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[[alternative]]Analysis of the Key Factors in the Operation of Shopping Malls Using the Application of Cultural Marketing Model: A Case Study of Hebei Chengde's 'Jinlong City Plaza'
No full text[[abstract]] 城市不僅是經濟發展的引擎，也是多元文化的交匯點。隨著城市現代化的推進，文化的價值在城市發展中變得更加重要，但也伴隨著文化同化的挑戰。對於擁有豐富歷史和深厚文化底蘊的城市，如何巧妙結合文化與商業，實現可持續發展，是一個關鍵議題。購物商場作為現代城市的核心場所，逐漸認識到文化行銷的潛力，以實現商業繁榮和文化傳承的共同發展。 本研究旨在探討在擁有豐富文化底蘊的城市中，如何應用文化行銷模式導入購物商場之經營關鍵因素在購物商場的經營，並了解文化行銷對商場運營的實際影響，以及有效地融合城市的文化特色，創造有競爭優勢的商場運營策略。為達成上述目標，本研究將運用文獻回顧、案例分析和實地問卷調查方法。透過專業問卷方式來瞭解目前實施文化行銷的「河北省承德市金龍城市廣場」，我們將分析其關鍵因素關係。同時，我們還將從營業主管和廠商的角度，研究他們對文化行銷關鍵因素的剖析、期望和未來運營模式的參考依據，以確定文化行銷在商場經營中的實際期望。 研究的結果將為商場經營者、城市管理者和學術界提供有價值的參考。透過深入分析，我們將提出針對商場的文化營銷策略因素，包括文化元素的融合與商場運營的參考案例文獻。分析揭示商場經營的關鍵因素，以及文化底蘊如何影響這些關鍵因素。這將有助於推動文化行銷在購物商場經營中的應用，同時為城市的文化保護和商業發展提供有益的啟示。[[abstract]] Cities serve not only as engines of economic development but also as melting pots of diverse cultures. As urban modernization advances, the value of culture becomes increasingly crucial in city development, albeit accompanied by challenges of cultural assimilation. For cities with rich history and profound cultural heritage, integrating culture and commerce cleverly to achieve sustainable development is a key concern. Shopping malls, as central venues in modern cities, are gradually recognizing the potential of cultural marketing to achieve the dual development of commercial prosperity and cultural heritage. This study aims to explore the application of cultural marketing models in the operation of shopping malls in cities with rich cultural heritage. It seeks to understand the practical impact of cultural marketing on mall operations, effectively blend urban cultural characteristics, and create competitive strategies for mall operations. To achieve these objectives, the study will employ literature review, case analysis, and on-site questionnaire survey methods. Through a specialized questionnaire survey, we aim to understand the current implementation of cultural marketing at "Jinlong City Plaza" in Chengde City, Hebei Province. We will analyze the relationships among its key factors. Additionally, from the perspectives of mall managers and vendors, we will study their analysis of cultural marketing key factors, expectations, and references for future operational models, to determine the practical expectations of cultural marketing in mall operations. The results of this research will provide valuable references for mall operators, city managers, and the academic community. Through in-depth analysis, we will propose cultural marketing strategy factors for malls, including the integration of cultural elements and reference literature for mall operations. The analysis will reveal key factors in mall operations and how cultural heritage influences these factors. This will contribute to the application of cultural marketing in shopping mall operations, providing useful insights for both cultural preservation and business development in cities
[[alternative]]Study on the Demand of Senior Citizens for Cultural and Creative Tourism Industry
No full text[[abstract]] 2017年開始前瞻建設已經階段性的參予投入，以嘉義縣市的觀光旅遊來說包括交通運輸、公共建設、文創觀光產業、住宿產業等逐漸完善，形成具有文創風格的觀光景點。2023年台灣已經全面進入高齡化社會， 55～64歲屬於面臨退休規劃老年的生活，以四處觀光旅遊、重視養生保健、參予人際社交等。本研究從觀光旅遊的角度探討高齡長者的需求，藉由高齡長者遊客反饋使經營者能從競爭市場中尋求創新策略，更為遊客提供友善設施及多元互動。 本研究採質性訪談法，從消費面（高齡者遊客）、經營面（文創觀光產業）訪談，從高齡者動機、需求與經營營運、行銷推廣、文創元素等面向進行研究。本研究發現對於經營者對於交通運輸及無障礙設施設備上缺失，行銷推廣不足以廣為人知，商品包裝對於高齡者遊客不友善。[[abstract]] Since 2017, the Forward-looking Infrastructure Development Plan has been gradually implemented, with stages of participation, enhancing various aspects of tourism in Jiayi County and City. This includes improvements in transportation, public infrastructure, the cultural and creative tourism industry, and the accommodation sector, resulting in the development of tourist attractions with a distinctive cultural and creative style. By 2023, Taiwan has transitioned into an aging society on a comprehensive scale. Those aged 55 to 64 are entering their retirement years, and they exhibit a growing interest in leisure travel, health and wellness, and social engagement.This study approaches the needs of elderly individuals from the perspective of tourism. By collecting feedback from elderly tourists, it aims to assist industry operators in seeking innovative strategies in a competitive market to provide visitor-friendly facilities and diverse interactions. The research employs a qualitative interview method, encompassing both consumer (elderly tourists) and business operator (cultural and creative tourism industry) perspectives. It delves into aspects such as the motivations and needs of elderly tourists, business operations, marketing and promotion, cultural and creative elements, and more.The study reveals that operators face deficiencies in transportation and accessibility facilities, inadequate marketing and promotion efforts, and packaging that does not cater to the needs of elderly tourists
[[alternative]]The Customer Perceived Value and Marketing Strategy: A Case Study of the Oriental Dance
No full text[[abstract]] 文化創意產業在全球迅速崛起，藝術表演者亦是成為帶動經濟發展的一個關鍵，也在持續拓展其影響力。 本研究探討消費者知覺價值與行銷策略之研究，並以中東舞蹈為研究標的。近年來興起一陣學習中東舞的風潮，相當多的人加入學習的行列。 本研究針對之中東舞起源、歷史背景、舞蹈風格、國內發展情形以及相關的師資及學生等，進行蒐集與探討，並採用質性研究進行資料蒐集與分析比較，從受訪者蒐集第一手資料，並加以編碼。 研究首先回顧中東舞的背景和動機，在台灣傳統的社群中許多女性開始參與學習，研究者本身亦是中東舞的教授者，在教課之餘，亦會不斷學習進修技巧，除了了解學生參與的動機外，也期望使教學更上一層。 此外，分析影響中東舞知覺價值形成的結構，以及如何運用適切的行銷策略來提升中東舞蹈在市場中的吸引力與競爭力。 最後，本研究提供了一些建議，做為日後的後續研究參考。[[abstract]] The cultural and creative industries are rapidly rising around the world, and artistic performers have become a key to driving economic development and continue to expand their influence. This study explores consumer perceived value and marketing strategies, and takes the Oriental dance as the research subject. In recent years, there has been a trend of learning the Oriental dance, and quite a few people have started learning it. This study collects and discusses the origin, historical background, dance style, domestic development situation, and related teachers and students of Oriental dance. It also uses qualitative research to collect, analyze and compare data, and collect first-hand information from the interviewees’ data and encode them. The study first reviews the background and motivations of Oriental dance. Many women in Taiwan's traditional communities began to participate in learning. The researcher herself is also a teacher of Oriental dance. In addition to teaching, she will also continue to elevate her skills. In addition to understanding students' motivations for participation, she also hopes to improve her teaching. In addition, this study also analyzes the structure that affects the formation of the perceived value of Oriental dance, and how to use appropriate marketing strategies to enhance the attractiveness and competitiveness of Oriental dance in the market. Finally, this study provides some suggestions as a reference for future follow-up research
[[alternative]]Research on the Trend of Cross-Border Cooperation Between Cultural and Creative Industries and Museums--Take the National History Museum as an Example
No full text[[abstract]] 本研究首先回顧了文化創意產業和博物館合作的背景和動機，強調合作對雙方的潛在益處，包括創新、知識交流和受眾拓展。進而，深入分析國史館，探討該機構與文化創意產業的合作模式和成果。發現國史館與文化創意產業合作項目多樣，包括展覽設計、商品開發、教育項目。這些合作不僅豐富國史館展示和內容，還為文化創意產業提供了有價值的文化素材。 最後，本研究提供了未來可持續進行的研究目標，包括跨文化比較研究、訪客研究、文化資產保護、可持續發展和創新模型等。這些方向有助進一步深化我們對文化創意產業與博物館合作的理解，並提供更多的指導和建議，以推動這一領域的發展和創新。這種合作不僅豐富了文化和藝術領域，還為公眾提供了更多參與和學習的機會，同時也有助於擴大國史館的影響力，吸引更多的受眾。[[abstract]] The study first reviews the background and motivations for cooperation between cultural and creative industries and museums and highlights the potential benefits of cooperation for both parties, including innovation, knowledge exchange and audience expansion. Furthermore, it conducts an in-depth analysis of the National History Museum to explore the cooperation model and results between this institution and the cultural and creative industries. The study found that the cooperation projects between the National History Museum and the cultural and creative industries are diverse, including exhibition design, product development, and education projects. These cooperations not only enrich the display and content of the National History Museum, but also provide valuable cultural materials for the cultural and creative industries. Finally, this study recommends sustainable future research goals, including cross-cultural comparative research, visitor research, cultural asset protection, sustainable development and innovation models, etc. These directions help us have a deeper understanding of the cooperation between cultural and creative industries and museums, and provide more guidance and suggestions for promoting development and innovation in this field. This kind of cooperation not only enriches the cultural and artistic fields, but also helps expand the influence of the National History Museum, thereby providing more opportunities for participation and learning to attract more people
[[alternative]]Research on the Key to Integrating Aboriginal Traditional Culture with Leisure and Recreation Management--Take the Tongbijiao Camping Area in Wulai District as an Example
No full text[[abstract]] 烏來桶壁角露營區本為原住民的傳統獵場與居住地，今日桶壁角露營區結合了原住民傳統文化和休閒遊憩，呈現了獨特的發展模式。本研究的目的即是探討原住民傳統文化如何與休閒遊憩經營相互融合，以提供綜合性的遊客體驗和推動當地經濟增長。 本研究分析了桶壁角露營區的文化體驗元素，包括傳統狩獵文化和飲食體驗。這些活動吸引了遊客，使其能夠親身參與原住民文化，促進整體原民文化的傳承和保護。 本研究也關注了環境保護和可持續性。我們發現桶壁角露營區致力於減少對環境的負面影響，通過環保措施和資源管理實踐，確保區域的可持續性。此外，我們分析了烏來區桶壁角露營區對當地經濟的影響，包括就業機會的創造。研究結果顯示，休閒遊憩業務對當地經濟的發展起到積極作用。 本研究建議未來研究應該關注原民文化傳承的長期效應、遊客滿意度和需求的更深入調查，進一步的環境永續性措施。這些研究成果將有助於指導烏來區桶壁角露營區的未來發展，同時也為其他類似地區提供了有價值的參考。[[abstract]] As an aboriginal settlement, Tongbijiao Camping Area in Wulai District combines aboriginal traditional culture and leisure recreation, presenting a unique development model. The purpose of this study is to explore how Aboriginal traditional culture can be integrated with leisure and recreation operations to provide comprehensive visitor experiences and promote local economic growth. We analyzed the cultural experience elements of the Tongbijiao camping area, including traditional singing and dancing, handicraft workshops and food experiences. These activities attract tourists, allowing them to personally participate in Aboriginal culture, and promote the inheritance and protection of culture. And research focuses on environmental protection and sustainability. We discovered that Bucket Corner Camping Area is committed to reducing negative impacts on the environment, ensuring the sustainability of the area through environmentally friendly measures and resource management practices. In addition, we analyzed the impact of the Tongbijiao Camping Area in Wulai District on the local economy, including job opportunities and income growth. The research results show that leisure and recreation business plays a positive role in the development of local economy. This study recommends that future research should focus on the long-term effects of cultural heritage, more in-depth investigation of visitor satisfaction and needs, improvements in community engagement and benefits, and further environmental sustainability measures. These research results will help guide the future development of Tongbijiao Camping Area in Wulai District, and also provide valuable reference for other similar areas
[[alternative]]Research on Creative Product Marketing--A Case Study of Customized Face Masks
No full text[[abstract]] 近幾年來，全球在新冠肺炎疫情(COVID-19)影響下，口罩成了人們生活中不可或缺的隨身物品。隨著口罩需求的大幅增加，市場上陸陸續續出現了不同的款式及設計，從而形成了一股新興創意商品市場。創意商品在現在社會中越來越為消費者所青睞，亦佔據著一定比重地位，並且在行銷領域上也引起了廣泛關注。 本研究之目的有幾點：(1) 以口罩商品之製作，從創意之角度，改變傳統行銷方式，達到行銷效益。(2) 了解不同情境下消費者的需求和行為，從而制定更為精準和有效的行銷策略。(3) 通過消費者之體驗、收集消費者的反饋，並建立良好的品牌口碑，進而提升品牌忠誠度和知名度，促進產品創新。(4) 就突發性之疫情，結合事件之發生，探討行銷時機，使行銷的質量，達到一定程度。 本研究以客製化口罩為例，旨在探討創意商品行銷之策略。行銷策略依所需可以有多種不同的行銷方式，本研究從四大構面：創意行銷、情境行銷、體驗行銷、事件行銷進行探討。研究方法為半結構式訪談、實地觀察及文獻探討三種。針對不同群組設計不同題目進行訪談，訪談形式採用下列數種方式：面對面訪談、電話訪談、視訊訪談，若時間無法配合或不願直接接受訪談者，則提供紙本題目以書寫方式回覆。 在蒐集訪談資料後進行分析得知幾點結論：創意行銷的重要性、多元化設計的重要性、價格與創意商品的平衡、族群差異化，不同行銷方式之使用、事件行銷的結果與口罩使用量成正比、增進個人與整體健康，讓配戴口罩成習慣文化、客製化商品可以提高使用量、口罩趨平價位，更易行銷。[[abstract]] In recent years, due to the impact of the COVID-19 pandemic, masks have become indispensable items in people's lives. With a significant increase in the demand for masks, various styles and designs have emerged on the market, giving rise to a burgeoning market for creative merchandise. Creative goods are increasingly favored by consumers in today's society and hold a certain proportion of significance, attracting widespread attention in the marketing field as well. The objectives of this study are as follows:1.Utilizing the production of mask products from a creative perspective to transform traditional marketing methods and achieve marketing effectiveness.2.Understanding consumer needs and behaviors in different contexts to develop more precise and effective marketing strategies.3.Enhancing brand loyalty and recognition through consumer experiences, gathering feedback, and building a strong brand reputation, thereby promoting product innovation.4.Exploring marketing opportunities in response to sudden epidemics by aligning with the occurrence of events to achieve a certain quality of marketing. This study takes customized masks as an example to explore strategies for marketing creative merchandise. Marketing strategies can vary depending on the needs, and this study examines four major aspects: Creative Marketing, Context Marketing, Experiential Marketing, and Event Marketing. The research methodology involves semi-structured interviews, field observations, and literature review. Different interview topics are designed for different groups, and interviews are conducted in various forms such as face-to-face, telephone, or video interviews. In cases where time constraints or unwillingness to participate directly in interviews exist, written responses are provided. After collecting and analyzing interview data, several conclusions are drawn: the importance of creative marketing, the importance of diversified design, striking a balance between price and creative merchandise, demographic differentiation in marketing approaches, the proportional relationship between event marketing outcomes and mask usage, enhancing individual and collective health to make mask-wearing a cultural habit, the potential for increased usage through customized products, and the facilitation of marketing by a downward trend in mask prices
[[alternative]]Research on Exhibition Marketing--Taking Nantou World Tea Expo as an Example
No full text[[abstract]] 南投茶業博覽會在台灣茶業界的重要性不可忽視。這個博覽會不僅僅是一個展示茶葉和茶業相關產品的平台，更是促進產業發展、提升品牌形象、推動技術交流和市場拓展的關鍵活動。每年吸引來自全國甚至國際的茶葉生產商、製茶工藝師、學者和茶藝愛好者參與，成為業界人士探討最新趨勢和技術的重要平台。同時，這樣的博覽會也有助於提升南投茶業的競爭力，促進地方經濟發展，並推動茶文化在社會中的影響力和地位。展場行銷是一種重要的營銷策略，透過在展覽會、博覽會或其他大型活動上展示產品或服務來推廣和行銷。 本研究旨在探討展場行銷的關鍵因素、應用和效果，並南投世界茶業博覽會為案例進行詳細分析。通過產品展示、示範、試用等互動方式，參展者可以更好地與觀眾建立聯繫，提高品牌知名度和銷售機會。接著，本研究關注了數位化展場行銷的應用。 隨著數位技術的不斷發展，虛擬現實、增強現實等技術在展場行銷中的應用越來越廣泛。數位化展示能夠提升觀眾體驗，吸引更多的參與者，並為品牌營銷帶來新的可能性。此外，本研究還評估了展會效益。通過對參展成本、銷售額、客戶聯繫等指標的分析，可以全面評估展會的效益，為參展者提供決策參考。最後，研究對展場行銷的未來發展趨勢進行了展望。隨著社會和科技的不斷進步，展場行銷將會越來越注重個性化、數位化、互動化等方面，以滿足不斷變化的市場需求。綜上所述，展場行銷作為一種重要的營銷策略，對於企業提升品牌知名度、拓展市場、增加銷售等方面具有重要意義。通過本研究對展場行銷的深入探討，可以為企業制定更加有效的營銷策略提供參考和借鑒。[[abstract]] The Nantou Tea Expo holds significant importance in Taiwan's tea industry. It serves not only as a platform for showcasing tea and related products but also as a crucial event for industry development, enhancing brand image, facilitating technological exchange, and expanding market opportunities. Each year, it attracts tea producers, tea artisans, scholars, and enthusiasts from across Taiwan and beyond, making it a key venue for discussing trends and innovations in the field. Moreover, the expo contributes to enhancing the competitiveness of Nantou's tea industry, fostering local economic growth, and promoting the cultural significance and influence of tea in society. Exhibition marketing is an important marketing strategy that promotes and markets products or services by showcasing them at trade shows, expos, or other large-scale events. This study aims to explore the key factors, applications, and effects of exhibition marketing, with a detailed analysis using the Nantou World Tea Expo as a case study. Through interactive methods such as product displays, demonstrations, and trials, exhibitors can better engage with visitors, enhancing brand awareness and sales opportunities. Furthermore, this study focuses on the application of digital exhibition marketing. With the continuous development of digital technology, technologies such as virtual reality and augmented reality are increasingly being used in exhibition marketing. Digital displays can enhance audience experiences, attract more participants, and bring new possibilities for brand marketing. Additionally, the study evaluates the benefits of trade shows. By analyzing indicators such as exhibition costs, sales figures, and customer contacts, a comprehensive assessment of the benefits of trade shows can be conducted, providing decision-making references for exhibitors. Finally, the study forecasts the future development trends of exhibition marketing. With the continuous advancement of society and technology, exhibition marketing will increasingly focus on aspects such as personalization, digitization, and interactivity to meet the ever-changing market demands. In conclusion, exhibition marketing is an important marketing strategy for enhancing brand awareness, expanding markets, and increasing sales for businesses. Through an in-depth exploration of exhibition marketing in this study, valuable insights can be provided as references and guides for businesses to develop more effective marketing strategies
[[alternative]]Research on Core Elements of Creative Bathroom Design
No full text[[abstract]] 衛浴設計是家居裝修中的一個重要環節，它不僅影響著日常生活的舒適度，還與個人衛生和健康息息相關。隨著現代生活節奏的加快，人們越來越追求高效和便捷的生活方式，這也反映在衛浴設計的趨勢上。例如，智能衛浴產品如智能馬桶、感應式水龍頭和恆溫淋浴系統等，不僅提高了使用的便利性，也增加了衛浴空間的科技感。 在美學方面，衛浴設計的風格多樣化，從傳統的經典風格到現代的簡約風格，都能夠反映出屋主的個性和品味。色彩的選擇、裝飾品的搭配以及燈光的設計都是創造美觀衛浴空間的重要元素。衛浴設計不僅要滿足基本的功能需求，還應考慮到舒適性、美觀性、環保性和科技性等多方面的因素，以創造出既實用又符合當代生活品質要求的衛浴空間。 研究綜合了創意衛浴設計的重要元素，包括空間佈局、材質選擇、照明設計、智能科技應用，以及環保可持續發展。結果指出，有效的空間規劃、耐用美觀的材料、精心設計的照明和智能科技的運用，以及對環保的重視，是推動這一領域持續創新和發展的關鍵。这些研究成果為設計師、建築師和企業提供了實用的建議，有助於引領衛浴設計行業朝著更加創新和可持續的方向前進。 本研究旨在探討創意衛浴設計的核心元素，以提升使用者的舒適度和美學體驗。隨著生活品質的提升，人們對衛浴空間的要求不僅僅限於功能性，更加注重其美學和創意表現。本研究透過文獻回顧和案例分析，歸納出創意衛浴設計的五大核心元素：空間佈局、材質選擇、照明設計、智能科技和環保理念。[[abstract]] Bathroom design is a crucial aspect of home renovation, impacting not only the comfort of daily life but also intimately tied to personal hygiene and health. With the acceleration of modern lifestyles, people increasingly pursue efficient and convenient ways of living, reflected in trends within bathroom design. For instance, the emergence of smart bathroom products such as intelligent toilets, touchless faucets, and thermostatic shower systems not only enhances usability but also add a technological edge to bathroom spaces. In terms of aesthetics, bathroom design encompasses a wide range of styles, from traditional classics to modern minimalism, all reflecting the personality and taste of the homeowner. Factors such as color selection, decor coordination, and lighting design play pivotal roles in creating aesthetically pleasing bathroom spaces. Bathroom design should not only meet basic functional needs but also consider factors such as comfort, aesthetics, environmental friendliness, and technological advancement to create spaces that are both practical and aligned with contemporary quality of life standards. The study synthesizes the essential elements of creative bathroom design, including spatial layout, material selection, lighting design, smart technology application, and environmental sustainability. The results indicate that effective spatial planning, durable and aesthetically pleasing materials, well-thought-out lighting, the integration of smart technology, and a focus on environmental sustainability are key drivers for continuous innovation and development in this field. These research findings provide practical recommendations for designers, architects, and businesses, facilitating progress towards more innovative and sustainable directions in the bathroom design industry. This study aims to explore the core elements of creative bathroom design for enhance user comfort and aesthetic experience. With the improvement of living standards, people's requirements for bathroom spaces go beyond functionality, placing greater emphasis on aesthetics and creative expression. Through literature review and case analysis, this study identifies five core elements of creative bathroom design: spatial layout, material selection, lighting design, smart technology, and environmental sustainability principles
[[alternative]]Research on the Development of Local Cultural and Creative Products--Taking Guanziling Mud as an Example
No full text[[abstract]] 本研究主旨在探討以關子嶺泥漿為核心，在地文創商品開發之策略與過程，關子嶺因其獨特的地理環境和豐富的自然資源，特別是其特有的溫泉泥漿，過去有人將溫泉泥漿開發成保養品、香皂等相關的製品，計畫要把關子嶺泥漿設計包裝推廣出去，但是過程中發現許多難以克服的問題，比如經費、成本、人力等，影響過去泥漿文創商品發展，所以探討在地文創商品開發之策略與過程，並提出相關後續研究建議。 透過文獻回顧和實地探查，了解在地文創商品的定義、特性以及開發相關的理論基礎，了解過去已開發的泥漿文創商品，同時透過深入了解關子嶺當地的歷史背景、傳統文化和在地特色，提出以溫泉泥漿為基礎的創意商品開發具體建議，詢問對於泥漿文創商品開發可行性的想法，及文創商品設計理念及銷策略的想法，經過整理訪談內容後，提出了結論與建議，作為未來關子嶺溫泉泥漿創作的建議，在地文創商品開發成本高昂導致入不敷出，再加上泥漿文創商品行銷不利，通路不普及，影響在地業者對於新商業模式的意願，因此在地文創商品開發未能接續發展，不過在地還有泥漿染布這個文創活動。 研究發現客戶口碑和自媒體推廣的成功案例表明，客戶的口碑傳播是一種有效的營銷方式，加上定期舉辦文創市集，並在商品上使用溫泉泥染色的想法值得考慮，不過關子嶺受特定水保區限制，不得開發建設，這影響了泥漿文創商品的發展，因此關子嶺的泥漿文創發展需往其他方向延伸，所以經過研究結果的建議繪製了一張關子嶺火王爺的手繪圖。[[abstract]] This study aims to explore the strategies and processes for developing local cultural and creative products centered around Guanziling's mud. Guanziling is renowned for its unique geographical environment and abundant natural resources, particularly its distinctive hot spring mud. In the past, attempts were made to develop skincare products and soaps from the hot spring mud, with plans to package and promote these products. However, numerous challenges such as funding, costs, and manpower were encountered, affecting the development of mud-based cultural and creative products. Therefore, this study investigates the strategies and processes for developing local cultural and creative products and provides recommendations for future research. Through literature review and field investigations, this study examines the definition, characteristics, and theoretical foundations of local cultural and creative products, and reviews previously developed mud-based products. By gaining an in-depth understanding of Guanziling's historical background, traditional culture, and local characteristics, the study proposes specific suggestions for developing creative products based on hot spring mud. The feasibility of developing mud-based cultural and creative products, along with design concepts and marketing strategies, is explored. After organizing interview content, conclusions and recommendations are presented to guide future creative endeavors using Guanziling's hot spring mud. The study finds that the high costs of developing local cultural and creative products lead to financial difficulties. Additionally, ineffective marketing and limited distribution channels impact local businesses' willingness to adopt new business models, hindering the continued development of local cultural and creative products. However, there remains an interest in mud-dyeing activities as a creative product. Despite its novelty and ability to attract attention, the complex preparation process and manpower issues hinder the frequent development of mud-dyeing products. The research also highlights that successful cases of customer word-of-mouth and social media promotion demonstrate the effectiveness of customer-driven marketing. Regularly hosting cultural and creative markets and using hot spring mud for dyeing products are worth considering. However, the development of mud-based cultural and creative products is restricted by specific soil conservation areas in Guanziling, affecting its progress. Therefore, the development of Guanziling's mud-based cultural and creative products needs to extend in other directions. Based on the research findings, a hand-drawn illustration of the Guanziling Fire King was created