire through Google Form and 283 respondents completed the questionnaire. The finalize result shown there were significant relationship between technology, management, and environment with the acceptance of medical tourism destination. The most influential factor was from management. Among the three of independent variables, environment recorded the highest correlation coefficient with the acceptance of medical tourism destination. To ensure a successful medical tourism industry, agencies involved must meet or exceed the standards and requirements of medical tourists. Hopefully, the information provided throughout this research might help the related parties to further research on this area of interest
Factors that influence non-muslim domestic tourists’ intention to consume halal foods in Malaysia
As a multi-racial country with Muslim is the majority, halal food among non-Muslim in Malaysia become significant to be studied. Muslims usually used the concept of halal. To ensure health care, non -Muslims have the potential to be targeted by halal food businesses. They misunderstood the concept of halal as a religious value only. In fact, it represents the cleanliness, health and quality of the food eaten. The results show that non-Muslims can be the target market for the halal food industry. The aim of the study is to investigate the factors that influence non-Muslim domestic tourist intention to consume halal food in Malaysia. This study examines whether health consciousness, attitude, and halal awareness influence non-Muslim domestic tourist’s intention to consume halal food in Malaysia. This quantitative research used online survey distributed using convenience sampling through the media social for example Facebook, WhatsApp, Telegram and Twitter targeting non-Muslims domestic tourist in Malaysia. There has a 363 data were gathered and analyzed using SPSS version 2020 for descriptive, reliability and correlation analysis to answer the research objectives. Among the three variable, health consciousness is the most significant factors followed by attitude and halal awareness is the least factor that contribution to intention to consume halal food in Malaysia among non- Muslim domestic tourist. The result shows health consciousness, attitude and halal awareness are significant factors that influenced intention to consume halal food among non-Muslim domestic tourist in Malaysia. This study contributes to added knowledge in the factors that contribute to non-Muslim domestic tourist intention to consume halal food while travelling locally
Understanding Islamic tourism: Assessing the factors that influencing tourists’ intention to visit mosque in peninsular Malaysia.
Islamic tourism is a tourism product that has gained attention in several countries, especially in Malaysia. Apart from the halal food that is developed in Islamic tourism, visiting the mosque is also one of the tourist attractions to this Islamic tourism. This study aims to examine the relationship between Islamic history, architectural and religious activities with tourist intention to visit mosque in Malaysia. This study also discusses the understanding of Islamic tourism for assessing the factors that influencing tourists ’intention to visit mosque in Peninsular Malaysia. The objective of this study is to assessing the factors that influencing tourists’ intention to visit mosque in peninsular Malaysia. This study has used quantitative research involving questionnaire method for data collection. Descriptive analysis, reliability analysis and Pearson correlation coefficient analysis were applied to the data used. The findings of the study show that the intention of tourism to visit mosques in Malaysia due to religious activities and mosque architecture does show the potential to develop mosques as Islamic-based tourism in Malaysia
Konservasi Serangga: Kaedah Awetan Terhadap Kumbang Tanduk Menggunakan Resin.
Bagi memenuhi keperluan sukatan tahun akhir bagi kursus Pengajian Warisan, suatu kajian telah dijalankan iaitu kajian berkenaan konservasi serangga yang mengfokuskan
terhadap awetan serangga. Bagi kajian kajian ini, terdapat dua objektif yang menjadi tujuan kajian ini dijalankan iaitu mengenal pasti proses mendapatkan dan penyediaan spesimen kumbang tanduk serta mengenal pasti proses mengawet kumbang tanduk menggunakan resin. Melalui kerjasama dengan pihak Muzium Negeri Terengganu, dapat
menghuraikan bagaimana proses mendapatkan spesimen dan penyediaan spesimen dijalankan. Selain itu, kajian ini juga dapat menghuraikan proses – proses mengawet spesimen menggunakan kaedah resin. Metodologi yang digunakan di dalam kajian ini memudahkan pengkaji untuk memperoleh maklumat dan data. Akhir sekali, tujuan kajian ini dijalankan adalah bagi memberi pendedahan kepada masyarakat mengenai bidang konservasi serangga serta memberi pendedahan tentang kegunaan resin dalam sektor
penyelidikan
Teguran Masyarakat Melayu Dalam Koleksi Seloka Terpilih. Satu Analisis Model Smcr Oleh Wilbur Schramm.
Harun Mat Piah (1989:122) menyatakan bahawa perkataan seloka berasal daripada bahasa Sanskrit iaitu “shloka” yang membawa kepada maksud sebuah puisi yang terdiri daripada dua baris. Manakala Zainal Abidin bin Ahmad (1976) berpendapat seloka ialah sebuah puisi karangan berangkap di mana setiap hujung atau rimanya tidak tetap dan mempunyai pertentangan. Kebanyakkan karya seloka berunsurkan jenaka, sindiran dan kritikan kepada tingkah laku dan keperibadian masyarakat Melayu pada ketika itu. Kajian yang dilakukan oleh pengkaji adalah berkaitan dengan teguran masyarakat Melayu dalam koleksi seloka dengan mengaplikasikan Model SMCR oleh Wilbur Schramm. Kajian ini juga menggunakan kaedah kepustakaan di mana bahanbahan bertulis dan bercetak seperti artikel, jurnal, buku dijadikan bahan rujukan oleh pengkaji dalam melaksanakan kajian ini. Kajian ini bertujuan untuk mengenal pasti, menganalisis dan membincangkan tentang teguran masyarakat Melayu yang terdapat di dalam seloka terpilih. Hasil kajian mendapati setiap teguran yang disampaikan merupakan kepincangan yang berlaku dalam kehidupan masyarakat Melayu ketika itu. Penyampaian teguran secara berlapik dan berkias dengan menggunakan nada bergurau mampu memberikan kesan penegasan dalam setiap jiwa masyarakat Melayu yang mendengarnya
Keistimewaan Senibina Rumah Dato’ Haji Ahmad Maher Sebagai Khazanah Warisan Yang Perlu Dipelihara.
Projek Penyelidikan ini merupakan satu kajian mengenai “Keistimewaan Senibina Rumah Dato’ Haji Ahmad Maher Sebagai Khazanah Warisan Yang Perlu Dipelihara”. Dato’ Haji Ahmad Maher merupakan bekas Mufti ke-7 Kelantan yang memegang jawatan pada tahun 1945 hingga 1968. Bekas rumah mufti ini dibina selepas era Kolonial British di Tanah Melayu dan lokasinya adalah bertempat di Kampung Wakaf Bharu, Kota Bharu. Pengkaji menyasarkan rumah berkenaan kerana tarikah gabungan pengaruh seni bina yang terdapat pada struktur binaannya. Meskipun masyarakat menyedari akan keunikan pengaruh seni bina terdahulu, malangnya ada sebilangan daripada mereka memandang enteng akan kepentingan nilai estetikanya sehinggakan rumah Dato’ Haji Ahmad Maher ini menjadi antara warisan ketara yang berada dalam keadaan terbiar dan terpinggir dari pembangunan pesat bandar Kota Bharu. Objektif kajian ini adalah mengenalpasti sejarah rumah Dato’ Haji Ahmad Maher secara sahih selain mengkaji keistimewaan pengaruh seni bina padanya. Objektif pengkaji juga ingin merungkaikan cadangan yang mampu memelihara nilai estetika warisan rumah tersebut. Kaedah pemerhatian, temu ramah dan analisis dokumen digunakan bagi mendapatkan data sekaligus menyempurnakan proses penyelidikan ini dari fasa awal hingga akhir. Kajian ini akan menimbulkan isu kepentingan nilai warisan rumah Dato Haji Ahmad Maher kepada pelbagai pihak sekiranya langkah pemuliharaan dan pemeliharaan dibuat
Tourist behaviour for food tourism in Kelantan
Nowadays, food tourism is slowly becoming an attraction to many people around the world. In Malaysia, food tourism has become more popular because most of the tourists are visiting Malaysia to experience our food tourism. Food is very important where people will travel but at the same time still searching for food. This shows how food tourism is slowly gaining its popularity in Malaysia. In this study content about the tourist behaviour of food tourism in Kelantan among all the tourists that are interested to visit Kelantan. Kelantan is known as the Islamic city in Malaysia and there are many various foods here. The goal of this study is to have further information about the various food tourism in Kelantan according to acceptance food for tourist. The purpose of this research paper is to study the connection between the relationship of acceptance food that influences tourist attraction for food tourism in Kelantan. The researcher is also looking forward to the factors of tourist intentions to visit this place. A few factors that have been highlighted in this study include the specialties food, halal and non-halal food, food hygiene and variety of food that become an attraction among the tourists. In this study, the questionnaire research instrument has been chosen to conduct the research paper. In general, the questionnaire has been divided into three sections which contain 6 questions in section A, 18 questions in section B and section C contain 3 questions only. This study had collected 384 respondents. The analyses done which are frequency analysis, descriptive analysis, and Pearson’s Correlation Coefficient. In conclusion, all variables demonstrated a positive relationship with highly significant outcomes
The influence of social media towards travel intention among university students in Malaysia
The purpose of the study was to investigate the influence of social media towards travel intention among university students in Malaysia. The study examines the relationships among destination attraction through social media, attitude through social media, and self-sufficiency through social media towards travel intention. A quantitative methodology was employed to accomplish the objectives of this research. Non-probability convenient sampling method was used and responses from 322 respondents were collected. A sample of 322 undergraduate students from different universities in Malaysia was surveyed. Results showed that majority of university students in Malaysia used social media to identify own preferred destination and determine their travel intention. This research contributes to understanding the usage of social media among university students when they intent to travel
Student perception of career opportunities in Hospitality and Tourism Industry in Universiti Malaysia Kelantan City Campus
This research investigates the perceptions of tourism and hospitality students towards career in the industry. It analyses differences in the opinions of two groups of students, tourism courses and hospitality courses towards careers in the tourism and hospitality industry. This will ascertain if one group is more committed to a career in the industry than the other. A quantitative study investigates factors that students find important in choosing a career, as well as their perceptions of different aspects of a career in the industry. In total, 196 completed surveys were collected. The findings showed that there are significant differences between the two groups, especially when comparing the extent to which respondents believed tourism and hospitality offered the career factors that students found important. The results also showed that students in hospitality studies courses are more likely to believe that the tourism and hospitality industry offers these factors than students in tourism courses. This has implications for tourism and hospitality educators and employers in Malaysia
Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
This study examines snacks purchase intention among social media users in Malaysia. Customers’ purchase intention represents their desire to buy products from a particular shop. Physical attractiveness and sellers’ credibility have been considered as the key factors affecting snacks purchase intention through social media. The data were collected by distributing an online questionnaire. 407 responses were collected. The data were analyzed by using SPSS. Statistical tests that were used in this study include reliability test, descriptive test, and Pearson correlation analysis. The results showed that physical attractiveness and sellers’ credibility influenced customer satisfaction. The study provides insights for both academicians and social media users in relation to snack purchase behaviour through media social