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[[alternative]]Examining the Intention of E-Learning of Cambodia Employee by Extending Value--Based Adoption Model (VAM), Technology Acceptance Model (TAM) and Self-Determination Theory (SDT)
No full text[[abstract]] 由於柬埔寨人傾向於開始在互聯網上學習，本研究旨在探討相關構念間之互動關係。本研究採用創新科技，科技接受模型，價值增加模型及自我決定理論，並以主觀規範及感知覺風險作為調節效應來探討員工線上學習。本研究採取問卷調查，本研究適過個別報名及電子郵件共收集369位消費者之意見進行分析。研究之結果發現以上提到的三種理論具有相互關係，並間受到主觀規範和感知風險的調節。使用者在進行學習時，必須注意線上學習之重要性，而網站與應用程式的開發者應該考慮系統及網路的可靠性，知識的方便來吸引更多用戶使用。[[abstract]] Due to Cambodian tends to start to learn on the internet, this research aims to study the interrelationship between each research construct by using technology innovation, Technology Adoption Model (TAM), Value-based Adoption Model (VAM) and Self-Determination Theory (SDT) to determine the behavioral intention of the user in e-learning with subjective norm and perceived risk as the moderation effect. This study is conducted by using the quantitative method of surveying the questionnaire through the social application and e-mail with a total of 369 respondents who get employed in Cambodia. The results found that there is a relationship between the three theories that mentioned which had moderated affect by the subjective norm and perceived risk. It suggests the users need to be aware of the essential of studying on e-learning to adapt with the modern era while the developer of website and application should consider about the reliable system, accurate knowledge, and convenience way to attract the more user to use theirs
[[alternative]]The Explaining Ability of the Financial Ratios on Business Performance and Market Value: Evidence on the Mongolia's Food Companies
No full text[[abstract]] 財務報表分析為基本面分析的主要分析工具，藉由財務表現分析公司在經營績效的表現，如流動性分析、經營效率及負債比率等以探究公司的真實價值。另一方面，近期研究將重要的財務比率整合成破產指數(Z-SCORE)，藉此做為分析公司經營風險的指標。本研究目的即在分析不同的財務比率與破產指數之關聯性。以此做為判斷影響破產指數之重要指標。 本研究以蒙古國食品業的5家領導廠場進行分析，檢測5家廠商在財務績效之差異性分析，並檢測各公司之財務比率與破產指數之關連性的差異。 因此，Atar Urguu LC財務比率很高。這表明Atar Urguu的財務狀況是正確的。 根據Kruskal Wallis測試，與Uvs Khuns LC，Darkhan Khuns LC和Khuvsgul Khuns LC相比，Atar-Urguu LC顯示出有意義的差異。 財務比率與Altman Z-Score的五個交叉鏈接由五家公司組成，其中應收賬款周轉率，淨利潤率，總資產回報率（ROA），股本回報率（ROE）非常高， 利潤率與市場對賬面比率。 這些比率對公司的破產影響最大。檢查每家公司的財務比率和Altman Z-Score，Talkh Chikher LC的風險最小。對於其他公司，應收賬款比率，平均收款期和市賬率之比非常高。這些比率對公司的破產影響最大。[[abstract]] Fundamental analysis is one of the methods to predict the true value for the listing company, in which analyzing the financial ratio appearing in the financial statement is the most commonly used way. Financial information is trying to explore the business value from different aspects such as liquidity, operating efficiency, solvency, profitability, etc. On the other hand, recent research has integrated important financial ratios into the bankruptcy index (Z-SCORE) as an indicator of the company's operational risk. The purpose of this study is to analyze the correlation between different financial ratios and the bankruptcy index. This is used to analyze the critical ratio impacted in the bankruptcy index. This study analyzes the five leading manufacturers in the Mongolian food industry, examines the differences in financial performance among these five manufacturers, and examines the differences between the financial ratios of the companies and the bankruptcy index. As a result, Atar Urguu LC financial ratio was high. This shows that Atar Urguu financial position is correct. According to the Kruskal-Wallis test, Atar Urguu LC shows a meaningful difference compared to that of those between Uvs Khuns LC, Darkhan Khuns LC, and Khuvsgul Khuns LC. The five cross-linking of the financial ratios and the Altman Z-score were comprised of five companies, which were very high in the Accounts receivable turnover, Net Profit margin, Return on Total Assets (ROA), Return on equity (ROE), Profit Margin ratio and market to book ratio. These ratios have the strongest impact on the company's bankruptcy. Checking the financial ratios and the Altman Z-score at each company, the Talkh Chikher LC had the least risk. For other companies, the ratio of accounts receivable ratio, average collection period and market to book ratio is very high. These ratios have the strongest impact on the company's bankruptcy
[[alternative]]The Relationships among Brand Image, Service Quality, Customer Satisfaction and Customer Loyalty--An Example of MAKE UP FOR EVER Cosmetics Channel
No full text[[abstract]] 女性消費者近年在參與社交活動、典禮、婚禮對於自我造型及妝容更加求新求變，因此，個人彩妝經濟當道，彩妝師個人工作室如雨後春筍般，形成大量的競爭，彩妝師開始對於自己使用的彩妝產品，選擇使用顯為人知的品牌彩妝產品，期望使用名牌彩妝產品，提昇自己在客戶的專業度。 本研究以品牌形象、服務品質、顧客滿意度、顧客忠誠度之關係，以 MAKE UP FOR EVER 彩妝通路為例，探討彩妝通路如何建構顧客忠誠度，並加以探討服務品質、顧客滿意度、顧客忠誠度之影響。本研究以台灣190位新娘秘書、專業造型師作為研究對象，以品牌形象、服務品質、顧客滿意度、顧客忠誠度作為研究，共回收有效問卷190份，再以軟體SPSS 18處理驗證，研究結果顯示：品牌形象及服務品質對顧客滿意度是具有正向影響力；顧客忠誠度會正向影響品牌形象；而在服務品質及顧客滿意度之中，則會間接影響顧客忠誠度。[[abstract]] In recent years, female consumers usually pay more attention on the innovation of their own makeups and fashion styles before attending social activities, ceremonies, and weddings. Thus, the economic benefits of personal makeup and makeup artist personal studio just spring up like mushrooms, which form a big competitive market. the makeup artists also change their makeup products from the general products sold in drug stores to the famous and branded one. They hope by using the branded products, they can show and improve their professionalism to the customers. This study investigates the relationship between brand image, service quality, customer satisfaction, and customer loyalty. The Channel of Make Up For Ever cosmetics was used as the example to explore the relationship on how the Channel can shape customer loyalty. Furthermore, it also explores the impact of service quality,customer satisfaction, and customer loyalty. In this study, 190 bridal makeup artists and professional stylists in Taiwan were used as the object of study. Based on brand image, service quality, customer satisfaction, and customer loyalty, a total of 190 questionnaires were collected (response rate: 100%). SPSS 18 statistical software was use for data analyzing and verification. The result shows that: brand image and quality of service have a positive impact towards customer satisfaction; Customer loyalty has a positive impact towards brand image; Quality of service and customer satisfaction indirectly affect customer loyalty
[[alternative]]The Effects of Different Types of Music on the Germination and Seedling Growth of Medicago sativa and Lactuca sativa Plants
No full text[[abstract]] 本研究的目的是研究不同類型的音樂對萵苣和苜蓿種子萌發和幼苗生長的影響。總共使用了9種音樂處理，即：1）對照組（沒有音樂）; 2）葛麗果聖歌; 3）巴洛克音樂; 4）古典音樂; 5）爵士樂; 6）搖滾樂; 7）自然音樂; 8）新世紀音樂; 9）華爾滋音樂。此外，每首音樂每天播放12小時或24小時。在第3天，第5天和第7天記錄發芽率。在第7天進行測量胚根長度和胚軸長度。 結果顯示，不論播放時間，不同類型的音樂在第3天，第5天和第7天萵苣種子的發芽率沒有顯著差異。然而，在12小時音樂處理的苜蓿種子則觀察到顯著差異（P = 0.027），發芽率最低的是搖滾樂（91.7％）。在播放音樂處理中種子發芽率最高（100％）的是古典音樂，自然音樂和華爾滋音樂。 在萵苣的研究上與對照組（沒有音樂）相比，除了爵士樂之外，任何類型音樂連續播放（24小時）整體胚根增加了長度。在苜蓿幼苗中也有同樣的趨勢，與對照組（沒有音樂）的發芽相比，除了爵士樂和自然音樂（12小時），以及新世紀音樂和華爾滋音樂（24小時），在全部的音樂處理中觀察到苜蓿胚根長度普遍增加。這些發現顯示，在發芽期間播放音樂，萵苣和苜蓿幼苗的胚根生長都有增加的趨勢。 就胚軸生長而言，當萵苣幼苗處於音樂環境中，無論音樂類型或播放時間，似乎都對胚軸生長具有刺激作用。相反的，除了古典和華爾滋音樂，以及12小時和24小時處理的爵士樂和華爾滋音樂外，苜蓿幼苗整體胚軸的生長則受到抑制。[[abstract]] The aim of this study was to investigate the effects of different types of music on lettuce and alfalfa seed germination and seedling growth. In total, 9 music treatments were used, namely: 1) Control (no music); 2) Gregorian Chant; 3) Baroque; 4) Classical; 5) Jazz; 6) Rock; 7) Nature sound; 8) New-age; 9) Waltz. In addition, each music was played for either 12 h or 24 h daily. The germination percentage was recorded on the 3rd, 5th, and 7th day. Measurements for the radicle length and hypocotyl length were made on the 7th day. Results showed no significant differences between the different types of music on the germination percentage of lettuce seeds on day 3, 5, and 7, irrespective of the playback duration. Significant differences (P=0.027) were observed, however, between alfalfa seeds exposed to different 12 h music treatments, with the lowest germination percentage being rock music (91.7%). The highest percentage (100%) of seeds germinated in treatments with music being played was those in the classical, nature sound, and waltz treatments. In lettuces, compared to control (no music), continuous playback (24 h) of any type of music, with the exception of jazz music, resulted in an overall increase in radicle length. A similar trend was evident in alfalfa seedlings where in comparison to germinating with no music (control), except for jazz and nature sound (12 h), and new-age and waltz music (24 h), a general increase in alfalfa radicle lengths was observed in all music treatments. These findings indicate that there is a tendency for an increase in radicle growth of lettuce and alfalfa seedlings when music is present during germination. In terms of hypocotyl growth, when lettuce seedlings were exposed to music, regardless of the music type or playback duration, there seemed to be a stimulatory effect on its growth. On the contrary, the overall hypocotyl growth of alfalfa seedlings tend to be suppressed. The exceptions being classical and waltz music, and jazz and waltz music in the 12 h and 24 h treatments, respectively
[[alternative]]Research on the Feedback of Buddhist Participant in Medicine Buddha Confession Ceremon
No full text[[abstract]] 筆者在這篇文章裡，以慈悲藥師寶懺8000多字的經文，以及六段在法會進行中的唱頌為研究對象，探索它們如何與信徒交流並產生共鳴。本論文的文獻探討上，以慈悲藥師寶懺的卷上、卷中、卷下等三卷，進行經文解說，並且做總綱式的說明。本論文的研究方法採取三個方向；（1）宗教人類學的象徵主義解釋方法；（2）田野調查問卷，我們列舉12個主要的問題，在法會中隨機的請問十位不同年紀男女老少的信眾，並代為填寫，以做為本論文在唱誦完藥師寶懺和六段主要吟唱的頌讚；（3）文本分析加方法，在此就常用的藥師寶懺全文8000餘字，和六段唱誦的讚誦、五線譜或是簡譜直接做全文的刊登以及校勘蒐集，以及整體的文本的分析。[[abstract]] This thesis has chosen ＂Ci-bei-yao-shi-bao-chan＂ to look into the ways to interact with the believers during ceremonies, and how they resonate. This thesis also explained one-third of the text in vernacular and the other two-thirds explained in a general way. This thesis has adopted three ways of research: （1） The interpretation of the symbolism of Anthropology of Religion. （2） Surveys with 12 questions that were randomly tested on ten people who were all at a different time of age. （3） In order to analyze the text, we have collected the scores of praise, some of them the full version, and some with one-third of vernacular translation, and the analysis of the entire text
[[alternative]]Relationship Between Normalized Difference Vegetation Index and Water Content of Cultivated Medium
No full text[[abstract]] 本研究以影像識別為基礎，建立網室草莓的土壤凋萎點和葉綠素之間的相互關係，研究採用低價的樹梅派嵌入式系統，建立控制紅光與近紅光的鏡頭模組，土壤凋萎點測量為種植20組草莓及不種植任何草莓之20組介質為實驗分析依據，初期均浸水飽和，然後不澆水，每隔12小時秤重及拍攝一張照片用於計算常態化差異植生指標，直至草莓凋萎為止，然後建立土壤含水量與常態化差異植生指標之關係，分析發現在456小時，土壤含水量低於50%時常態化差異植生指標急遽下降，為求種植環境在良好狀態，建議未來溫室於土壤飽和後，草莓至少456小時後需要給水，避免植物因缺水導致生長不良枯萎。[[abstract]] Based on image recognition, this study establishes the relationship between the soil wilting point of strawberry and chlorophyll in greenhouse. Firstly, a low-cost single-board computer named Raspberry Pi is used to establish a lens module that supplied red and near-red light. Secondly, 20 groups strawberries and 20 groups of media that do not grow any plants were saturated with water. Weight and photo were recorded every 12 hours until the plants are wilted. Water content and the normalized difference vegetable index (NDVI) were calculated to build the relationship between soil moisture and normalized difference planting index. Outcomes show that soil water content is less than 50%, NDVI drops sharply after 456 hours. i.e. the saturated soil in greenhouse needs water supply after at least 456 hours to avoid the poor growth and wilting of strawberry due to lack of water
[[alternative]]Three Dimensional Model of Landslide Movement
No full text[[abstract]] 氣候變遷引發極端降雨導致崩塌，傳統崩塌影像觀測方式為採用攝影機觀測，無法得知隨時間而變之量體。本研究發展一套低成本小面積崩塌地即時影像擷取系統，首先以樹梅派Respberry PI微型處理器，套用多重鏡頭控制模組，進行同步影像拍攝，架設於室內模擬之崩塌地，進行崩塌拍攝試驗，再合成三維立體影像及隨時間而變之動態變化，經動態崩塌試驗結果，與實際量測誤差為3％，顯示此技術可行，同時可計算每張立體照片之土方移動，未來應可進一步應用於實際現地監測，估算土石移動量體之用。[[abstract]] Climate change induces extreme rainfall and landslide. Traditional landslide observation method is to use camera. However, the quantity change cannot be measured. This study developed a real-time image capture system (RTICS), which can be used to measure a small-area landslide by low cost. Firstly, the Repberry PI micro-processor was used to apply the multi-lens control module, so as to perform synchronous image capture. RTICS was set up in the landslide of the indoor simulation. Three-dimensional image, which changed with time, was developed. Actual measurement error is 3% to show the feasible of RTICS. In addition, the earthwork movement of each stereo photo can be calculated. RTICS can be further applied to actual on-site monitoring to estimate the use of earth and rock movements
[[alternative]]Research on Information Quality of Yushan National Park Website
No full text[[abstract]] 隨著時代科技的發達與進步，網際網路對資訊有著不可限量的影響力，網際網路開放商業用途後，便開始飛速成長，本研究主要在探討遊客使用玉山國家公園官方網站旅遊資訊之行為和觀感，瞭解遊客對於玉山國家公園官方網站資訊所提供的各項資訊的滿意度，從而得知遊客對於玉山國家公園官方網站資訊的使用是否影響其各遊客行為的取向，從服務品質及知覺價值兩個因素探討使用者對玉山國家公園官方網站服務介面的看法，研究方式採網路便利抽樣問卷調查方式進行，研究對象以使用過玉山國家公園官方網站資訊之各遊客為主，研究期間共回收有效問卷450份，採用敘述性統計分析、IPA分析、獨立樣本T檢定、單因子變數分析…等等，以瞭解不同屬性遊客對玉山國家公園官方網站資訊所提供的各項資訊是否會反映出遊客的知覺價值，並得知遊客對於玉山國家公園官方網站資訊內，資訊的使用是否影響其遊客的動向選擇，並根據研究結果提出多方建議，以提供開發與設計玉山國家公園官方網站編輯和資訊管理者們參考！[[abstract]] With the development and progress of the era technology, the Internet has an infinite impact on information. After the Internet has opened up for commercial use, it has begun to grow rapidly. This study is mainly to explore the use of tourist information on the official website of Yushan National Park. Behavior and perception, to understand the satisfaction of tourists with the information provided by the official website of Yushan National Park, and to know whether the use of information on the official website of Yushan National Park affects the orientation of their tourists' behavior, from the quality of service and perception. Two factors of value explore the user's views on the service interface of the official website of Yushan National Park. The research method is based on the convenience of sampling questionnaire survey. The research subjects are mainly tourists who have used the information of the official website of Yushan National Park. A total of 450 valid questionnaires were collected, using narrative statistical analysis, IPA analysis, independent sample T-test, single-factor variable analysis, etc., to understand whether the information provided by tourists of different properties on the official website of Yushan National Park will reflect Tourists' perceived value and learn about tourists For the information on the official website of Yushan National Park, whether the use of information affects the selection of trends of its tourists, and based on the research results, many suggestions are provided to provide reference for the development and design of Yushan National Park official website editors and information managers
[[alternative]]Using MDS to Position the Brand Perception of Travel Wholesalers
No full text[[abstract]] 本研究之目的係利用定位理論並運用多元尺度法，以旅行同業業者角度探討台灣六家躉售旅行業屬性認知差異進行品牌定位知覺分析。在品牌定位方面，以躉售旅行業屬性認知差異的主力產品、產品價格、遊程品質與消費者滿意度作為衡量屬性，並以李克特尺度量表探討旅行同業業者對於躉售旅行業的評比屬性重視程度，以建構旅行同業業者對於躉售旅行業的定位，以作為躉售旅行業同業市場品牌定位策略之參考。 研究結果東南旅行社、鳳凰旅行社為領先群，雄獅旅行社、康福旅行社彼此同為競爭者為潛力群；知覺分析方面，得知六家躉售旅行業品牌可採行之策略方法為：訴求、改善、改變與放棄，最後依據上述分析結果， 可提供業者適當的市場定位、區隔與行銷建議之參考依據。[[abstract]] The aim of this study is to explore the differences the attributes of wholesale travel agencies by conducting positioning theory. Useing the multi-scale method to explore six wholesale travel angencies in Taiwan from the perspective of travel angencies within the trade. From the point of view of wholesale travel agencies, this study examines the main products, tour product prices, tour itinerary quality and consumer satisfaction as a measure to evaluate the effectiveness of wholesale travel agencies. Applying Likert Scale, the researcher discusses the value of the wholesale travel agencies from the travel angencies within angencies to construct the orientation of the travel agencies as a reference for recreation marketing. To establish the position of the travel industry for the wholesale travel agencies as a reference for the brand positioning strategy of the integrated travel industry market. Based on the analyses of questionnaires, the depiction of perceptual map through multidimensional scaling analysis, the perceptual map reveals that Southeast Travel Agency and Phoenix Travel Agency are the first group, and the Lion Travel Agency and Kangfu Travel Agency are competitors as potential groups. In the aspect of perception analysis, the strategy methods for the six wholesale travel agencies brands can be learned: appeals, improvement Change, give up. Finally based on the above analysis results provide the basis for the market's appropriate market positioning, segmentation and marketing recommendations
[[alternative]]A Study on the Impact of Advertisement towards Consumer's Attitude by Elaboration Likelihood Model (ELM): A Case Study on Domino Pizza
No full text[[abstract]] 本研究主要以推敲可能性模式探討達美樂披薩專賣店以強調健康取向之廣告文案與強調低價促銷之廣告文案對消費者的廣告態度之影響。透過問卷的發放與收集資料，並藉由敘述統計、差異檢定，以了解各不同人口統計變項與涉入程度之消費者對廣告態度之差異。問卷採用李克特五點量表，總計回收之有效問卷共計399份。 研究結果發現，男性消費者對披薩產品的涉入程度較高。就消費者年齡而言，主要消費客群多介於20-24歲之間。就不同居住地之涉入程度來說，雲林地區消費者涉入程度較其他縣市之消費者高。然而，高涉入度之消費者對強調低價促銷之邊陲路徑廣告同意度比強調健康取向之中央路徑廣告高，此結果與文獻有所出入，本研究推論此結果與消費者年齡有關。另外，本研究以卡方檢定調查披薩專賣店消費者的廣告偏好。結果顯示知名披薩店雖推出強調健康取向之廣告做宣傳，以吸引具中央路徑思考特徵之消費者前往購買披薩，然而其成效並不佳，因無論男性或女性、各年齡層與居住地之消費者選擇強調低價促銷之廣告人數皆高於選擇強調健康取向之廣告。[[abstract]] This study mainly investigates theimpact of Domino Pizza's advertisement of health-oriented and low-price promotion towards consumer's attitude by using Elaboration Likelihood Model (ELM). Through the issuance and collection of questionnaires, and through narrative statistics and t-test analysis, we can understand the differences in consumer's advertising attitude between different demographic variables and involvement. The questionnaire was based on the Likert five-point scale, and a total of 399 valid questionnaires were collected. The study found that male consumers have a higher level of involvement in pizza products. From the point of age, the main consumer group is between 20-24 years old. In terms of the different places of residence, consumers in Yunlin have higher involvement in pizza than consumers in other counties and cities. However, consumers with high involvement are more likely to emphasize the low-cost promotion advertisement than to emphasize the health-oriented advertisement, which is different from the literature reviews. This study concludes that this result is related to the age of consumers. In addition, this study investigated the advertising preferences of Domino's Pizza consumers with a Chi-square test. The results show that although they have launched advertisements that emphasize health to promote consumers with central path thinking characteristics to buy pizza, but the effectiveness is not good. Consumers prefer to choose the advertisement of low-cost promotion than health-oriented advertisement no matter what gender, age and place of residence