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[[alternative]]The Impact of Teaching Material Selection on Amis Language Learners: An Exploration Based on the Analytic Hierarchy Process--A Case Study in Taoyuan City Elementary Schools
No full text[[abstract]] 本研究旨在探討教學教具選擇對阿美語學習者學習成果的影響，並運用層級分析法（AHP）系統性地選擇教育策略。研究對象為台灣桃園市小學的阿美族語授課老師，透過教學回饋系統評估各種輔助教具，以找出最有效支援阿美語學習和保留的教具。族語老師普遍認為「桌遊」和「多媒體」是最有效的輔助教具，不僅增加了課堂的趣味性，還促進了學生的積極參與。桌遊增強了互動性和團隊合作，有助於學生實踐語言技能並加深對文化內容的理解；多媒體教具提供豐富的視聽資料，使抽象概念具體化，適應不同學習風格的需求。 「桌遊」和「多媒體」在族語教育中具有重要意義。它們提升了教學的趣味性和互動性，並有效增強了學生的學習動機和課堂參與度，同時在文化創意方面發揮了重要作用。這些輔助教具豐富了教學內容，有助於學生更深入地掌握族語和文化知識。因此，推廣和優化這些輔助教具的使用是提升族語教育效果的重要策略。 本研究揭示了特定教學輔助教具對阿美語學習者的重要性，為族語教育的資源分配和教學實踐提供了寶貴見解，並有助於制定更有效的語言保護和教育措施，進一步促進文化創意和傳承。[[abstract]] This study aims to explore the impact of teaching aids on the learning outcomes of Amis language learners and systematically prioritize educational strategies using the Analytic Hierarchy Process（AHP）.The research subjects are Amis language teachers in elementary schools in Taoyuan City, Taiwan. Through a teaching feedback system, various teaching aids were evaluated to identify the most effective tools for supporting the learning and retention of the Amis language. Language teachers generally believe that「board games」and「multimedia」are the most effective teaching aids. These aids not only increase classroom engagement but also promote active student participation. Board games enhance interaction and teamwork, helping students practice language skills and deepen their understanding of cultural content. Multimedia aids provide rich audiovisual materials that make abstract concepts concrete, catering to different learning styles. 「Board games」and「multimedia」hold significant importance in indigenous language education. They enhance the enjoyment and interactivity of teaching, effectively boosting students' motivation and classroom participation, while also playing a crucial role in cultural creativity. These teaching aids enrich educational content, helping students gain a deeper understanding of the language and cultural knowledge. Therefore, promoting and optimizing the use of these aids is a key strategy for improving the effectiveness of indigenous language education. This study reveals the importance of specific teaching aids for Amis language learners, providing valuable insights for resource allocation and practical teaching in indigenous language education. These findings help develop more effective language preservation and educational measures, further promoting cultural creativity and heritage
[[alternative]]Research on Paper Art and Cultural Creativity
No full text[[abstract]] 在全球化和市場需求變化的背景下，紙藝術展示了無限的創新潛力，廣泛應用於時尚、建築和商業廣告等領域，滿足市場多樣化需求並促進新商業模式和文化表達形式，研究紙藝術在當代文化創意產業中的角色與發展，不僅是對這種藝術形式的再認識，也探索其持續貢獻於現代社會的可能性。探討紙藝術在當代文化創意產業中的角色與發展，重點在於如何透過創新設計和技術將傳統紙藝術轉化成現代文化的重要元素。紙藝術廣義上包括所有與紙相關的工藝，狹義上指利用各種紙材質製作的平面或立體藝術品。這些技藝展示了紙張的多樣性和表現力，反映了不同文化的美學和技術特點。隨著時間推移，傳統技術不斷進化，並成功融入現代設計與創意產業，顯示其在當代文化中的持續重要性。 在全球化和市場需求變化的背景下，紙藝術展示了無限的創新潛力，廣泛應用於時尚、室內設計和商業廣告等領域，滿足市場多樣化需求並促進新商業模式和文化表達形式。研究紙藝術在當代文化創意產業中的角色與發展，不僅是對這種藝術形式的再認識，也探索其持續貢獻於現代社會的可能性。 本研究回顧了紙藝術的歷史發展，分析其在創意產業中的應用，透過文獻回顧、案例研究及與業界專家的深度訪談，研究結果強調了紙藝術在教育和社會參與方面的重要性，並顯示紙藝術不僅是一種藝術形式，更充當了文化傳遞和創意表達的重要媒介，揭示紙藝術的創新設計和技術回應當代挑戰，推動紙藝術與當代設計的融合，促進其在全球文化經濟中的創新與發展。[[abstract]] In the context of globalization and changing market demands, paper art exhibits limitless innovative potential and is extensively applied across fields such as fashion, architecture, and commercial advertising. This research examines the role and development of paper art within the contemporary cultural and creative industries, not only reacquainting us with this art form but also exploring its ongoing contributions to modern society. The study focuses on how traditional paper arts can be transformed into significant elements of modern culture through innovative design and technology. Paper art, in its broadest sense, encompasses all crafts related to paper and, in a narrower sense, refers to artworks created from various paper materials. These techniques display the versatility and expressiveness of paper, reflecting the aesthetic and technical characteristics of different cultures. Over time, traditional techniques have evolved and successfully integrated into modern design and creative industries, demonstrating their continued importance in contemporary culture. Amidst globalization and shifting market demands, paper art showcases its infinite innovative potential, widely used in fashion, interior design, and commercial advertising to meet diversified market needs and foster new business models and forms of cultural expression. This study revisits the historical development of paper art and analyzes its application within the creative industries. Through literature reviews, case studies, and in-depth interviews with industry experts, the findings emphasize the significance of paper art in education and social engagement. Paper art serves not only as an art form but also as a vital medium for cultural transmission and creative expression. It reveals how innovative design and technology in paper art respond to contemporary challenges, promoting the integration of paper art with contemporary design and facilitating its innovation and development within the global cultural economy
[[alternative]]A Research on Ruan Ji’s “Yung Huai Shih”
No full text[[abstract]] 阮籍（210-263）是中國詩歌史上最重要的詩人之一，其五言詠懷詩藝術上代表了五言詩的成熟，內容曲折地反映了當時社會的種種，格調之高是詩歌史上所少見，詠懷組詩的形式與精神更影響了後世眾多詩人。本論文試圖探討阮籍辭賦對詠懷詩的影響，同時也論述時代背景、阮籍生平與詠懷詩之間的關係。本論聚焦理解詩歌中對禮法名教的批判、探索詠懷詩中的理想人格、研究阮籍的詩作特色及瞭解阮籍詠懷詩對後世的影響。 本論文主要分為五章，第一章〈緒論〉研究動機與目的，文獻探討，研究方法與架構。第二章〈阮籍的身世、時代與文學觀〉生平經歷與父母影響，魏晉時期的政局、風氣，玄學與文學發展，阮籍的詠懷詩。第三章〈詠懷詩的思想情懷與藝術手法〉詠懷詩的風格技巧，詠懷詩的修辭技巧。第四章〈阮籍詠懷詩特色及在歷史上的影響〉詠懷詩的組詩體制與意象組合，詩文影響，老莊的影響，出世與入世的影響，現實意義。第五章為結論與展望。[[abstract]] Ruan Ji (210-263) is one of the most important poets in the history of Chinese poetry. His five character poetry represents the maturity of five-character poetry, and the content tortuously reflects various issues in society at that time. The rich texture is rare in the history of poetry, and the style and spirit of his poetry have influenced many poets in later generations. This thesis attempts to explore the influence of Ruan Ji's poetics on the poetry of Yonghuai Poem, and also discusses the background of the times, the relationship between Ruan Ji's life and Yonghuai Poem. This thesis focuses on realizing the criticism of code of ethics in poetry, exploring the ideal personality in Yonghuai Poem, studying the characteristics of Ruan Ji's poetry, and understanding the impact of Ruan Ji's poetry on future generations. This thesis is mainly divided into five chapters. The first chapter introduces the research motivation and purpose, literature review, methodology, and framework. Chapter 2 ,entitled Ruan Ji's Life and spirit, takes a closer look at his life experience and parents' Influence, including the political situation, society, metaphysics, and literature development during the Wei and Jin Dynasties, and Ruan Ji's poems. Chapter 3 contains the artistic techniques and the rhetorical skills of Yonghuai Poem. In Chapter 4, poetic system and image combination, the influence of the verses, Laozi and Zhuangzi, death and birth, and the practical significance are discussed. Chapter 5 is the conclusion and recommendations
[[alternative]]A Study on the Willingness of Apartment Building Residents to Establish Community Care Centers--Taking Taichung City as an Example
No full text[[abstract]] 本研究目的欲瞭解公寓大廈社區住戶對於設立關懷據點之知覺價值、知覺風險、參與態度對行為意圖關係之影響，並以社會支持做為調節變項進行研究探討，研究進一步欲瞭解不同背景變項人員在知覺價值、知覺風險、參與態度及行為意圖是否具有顯著差異。 本研究採用非隨機的便利抽樣法的方式進行問卷調查，共回收有效問卷為185份，問卷回收後透過統計套裝軟體SPSS 22.0進行研究分析，分析方法包括信效度分析、描述性分析、差異分析、相關分析、迴歸分析及階層迴歸分析。經實證結果得知結論如下：1. 知覺價值、知覺風險、參與態度與行為意圖均具有正向顯著相關。2. 參與態度在知覺價值與行為意圖具部分中介影響。3. 參與態度在知覺風險與行為意圖具完全中介影響。4. 社會支持在研究構面中不具調節效果。5. 不同性別、居住狀況、教育程度及家庭收入均對研究變項知覺價值、參與態度及行為意圖無顯著差異。6. 不同家庭狀況、健康狀況、參與情況、婚姻狀況及年齡在知覺價值、參與態度及行為意圖具部分顯著差異。[[abstract]] The purpose of this study is to understand the impact of apartment building residents’ perceived value, perceived risk, and attitude towards participation on their behavioral intentions regarding the establishment of community care centers. Social support is examined as a moderating variable. The study also aims to understand if there are significant differences in perceived value, perceived risk, participation attitude, and behavioral intentions among individuals with different background variables. This study utilized a non-random convenience sampling method for the questionnaire survey, collecting a total of 185 valid responses. The data were analyzed using the SPSS 22.0, with methods including reliability and validity analysis, descriptive analysis, difference analysis, correlation analysis, regression analysis, and hierarchical regression analysis. The empirical results led to the following conclusions:1. Perceived value, perceived risk, participation attitude, and behavioral intention are all significantly positively correlated.2. Participation attitude partially mediates the relationship between perceived value and behavioral intention.3. Participation attitude fully mediates the relationship between perceived risk and behavioral intention.4. Social support does not have a moderating effect in the research constructs.5. No significant differences were found in perceived value, participation attitude, and behavioral intention based on different genders, living situations, educational levels, and family incomes.6. Significant differences were found in perceived value, participation attitude, and behavioral intention based on different family situations, health conditions, participation situations, marital status, and age
[[alternative]]A Study on the Rational Numerology Education and Self-Growth
No full text[[abstract]] 本研究深入探討了生命數字學與自我成長之間的關聯。生命數字學不僅僅是一種預測命運的工具，它還可以作為一種自我反省和個人成長的途徑。通過瞭解自己的生命數字，個人可以更好地認識自己，明確自己的優點和劣勢，從而制定更有效的個人發展計劃。自我成長是一個持續的過程，涉及到自我認識、目標設定、行動計劃和反思評估。生命數字學提供了一種獨特的視角，幫助個人從不同的角度理解自己，並根據這些資訊制定個人成長計劃。這不僅促進了個人的自我認識，也提高了人們實現目標的能力。 在人力增值培訓產業中，生命數字學的教學和應用提供了一種新的途徑，幫助學員實現自我成長和職業發展。這不僅提高了個人的競爭力，也為企業創造了更高效、更有創造力的工作環境。 總體來說，生命數字學與自我成長之間存在著密切的聯繫。通過生命數字學的學習和應用，個人可以更好地認識自己，制定有效的個人發展計劃，從而實現自我成長和職業發展。[[abstract]] This study explores the relationship between numerology and personal growth. Numerology is not just a tool for predicting destiny; it also serves as a means for self-reflection and individual development. By understanding one's life number, individuals can better recognize themselves. They can pinpoint their strengths and weaknesses, thereby formulating personal development plans that are more effective. Personal growth is an ongoing process, encompassing self-awareness, goal setting, action planning, and reflective evaluation. Numerology offers a unique perspective, assisting individuals in understanding themselves from various angles and formulating personal growth plans based on this. This not only fosters self-awareness but also enhances their ability to achieve their goals. In the human capital development industry, the lecture and application of numerology provide a new avenue, aiding learners in achieving personal growth and career advancement. The application of Numerology not only elevates individual competence but also creates a more efficient and creative working environment for enterprises. In summary, there is a close connection between numerology and personal growth. Through the study and application of numerology, individuals can better understand themselves, formulate effective personal development plans, and thereby achieve personal growth and career advancement
[[alternative]]A Study on Community Building Attitude toward Residents’ Development of Cultural Tourism: The Mediating Role of Community Identity and the Moderating Role of Resident Participation
No full text[[abstract]] 近年來，台灣各地透過保存和行銷在地文化資產發展社區文化觀光，但居民參與不足是主要挑戰。研究顯示，居民對文化觀光的態度顯著影響其參與意願，而社區營造是提升正向態度的關鍵。在快速變遷的背景下，地方通過挖掘在地文化資源推動自下而上的文化觀光模式，雖有成功案例，但仍面臨表面行銷和過度商業化等挑戰。社區文化觀光強調集體組織和公共利益，注重多樣性整合及互助合作，這些價值關乎文化認同與傳承。因此，深入探討影響居民文化觀光態度的因素，是很重要之議題。 本研究探討社區營造、社區認同與文化觀光態度之間的關係，並關注居民參與在其中的角色。本研究以問卷調查的方式，以大橋社區居民為研究對象，並透過描述性統計、測量模型及結構模型進行分析。此外，本研究以訪談的方式，選定社區不同身分對象，包含社區重要幹部、志工及一般居民等，驗證量化研究的結果。研究結果顯示，社區營造顯著正向影響社區認同和文化觀光態度；社區認同在社區營造與文化觀光態度間具中介效果；居民參與程度調節社區營造與社區認同之間的關係。 根據研究結論及實地訪談，本研究提出以下實務建議：社區營造應綜合考量環境改善、照顧服務、產業發展、安全維護和終身學習等措施，以促進整體發展和提升居民生活品質，增強認同感並推動文化觀光。提升社區認同感可改善居民對文化觀光的態度，通過改善環境、促進參與和推廣文化，增強居民的歸屬感和自豪感，促使他們支持文化觀光發展，帶動經濟，提升生活品質和吸引力。鼓勵居民參與，通過便利的活動安排和包容方式，增強參與意願和滿意度，提高社區凝聚力和幸福感，促進互助支持，推動社區的持續發展，並在文化觀光和經濟上取得顯著成效。居民的積極參與使社區更加團結，形成和諧共融、充滿活力的大家庭。[[abstract]] In recent years, various places in Taiwan have developed community cultural tourism through the preservation and marketing of local cultural assets. However, insufficient participation of residents is the main challenge. Research shows that residents’ attitudes towards cultural tourism significantly affect their willingness to participate, and community building is the key to improving positive attitudes. In the context of rapid changes, local governments promote bottom-up cultural tourism models by tapping local cultural resources. Although there are successful cases, they still face challenges such as superficial marketing and excessive commercialization. Community cultural tourism emphasizes collective organization and public interests, and focuses on diversity integration, mutual assistance and cooperation. These values are related to cultural identity and inheritance. Therefore, it is very important to explore in depth the factors that affect residents’ attitudes toward culture and tourism. This study explores the relationship between community building, community identity and cultural tourism attitudes, and focuses on the role of resident participation in it. This study uses a questionnaire survey, taking Daqiao community residents as the research object, and conducts analysis through descriptive statistics, measurement models and structural models. In addition, this study used interviews to select people with different identities in the community, including important community cadres, volunteers and ordinary residents, to verify the results of the quantitative research. The research results show that community building has a significant positive impact on community identity and cultural tourism attitudes; community identity has a mediating effect between community building and cultural tourism attitudes; and the degree of resident participation moderates the relationship between community building and community identity. Based on the research conclusions and field interviews, this study puts forward the following practical suggestions: Community building should comprehensively consider measures such as environmental improvement, care services, industrial development, safety maintenance, and lifelong learning to promote overall development and improve residents’ quality of life, enhance their sense of identity, and Promote cultural tourism. Improving community identity can improve residents' attitudes towards cultural tourism. By improving the environment, promoting participation and promoting culture, it can enhance residents' sense of belonging and pride, encourage them to support the development of cultural tourism, drive the economy, and enhance the quality and attractiveness of life. Encourage residents to participate, enhance participation willingness and satisfaction through convenient activity arrangements and inclusive methods, improve community cohesion and happiness, promote mutual aid and support, promote the sustainable development of the community, and achieve significant results in cultural tourism and economy. The active participation of residents makes the community more united and forms a harmonious and dynamic family
[[alternative]]A Study on the Effectiveness of Digital Teaching in Elementary School Curriculum--Taking Taichung Hui Lai Elementary School as an Example
No full text[[abstract]] 2020 年的新冠病毒，開啟了教學新篇章，為了達到停課不停學，新型態的 遠距教學成為最佳解法，靠著數位學習融入教學，避免讓這群孩子淪為失落的 一代，而疫情退去回歸實體上課之後，數位教學也成為教育 4.0 的重點項目。 本數位教學運用在國小課程成效之研究，目的是為了瞭解目前教育現場對於政府的數位教學政策實施後的狀況如何，有哪些成效和困境，以及是否有達到「學生養成自主學習」的習慣，透過對第一線教師的訪談，來探討數位教育的成效。研究方式採用一般訪談法，以訪談的方式來收集資料，整理並彙整出研究結果，訪談對象選擇具有相關專業能力，實際在教學現場授課的第一線教師，以確保訪談的有效程度，並詢問其想法跟做法，研究訪談後提出結果跟具體建議，作為未來數位教學運用在國小課程上的改善，詳下列因素。1. 在硬體、軟體跟教材內容上，要能更貼近各科的需求去採購。2. 政府的研習要貼近實際的教學現場，教師才能確實活用在教學上。3. 數位教學提升了教師的備課效率，但也增加了備課時間，可整合資源，如成立專業的團隊，建立出模板，減少教師的備課壓力。4. AI 能有效成為學生學習的家教，確實提升了學生的學習效率。5. 學生在校所養成的自主學習習慣，難以維持至家中，需要家長的配合，教師才能真正落實「讓學生養成自主學習的習慣」之目的。[[abstract]] In 2020, the COVID-19 pandemic opened a new chapter in education. In order to ensure continuous learning despite school closures, remote learning emerged as the optimal solution. By integrating digital learning into teaching, educators aimed to prevent a generation of children from being left behind. Even as the pandemic recedes and physical classes resume, digital teaching remains a key component of Education 4.0. This study focuses on the effectiveness of digital teaching in elementary school curricula. Its purpose is to assess the current status of digital teaching policies implemented by the government, examining their outcomes and challenges. Specifically, the study seeks to determine whether these policies have fostered habits of autonomous learning among students. Through interviews with frontline teachers, the research evaluates the impact of digital education. The study employs conventional interview methods to gather and analyze data, ensuring insights are drawn from teachers actively engaged in classroom instruction. Their perspectives and practices are explored to formulate findings and concrete recommendations for enhancing digital teaching in elementary education. Key factors identified for improvement include:Ensuring hardware, software, and instructional content align closely with subject- specific needs.Tailoring government training programs to better reflect real-world teaching scenarios, enabling teachers to effectively utilize digital tools in their instruction. Recognizing that while digital teaching enhances lesson preparation efficiency, it also increases preparation time. Integration of resources such as professional teams and templates can alleviate teachers' preparation pressures.Acknowledging AI's potential as an effective tutoring tool, significantly enhancing students' learning efficiency.Addressing challenges in maintaining students' habits of autonomous learning from school to home, which necessitates collaboration between parents and teachers
[[alternative]]On Shame, Trauma and Guilt in Bernhard Schlink's The Reader from a Narratological Perspective
No full text[[abstract]] 《我願意為你朗讀》於1995年出版後，便在歐美間掀起話題，隨即大受歡迎，成為第一本登上《紐約時報》暢銷排行榜冠軍的德國小說，不僅獲得許多獎項，在2008年又被改編為電影，同樣在奧斯卡與金球獎都榮獲獎項，直到今年仍然再版銷售，足見其故事內容擁有能夠歷久的精彩之處。然而對於《我願意為你朗讀》的評價卻不一致。 《我願意為你朗讀》故事從男孩和前納粹守軍漢娜之間的不倫關係出發，探討戰後的下一代應該如何面對過往自己未曾參與的歷史傷痕，以及當陷入彼時二戰中的德國人民的處境時該如何面對。一反過的大膽故事情節與二戰後的德國下一世代視角來敘述，更是過往未曾有作品做出同樣設定的敘述手法。然而過往對此書的研究多以社會學角度切入，因此本論文以《以敘事設定論徐林克小說《我願意為你朗讀》中的羞恥、創傷與罪疚》為論題從敘述視角的選擇與第一人稱視角的敘述手法，探究此書如何如何在大膽的人物與劇情設計下拉進和讀者的距離。並參考佛洛伊德從米夏與漢娜的人物情感與內在分析，闡釋故事中兩個人物話語和未言明的部分。最後則從漢娜･鄂蘭與雅克･德希達的政治與道德倫理學，探究此書對納粹歷史的番斯與批判。本論文從視角、人物、情節設計等敘事設定與敘事效果，分析出書中羞恥、創傷與罪疚的呈現和意涵。[[abstract]] After “The Reader” was published in 1995, it sparked a sensation in Europe and the United States, and became very popular. It became the first German novel to hit the New York Times bestseller list. Not only did it won many awards, it was adapted into a film in 2008, which also won the Oscar and the Golden Globe, and is still being reprinted and sold this up to now. However, reviews of “The Reader” has been inconsistent. The story of “The Reader” starts from the incestuous relationship between a boy and the former Nazi garrison Hannah, and explores how the post-war generation should deal with the historical scars in which they were not involved, and how they should deal with being caught up in the situation of the German citizen in the midst of the Second World War. It is a departure from the bold storyline of the past and is narrated from the perspective of the next generation of Germany after World War II. It is a narrative technique that has never been used in the same setting in previous works. However, most of the past research on “The Reader” was from a sociological perspective. Therefore, this thesis is based on the topic of “On Shame, Trauma and Guilt in Bernhard Schlink's The Reader from a Narratological Perspective” in terms of the choice of narrative point of view and the narrative technique of the first person point of view, and it explores how the book draws in the distance with the readers under the bold design of the characters and the plot. It also refers to Freud's emotional and mental activity analysis of the characters of Misha and Hannah to explain the words and unspoken parts of the two characters in the story. Finally, the thesis explores the book's interpretation and criticism of Nazi history based on the politics and moral ethics of Hannah Arendt and Jacques Derrida. This thesis analyses the presentation and meaning of shame, trauma and guilt in the book in terms of the narrative settings and narrative effects, character and plot design
[[alternative]]The Study on Exploring Tourism Image and Revisit Intention in Chimei Museum Via IPA Analysis
No full text[[abstract]] 本研究主要探討遊客對於奇美博物館各項設施及服務的重視程度與滿意程度，最終了解遊客願意到訪及重遊奇美博物館的意願及滿意度。研究對象以到訪過奇美博物館之遊客，採取便利抽樣的方式，共回收有效問卷344份。使用IPA分析法研究，研究發現到訪奇美博物館的遊客最重視且最滿意的構面為「品質意象」、最不滿意的構面為「價格意象」；藉此研究，有助於奇美博物館了解其遊客的旅遊意象、對於各項設施及服務的重視程度與滿意程度，並做調整，使奇美博物館能滿足遊客的需求、提高遊客到訪的滿意度及重遊意願。研究結果發現：1.遊客對於奇美博物館的整體環境及品質重視度高、滿意度也高，可見奇美博物館很精心維護園區環境及設施，深得遊客喜愛。2.遊客對於奇美博物館樂器音色優美、推薦拍照景點、語音導覽並無特別期待，但到訪使用後對於該場所提供的服務，超乎期待，使遊客感到滿意。3.遊客對於停車空間、停車價格、特殊活動、展覽、飲食的價格較在意且不滿意，需要優先改善停車以及活動及飲食收費問題。[[abstract]] This study primarily investigates tourists' perceptions of the importance and satisfaction levels regarding various facilities and services at the Chimei Museum, ultimately understanding visitors' willingness to visit and revisit the museum, along with their satisfaction levels. The study surveyed visitors who had visited the Chimei Museum using convenient sampling, yielding 344 valid responses. The research utilized the Importance-Performance Analysis method. Findings reveal that visitors to the Chimei Museum place the highest importance on and are most satisfied with the "quality image" aspect, while they are least satisfied with the "price image" aspect. This study aids the Chimei Museum in understanding tourists' perceptions of its tourism image, the importance and satisfaction levels of its facilities and services, and in making adjustments to meet visitors' needs, thereby enhancing visitor satisfaction and willingness to revisit. Key findings include:1.Visitors place high importance on and are highly satisfied with the overall environment and quality of the Chimei Museum, indicating meticulous maintenance of the park environment and facilities, which visitors greatly appreciate.2.Visitors do not have particularly high expectations regarding the musical instrument tones, recommended photography spots, or audio guides at the Chimei Museum; however, upon experiencing these services, they exceed expectations, leading to visitor satisfaction.3.Visitors are particularly concerned and dissatisfied with parking space availability, parking prices, special events, exhibitions, and dining prices, highlighting the need for priority improvements in parking facilities and addressing issues related to event and dining charges
[[alternative]]Impact of the Equalization of Land Rights Act on Stock Returns in Taiwan's Construction-Related Industries
No full text[[abstract]] 本研究採用事件研究法，分析平均地權政策在四個關鍵事件日（行政院通過日、立法院三讀通過日、總統公布日及施行日）對上市上櫃營建相關產業股價的影響。各個階段之宣告效果。再依照台灣經濟新報資料庫產業指數分類，將營建相關產業細分為水泥業、鋼鐵業、營建業及營造業等 4類，研究其在4 個宣告階段，不同產業股價是否有顯著異常報酬及累積異常報酬之情形，據此了解股票報酬與特定事件是否具有關聯性。 研究結果顯示，在行政院通過政策之前，營建相關產業已經開始出現正向顯著異常報酬，顯示平均地權政策的消息可能已經提前在市場上發酵。細分事件日與產業來看，行政院通過隔天除水泥業外，其他產業均有顯著正向的平均異常報酬。立法院三讀通過日所有產業股價皆有影響，但具體情況因產業而異。總統公告日對鋼鐵業有3天的顯著負報酬呈現最為明顯。正式施行日後的第1日對營建類相關產業、水泥類、鋼鐵類有顯著的負向異常效果。[[abstract]] The study employs event study methodology to analyze the impact of the Equalization of Land Rights Act on the stock prices of listed and OTC construction-related industries in Taiwan across four key event days (Cabinet approval day, Legislative Yuan final reading day, Presidential announcement day, and implementation day). We categorize construction-related industries, including cement, steel, construction, and engineering, using the Taiwan Economic Journal Industry Index, and examine their abnormal returns and cumulative abnormal returns during these event periods to understand the relationship between stock returns and specific events. The results indicate that prior to the Cabinet approval of the policy, construction-related industries already exhibited significant positive abnormal returns, suggesting that market anticipation of the Equalization of Land Rights Act had already begun. On the day following the Cabinet approval, except for the cement industry, all other industries showed significant positive abnormal returns. On the Legislative Yuan final reading day, all industries experienced volatility, with specific impacts varying across industries. The steel industry showed a notable negative return over three days following the Presidential announcement day. The first day after the official implementation exhibited significant negative abnormal effects on construction-related industries, cement, and steel categories