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[[alternative]]The Influence of Entrepreneurial Orientation, Team Reflectivity and Creative Thinking on Team Information Processing Capability and New Product Development Performance: The Moderating Effect of Exploitation and Exploration
No full text[[abstract]] 在經濟發展快速且環境競爭激烈的全球化時代，新產品開發已成為各行各業更為重視的議題，它也扮演著公司長期經營發展最重要的角色之一。為了有效進行新產品開發並取得優異的成果，跨部門團隊成員之間的合作與溝通及團隊資訊處理能力已成為新產品開發成敗的關鍵因素，然而過去研究對於新產品開發團隊資訊處理能力之前置與結果變數及這些變數對於新產品開發績效之影響仍缺乏有效的整合，本研究因此開展一個以團隊資訊處理能力為中心之研究模型，探討創業導向，團隊反思及創新思維對於團隊資訊處理能力之影響，及團隊資訊處理能力對於新產品 開發績效之影響。 本研究是以現任新產品開發團隊之成員或領導人為研究對象，由線上問卷平臺收集251位受訪者資料，利用SPSS及PLS-SEM進行分析，研究結果顯示創業導向對於團隊反思及創新思維具有顯著的影響，而此三者對於團隊資訊處理能力具有顯著的影響，並進一步影響新產品開發績效。本研究進一步提出探索能力及利用能力將加速團隊資訊處理能力對於新產品開發績效之影響，但實證結果未獲得支持。由於過去文獻仍未能提出團隊資訊處理能力之前置及結果變數，及其對新產品開發績效之影響，本研究之結果可做為學術界進一步實證之依據，也可以做為企業界規劃新產品開發策略之參考。[[abstract]] In the era of globalization with rapid economic development and fierce environmental competition, new product development has become an issue that all enterprises pay more attention to, and it also plays as one of the most important roles in the company's long-term business development. In order to effectively carry out new product development and achieve excellent results, the cooperation and communication among cross-departmental team members and the team's information processing capability have become the key factors for the success of new product development. Therefore, this study develops a research model centered on team information processing capability to explore the impact of entrepreneurial orientation, team reflexivity and creative thinking on team information processing capability. , and the impact of team information processing capabilities on new product development performance. This study takes current members or leaders of the new product development team as the research object, collects 251 interviewees from the online questionnaire platform, and uses SPSS and PLS-SEM for data analysis. The research results show that entrepreneurial orientation has a significant effect on team reflexivity and creative thinking These three have a significant impact on the team's information processing capability, and further affect the performance of new product development. This study further proposes that exploration capability and utilization capability will accelerate the impact of team information processing capability on new product development performance, but the empirical results are not supported. Since the previous literature has not yet proposed the antecedent and outcome variables of the team's information processing capability, and their impact on the performance of new product development, the results of this study can be used as a basis for further empirical evidence in the academic community, and can also be used as a basis for professional to design the development structure new products in the corporate world. Reference for product development strategy
[[alternative]]Unraveling the Effects of Entrepreneurial Knowledge, Mindset, and Cognition as Antecedents on Entrepreneurial Intention
No full text[[abstract]] 本研究擬擴展現有關創業意圖的文獻，建立一個以計畫行為理論及社會認知生涯理論為基礎之研究模型，來探討前置因素、人格特徵、風險承擔、創業知識、創業心態及認知因素對於創業意圖之影響，本研究採用橫斷面問卷調查法，共收集422名受訪者的數據，並使用偏最小平方法-結構方程模型進行分析。研究結果顯示，創業知識對於創業意圖有顯著的影響。再者，創業心態是由創業教育及其在學校的活動所塑造的，並會進一步影響學生往後之企業家行為。創業態度是驅動創業意圖的最佳因素之一，隨後並將直接影響行為。此外，本研究結果進一步顯示，創業熱情對於提升創業自我效能與創業態度之關係具有調節作用。最後，性別對於創業態度與創業意圖之關係也具有調節作用，男性比女性更傾向於採取更多創業行為。以上這些發現可提供學者、教育工作者及任何其他参與創業者之重要參考。[[abstract]] The purpose of this paper is to extend the existing literature on entrepreneurial intentions by employing the integrated model of external factors, personality characteristics, the theory of planned behavior, and social cognitive career theory to explore the effects of risk-taking, entrepreneurial knowledge, entrepreneurial mindset and cognitive antecedents on entrepreneurial intention. Adopting a cross-sectional approach, this study collected data from 422 respondents using questionnaires, and the findings were analyzed using partial least squares-structural equation modeling. The results suggest that entrepreneurial knowledge is crucial in forming entrepreneurial intention. Furthermore, entrepreneurial mindset is shaped by entrepreneurial education and its activities in the school which in turn affects student behavior to become an entrepreneur. Attitude towards entrepreneurship is one of the best factors in driving entrepreneurial intention and will subsequently directly affect behaviour. Additionally, the results indicate that entrepreneurial passion acts as a moderator in forming entrepreneurial self-efficacy and attitude towards entrepreneurship. Last, gender significantly moderates the influence of attitude towards entrepreneurship on entrepreneurial intention, indicating that males tend to adopt more entrepreneurial behaviors than females. These findings provide insights that might act as a resource for academics, educators, and anyone else involved in the creation or expansion of entrepreneurship
[[alternative]]The Study of Positive Leadership, Burnout, Job Satisfaction and Turnover Intention: An Example of Hairdressing Industry
No full text[[abstract]] 隨著時代的發展，人們對於自我形象越來越重視，此時美髮設計師也因為顧客需求，要不斷提升產品的知識及髮型設計創新能力等相關專業技術。同時服務客戶時需要的溝通技巧與同事之間應如何相處，都是員工的壓力來源，以上諸多衍生出來的問題，皆是促使員工想要離職的意圖，考驗著主管要如何面對各種狀況。 本研究主要探討以美髮業員工為對象，有關正向領導、職業倦怠、工作滿足感與離職傾向之相關議題。研究以問卷調查方式進行，樣本回收380份，有效樣本共378份。問卷回收後，以SPSS與AMOS統計軟體為工具，分析方法包括敘述性統計、單因子變異數分析、t檢定、相關分析、迴歸分析。 結果顯示:各人口變項對正向領導、職業倦怠、工作滿足感與離職傾向均有顯著差異。在迴歸分析方面，除正向領導對離職傾向無顯著影響外，各自變項對依變項均有顯著影響。[[abstract]] With the development of the times, people pay more and more attention to self-image, at this time, hairdressers also because of customer demand, to continuously improve the knowledge of products and hair design innovation ability and other related professional skills. At the same time, the communication skills needed to serve customers and how colleagues should get along with each other, are the source of pressure on the staff, all of the above issues are derived from the intention to prompt employees to want to leave, testing how the director to face various situations. This study focuses on positive leadership, burnout, job satisfaction, and turnover tendencies of hairdressing employees. The study was conducted by questionnaire and 380 samples were collected, with a total of 378 valid samples. After the questionnaires were collected, SPSS and AMOS statistical software were used as the tools to analyze the questions, including descriptive statistics, one-way analysis of variance, t-test, correlation analysis, and regression analysis. The results showed that the demographic variables were significantly related to positive leadership, burnout, job satisfaction, and propensity to quit. In the regression analysis, except for positive leadership, which had no significant effect on the Turnover Intention, each of the variables had a significant effect on the dependent variables
[[alternative]]The Study of Customer Management, Service Quality, Customer Satisfaction and Customer Loyalty: Talking Wedding Planner for Example
No full text[[abstract]] 顧客經營、服務品質、顧客滿意度、顧客忠誠度做為探究在新娘秘書的市場裡，顧客選擇新秘的偏好與風格在消費者的心理層面，怎麼看待新秘這個職業也做為研究參考，本研究用四個變項來研討消費者對於新秘的看法及喜好也作為提升技能及改善的一個方向。從研究經由問卷了解顧客於顧客經營、服務品質、顧客滿意度、顧客忠誠度想法，討論方向用網路便利抽樣問卷，使用Line、IG和臉書相關的平台用不特定對象來做問卷分析調查，網路問卷發送173份問卷，收回173份問卷，有效問卷採SPSS軟體為統計工具進行數據統計。 研究顯示：顧客經營、服務品質、顧客滿意度以及顧客忠誠度關聯性。顧客經營到顧客滿意度會影響忠誠度包括顧客經營關係、價格、可靠、服務口碑，服務品質關係了顧客品質、專業服務、提高介紹率。研究顯示發現，每個變項對新娘秘書都有滿意度與忠誠度具正向影響。描述數據分析結果，從本研究了解到新娘秘書有提供優質服務品質讓顧客滿意度提升也提高了顧客忠誠度。[[abstract]] Customer management, service quality, customer satisfaction and customer loyalty are used as research. In the market of bridal secretaries, the preferences and styles of customers choosing Wedding Planner are also used as research references on the psychological level of consumers. , this study uses four variables to study consumers' perceptions and preferences for Xinmi, which is also used as a direction for improving skills and improvement. From the research to understand customers' thoughts on customer management, service quality, customer satisfaction and customer loyalty through questionnaires, the research direction uses convenient sampling questionnaires on the Internet, and uses Line, IG and Facebook-related platforms to conduct questionnaire analysis with unspecified objects For the survey, 173 questionnaires were sent through the Internet, and a total of 173 questionnaires were returned. The valid questionnaires were analyzed using SPSS package software as the analysis tool. Research shows that customer management, service quality, customer satisfaction and affects loyalty are related. Customer management is related to customer satisfaction, that is, loyalty includes customer management relationship, price, reliability, and service reputation, and service quality is related to customer quality, professional service, and increased introduction rate. The research shows that each variable has a positive impact on the satisfaction and loyalty of the bride secretary. Finally, according to the analysis and research results, it is known from this study that the bride secretary has provided high-quality service quality to improve customer satisfaction and customer loyalty
[[alternative]]The Influence of Craniosacral Therapy on Heart Rate Variability and Anxiety in Adult Women
No full text[[abstract]] 背景與目的：近來越來越多的成年人會選擇輔助與替代療法(complementary and alternative medicine, CAM)來緩解身心不適。許多研究顯示使用CAM能對女性族群帶來益處，但對於使用顱薦平衡按摩(craniosacral therapy, CST)可帶來何種效益，目前研究尚少。顱薦平衡按摩是一種輕柔、緩和、安全的徒手放鬆技術。研究顯示CST的觸摸會引起副交感神經系統反應，能降低疼痛、提升幸福感。本研究目的在探討CST介入對女性族群的情境焦慮、壓力知覺與心率變異(heart rate variability, HRV)的影響。 材料與方法：本研究於2022年3月到2023年3月期間，在網路公開招募20~60歲成年女性為實驗對象。實驗採抽籤隨機分派為實驗組22人，對照組24人。每週一次，一次30分鐘，連續2週在固定時間介入。介入前與介入後，實驗對象分別填寫簡式健康量表(BSRS-5)、情境與特質焦慮量表的情境焦慮部分（State Anxiety, A-State）、壓力覺知量表(Chinese 14-item PSS) 和量測HRV。介入方式：實驗組在安靜、安全、不受打擾的場所，與研究者分處不同的空間，採用視訊方式，接受研究者以口語引導進行顱薦平衡按摩30分鐘；對照組在安靜、安全、不受打擾的空間休息30鐘。實驗數據以SPSS 29.0 軟體分析。 結果：本研究受試者在2週介入後，在簡式健康量表心理健康部分：第一次介入後，憤怒題項，實驗組相對於對照組，有顯著下降(p=0.047)。第二次介入後，焦慮題項實驗組相對於對照組，有顯著下降(p=0.015)；憂鬱題項實驗組相對於對照組，有顯著下降(p=0.046)。壓力覺知量表部分，兩次介入後兩組間沒有顯著差異。情境焦慮量表部分，第一次介入後，實驗組相對於對照組，有顯著下降(p=0.024)；第二次介入後，實驗組相對於對照組，也有顯著下降(p=0.015)。心率變異的時域(time domain)部分，第二次介入後，實驗組的rMSSD和pNN50後測都顯著高於前測(p=0.005)，而對照組的則是無顯著差異。心率變異的頻域(frequency domain )部分，在兩次介入後，兩組的HF與LF前後測，皆無顯著差異。 結論：口語引導顱薦平衡按摩對成年女性可有效地降低主觀焦慮和提升迷走神經張力。本研究結果可以作為顱薦平衡按摩技術應用的重要參考。[[abstract]] Background and Purpose: Recently, more adults choose complementary and alternative medicine (CAM) to relieve physical and mental discomfort. Studies have shown that the female have benefited from the use of CAM, however, few studies have focused on the benefits of using craniosacral therapy (CST), a gentle, soft, and safe relaxation technique. A number of clinical studies have shown that the use of touch in CST can trigger a response from the parasympathetic nervous system, which can reduce anxiety and improve the sense of well-being. The aim of this study was to investigate the effects of CST on the state anxiety, perceived stress and heart rate variability (HRV) in female participants. Materials and Methods: From March, 2022 to March, 2023, an online recruitment drive targeting adult females aged 20 – 60 was carried out. By drawing lots, participants were assigned to the experimental group and the control group. Once a week at a fixed time for 30 minutes for two consecutive weeks, before and after the intervention, the participants filled out the Brief Symptom Rating Scale (BSRS-5), the State-Trait Anxiety Inventory – State Anxiety, the Perceived Stress Scale (Chinese 14-item PSS) and underwent HRV analysis. Intervention Method: The participants in the experimental group were asked to go to a quiet, safe, undisturbed place, which was in a different location to the author, and were guided verbally by the author via video link the CST technique for 30 minutes. The participants in the control group rested for 30 minutes in a quiet, safe, undisturbed place. SPSS 29.0 software was used to analyze the data. Results: After two weeks of intervention, the participants in the experimental group showed significant decrease (p=0.047) in the anger parameter of the Brief Symptom Rating Scale (BSRS-5) after the first intervention. After the second intervention, the anxiety parameter of the experimental group decreased significantly (p=0.015) compared to the control group; in terms of depression, a significant decrease (p=0.046) was found in the experimental group compared to the control group. As for the Perceived Stress Scale, there was no significant differences between the two groups after two interventions. With regard to the state anxiety, the experimental group after the first intervention had significantly lower anxiety level than that of the control group (p=0.024); similarly, after the second intervention, the experimental group had significantly lower anxiety level than that of the control group (p=0.015). HRV data showed that in terms of time domain, both rMSSD and pNN50 in the experimental group became significantly higher (p=0.005) after the second intervention; However, no significant differences were found in the control group. As for the frequency domain, both groups showed no significant differences between the pre-test and post-test comparison of the HF and LF after two interventions. Conclusion: The verbally guided CST technique is effective in lowering the anxiety levels and elevating the vagal tone of adult female participants. This study can be used as an important reference for the application of craniosacral massage technique
[[alternative]]The Application of Sun Si Miao's Taoist Health Concept and It's Contemporary Value: Taking Qianjin Fang and Qianjin Yi Fang as the Core of Discussion
No full text[[abstract]] 幾千年來道家養生觀對中華養生文化的影響十分深遠。養生學在中醫的醫藥學上是不容小覷，而養生文化與醫學的關係是互為其要，研究道家對中醫養生思想的影響，是促進養生醫學發展的典範。 探討了道家養生耆宿孫思邈，以親身體驗道家養生的精隨，融入中醫養生概念，概述了道家養生思想，從主動養生、法於自然、和於陰陽、天道貴嗇、恬淡寡欲、形神共養等幾個方面，論述了道家養生思想和中醫養生思想的相關性，並提出了導引、吐納、節欲、飲食、服餌等適合現代的養生方法。 本文主要是以孫思邈本人所著作《備急千金要方》和《千金翼方》這兩本書為依據來闡釋道家之養生觀。兩部《千金方》凝結了孫思邈的畢生之研，並參考相關典籍以及前人研究成果等資料。 內容架構是先由醫論的探究再到臨床的實際運用，先探討然後實行之次第依序的予以論述。最後就中醫養生發展發表了自己的一些觀點，深入研究了中醫學以及道家注重與情志方面的養生思想，以期能緩解現代人因生活節奏過快及壓力所帶來的心理疾病、新冠疫情、老人醫學等問題，帶來一線生機。[[abstract]] For thousands of years, Taoist health preservation philosophy has been casting profound influence on Chinese health preservation exercise.Science of health maintenance has played a vital part in traditional Chinese medicine and pharmacy. The culture of life cultivation is interconnected closely with Chinese medicine. The study of Taoist health maintenance philosophy will promote the paradigmic development of health maintenance science. The great master of Chinese health maintenance science Sun Si miao, by integrating his personal experience of health maintenance with orthodoxical Chinese medicine, developed a unique health maintenance system.The key ways Master Sun Si miao proposed are: self-pushed health maintenance; following the law of Nature; being in harmony with the ying-yang principle; restraining from outward pursuits; indifference to secular desires; reposing the body and the spirit, all of which expounding the interconnection between Taoist health maintenance and traditional Chinese medicine. Master Sun also put forward ways still practical for the modern world, such as inducing and conducting Chi, expiration and inspiration, abstinence, taking alchemical medicine,etc. My dissertation is a study of Taoist health maintenance, based on the two masterpieces by Sun Si miao: “Qianjin Fang” and “Qianjin Yifang.” Master Sun's two masterpieces are essences of his life-long experiences and studies, with reference to former master Chinese medicine practitioners and Chinese medicine classics. My dissertation starts with the researches of orthodoxical theories, followed by detailed analyses of clinical practices, so that clear views may be made and checked.After thorough researches into the Taoist health maintenance philosophy and traditional Chinese medicine and pharmacy, I finally presented my own perspectives on the development and new trends of health maintenance of traditional Chinese medicine. I hope my study will help alleviate psychological disorders caused by tension and stress in the modern world. Furthermore, I hope my study will offer new ways of health maintenance to relieve Covid-19-related symptoms. Finally I hope my study will bring new light to Geriatrics
[[alternative]]Old Building Repair and Reuse: By Case of the No. 46 Dormitory for Chiayi Old Prison
No full text[[abstract]] 目前台灣正面臨人口老化、與人口減少的時代。現代的建築與住宅，普羅大眾接受鋼筋混凝土及鋼構新建築，在城鎮市中心有限的土地上，我們應該思考如何將老舊建築修繕活化、創生再利用，並延續著都市生活機能的便利性，保有其地方文化特色，及對周遭環境友善的方式來整修、建造居所，讓友善的環境能永續維持。 也讓人們對於居住了幾十年的老房子，透過本研究探討，能更清楚明白修繕老舊建築與購買或新建房子，在經費控管、時間、人力、技術、節省成本各方面能有效的運用及參考。讓對老房子的情感、熟悉的環境、社會及人際關係的脈絡，以更節省的經費保存下來。 本研究以嘉義舊監獄宿舍群-維新路134巷46號為基地，參加嘉義市政府文化局辦理的「以修代租」進駐計畫，以木造文化為主題，漸進式的發展「老屋修繕」、「人才培育」、「技藝傳承」，並與現住戶及附近居民互動，逐步發展並影響民眾對老屋修繕的改觀。 本研究試著透過「修老房子 」這件事，將修繕經費、人力、技術、時間成本，做有效控管與研究探討，讓有心修繕老房子的人們，提供基本的房屋修繕方法知識及經費控管、節省成本等資料，做為參考依據。[[abstract]] At present, Taiwan is facing an era of aging and declining population. With modern buildings and housing, the general public accepts new reinforced concrete and steel structures. On the limited land in the city center, we should think about how to repair and activate old buildings. Create and reuse, and continue the convenience of urban life, retain its local cultural characteristics, and be friendly to the surrounding environment to renovate. Build a residence so that a friendly environment can be sustained. It also allows people to understand how to repair old buildings and purchase or build new houses for old houses that have lived for decades. This can be effective in controlling funds, time, manpower, technology, and cost savings. Use and reference. Let the feelings of the old house, familiar environment, social and interpersonal relationships be saved with more savings. This study takes the dormitory area of Chiayi Old Prison as the base, with the theme of wooden culture, and gradually develops “old house repair”, “talent cultivation”, and “inheritance of skills”, starting from 46, Lane 134, Weixin Road , Gradually develop and influence the public's improvement on the renovation of old houses. In this study, through the “repairing an old house” event, we will effectively repair and explore the cost, manpower, technology, and time of repairs, so that people who are interested in repairing their own old houses can provide basic knowledge and methods of house repairs. Fund control, cost saving and other materials are used as reference basis
[[alternative]]The Impact of Mineral Elements on the Growth of Potato Cultivation
No full text[[abstract]] 土壤管理不善導致富含礦物質的表層土壤劣化，而表層土壤存在於礦物質含量低的食物中。海能離子礦元素，使命是在高產需求下，為地球提供更多天然多樣的生長元素，培育更健康的農作物，為人類帶來健康。本研究旨在了解海能離子礦物元素對馬鈴薯發芽率和發芽速度的影響，對土壤淨化和生長的影響，抑制馬鈴薯栽培病蟲害。結果表明，GC+GA等海能離子礦物質有助於提高馬鈴薯的發芽率和速度，同時施用GC還能降低開花率和蟲害。[[abstract]] Poor soil management worldwide is causing decline in mineral-rich topsoil levels, which present in foods with low-minerals content. Sea energy ionic minerals elements which mission is to provide the earth with more natural and diverse growth elements under the demand of high production, cultivate healthier crops and bring health to people. The purpose of this study is to see the influence of Sea energy ionic minerals elements on the germination rate and speed of potato, it’s influence to soil purification and growth and inhibiting pest and diseases on potato cultivation. The results show that Sea energy ionic minerals such as GC+GA could help increase the germination rate and speed of potato, while the application GC could lower the flowering rate and insect infestation as well
[[alternative]]The Effectiveness and Promotion of the Penghu Sustainable Seafood Program
No full text[[abstract]] 近年來世界各國對於自然碳匯對於減碳之影響有了更深入的探討，其中海洋碳匯更成為了許多國家探討之重點，因為海洋系統中生態的活躍性，其吸收大量的二氧化碳大氣和平衡，成為了減碳的關鍵生態系統。我國對於海洋生態維護之方式最早始於1999年，我國行政院更於相關報告指出海洋在全球氣候變化和碳循環過程中發揮著基礎性的作用，對此我國在漁業管制上基於藍碳之基準也有了新的作業型態。本研究主要探討我國澎湖縣於永續海鮮計畫之發展情況，同時藉由其利害關係人分析，探討其對於現行澎湖縣整個永續海鮮計畫發展上，須衡量之觀點，並了解利害關係人對於現行計畫內容之相關想法與見解，進以了解永續海鮮計畫之執行成效。[[abstract]] In recent years, countries around the world have conducted more in-depth discussions on the impact of natural carbon sinks on carbon reduction. Among them, marine carbon sinks have become the focus of many countries' discussions. Because of the ecological activity in the marine system, it absorbs a large amount of carbon dioxide from the atmosphere and balance, has become a key ecosystem for carbon reduction. Our country's marine ecological maintenance method began in 1999. The Executive Yuan of our country pointed out in related reports that the ocean plays a fundamental role in global climate change and carbon cycle process. In this regard, our country's fishery control is based on the blue carbon benchmark There are also new types of work. This study will mainly discuss the development of the sustainable seafood project in Penghu County, my country. At the same time, through the analysis of its stakeholders, it will discuss its views on the current development of the entire sustainable seafood project in Penghu County, and understand the benefits Related people's thoughts and opinions on the content of the current plan, so as to understand the implementation effect of the sustainable seafood plan
[[alternative]]A Study on the Development of Tourism and Recreation Resources--The Illustration of Jiangjun District in Tainan City
No full text[[abstract]] 本研究主題為觀光遊憩資源發展，以台南市將軍區作為案例，早期將軍區大部分為一級農漁產業，加上雲嘉南國家風景區的範圍分布甚少，當地有時舉辦相關人文資源、文化產業活動，譬如：將軍吼音樂祭、胡蘿蔔節、木棉花節、蘆筍節等活動，但似乎推廣行銷成效不足，大部分的活動來客數並沒有帶來大量的人潮，或者僅是走過拍照。本研究者亦搜尋將軍區當地遊憩資源相關文獻，卻收穫甚少，是否意味著將軍的景點已開發，但推廣不足？亦或具有潛力的遊憩資源尚未被開發？還是面臨何種問題，導致觀光資源發展不起來？期望透過受訪專家獲取知識及建議。 本研究目的為探討臺南市將軍區觀光資源發展之現況、評估臺南市將軍區遊憩發展面臨現況、探討臺南市將軍區觀光發展策略及方案，透過了解將軍區在地遊憩資源、面臨現況，悉知未來發展如何行動。研究方法則使用深度訪談之方式，並進行後續之編碼分析。[[abstract]] The subject of this study is the development of tourism and recreational resources. Taking the General District of Tainan City as an example, most of the General District in the early days was a first-class agricultural and fish industry. In addition, the scope of the Yunjianan National Scenic Area is very small. Cultural industry activities, such as: General Roar Music Festival, Carrot Festival, Kapok Festival, Asparagus Festival and other activities, but it seems that the promotion and marketing effects are not enough. The number of visitors to most activities does not bring a large number of people, or they just walk by and take pictures . This researcher also searched for literature related to the local recreational resources in the General District, but found very little. Does it mean that the attractions in the General District have been developed, but the promotion is insufficient? Or the potential recreational resources have not yet been developed? Or what kind of problems are they facing, resulting in the inability to develop tourism resources? Expect to gain knowledge and advice from interviewed experts. The purpose of this study is to explore the current situation of the development of tourism resources in the General District of Tainan City, evaluate the current situation of the recreational development of the General District of Tainan City, discuss the tourism development strategies and plans of the General District of Tainan City, and learn about the local recreational resources and current situation of the General District of Tainan City. How to act in the future. The research method uses the method of in-depth interview, and conducts subsequent coding analysis