19852 research outputs found
Sort by
[[alternative]]Case Diagnosis and Strategy Development of Traditional Chinese Medicine Shops in Taichung
No full text[[abstract]] 中藥行面臨日益激烈的市場競爭，來自西藥和保健食品等其他產品的競爭壓力增大。中藥行需要在經營策略上進行更多創新和思考，以應對市場變化和挑戰。政府對中藥行的管理方式主要採用西藥的模式，不適合中藥行的特殊性質。中藥行曾發生過品質問題事件，也影響了顧客的信任度。而媒體對中藥行的負面報導加劇了顧客對中藥的不信任感。 本研究的目的在探討台中市中藥行的經營現況及相關策略，並進行產業競爭分析、PEST環境分析、SWOT分析，以提出相關建議。研究方法包括文獻探討、個案深度訪談及問卷調查等。本研究以一般性競爭策略以及安索夫矩陣呈現中藥行未來可採行的策略，各中藥行可依據自身條件選擇該策略的做法。[[abstract]] This study investigates the current situation and related strategies of Chinese medicine stores in Taichung City, Taiwan. It analyzes the market competition and pressure faced by Chinese medicine stores from other products, such as Western medicine and health food, and the challenges they face due to the government's management methods that are not suitable for their special nature. The study uses industry competition analysis, PEST environmental analysis, and SWOT analysis to provide recommendations to Chinese medicine store operators on how to improve their market competitiveness by understanding market trends and customer needs, and formulating more effective business strategies. The research methods include literature review, in-depth case interviews, and questionnaire surveys. The study concludes with relevant recommendations to address the challenges faced by Chinese medicine stores in Taichung City
[[alternative]]The Impact of Words-of-Mouth, Service Innovation, Customer Satisfaction and Customer Loyalty--Take Beauty Consumers as an Example
No full text[[abstract]] 本研究透過問卷調查實證分析來探討美容消費者其口碑、服務創新、顧客滿意度與顧客忠誠度間之關聯性，再進一步探討消費者個人背景對口碑、服務創新、顧客滿意度與顧客忠誠度間之差異性分析。本研究採取Google網路問卷方式進行研究樣本的收集，共取得有效問卷163份，並採用SPSS18進行統計分析，其分析方法有敘述性統計分析、因素分析與信度分析、獨立樣本t檢定及單因子變異數分析以及迴歸分析。依實證結果，得以下結論(1)口碑對顧客滿意度具有正向的影響；(2)服務創新對顧客滿意度具有正向的影響；(3)顧客滿意度對顧客忠誠度具有正向的影響；(4)服務創新、口碑及顧客滿意度同時對顧客忠誠度進行迴歸分析，服務創新的解釋力將不具顯著性；(5)個人背景變項對口碑、服務創新、顧客滿意度及顧客忠誠度產生部分差異性影響。[[abstract]] This study explores the relationship among word-of-mouth, service innovation, customer satisfaction and customer loyalty through questionnaire survey, and we further explored whether the demographic variables of the respondents made significant differences in the responses to the study variables.. In this study, a total of 163 valid questionnaires were obtained by Google, and SPSS18 was used for statistical analysis which includes the descriptive statistical analysis, factor analysis, reliability analysis, t-test, ANOVA and regression analysis. According to the empirical results, the following conclusions are obtained: (1) word-of-mouth has a positive impact on customer satisfaction; (2) Service innovation has a positive impact on customer satisfaction; (3) Customer satisfaction has a positive impact on customer loyalty; (4) When considering the effects of word of mouth, service innovation and customer satisfaction on customer loyalty through multiple regression analysis, the effect of service innovation becomes insignificant; (5) Demographic variables will produce significant differences in responses to study variables
[[alternative]]Vocational Training Effectiveness with Training Type as an Interference Variable
No full text[[abstract]] 職業訓練計畫長久以來被各國政府視為施政的重點方針，為求能更深入了解剖析影響職業訓練學習滿意度與學習成效的各項影響因素；並促進企業重視人力資本發展，提升勞工素質。因此本研究以勞動部勞動力發展署雲嘉南分署2022~2023年度之間曾參與失/待業者或在職者職業訓練計畫之學員為對象，數據資料蒐集係採用問卷調查方式進行，依據文獻探討與專家討論來設計產出研究問卷提供受訪者填答，共計取得337份網路有效樣本用於後續統計分析，包括：描述性統計分析、單一樣本T檢定、效度分析、信度分析、相關分析與迴歸分析等統計分析方法。 研究結果發現：(1)內在動機對學習成效、教學品質滿意度對學習成效及學習態度對學習環境滿意度並不具有解釋力之外，其餘4個構面間因果關係均達顯著正向影響關係；(2)干擾效果的驗證發現在5個因果關係與2個干擾變項所構成的13條可能的干擾效果中，有10條干擾效果達顯著水準。[[abstract]] Vocational training programs have long been regarded as a key administration policy by governments worldwide. Governments have attempted to gain a more profound understanding of the factors influencing learning satisfaction and the learning effectiveness of vocational training. They aim to promote enterprises’ emphasis on human capital development and labor quality. As such, this study enrolled the participants of vocational training programs for the unemployed/non-employed or working people of the Yunlin-Chiayi-Tainan Regional Branch of Workforce Development Agency between 2022 and 2023 as the research subjects. A survey questionnaire was used for data collection. The literature review findings and expert discussion were employed to design the research questionnaire that the study subjects were asked to complete. A total of 337 valid samples were obtained on the Internet for subsequent statistical analysis, including descriptive statistical analysis, a one-sample t-test, effectiveness analysis, reliability analysis, correlation analysis, and regression analysis. This study's results reveal the following: (1) Intrinsic motivation has no explanatory power for learning effectiveness, teaching quality satisfaction, learning effectiveness and learning attitude, and learning environment satisfaction. The causal relationship among the other four dimensions has a significant positive influence relationship. (2) The interference effects validated that among the 13 possible interference effects consisting of five causal relationships and two interference variables, there are 10 interference effects reaching a significant level
[[alternative]]How Venerable Yinshun Identifies Buddha's Teachings: Take Buddhism in India as the Main Clue
No full text[[abstract]] 印順見到民國佛教的積弱和怪象，發現現實佛教和佛法有很大的差距。他延續太虛的改革事業，受到日本佛學著作的啟發，找出中國佛教被困的因素。他要為中國佛教進行教理改革，並從治學印度佛教開始。 印順依據經典中的諸項事證，將印度佛教分為三時，再把印度佛教分為五期流變，逐步地為印度佛教建立體系。印順的治學方針，立本於根本佛教，從早期聖典中，掌握住「緣起無我說」的佛法特質。佛法來自釋尊的正覺和從正覺流出的精神，大乘思想源自佛陀的悲智濟世精神。佛法不受限於現存「佛說」文獻，不合時宜的佛說可以革除。 聲聞佛教融攝印度風俗，時過境遷的方便適應不能回應現在社會的需求。真常唯心論和常我論合流，秘密教嚴重梵化，這些佛法已經失真。印順批判佛教，抉擇佛法，肯定龍樹的人身菩薩精神，宏闡初期大乘佛教的行解。重視人事、求人間樂的佛教，能夠適應非宗教信仰青年的新根機，順應以在家眾為本位的世界佛教潮流。[[abstract]] Yinshun saw the weakness and strangeness of Buddhism in the Republic of China, and found that there was a big gap between reality and Buddhism. He continued Taixu's reform career, was inspired by Japanese Buddhist writings, and found out why Chinese Buddhism was trapped. He wanted to carry out doctrinal reforms for Chinese Buddhism, and began by studying Indian Buddhism. Yinshun, based on various facts and evidences in the classics, divided Indian Buddhism into three periods, and then divided Indian Buddhism into five periods of evolution, gradually establishing a system for Indian Buddhism. Yinshun's academic policy is rooted in Buddhism during the Buddha's lifetime. From the early scriptures, he grasped the characteristics of the Dharma of “the doctrine of Dependent Origination and No Self”. The Buddha's Teachings should come from the Buddha's righteous enlightenment and the spirit flowing from the righteous enlightenment , and Mahayana thought originates from the Buddha's spirit of compassion and wisdom.Buddhism is not limited to the existing “Buddha said” literature, outdated Buddha said can be eradicated. Shravaka Buddhism incorporates indian Customs, and the convenience of adapting to changing circumstances and times cannot meet the needs of today's society. True and eternal idealism and eternal ego theory merge, and the secret religion is seriously Sanskritized, these dharmas have been distorted.Yinshun criticized Buddhism and identified Buddha's Teachings, affirmed Nagarjuna's bodhisattva spirit, and explained the practice and interpretation of the early Mahayana. Buddhism, which attaches importance to human affairs and seeks happiness in the world, can adapt to the new roots of non-religious young people and conform to the trend of world Buddhism that takes lay people as the main target
[[alternative]]Application of Spatial Information Technique and Fuzzy Theory to the Assessment of Environmental Vulnerability in the Gukeng Huashan Area
No full text[[abstract]] 古坑華山地區近年來積極轉型為休閒農村，包括主辦「台灣咖啡節」活動，塑造其為「台灣咖啡的故鄉」，將咖啡變為華山地區之產業特色，並在2007年當選台灣地區十大經典農村。華山地區在數年之間，於桂林及華山兩村一帶，沿著山路設立數十家咖啡店、餐廳及民宿，然觀光遊憩景點開發之環境風險度，應屬目前之重要課題。本研究係結合環境資料庫、空間資訊技術、模糊理論及階層分析法，探討古坑華山地區觀光遊憩景點(咖啡店及民宿)開發之環境風險度，以作為坡地農村休閒遊憩景點開發之參考。評估結果顯示：一、該地區經營咖啡店或民宿之遊憩景點共有66處，高、中及低環境風險區之遊憩景點分別有8處、30處及28處。二、高環境風險區之遊憩景點集中於華山溪出口處附近，除位於地質或土壤強度較弱區位外，或距斷層較近外，大都緊鄰河川兩側及鄰近土地利用以道路及建物為主。三、中環境風險區之遊憩景點分散在高環境風險區之週邊；低環境風險區之遊憩景點則大都遠離河道兩側、鄰近土地利用為農田或林地、及地形較平緩之處。四、本研究建立之環境風險度評估模式，可作為坡地農村休閒遊憩景點開發及經營之參考。[[abstract]] In recent years,the Gukeng Huashan area has been actively transformed into a leisure village, including hosting the “Taiwan Coffee Festival”, shaping it into the “Home of Taiwan Coffee” and turning coffee into an industrial feature of the Huashan area. In 2007, it was selected as one of the top ten classic villages in Taiwan.In a few years, dozens of cafes, restaurants and hostels have been set up along the mountain roads in the area of Guilin and Huashan villages, but the environmental risk of developing tourist attractions should be an important issue now. This study combines environmental database, spatial information techniques, fuzzy theory, and hierarchical analysis to investigate the environmental risk level of the development of recreational spots (cafes and hostels) in Gukeng Hwashan area as a reference for the development of leisure and recreational spots in sloping rural areas. The evaluation results are as follows:一、There are a total of 66 recreational spots operating cafes or hostels in the area, with 8, 30 and 28 recreational spots in high, medium and low environmental risk areas respectively.二、The recreational spots in the high environmental risk area are concentrated near the entrance of Huashan stream, except for those located in areas with weak geology or soil strength, or close to the fault, most of them are adjacent to both sides of the river and the adjacent land use is mainly roads and buildings.三、The recreation spots in the medium environmental risk area are scattered around the high environmental risk area. The recreational spots in the low environmental risk area are mostly far away from the sides of the river, near the land use of agricultural land or forest land, and in the relatively gentle terrain.四、The environmental risk assessment model established in this study can be used as a reference for the development and operation of sloping rural recreation and leisure spots
[[alternative]]The Application of the Remote Controlled Drone in Disaster Rescues--A Case Study of Chiayi County
No full text[[abstract]] 「航向未來的智慧消防」—當遙控無人機飛行於災害現場上空，一面監控災害現場狀況，一面即時拍攝災害現場影像，提供災情動態及待救者位置等情資給指揮官做為戰力部署與戰術運用之參考。這不是夢想，台灣消防每年都有肩負救援重任的消防人員在搶救危害過程中不幸傷亡，為正視此問題，政府已積極推動應用遙控無人機等科技救災方式來輔助消防傳統救災。 本研究主要探討消防人員對遙控無人機認知程度與應用之現況，及探討遙控無人機應用於災害搶救之成效，並提出後續建議方向，達成產業、創新和基礎設施的永續發展目標。首先選擇嘉義縣無人機飛手及相關人員進行訪談，探討遙控無人機應用於災害搶救的現況及可行性分析。經過資料整理及分析後，可得知遙控無人機不僅能提升整體救災效能，也能掌握黃金救援時間，更重要的是在災害現場的應用中，可以有效提升第一線消防救災人員的安全，縮短救援時間。[[abstract]] “Intelligent Fire Fighting Towards the Future” - When the remote-controlled drone flies over the disaster site, it monitors the situation of the disaster site and takes real-time images of the disaster site, providing the commander with information such as the dynamics of the disaster situations and the location of the people to be rescued as a combat force deployment References to tactical use. This is not a dream. In Taiwan, firefighters who were responsible for rescue works were unfortunately killed or injured in the processes of rescuing hazards every year. In order to face this problem, the government has actively promoted the application of remote-controlled drones and other technological disaster relief methods to assist traditional firefighting. This study mainly explored the current situations of firefighters' awareness and application of remote-controlled drones, and discovered the effectiveness of remote-controlled drones in disaster rescues. Firstly, the drone pilots and related personnel in Chiayi County were selected to conduct interviews to explore the current situations and feasibility analyses of the application of remote-controlled drones in disaster rescues. After data collection and analyses, results showed that remote control drones could not only improve the overall disaster relief efficiency, but also grasp the golden rescue time. More importantly, remote control drones could improve the safety effectively for the first-line firefighters and disaster relief personnel and reduce the rescue time in the application of disaster sites
[[alternative]]A Study of Evaluation Mechanism Framework of Sustainable Education Information System
No full text[[abstract]] 聯合國推廣的永續發展17項目標是近年來各個國家所重視的項目，其中第四項優質教育跟遠距線上教學息息相關，受到疫情的影響，教師改變教學模式，而學生只能線上學習，使得教學和學習的模式產生了巨大的變化，遠距教學是永續教育的重要型態。 本研究目的為探究永續教育遠距教學的成效，找出影響教學之關鍵，增進永續教育的發展和提供高品質教育，達到SDGs中第四項的優質教育。採用層級分析法進行永續教育遠距教學評估準則之探討，以國小教師為研究對象，找出關鍵因素並建立層級，將問卷數據建立比較矩陣，得到矩陣中各項評估準則的權重值，進行比較和探討。 研究結果顯示本研究所建構之評估永續教育成效指標中，在第二層級構面的相對重要性以「教師」最高，依序為「硬體設備與網路連線」、「學生」、「家長」、「線上視訊軟體」，第三層評估準則依序為「教師與學生互動」、「學生注意力和理解程度」、「教師端連線速度和穩定度」、「學生課程參與度」、「視訊軟體操作方便」。從結果得知影響永續教育遠距教學的關鍵，「教師」是最為重要的部分，而20項評估準則中，整體專家最重視的是「教師與學生互動」。本文根據研究結果提出永續教育的策略和建議。[[abstract]] The 17 sustainable development goals promoted by the United Nations have been a priority for many countries in recent years. The fourth goal of quality education is closely related to distance online teaching. Due to the impact of the epidemic, teachers have changed their teaching methods, and students can only learn online, resulting in significant changes in the mode of teaching and learning. Distance learning has become an important form of sustainable education. The purpose of this study is to explore the effectiveness of distance teaching in sustainable education, identify the key factors influencing teaching, enhance the development of sustainable education, provide high-quality education, and achieve the fourth goal of quality education in the SDGs. The study uses the Analytic Hierarchy Process (AHP) to discuss the evaluation criteria for distance teaching in sustainable education, with elementary school teachers as the research subjects. The study aims to identify key factors and establish a hierarchy by creating a comparison matrix with questionnaire data to obtain the weight values of each evaluation criterion in the matrix, and facilitate comparison and discussion. The results of the study show that among the indicators for evaluating the effectiveness of sustainable education, the relative importance of the second-level dimension is highest for “teacher”, followed by “hardware equipment and network connection”, “students”, “parents”, and “online video software”. The third-level evaluation criteria, in order of importance, are “teacher-student interaction”, “student attention and understanding”, “teacher's connection speed and stability”, “student course participation”, and “ease of use of video software”. The results indicate that the key to distance education in sustainable education is the “teacher”, which is the most important part. Among the 20 evaluation criteria, the overall experts attach the most importance to “teacher-student interaction”. The paper proposes strategies and suggestions for sustainable education based on the research results
[[alternative]]Research on Information Quality of LEGOLAND Malaysia Resort Website
No full text[[abstract]] 現今社會因網路世代的影響，自從網路開放大眾使用後在商業上就有迅 速的成長，網路時代的來臨對於網站訊息也有無可限量的市場影響力。此 次計劃的目的是要研究遊客們使用馬來西亞樂高樂園渡假村網站資訊旅遊 類網站資訊，預知曉遊客們對於馬來西亞樂高樂園渡假村網站資訊所提供 的各項資訊，是否會反映出遊客的滿意度，從而得知遊客們對馬來西亞樂 高樂園渡假村網站資訊的使用是否影響其遊客們行為的意象，並根據服務 品質與知覺價值兩個主要構面來探究遊客們對於馬來西亞樂高樂園渡假村 網站資訊服務網頁的意見來研究結果後提出建議。此次的研究計畫對象是 以運用過馬來西亞樂高樂園渡假村網站資訊之遊客為主，此次的問卷是參 酌 e-SERVQUAL 量表所設計出 25 個題項，再透過網路便利式的抽樣問卷 調查方式來進行。此次的研究計畫總計收回 399 份問卷，則有效的問卷為 369 份。此次的研究從馬來西亞樂高樂園渡假村網站資訊服務品質和知覺 價值的重要性與表現性中使用敘述統計分析、IPA 分析與人口統計變項差 異分析，來彙整出此次的研究計畫結論與建議。意圖提供給馬來西亞樂高 樂園渡假村網站資訊企業與管理者們參酌。[[abstract]] In today's society, due to the influence of the Internet generation, business has grown rapidly since the Internet was opened to the public. The advent of the Internet age also has unlimited market influence on website information. The purpose of this project is to study tourists’ use of Legoland Malaysia Resort website information and tourism website information, and to know in advance whether the information provided by tourists for Malaysia Legoland Resort website information will reflect tourists’ desires. Satisfaction, so as to know whether the use of tourists’ information on the Legoland Malaysia Resort website affects the image of tourists’ behavior, and explore the tourists’ perception of Legoland Malaysia vacation according to the two main dimensions of service quality and perceived value. Village website information service webpage comments to make recommendations after research results. The object of this research project is mainly tourists who have used the information on the website of Legoland Malaysia Resort. This questionnaire is designed with 25 items in consideration of the e-SERVQUAL scale, and then through the convenient Internet Sampling questionnaire survey is carried out. A total of 399 questionnaires were received in this research project, and 369 questionnaires were valid. This study uses descriptive statistical analysis, IPA analysis and demographic variable analysis to summarize the conclusions of this research project from the importance and performance of the information service quality and perceived value of the Legoland Resort Malaysia website with suggestions. It is intended to be provided to Legoland Malaysia Resort website information companies and managers for their consideration
[[alternative]]Are Companies with High Dividend Yields Good Companies?
No full text[[abstract]] 本研究使用事件研究法，探討台灣高股息指數新增或刪除成分股宣告對異常報酬率的影響。本研究關注新冠疫情期間高股息指數成分股報酬是否受疫情影響，以及入選高股息指數成分股是否能帶來良好的投資報酬。研究結果顯示，在新增或刪除高股息指數成分股宣告後，新增股明顯為正的異常報酬率。由於疫情的爆發對股市產生了重大影響，降低高風險股票需求，進而對高股息股票的報酬率造成了負面影響。高股息成分股，因持有期較長時，公司股利政策和財務狀況改變，影響投資回報。短期內市場變動和不確定性對短期持有的高股息成分股不利。長期持有高股息成分股績效通常穩定，且能充分發揮股息回饋及股價報酬，更好應對市場變化和風險。[[abstract]] This study utilizes an event study methodology to examine the impact of the announcement of additions or deletions of constituent stocks in the Taiwan High Dividend Index on abnormal returns.The study focuses on whether the returns of High Dividend Index constituent stocks during the COVID 19 pandemic are influenced by the epidemic and whether being selected as a High Dividend Index constituent stock can generate favorable investment returns.The research findings indicate that after the announcement of additions or deletions of constituent stocks, The addition of constituent stocks shows significantly positive abnormal returns.The market volatility caused by the pandemic reduces the demand for high-risk stocks, thus affecting the returns has a negative effect on high dividend stocks.High dividend constituent stocks are influenced by changes in the company's dividend policy and financial condition when held for a longer period, impacting investment returns. Short-term market fluctuations and uncertainty are unfavorable for short-term holders of high dividend constituent stocks. Long-term holding of high dividend constituent stocks typically yields stable performance and allows for full leverage of dividend reinvestment and Stock Return, better coping with market fluctuations and risks
[[alternative]]Research on the Promotion of Holistic Education in Taiwan: An Example of the Elementary School in Nantou County
No full text[[abstract]] 本研究以南投縣某國小為例，探討國小如何進行社團活動來推廣全人教育，並透過文獻分析法和深度訪談，訪談個案學校承辦處室主任、組長、社團指導教練老師、班級導師、學生等受訪者對社團活動推廣的看法，以及實施的方式和成效，並進行分析與建議。 本研究探討個案國小如何以推廣社團活動以培養德智體群美五育均衡學生，分析個案國小進行社團活動以培育健全學童之成果符合以下全人教育的目的:一、 啟發生命潛能之目標二、 陶養生活知能之成效三、 社團促進生涯之發展四、 培養涵育公民之責任 本研究結論發現個案學校辦學的理念與「全人教育」的核心價值相同，個案學校利用社團實施「全人教育」的策略與作法，使得「學生的成長」、「家長的支持」、「班級增加」幾個方向有明顯的成效。[[abstract]] This study takes an elementary school in Nantou County as an example to explore how the elementary school organizes club activities to promote the holistic education. Through literature analysis and in-depth interviews, the perspectives of interviewees, including the directors of the organizing department, section chiefs, club instructors and coaches, homeroom teachers and students, regarding the promotion, implementation, and effectiveness of extracurricular activities are examined and analyzed. The case study explores how the elementary school under investigation cultivates a balanced education encompassing moral, intellectual, physical, social, and aesthetic development through promoting club activities. The outcomes of cultivating well developed students through club activities meet the following goals of holistic education:1.the goal of inspiring life potential2.the effect of cultivating life knowledge and ability3.the career development of promotion of clubs4.the responsibilities of cultivating and educating citizens This study concludes that the educational philosophy of the investigated school aligns with the core values of “holistic education.” By implementing strategies and practices through extracurricular clubs, the school has achieved significant outcomes in terms of the growth of students, the support of parents, and the increase of class numbers