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[[alternative]]A Case Study on the Application of Wang, Feng-Yi's Theory of Disclosing Illness in the Field of Familial Interpersonal Relationships
No full text[[abstract]] 王鳳儀先生（以下簡稱先生）所提的道｢十二字薪傳｣：｢三界、五行、四大界｣與｢倫常道｣，也稱為｢性理療病｣。因為，先生的道與西方心理學的心裡諮商理論，個人、家庭、伴侶諮商，以及諮商技巧上是相似的，一樣能為個案化解其問題，因此，為讓讀者能感到熟悉與親切，故將先生所提的道稱為｢講病理論｣。 以傅偉勳先生的｢創造的詮釋學｣為研究方法，來研究問題一：｢王鳳儀講病理論如何應用在家庭人際關係的場域裡？｣與問題二：｢王鳳儀講病理論是否適合應用於現代的家庭人際關係場域？｣。 經研究了解發現，第一個問題的結論是：先生所提出的｢講病理論｣，就是為了化解人的個性與家庭之間可能衝突不諧的問題。在先生的理論裡，讓人清楚知道自己是帶著什麼樣的累世、因緣、果報、稟性、習性來的。所以，才會有什麼樣的個性，降生在什麼樣的家庭。透過先生的理論，可以知道如何化解自己的個性問題，以達到療癒與預防疾病，以及如何扮演好自己在家庭的的角色不越位，以圓滿家庭關係。然後，知道如何時時的覺察自己在什麼境界裡，而人生平時面對人事物的態度，也會成為面對自己生死大事時的態度。 第二個問題的結論就是，先生的理論與現代雖然時隔有一百五十年的時間，但人性與家庭的問題卻依然相同，所以，先生的｢講病理論｣也適用於現代的家庭人際場域關係。經探討研究先生的｢講病理論｣之後，筆者認為相對於西方心理諮商理論，先生的｢講病理論｣也可堪稱為｢東方心理學｣。[[abstract]] The venerable elder Fengyi Wang（henceforth referred to as venerable elder）is known as the integrator to propose “twelve-words impart”. He divided “nature, mind, body” into “Three Realms”; “wood, fire, earth, metal, water” into “Five Elements” and “aspiration, will, mind, body into “Four Realms”. Along with “The way of Ethics” he indicated that a disorder can be treated by revealing the principles of “True Nature“. The principles revealed by venerable elder share some basic features in common with therapy services of Western psychology for Individuals, couples, and families. It also helped the client to identify his or her real problems. In order to make readers more easily understand, I name it as the “Disorder Causes Disclosure”. I did a research based on Charles Wei-Hsun Fu's “Creative Hermeneutics”. My first question is how can we adopt “Disorder Causes Disclosure” for interpersonal familial interaction and the second one is whether or not “Disorder Causes Disclosure” can be properly adopt for interpersonal modern familial interaction. After doing some research, the conclusion of first question is that the “Disorder Causes Disclosure” generated by venerable elder is to address the issues of the discord between personal characteristics and the family. He discovered that bad karmas can be changed when people have clear perception of the collection of characteristics that define themselves. It helps people to think through how positions critically affect people's mindset and behaviors such as playing a role in a family. So-called personality best meets the common good while it also leads to disorders when personal requirements and family benefit cannot strike balance. Being aware of his or her positions will be helpful to stay calm when he or she cannot gain the family support and therefore form a let-go attitude towards life and death. The conclusion of second question is that although “Disorder Causes Disclosure” can be regarded as an old theory which was generated 150 years ago but the more I studied it, the more I felt it really helped to address the issues which are repeatedly occurred in the family because we are always busy in dealing with matters of mind and body and disregard the true nature. I confirm that “Disorder Causes Disclosure” can be regarded as Eastern psychology which has the same contribution on counseling theory together with Western Psychology
[[alternative]]A Study of Martin Seligman's Psychological Biography and His Theory of Resilience
No full text[[abstract]] 正向心理學的發展，方興未艾，影響越來越大。本文的研究問題是：（一）Martin Seligman的研究發展歷程及其心理傳記為何？（二）Martin Seligman如何從「無助理論」發展到「樂觀理論」？（三）Martin Seligman的「復原力理論」為何？ 本文使用創造性詮釋學與心理傳記學研究法，針對這三個問題，結論如下：（一）Martin Seligman的人生從悲觀到樂觀，就如他的研究從習得無助到習得樂觀，這當中充滿著他的復原力，以及不斷突破自我的理念，使他成為了當代正向心理學之父，他的理念也不斷的驅使著人們迎向幸福的未來。無助理論的再發現－大腦的希望迴路，更是讓控制理論得到了科學上的驗證。（二）Martin Seligman作為研究生時，其發展的習得性無助理論，可以說是一生中重大的成就。然而在完善無助理論後，有更多的聲音在驅使著他反過來檢視自己的理論，並以此為根基寫出了習得樂觀的理論，這當中的關鍵是，他擁有良好的「復原力」，包含他的妻子女兒對他的提醒、敏捷的才智、達爾文的進化論，以及面對挑戰及失敗都不氣餒的勇猛心態。（三）Martin Seligman的正向心理學中心發展的復原力研究有(1)建構心智強度、(2)建構個人強項、(3)建構強固的人際關係。Martin Seligman將其運用在青少年的學校教育上，以及國家軍隊的心理強健訓練上，既培養無數優秀學子外，也讓國家的軍人能夠減少悲傷、失落以及憂鬱症的發生，可以說是重要的研究。[[abstract]] The development of positive psychology is in full swing and its influence is growing. The research questions of this article are: (1) What is the research development process and psychological biography of Martin Seligman? (2) How did Martin Seligman develop from the “Learned Helplessness Theory” to the “Learned Optimism Theory”? (3) What is Martin Seligman's “Resilience Theory”? This article uses creative hermeneutics and psychological biography research methods to address these three questions, and the conclusions are as follows:(1) Martin Seligman's life has gone from pessimism to optimism, just as his research has gone from learned helplessness to learned optimism. This is full of his resilience and the idea of constantly breaking through himself, making him the father of contemporary positive psychology. His ideas also constantly drive people towards a happy future. The rediscovery of the helplessness theory - the hope circuit of the brain - has further scientifically verified the control theory.(2) As a graduate student, Martin Seligman's development of the learned helplessness theory can be said to be a major achievement in his life. However, after perfecting the helplessness theory, more voices drove him to re-examine his own theory and write the learned optimism theory based on it. The key here is that he has good “Resilience”, including reminders from his wife and daughter, agile intelligence, Darwin's theory of evolution, and a brave attitude towards challenges and failures without being discouraged.(3) Martin Seligman's central development of resilience research in positive psychology includes 1.) building mental strength, 2.) building personal strengths, and 3.) building strong interpersonal relationships. Martin Seligman applied it to the school education of teenagers and the psychological training of national armies, not only cultivating countless outstanding students, but also reducing the occurrence of sadness, loss and depression among national soldiers. It can be said to be an important research
[[alternative]]Factors Impacting on Job Satisfaction and Job Performance of Mongolian Small-Medium Enterprises
No full text[[abstract]] 在1990年後民主化的蒙古，得力於中小企業的蓬勃發展，經濟和就業機會快速成長。同此時，中小企業面臨的挑戰即是員工工作績效及工作滿意度具高度不穩定性，進而造成公司經營績效的負向影響。然而研究蒙古中小企業員工工作滿意度及工作績效的研究非常有限。本研究旨在調查影響蒙古中小企業員工工作績效及工作滿意度的因素。並以問卷方式對蒙古首都烏蘭巴託的中小企業中重要的六家公司的 151 名員工進行問卷施測。由實證結果顯示領導風格對工作滿意度的解釋訊息達 56.5%；福利因表的解釋力達50.9%；組織對員工培訓的解釋力約38.1%；機構承諾的解釋力約28.3%；最低訊息量的為工作負荷量，約25.0%，然仍具有高度及正向的解釋力。然而由多元迴歸結果顯示，工作負荷量將不再具顯著性，換言之，工作負荷量訊息將由其它因素取代。[[abstract]] In the aftermath of the transition to democracy of Mongolia in 1990, there has been an increase in the role of small and medium enterprises in job creation and economic growth. In Mongolian Small Medium, enterprises (SME) are faced with challenges of employee performance and with unstable workers, which are impactful to the company capacity, quality of work, and profits. Therefore, studied the factors that affect employee job satisfaction, such as improving their quality of products or service, profit, and which is affecting the organization's productivity. However, there is very limited research and papers about Mongolian SMEs' job satisfaction. Accordingly, this study is conducted to examine the factors that influence job satisfaction among SMEs employees in Mongolia. The objective of the study was: (a) to identify job satisfaction influences of the industry employees; and (c) to identify the relationship between factors and job satisfaction of the employees. This research attempts to determine what factors impact job performance of Mongolian SMEs. To do so, it conducts an analysis of empirical data from questionnaire surveys to workers' effect factors behind job satisfaction. Data were collected from employees in Mongolian SMEs through the questionnaire to assess the perception towards the level of satisfaction and performance. And in this study, the empirical data involved 151 employees of six companies operating in Ulaanbaatar SME fields. The research aims to examine the effect of job performance on the levels of job satisfaction and other factors among employees in Mongolian SMEs. A structured questionnaire was used as an instrument for data collection, with academic staff in the Mongolian SMEs as respondents. The results of regression analysis indicated that a supervisor has a positive impact on job satisfaction. Supervisor explains the 56.5 percent of job satisfaction, welfare 50.9 percent and 38.1 percent of training of organizations staff. Additionally, institution commitment has also a positive impact on the job satisfaction of academics and explains 28.3 percent of job satisfaction. Although, workload has most low percent 25.0 percent it is workload is approved not impact on job satisfaction. The study result is, can provide a suitable climate to increase the performance level and thus, supervisor, welfare, training, institution commitment and job performance of staff will increase. The results and recommendations in the paper will be of impact to all SMEs and staff, not only for the Mongolian SMEs but also for employees in all SMEs
[[alternative]]The Effect of Brand Charisma and Brand Resonance on Perceived Value and Purchase Intention: The Moderating Role of Consumption Status and Bandwagon Effect
No full text[[abstract]] 泰國咖啡店行業在過去幾年的擴張迅速增長。因此，咖啡業者需要掌握當今消費者的行為。本研究論文旨在探討品牌魅力和品牌共鳴對泰國咖啡亞馬遜(Café Amazon)品牌的知覺價值和購買意圖的影響。本研究主要之貢獻在於整合自我一致性理論品、品牌共鳴和知覺價值理論，並進一步探討消費者特徵和從眾效應對於知覺價值和購買意圖之間關係的調節效果。 本實證研究透過問卷調查，收集了318份有關泰國Café Amazon消費者的資料。此研究旨在探討市場營銷組合、品牌共鳴、品牌魅力和知覺價值對購買意圖的影響。同時，它評估了人口統計消費狀態和從眾效應對感知價值與購買意圖之間關係的調節效應。研究結果顯示，市場行銷組合直接影響品牌魅力、知覺價值及品牌共鳴。產品設計、定價策略、促銷與銷售通路都有助於塑造品牌魅力。市場行銷組合亦影響知覺價值，知覺價值對客戶滿意度、忠誠度和購買意圖至關重要。品牌共鳴受到市場行銷組合的影響，塑造品牌個性並與從眾效應間牢固的關係。品牌魅力與品牌共鳴呈正相關，可增強情感連結和品牌推薦。然而，與市場行銷組合及品牌共鳴相比，品牌魅力對知覺價值的直接影響較弱。建立情感連結可以增強品牌共鳴與知覺價值，知覺價值直接影響購買意圖，高知覺價值增加了未來購買的可能性。此外，性別、年齡和教育程度對知覺價值與購買意圖之間的關係有調節效果，個人偏好和收入、生活方式等因素也發揮著作用。從眾效應具有正向調節效果，影響消費者行為。本研究之貢獻在於整合了自我一致性理論、品牌共鳴理論和知覺價值理論，提供了一個全面性的框架。管理者應關注品牌魅力和共鳴，根據人口統計消費狀態量身定制策略，並認識消費者的異質性。[[abstract]] The expansion of the café industry in Thailand during the last few years demonstrates that the coffee shop industry has seen rapid growth. However, Café shop entrepreneurs must understand the behavior of today's consumers. This research paper explores the impact of brand charisma and brand resonance on perceived value and purchase intention toward the Café Amazon brand in Thailand. The study contributes to the existing literature by combining Self congruity theory and perceived value theory, futher investigating the moderating influence of consumer characteristics and bandwagon effect on the relationship between perceived value and purchase intention toward Café Amazon brand. The empirical study has collected 318 data based on the consumers of Café Amazon in Thailand through questionnaire survey. The study aims to examine the influence of marketing mix, brand resonance, brand charisma, and perceived value on purchase intention. It evaluates the moderating effects of demographic consumption status and the bandwagon effect on the relationship between perceived value and purchase intention. Findings indicate that marketing mix directly impacts brand charisma, perceived value, and brand resonance. Well-designed products, strategic pricing, effective promotion, and thoughtful distribution contribute to brand charisma. Marketing mix also influences perceived value, which is critical for customer satisfaction, loyalty, and purchase intention. Brand resonance is influenced by marketing mix, shaping brand identity and establishing a strong relationship with the audience. Brand charisma positively relates to brand resonance, enhancing emotional attachment and brand recommendation. However, brand charisma's direct impact on perceived value is weaker compared to marketing mix and brand resonance. Building emotional connections enhances brand resonance and perceived value. Perceived value directly impacts purchase intention, as high value increases the likelihood of future purchases. Gender, age, and education moderate the relationship between perceived value and purchase intention, with individual preferences and factors like income and lifestyle playing a role. The bandwagon effect positively moderates the relationship, influencing consumer behavior. The study integrates self-congruity theory, brand resonance theory, and perceived value theory, providing a comprehensive framework. Managers should focus on brand charisma and resonance, tailor strategies to demographic consumption status, and recognize consumer heterogeneity. This study offers valuable insights for understanding purchase intention in marketing
[[alternative]]Etiquette Nature Wisdom Morality--A Study on the Impact of Business Etiquette Knowledge Management on Organizational Performance
No full text[[abstract]] 本研究探討商務禮儀知識管理、對組織績效之間的影響，研究使用質性研究方法，透過文獻分析和專家訪談，探究商務禮儀知識管理對組織績效的影響。研究者對商業禮儀的概念源於職場生命教育的養成、社會經歷的磨練、個人宗教信仰等，藉由商務服務實踐內化，並透過知識管理思維探索禮儀背後的價值，進而調整管理方針，以實現組織績效目標。研究過程對百餘份文獻的分析和7位各專業領域的專家訪談，綜合交叉驗證和整合了參與者對商務禮儀、知識管理和組織績效的看法和意見，並進行相關性分析，以增強其相關性和信度。 主要研究目的為理解商務禮儀其涵義，藉由知識管理落實時在生活中的同時，讀做一個人、讀明一點理，讀悟一點緣、讀懂一顆心，創造出善美的效益成果。研究內容包含：(1)探討商務禮儀之內涵與其知識之內化的重要性；(2)探討商務禮儀、知識管理與組織績效之間的關聯性；(3)探討透過知識管理在商務禮儀應用與生活態度之適用，所影響的組織績效可能性之認知；(4)提出相關建議。 研究結果顯示，商務禮儀、知識管理和組織績效之間存在相互正向關聯和仲介效果。在商務禮儀對組織績效的影響方面，商務禮儀有助於促進組織內部的溝通和協作，減少誤解和衝突，建立專業的工作環境，提高工作效率和組織效能，包含溝通、禮儀文書等，可以幫助人們在商業環境中建立積極的形象和關係，進而提高工作效率。其重要因素蘊藏個人形象、內涵素養、人際關係、教育培訓、經驗延續和禮儀實踐等。在知識管理對組織績效的影響方面，教育和培訓是知識管理的重要組成部分，可以促進員工的知識和技能的提高，進而促進商業禮儀和知識管理的實踐，強調知識共用和知識轉移，可以促進企業內部和外部的知識流通，增加創新和競爭力。公司應該建立一個有效的知識管理系統，包括知識庫、社交媒體平臺、員工培訓和知識共用會議等，以促進知識的流通和共用，從而提高員工的專業知識和技能水準，增加組織績效。 因此，研究建議組織應注重商務禮儀知識的內化、學習和實踐，對於個人素質和職場生涯發展也具有重要意義。透過商務禮儀提升自身素質，適應商務環境，建立良好的職場形象和人際關係，並應用知識管理提高對組織績效的貢獻。最後，研究建議未來的研究方向，探索商業禮儀知識管理內化的學習過程和影響因素，以及不同行業和文化背景對商業禮儀的看法和應用等等。這項研究為組織提供了有關如何運用商務禮儀和知識管理來改善績效的重要洞察和建議，同時也為未來相關研究提供了參考依據和方向。[[abstract]] This study explores the impact of business etiquette and knowledge management on organizational performance. The research employs a qualitative research method and utilizes literature analysis and expert interviews to investigate the influence of business etiquette and knowledge management on organizational performance. The concept of business etiquette in this study is originated from the development of workplace life education, social experiences, personal religious beliefs and etc. By internalizing business services practices and exploring the values behind etiquette through knowledge management thinking, the management policies can be adjusted to achieve organizational performance goals. The research process analyzed over a hundred documents and interviewed seven experts from various professional fields. The study integrates and cross-validates participants' perspectives and opinions on business etiquette, knowledge management, and organizational performance, and conducts correlation analysis to enhance their relevance and reliability. The main research objective is to understand the meaning of business etiquette and its importance in the internalization of knowledge management in daily life in order to embody the principles of being a good person, understanding certain principles, grasping some connections, and comprehending the human heart, to create beneficial outcomes of goodness and beauty. The research content includes: (1)explore the essence of business etiquette and the importance of internalizing its knowledge, (2)investigate the relationship between business etiquette, knowledge management, and organizational performance, (3)examine the applicability of knowledge management in the application of business etiquette and attitudes towards life, and the perceived possibilities of influencing organizational performance, (4) providing relevant recommendations. The results of the study indicate that there is a positive correlation and mediating effect between business etiquette, knowledge management, and organizational performance. Regarding the impact of business etiquette on organizational performance, business etiquette helps to facilitate communication and collaboration within the organization, reducing misunderstandings and conflicts, establishing a professional work environment, and enhancing work efficiency and organizational effectiveness. This includes aspects such as effective communication and proper documentation, which help individuals to build a positive image and relationships in the business environment, thus improving work efficiency. Important factors underlying this influence include personal image, internal cultivation, interpersonal relationships, education and training, experience continuity, and etiquette practices. The important factors include personal image, internal quality, interpersonal relationships, education and training, experience continuity and etiquette practices. In terms of the impact of knowledge management on organizational performance, education and training are integral components of knowledge management that promote the improvement of employees’ knowledge and skills. This, in turn, facilitates the practical application of business etiquette and knowledge management by emphasizing knowledge sharing and transfer, fostering the circulation of knowledge within and outside the company, and increasing innovation and competitiveness. Companies should establish an effective knowledge management system, including knowledge repositories, social media platforms, employee training, and knowledge sharing conferences, to promote the circulation and sharing of knowledge, thereby enhancing employees' professional knowledge and skills and increasing organizational performance. Therefore, the study suggests that organizations should focus on the internalization, learning, and practice business etiquette knowledge, which also holds significance for personal qualities and career development. By enhancing oneself through business etiquette, adapting to the business environment, establishing a good professional image and interpersonal relationships, and applying knowledge management to contribute to organizational performance. Finally, future research directions are suggested to explore the learning process and influencing factors of internalizing business etiquette knowledge management, as well as the perspectives and applications of business etiquette in different industries and cultural backgrounds. This study provides important insights and recommendations for organizations on how to utilize business etiquette and knowledge management to improve performance, while also serving as a reference and direction for future related research
[[alternative]]A Study of the Practical Implications of “Fo Guang Chan” in Hsing Yun's Chan Stories
No full text[[abstract]] 星雲大師認為佛法不在於多麼高深莫測，而是要能「給人懂」，於是透過《星雲禪話》講述種種公案，結合當代社會需求與問題，乃至進一步提出疑情，提供現代參禪者思維練習。而星雲大師作為臨濟宗第四十八代傳人，上承臨濟法脈，下開展出佛光禪，故透過《星雲禪話》展現當代意義再詮釋，讓禪法走入生活為我們所用。《星雲禪話》作為現代燈錄，且一開始是以報紙、電視台等傳播媒介，面對廣大的閱聽者，在內容上，星雲大師不只增補公案細節，加上情境，並在每篇公案的篇末以「養心法語」作為對公案的提點；不僅讓讀者認識禪宗公案，也能進一步了解從現代社會看待公案方式。 因此，本論文透過公案的闡釋，回應當代社會與現代人所遇到的修學禪法的問題，乃至身心狀態。故以三、四章佛光禪的修學次第來分析《星雲禪話》的公案，分別探究《星雲禪話》中的道前次地──預備道、善行道、信行道；以及三學次第──戒行道、定行道、慧行道。分析並爬梳公案的取材類型、詮釋敘事特色以及對於現代社會的提點；希望透過符應修道次第分類的公案，搭配星雲大師對公案的現代詮釋，使參禪者乃至閱讀者除了可以在文字義上參透公案，亦能次第行道，實踐佛光禪之人間性、菩薩行。[[abstract]] Venerable Master Hsing Yun believes that the essence of Buddhism lies not in its profound and mysterious nature but in its ability to be understood by people. Therefore, through his book “Hsing Yun's Chan Stories,” he narrates various Chan stories and combines them with contemporary social needs and issues. He further introduces the concept of “questioning” to provide modern Chan practitioners with a framework for contemplative practice. As the 48th-generation descendant of the Linji school, Venerable Master Hsing Yun inherits the Linji Chan lineage and expands it into the Fo Guang Chan. Thus, through “Hsing Yun’s Chan Stories,” he presents a contemporary reinterpretation of Chan, allowing it to be applied in our daily lives. Serving as a modern version of the recorded sayings of Chan masters, the book was initially disseminated through media such as newspapers and television, reaching a wide audience. In terms of content, Venerable Master Hsing Yun not only adds details and contextualizes the Chan stories but also provides “words for nurturing the mind” at the end of each case, offering guidance and insights. This not only allows readers to become acquainted with Chan stories but also helps them understand how to approach these cases from the perspective of modern society. Therefore, this thesis analyzes the Chan cases in “Hsing Yun’s Chan Stories” to address the issues faced by contemporary society and individuals in studying and practicing Chan, including their mental and physical states. Chapters 3 and 4 analyze the stages of Fo Guang Chan practice, which include pre-path stages (preparing the path, cultivating virtuous conduct, and cultivating faith in practice) and the three main stages of learning (observing precepts, cultivating concentration, and practicing wisdom). The thesis examines the types of cases, narrative characteristics, and contemporary insights provided in “Hsing Yun's Chan Stories.” By categorizing the cases according to the stages of spiritual cultivation and combining them with Venerable Master Hsing Yun's modern interpretations, the aim is to guide Chan practitioners and readers to not only understand the meaning of the cases but also progress in their spiritual cultivation, embodying the humanistic and bodhisattva aspects of Fo Guang Chan
[[alternative]]A Study on the Influence of Vernacular Design on Community Empowerment--Taking Four Villages of Yunlin and Chiayi as Examples
No full text[[abstract]] 社區總體營造之發展必須根據不同因素和不同社區在地的優勢，而有不同的推動策略與營造手法。在地特色文化加上設計整合後形成一種提升社區居民認同感、人文教育和良好景觀空間的場域。許多依靠戲劇、電影場景等熱潮而爆紅的場所，很容易因為潮流退去後再次沒落;或是沒有經過一定的盤整或是分析逕自放入一個與社區無關的設計元素，都可能造成社區再次成為沒有活力、沒有辨識度且沒有靈魂的空殼。在社區規劃裡，若能從單一點的廢棄老屋、閒置空間等開始活化並且配合在地歷史人文的特色民情加上在地居民參與討論及溝通，最後形成一個具有認同感、和在地特色的社區。 本研究目的希望先找尋幾處符合「風土設計」（Vernacular Design）的社區營造手法且居民參與度高的社區，深入調查後記錄設計者針對社區採取的手法、策略及過程之後，分析這幾處能成為成功案例的社區必要之人事物等條件，藉此整理出以風土設計為概念去經營的社區所產生出良好的影響為何，希望能達到一套提供大家對社區營造要有特色、認同感並且有效的改變的方法，讓臺灣城鄉更有地方風情。[[abstract]] The development of overall community building must have different promotion strategies and building methods according to different factors and local advantages of different communities. After the integration of local characteristic culture and design, it forms a field that enhances community residents' sense of identity, humanistic education and good landscape space. Many places that rely on drama and movie scenes to become popular are easy to fall again after the trend recedes; or they put in a design element that has nothing to do with the community without a certain consolidation or analysis, which may cause the community to become a community again. An empty shell without energy, identity and soul. In community planning, if we start from a single point of abandoned old houses, idle space, etc., and cooperate with the characteristics of local history and culture, and local residents participate in discussions and communication, we will finally form a community with a sense of identity and local characteristics community. The purpose of this research is to first find a few communities that conform to the community construction method of “Vernacular Design” and have high residents' participation. After an in-depth investigation, record the methods, strategies and processes adopted by the designers for the communities, and then analyze these communities. The necessary people, things and other conditions of a community that can become a successful case, so as to sort out the good impact of the community operated with the concept of climate design, hoping to achieve a set that provides everyone with a sense of identity and identity for community building And the effective method of change will make Taiwan's urban and rural areas more local and have more reference value
[[alternative]]Exploring Beigang Town by Using Text Data Analysis
No full text[[abstract]] 本研究旨在透過網路文字探勘來分析網路文章和評論，來瞭解遊客對北港小鎮的旅遊意象及旅遊體驗。先運用中文斷詞系統整理關鍵詞， 經使用詞頻分析、共詞分析，再藉由探索式因素分析和圖像化的多元尺度分析，以更客觀的量化數據來探討北港小鎮旅遊的旅遊意象與體驗價值。 研究結果發現：(1)景點行程遊覽上，北港小鎮的旅遊大多圍繞媽祖信仰文化而發展，除了透過宗教遶境活動吸引人潮前來進香和觀看各樣敬神儀式，還有步行就可抵達的北港觀光大橋、牛墟、水道頭文化園區、女兒橋和元宵節的燈區等景點。(2)文化歷史與美術上，北港鎮發展甚早加上宗教信仰的盛行，所以北港鎮擁有許多歷史建築，工藝品方面傳承發展良好，有傳承百年傳統的森興燈籠店，以宗教工藝產業為主的北港工藝坊，農曆三月十九和二十日的真人藝閣花車遶境，更有中秋節的「五湖四海宴」。(3)旅客休閒與遊憩上，古早味美食小吃特色是北港鎮旅遊口碑推薦之一，來北港玩不只可以嚐到在地好味道，也可帶回很多農特產和糕餅當伴手禮。(4)旅遊服務網絡上，北港鎮自民國105年起於水道頭文化園區內設立旅客中心，但發現所蒐集的網路文章，並沒有出現「遊客中心」一詞，究其原因可能是旅客中心設置的地點較不明顯，加上大部分旅客對主要景點大多已熟知，所以「旅客中心」一詞較不被旅客提及。(5)北港小鎮帶給遊客的體驗價值為熱鬧、古早味、美味、虔誠、人情味等，皆為正向的感受，但交通部分較少便利的公共運輸工具和高速公路相鄰，停車動線在假日較容易堵塞。 根據上述研究結果，建議(1)提高旅客使用新遊客中心的頻率，增加景點和活動的能見度 (2)增加多元化的行程設計，增設景點的外語說明，吸引不同的旅客群體。(3)整合周邊觀光資源，強化體驗活動的套裝行程，提高旅客停留北港小鎮的時間。[[abstract]] The purpose of this research is to understand tourists' images and tourism experience of Beigang town through online text mining and analysis of online community articles. Firstly, the Chinese word segmentation system is used to classify the keywords for word frequency analysis and co-word analysis, and then by using exploratory factor analysis and multi-scale analysis to explore the tourism image and experience value of Beigang town tourism with more objective quantitative data. The results of the study found that: (1) In terms of scenic spot itinerary, most of the tourism in Beigang town revolves around the belief and culture of Mazu. In addition to attracting crowds to come to pilgrimage and watch various worship ceremonies, there are also places within walking distance attractions, such as Beigang Sightseeing Bridge, Niu Market, Shuidaotou Cultural Park, Daughter Bridge and Lantern Festival Lantern District. (2) In terms of culture, history and art, Beigang Town was developed very early and religious beliefs are popular, so Beigang Town has many historical buildings, handicrafts are well inherited and developed, such as Senxing Lantern Shop, Beigang Craft Workshop, the “Reality Art Floats Parade ” on the 19th and 20th of the lunar calendar, and the “Five Lakes and Four Seas Banquet” on the Mid-Autumn Festival. (3) In terms of tourists’ leisure and recreation, ancient food and Souvenir are recommended by Beigang Town's tourism. When visiting Beigang, you can not only taste the local delicious food, but also bring back many special agricultural products and pastries as souvenirs. (4) On the tourism service network, Beigang Town has set up a tourist center in Shuidaotou Cultural Park since 1955 in the Republic of China, but found that the word “vistor center” did not appear in the collected Internet articles. The reason may be that the location of vistor center is less obvious, and most tourists are already familiar with the main attractions, so the term “visitor center” is not mentioned by tourists. (5) The experience value that Beigang town brings to tourists is bustling, old-fashioned, delicious, devout, humane, etc., all of which are positive feelings, but the transportation part is less convenient. Beigang town is not adjacent to the expressway and its public transportation is few. Furthermore, the parking moving lines are more easy to be blocked during holidays. According to the above research results, it is suggested that the new visitor center can be used frequently by tourists for increasing the visibility of attractions and activities. In response to the need of tourists, diversified itinerary design and foreign language descriptions of scenic spots can be added for attracting different groups of tourists. The better package itinerary of experience activities can be provided through integrating surrounding sightseeing resources and strengthening the original package itinerary for increasing the time tourists stay in Beigang Town
[[alternative]]Research on Brand Image and Service Quality of Sweet Potato Tourism Factory
No full text[[abstract]] 這一次的研究目標在於探究遊客前往瓜瓜園觀光工廠體驗參觀，對服務品質與品牌形象的重要與表現之間的高低落差，探索遊客對於瓜瓜園觀光工廠所期待和實際感受的差異。 這次研究是以重要-表現度分析法(Importance-Performance Analysis，簡稱IPA)探索來到瓜瓜園觀光工廠的遊客們體驗工廠所提供的各項服務與設施，反映出遊客內心中重要期待與實際體驗後的感知上的差異，以作為這次研究改善的憑據。此研究採用實地發放問卷的調查，資料分析採用單因子變異數分析、獨立樣本T檢定、敘述性統計、重要-表現度分析及成對樣本T檢定等統計方法分析遊客們。 此次的探究分析此研究結果發現，在分析瓜瓜園品牌形象這方面，遊客們對於瓜瓜園觀光工廠的聲譽及口碑、產品品質及專業，遊客們是表示滿意的，可以繼續保持；瓜瓜園觀光工廠的設施與生活品味、安全感印象為次要改善的部分。再來分析瓜瓜園的服務品質這方面，來到此地的遊客們對於工廠的服務人員的態度與專業、觀光工廠營業時間度、觀光工廠內的環境的表現是滿意的；觀光工廠參觀動線規畫為需迫切提升的部分；服務員與遊客們互動、商品價格、採地瓜體驗活動，觀光工廠內的導覽以及動線為次要改善的部分；觀光工廠內的具有現代化設備則為過度供給的部分。[[abstract]] The purpose of this study is how the Sweet Potato Tourist Factory stands out from the many catering tourist factories in Taiwan, playing an important role in brand image and service quality, and to explore the differences between tourists’ expectations and actual feelings about the Sweet Potato Tourist Factory. This research uses the “Importance-Performance Analysis” (IPA) to explore the tourists' experience of the various services and facilities provided by the Sweet Potato Tourist Factory, reflecting the differences in tourists' expectations and perceptions as an improvement. basis. This study adopts questionnaire survey method, data analysis adopts descriptive statistics, single factor analysis of variance, independent sample T test, significance-expression analysis and paired sample test and other statistical methods. The results of the study found that in terms of brand image, tourists are satisfied with the facilities, products and friendly atmosphere of the tourist factory, and should continue to maintain it; the functional and symbolic features of the tourist factory are secondary improvements. In terms of service quality, tourists are satisfied with the environment of the tourist factory, the attitude and professionalism of the service personnel, and the performance of the factory's business hours, Sweet potato picking experience activities, factory moving lines and tour guides are the secondary improvement parts; while the sightseeing factory with modern equipment is the oversupply part
[[alternative]]The Impact of Corporate ESG Information on Shareholders' Wealth
No full text[[abstract]] ESG於2004年聯合國的報告書中首次被提及；ESG分別代表環境(Environment)、社會責任(Social)及公司治理(Governance)，企業在落實ESG時，對於正面訊息是否會為企業帶來正面股價報酬率之影響，而未落實ESG產生的負面訊息對於企業是否會產生負面股價報酬率之影響，本研究想了解對於企業有關ESG的資訊內涵三個因子對於企業股價異常報酬率之影響及排序外，對財務績效是否有正向或負向之相關性，研究期間為2003年至2022年，共20年，研究對象為上市公司，資料來源為公開觀測資訊站及聯合知識庫進行關鍵字查詢，研究方法採用事件研究法，實證結果發現負面社會責任面與負面公司治理面於事件日當天具有負的顯著異常報酬之影響，正面環境面於事件日當天具有顯著異常報酬之影響，不論是正面訊息還是負面訊息其影響力最顯著為公司治理面，負面訊息與股東權益報酬率(ROE)具有顯著負相關，正面訊息短期績效皆無相關性。[[abstract]] ESG was first mentioned in the United Nations report in 2004; ESG stands for Environment, Social and Governance. When companies implement ESG, whether Positive information will bring positive Stock Market Return to companies The impact of the rate of return, but whether the negative information generated by ESG will have a negative impact on the company’s stock price rate of return. This research wants to understand the impact and order of the three factors on the company’s stock price Abnormal returns for the information content of ESG. In addition, whether there is a positive or negative correlation between financial performance and business performance, the research period is from 2003 to 2022, a total of 20 years, the research objects are listed companies, counter companies, and the data sources are Market Observation Post System and United Daily News keyword queries, and the research method adopts the event study method. The empirical results show that the negative social responsibility aspect and the negative corporate governance aspect have negative significant abnormal returns on the event day, and the positive environmental aspects have significant abnormal returns on the event day. Whether it is positive news or negative news, its influence is the most Notably in terms of corporate governance, negative news has a significant negative correlation with return on equity (ROE), and positive news has no correlation with short-term performance