19852 research outputs found
Sort by
[[alternative]]Anniversary Reactions in a Middle-aged Widow
No full text[[abstract]]本研究旨在探討一位中年女性喪偶後，有哪些特殊節日與紀念日易引發悲傷，瞭解她的週年反應悲傷經驗。研究者採用深度訪談法蒐集資料，再以主題分析法進行資料分析。研究結果先呈現她的喪偶經過及自述重要的節日與特殊紀念日，另將她的週年反應悲傷經驗分成兩大主題。因節日的特殊性引發的週年反應有：（1）特別記得先生逝世前夕最近的節日—母親節的場景；（2）心疼孩子沒有爸爸陪伴的節日；（3）某些節日特別難過，因為先生在世時特別看重這些節日；（4）代替已故的先生幫婆婆過母親節；（5）絕對不會忘記先生的生日、忌日和父親節，一定去墳前祭拜。其它的週年反應特徵有：（1）刻意躲避歡樂的人群；（2）情緒容易激動，對親友惡言相向；（3）有時會找有相同遭遇的人一起過節。依據上述發現，本文結論建議助人專業工作者進行喪偶婦女的悲傷諮商時，應留意有哪些節日或紀念日對當事人深具意義，提醒當事人可能會引發的悲傷反應，注意節日效應對當事人產生的反作用力，尋找可以因應週年反應的資源，使週年反應成為促進悲傷調適的機會。
The purpose of this study was to understand which holidays meant to a middle-aged widow and her anniversary reactions. In-depth interview and thematic analysis were used to understand her experiences. The following 2 main themes and 8 subthemes showed during the widowhood. Anniversary reactions emerged because of the characteristics of holidays: (a) vivid remembrance of Mother’s Day before her husband’s death; (b) felt sorry for her children because their father was not around during holidays; (c) became sadder on some holidays since her husband valued them; (d) celebrated Mother’s Day to her mother-in-law in behalf of her dead husband; (e) went to her husband’s tomb every his birthday, deathday and Father’s Day. Other features of anniversary reactions: (a) avoided from happy people on purpose; (b) got irritated to relatives and friends; (c)spent some holidays with friends who had similar fate. Based on these findings, this study suggests that practitioners should pay attention to which holidays are significant to the bereaved widows when performing grief counseling, remind them of possible grief reactions and keep an eye on holiday side effects, therefore find useful resources to cope with anniversary reactions and make it a chance to promote grief adaptation
[[alternative]]Old Troupe with New Thinking--A Case Study of Chang Yi Ge Hand Puppet
No full text[[abstract]] 「布袋戲」曾經是台灣人民茶餘飯後娛樂，「雲州大儒俠」的出現更創造出高達97%的收視率，但面對社會的變遷，因應時代的潮流，布袋戲已逐漸沒落，長義閣掌中劇團創團於1945年，傳承4代， 成立至今已超過七十餘年，經歷過布袋戲的繁華時期及沒落，仍對布袋戲這門藝術的創新與傳承不遺餘力，並發展出四大系列演出作品，建立屬於長義閣特有的敘事語言，讓傳統掌中技藝保有傳統元素之餘，亦能持續創新及傳承。 本研究以長義閣發展脈絡及各發展歷程時期的經營以及演出為主要深入探討，架構上首先整理長義閣各時期的發展、表演型態與特色及如何在維持傳統中去做創新與突破，創造出新的布袋戲表演形式與新思維，並針對廟會民戲、公部門演出、商業演出各提一齣戲進行探析比較之間的差異。[[abstract]] “Puppet Opera” used to be the entertainment of the Taiwanese people after tea, and the emergence of “Yunzhou Great Confucianisma” created a rating of up to 97%, but in the face of social changes, in response to the trend of the times, puppet opera has gradually declined, Changyi Pavilion Palm Theater Troupe was founded in 1945, passed down for 4 generations, has been established for more than 70 years, has experienced the prosperous period and decline of puppet opera, still spared no effort in the innovation and inheritance of the art of puppet opera, and developed four series of performance works, establishing a narrative language unique to Changyi Pavilion. While preserving traditional elements of traditional palm skills, they can also continue to innovate and inherit. This study mainly focuses on the development context of Changyi Pavilion and the operation and performance of each development period.In terms of structure, the development of Changyi Pavilion in each period, the performance forms and characteristics and how to innovate and make breakthroughs in maintaining tradition, create new puppet opera performance forms and new thinking, and analyze and compare the differences between temple fair folk opera, public performance, and commercial performance
[[alternative]]A Comparitive Study between Zhu-Ci’s “Explanations of the Means” and “Justifictions of the Means”
No full text[[abstract]] 本研究是：「朱熹《中庸章句》與《中庸證釋》比較研究」作為論題，前者是儒家思想傳承，朱熹的思想繼「北宋五子」而來，朱文公著《中庸章句》，將之分為三十三章。其評論曰：「子思述所傳之意以立言。其明道之本原出於天，其實體備於己而不可離。存養省察、聖神功化之極。」；後者則是在宗教視角下《中庸證釋》的詮釋，全書原始要終，以全生復性為主旨，純為明道之言，性本天命，率道立教以示於人、率教為修仍歸於天，章節次第經茲證正、章法顯明、細心求之自達原旨，這是列聖之《中庸證釋》。 本論文研究章節架構共分為六大章節，第一章為緒論，用以說明論題之概述及其研究意義，再將相關論題作回顧及研究，做出研究與論述。第二章為《中庸》與《中庸證釋》的研究考證，如《中庸》「作者」之探究、《中庸證釋》列聖作者的背景研究、一貫道的道統以及一貫道十八組線組織發展。第三章為朱熹《中庸章句》思想內容。《中庸章句》分為三十三章，以六大節來做說明。其內容在討論作者、道統、擇善固執、君子時中的探究。第四章《中庸證釋》思想內容，列聖將《中庸證釋》共分為九章節。而在宗教視角下的一貫道性理真傳、三寶心法與佛規宗旨、如何成聖成賢、「白陽註冊」修行與實踐工夫，以及對修道方針的探討。第五章研究的是《中庸章句》與《中庸證釋》之比較：以「朱熹的哲學精神」與「朱子論天」做研究；《中庸證釋》融入宗教信仰，道與教的五教合一、實踐道場、成就聖賢的研究。第六章為結論，將上述章節做綜合性的總結。[[abstract]] The title of the study is “A Comparative Study of Zhu Xi’s Commentaries on the Doctrine of the Mean and Clarification of the Doctrine of the Mean. The former is the inheritance of Confucian philosophy. Zhu Xi’s thought follows the Five Scholars of the Northern Song Dynasty. Zhu writes Commentaries on the Doctrine of the Mean and divides it into thirty-three chapters. He comments: “Zisi records what he has revealed to establish words. The origin of Tao derives from Heaven, and its substance is complete in itself and cannot be divisible. It is the apotheosis in nourishing, introspecting, and transforming the sacred spirit.” The latter, on the other hand, offers a hermeneutics of The Doctrine of the Mean from a religious perspective in the book titled Clarification of the Doctrine of the Mean. The entire book revolves around the ultimate goal of restoring one’s innate nature, with the pure purpose of embodying the righteous path. Human nature is inherently guided by Heaven, and the teaching is aimed at demonstrating it to others while adhering to the Way. The cultivation of oneself ultimately returns to Heaven. The chapters and sections of this book meticulously seek to validate the true intent, with evident structure and careful exploration. It stands as a revered work of Clarification of the Doctrine of the Mean. This thesis is divided into six chapters. Chapter One serves as an introduction, providing an overview of the topic and its research significance. It begins by outlining the research question and explaining the importance of the study. It then proceeds to review relevant literature and previous research related to the topic, setting the stage for the research and discussion. Chapter Two focuses on the study and verification of The Doctrine of the Mean and Clarification of the Doctrine of the Mean. This chapter includes an exploration of the authorship of The Doctrine of the Mean, along with a background study of the alleged sage authors of Clarification. And there is a further examination of the lineage of Yiguandao, and an investigation into the development of its eighteen organizational lineages. Chapter Three delves into the conceptual content of Zhu Xi’s Commentaries on The Doctrine of the Mean. It discusses various aspects such as the author, the lineage, the pursuit of the good and steadfastness, and the exploration of practicing the mean for the noble person. Chapter Four explores the discourse of Clarification of the Doctrine of the Mean. The saints divide this work into nine sections. From a religious perspective, this chapter investigates topics such as the authentic transmission of the principle of self-nature, the Sanbao Heart Methods and the objectives of Yiguandao disciplines, the process of attaining sanctity and wisdom, the practice of “Baiyang Registration,” and the exploration of cultivation principles. Chapter Five conducts a comparative study between Commentaries on the Doctrine of the Mean and Clarification of the Doctrine of the Mean. It specifically focuses on the philosophical spirit of Zhu Xi and his discourse on Heaven. Additionally, we examine how Clarification of the Doctrine of the Mean incorporates religious beliefs, the convergence of the five religions (Taoism, Buddhism, Confucianism, Christianity and Islam), the study of practical Taoist sites, and the pursuit of saintliness. Chapter Six concludes the thesis by providing a comprehensive summary of the preceding chapters
[[alternative]]Exploring Factors of Participating Vocational Training and Raising Intention
No full text[[abstract]] 國內外產業發展與求才之需求不斷更新，專業技術、服務業與資訊業求才若渴，職業訓練的腳步也要跟得上時代潮流演進。職訓建立了各類別之人才規格，勞動朋友能透過各項職業的訓練精進技術、發展職能，幫助失業者重回職場，協助在職者培訓第二專長。人力資源是經濟發展過程中不可或缺的原動力，其中傳統技術與工藝的傳承需要經過時間的淬煉與人文的洗禮，隨著觀光與休閒人潮帶動地方產業的文化價值與經濟價值，原住民擁有豐富的傳統文化，以在地的獨特性與原創性可以形成競爭力的重要元素。本研究透過訪談探討影響職業訓練參與意願的因素以及如何提升學員的參訓意願，就「背景因素」、「學習動機」、「學習成效」與「激勵因素」等四個構面、十三題半結構式問題進行訪談。 本研究訪談對象包含職業訓練主辦單位的職員與實際參與職業訓練的學員，走訪阿里山各部落，透過訪談、紀錄、整理與分析，探討背景、動機、學習成效與激勵作用於職業訓練在偏鄉的耕耘成果。研究結果發現：多數的人參與意願主要影響因素為家人或朋友的介紹、開辦地點的距離、職訓內容是否符合興趣及是否有機會可以自己創業。在激勵因素層面上，學員不只是因為可以請領津貼而參加職訓，更是期望受訓之後應用所學參與社區總體營造，結合優勢的天然環境，建構優質家園，帶動觀光休閒產業，為家鄉整體經濟發展盡一己之力。關於提升學員的參訓意願，建議以下四項參考要點：（1）開課前應調查意願，並考量當地需求。（2）開設進階班。（3）選擇開班的地點。（4）結合當地的商家，找尋在地就業的機會。建議未來研究針對經濟因素與背景因素進行調查，並結合社區發展協會，考量整體社區營造，印證職業訓練深耕偏鄉涵蓋的正面意義。[[abstract]] As domestic and international industries are constantly evolving, the demand for talent is constantly changing. And the professional technology, service and information industries are thirsty for talents. Therefore, the vocational training must keep up with the evolution of the trend of the times as well. Vocational training has established a variety of talent specifications, so that workers can refine their skills and develop their functions through training in various occupations, help the unemployed to return to the workplace, and assist the employed in training their second expertise. Human resources are an indispensable driving force in the process of economic development, and the inheritance of traditional skills and crafts has to be tempered by time and humanity. As the tourist and leisure crowds increase the cultural and economic value of local industries, the aborigines, with rich traditional, local uniqueness and originality culture, can perform an important element of competitiveness to the industries. This study explores the factors that influence the willingness to participate in vocational training and the ways to enhance the willingness by conducting a 13 semi-structured questions interview with four dimensions: “background factors”, “motivation to learn”, “learning effectiveness”, and “motivational factors”. The interviewees of this study included the staff of the vocational training organization and the students who actually participated in the vocational training. We visited various tribes in Alishan, and through interviews, records, collation and analysis to explore the background, motivation, learning effectiveness and how motivational factors influenced vocational training in remote villages. The results of the study found that most people's willingness to participate is mainly influenced by the introduction of family or friends, the distance from the location of the establishment, whether the vocational training content met their interests, and whether they had the opportunity to start their own business. In terms of motivating factors, trainees not only participate in vocational training because they could receive subsidies, but also expected to explicit what they had learned back into the overall construction of the community. Combine the advantages of the natural environment, build a high-quality home, promote the tourism and leisure industry, and contribute to the overall development of the hometown. Therefore, to enhance the willingness of trainees to participate in the training, this study concluded the following 4 suggestions: (1) Take willingness of trainees and local needs into account when planning the courses. (2) Offer advanced courses. (3) Choose the proper location. (4) Collaborate with local businesses, to find local employment opportunities. It is suggested that future research should focus on economic and contextual factors and consider the overall construction of community in collaborate with community development associations to confirm the positive meaning of vocational training in the rural areas
[[alternative]]A Narrative Study of the Healing Experience of Intimate Relationship Guided by the Satir Model: Take a Member of the Growth Workshop as an Example
No full text[[abstract]] 本研究主要目的在探究親密關係療癒經驗之敘事研究，研究對象為一位薩提爾模式成長工作坊的成員，以深度訪談方式蒐集資料，並以敘說研究中之「整體--內容」進行分析法做為產生文本的方式。研究結果發現研究參與者親密關係療癒歷程中分為三個階段，為18歲之前、19-52歲之間，以及52歲遇到Satir之後。結果如下：第一階段18歲之前，因母親的情感忽略，形塑研究參與者的負向自我概念及低自我價值，她孤單地成長，培養出獨立、不相信人、缺乏安全感的人格特質；第二階段19-52歲之間，歷經同學的背叛、早婚、年輕喪偶、寡婦懷孕、被迫離職、三角關係的拉扯…顛沛流離，在黑暗中掙扎；第三階段為52歲遇到Satir之後，藉由參與工作坊，學習薩提爾模式(Satir model)各種工具及技巧，如：冰山理論、溝通姿態、家庭圖、家庭重塑…等，研究參與者探索原生家庭成長經驗對她的影響，進而重新接納自己、珍賞自己，從不一致的自我走向一致性的自我狀態，經歷「第三度誕生」，帶來靈性的成長，重新為自己的生命做決定，為自己負起責任，親密關係得著療癒，成為一個更真實、成熟與完整的人。最後，根據本研究結果加以討論，提出對實務工作者相關之建議。[[abstract]] This research aims to explore the healing experience in intimate relationship of a group member of the growth workshop guided by Satir Model. The researcher conducted an in-depth interview with a group member, analyzed the narratives with holist-content reading, and presented the entire psychological process as the text.The results of this research indicate that there are three stages in the research participant's healing experiences: 1. before 18-year-old, 2. between 19~52-year-old, and 3. after 52-year-old, taking part in Satir Model workshop. In the first stage, owing to her mother’s childhood emotional neglect, she acknowledged how her early growth experience shaped her negative self-concept, low self-esteem and cultivated her independent, lack-of-safety personalities. In the second stage, she struggled throughout betray from classmates, early marriage, young widow, widow pregnancy, being forced to quit from job and triangle relationship, as if wandering about dark forest. In the third stage, after she took part in Satir Model workshop, she began to develop from an inconsistent to a consistent self-state and layer by layer, via the useful skills of Satir Model, such as iceberg theory, family maps, family reconstruction, etc., not only to reaccept, highly value and appreciate herself and enhance her self-esteem, but also remade new decisions and be able to be accountable for her life. She got healing experiences from a spiritual growth, a rebirth (the third birth) from intimate relationship, and learned to become a genuine and whole person. The research results are further discussed and suggestions for practitioners are put forward
[[alternative]]A Narrative Study of the Lived Experience of a Middle-Aged Man with Multiple Loses
No full text[[abstract]] 本研究旨在探討中年男性多重失落經驗者的具體失落課題以及如何回應的生命歷程。本研究以敘事研究之「整體－內容」分析，瞭解研究參與者之生命處境、具體失落課題以及回應失落課題的生命歷程。研究結果發現研究受訪者在生命中承受不斷挑戰生命底線的失落衝擊，包括了早期原生家庭的家道中落；落榜於心儀的學校、生意失敗、喪父、發現妻子外遇。一次一次的失落經驗，像是航海時遇到了風浪，一浪高過一浪的撲向受訪者，讓他不知所措也不知這風浪何時停止。即使生命底線有如此多的衝擊，家人是最強後盾也是致命軟肋。本研究受訪者在原生家庭一直是備受重視的孩子，成長過程中所經歷的挫折，都是家人尤其是父親肯定他的能力並且給予許多的關懷、支持和力量，讓他能夠突破困境。這些肯定、關懷、支持和力量，被受訪者內化成為自己的內在力量，肯定自己是有能力且願意接受挑戰的。受訪者的妻子是另一個當他遇到挫折困境時，能給予他支持鼓勵，讓他重新振作的人。無論是原生家庭或是自己組織的家庭，都是受訪者的後盾。但是世間一切皆是雙面的，能夠給予支持的家人，也是致命的軟肋。當父親往生接著妻子外遇，讓受訪者的後盾出現了缺角，扛不住一波接一波的風浪，讓他崩潰也讓他的世界崩塌。最後修補他世界和後盾的也是與妻子和解後，妻子的支持。最後本研究受訪者在經歷多重失落後自殺沒有完成，讓他活下去的力量，除了是來自妻子承諾回歸家庭以及對他的肯定也是因為還有未完成的「任務」：養家糊口以及把父親的債務還清。在這樣的期待下，受訪者就選擇把悲傷留給自己一個人面對，其他時間都放在工作和家庭上。另一個讓受訪者活著的力量來自於重要他人的囑咐：太太的遺願，繼續經營推廣某個新時代心靈團體的公司以繼續讓更多有需要的人受惠。[[abstract]] The aim of this study is to explore the specific issues of multiple losses experienced by middle-aged men and their life processes of responding to those losses. This study adopts a “holistic-content” analysis approach to narrative research, in order to understand the life circumstances, specific loss issues, and life processes of the participants in responding to those losses. The results of the study reveal that the interviewees have endured continuous challenges that push the boundaries of their lives, including the decline of their family's fortunes in their early childhood, being rejected by their desired schools, business failures, the loss of their father, and the discovery of their wife's infidelity. Each experience of loss is like encountering storms at sea, with wave after wave crashing upon the interviewees, leaving them bewildered and uncertain about when the storm will subside. Despite the multitude of impacts on their life's foundation, family members serve as both the strongest support and the most vulnerable weak point. The interviewees were always highly valued children in their original families, and the setbacks they experienced during their growth process were affirmed by their family, especially their fathers, who recognized their abilities and provided them with care, support, and strength, enabling them to overcome difficulties. These affirmations, care, support, and strength were internalized by the interviewees as their own inner power, affirming that they have the ability and willingness to face challenges. The interviewees' wives are another source of support and encouragement, helping them regain their composure when facing setbacks and difficulties. Whether it is their original family or the family they have formed, they serve as the interviewees' backing. However, everything in the world has two sides, and the family members who provide support are also their fatal weak point. When the interviewees' father passed away and their wife had an affair, their support system developed a flaw, making it difficult for them to withstand the continuous waves of challenges, leading to their collapse and the collapse of their world. Ultimately, it was through reconciling with his wife and receiving her support that the interviewees were able to repair their world and their support system. Finally, after experiencing multiple losses, the interviewees did not complete suicide. The strength that kept them alive came not only from their wife's promise to return to the family and her affirmation of them but also from the unfinished “tasks“: providing for the family and paying off their father's debts. With such expectations, the interviewees chose to face their sadness alone and dedicated the rest of their time to work and family. Another source of strength that kept the interviewees alive came from the instructions of significant others: their wife's last wish for them to continue managing and promoting a certain new age spiritual group, in order to benefit more people in need
[[alternative]]A Comprehensive Model of Live Streaming Marketing Based on the Attachment Theory
No full text[[abstract]] 2020 年兩岸直播電商搶佔新經濟風口，更創造許多經濟奇蹟，電商企業把直播行銷視為刺激業務增長的新動力，網紅則是吸引消費者實現企業盈利的核心基礎，電商主播做為直播帶貨的主體角色是如何吸引消費者購買商品，如何透過個人特質及產品特色訊息來創造消費者之網紅依戀與品牌依戀，進而提升購買意願，是一個值得研究的課題。 許多研究指出網紅個人特質、傳播的信息內容特色可以帶來有利的 品牌權益評估，並可進一步促進口口相傳和回購意圖，在直播過程中網 紅個人的影響力是促成購買意願的重要因素，粉絲對網紅的依戀行為亦 會改變消費者認知與內在情緒，進而影響購買意向，然而過去的研究仍 未能推導出完整的網紅行銷之理論模型，本研究因此整合兩極傳播理論、適配一致性假設及文化意義轉移理論等為網紅影響力來源，在依戀理論， 提出網紅直播帶貨行銷之研究模型，並加以實證。本研究首先以焦點集 體訪談及內容分析法來分析影響消費者在網紅直播線上購買之重要素， 進而建立研究模型，接著以 530 位線上購買者為樣本，利用量化統計方法及結構方程模型探究個人特質、信息特色和購買意願間的關係，獲得如下結論: 結論 1：粉絲依戀理論模型適用與網紅直播帶貨的消費行為 結論 2：網紅個人特質主要為專業性和互動性 結論 3：網紅的信息內容主要為功利價值信息 結論 4：網紅影響力是粉絲依戀行為的形成因素 結論 5：粉絲依戀行為中以網紅依戀為中心依次作用 結論 6：依戀行為的中介效果部分成立 結論 7：社會責任干擾效果部份成立 結論 8：情感激起干擾效果部份成立 由於過去學術界尚未針對網紅直播帶貨行銷建構較為完整之理論與實證模型，本研究結果可彌補過去直播帶貨研究面向的不足，並可做為直播帶貨實踐者的參考，也為網紅直播帶貨研究建構一個完整的行銷理論架構。[[abstract]] In 2020, the live e-commerce of two side of the Taiwan Straits has captured the new economic windfall and created many economic miracles. E-commerce enterprises regard live-streaming marketing as a new impetus to stimulate business growth, and internet celebrity is the core foundation to attract consumers and realize corporate profitability. The main roles of e-commerce anchors as live-streamer including how to attract consumers to buy products, and how to create consumers’ of internet celebrity attachment and brand attachment through personal characteristics and informational content, and then enhance the purchase intention are the major topics which deserve further study. Many studies have shown that the personal characteristics and the informational content of internet celebrity can lead to favorable brand equity assessment and further promote word-of-mouth and repurchase intentions. The influence of an internet celebrity's personality during the live-streaming process is an important factor contributing to purchase intention, and the attachment behavior of fans (consumers) to an internet celebrity can also change their perceptions and internal emotions, thus affecting purchase intention. However, previous studies have failed to derive a complete theoretical model to provide a comprehensive explanation toward the phenomenon of live-streaming marketing. Therefore, this study adopted Two-Step Communication theory, the product match-up hypothesis , and the meaning transfer theory to propose a research model of live-streaming marketing, and to validate it. This study first analyzes the important factors influencing consumers' online purchases by using focus group interviews and content analysis, and then developed a research model and conducted a quantitative analysis with a sample of 530 online buyers. This study investigated the relationship between personal characteristics,internal emotions and purchase intention by using quantitative statistical methods and structural equation modeling, and the following conclusions were obtained: Conclusion 1: The attachment theory model is applicable to the consumption behavior of live-streaming marketing. Conclusion 2: The personal characteristics of Internet celebrities are mainly professional and interactive. Conclusion 3: Utilitarian value information is more important than entertainment value information. Conclusion 4: Internet celebrity influence is the forming factor of fans' attachment behavior. Conclusion 5: Internet celebrity attachment plays a central role in fan attachment behavior. Conclusion 6: Corporate Social Responsibility is valid in the part of interfering effect of attachment behavior on purchase intention. Conclusion 7: Emotional arousal is valid in the part of interfering effect of attachment behavior on purchase intention. Since previous studies still not developed a comprehensive academic and empirical research model of live streaming marketing for internet celebrity.The results of this study can make up for the shortcomings of past live streaming marketing research, serve as a reference for live streaming practitioners, and construct a complete marketing theory model for the study of live streaming by internet celebrity
[[alternative]]Toward an Extension of E-Commerce Success Model: An Application of the Theory of Planned Behavior
No full text[[abstract]] 近年來，由於電子商務的便利性、產品供應快速以及技術進步，電子商務有顯著的增長。尤其COVID-19大流行，實體購物受到限制，更加速此趨勢。然而，網路購物也存在一些潛在問題，例如無法實際檢查產品、交貨問題、安全問題以及退貨困難等。 本研究旨在調查影響泰國消費者在Lazada網路應用程式購買意願的因素。研究針對市場行銷刺激、社會規範、自我效能和知覺價值對購買決策的影響及消費者特徵（如年齡、性別、收入和教育）在知覺價值和網上購買意圖之間的關係中的調節作用。 本實證研究以問卷調查方式收集364份使用泰國Lazada網路應用程式的消費者數據。研究結果顯示，市場行銷刺激對消費者的態度、社會規範和自我效能對採用意圖有顯著影響。此外，社會規範和自我效能對網路購買意圖也有促進的影響。態度和社會規範對網路應用程式採用意圖的影響也被證實其對知覺價值和購買意圖產生顯著影響。此外，年齡、教育程度性別等人口因素對於知覺價值和購買意圖之關係具有調節作用。 然而，自我效能對網路購物應用程式採用的假設並未得到支持。可能的原因是參與者已有較高的自我效能水平，或者對網路應用程式的相關信息或熟悉度不足。整體而言，本研究提供了有價值的見解，了解影響消費者在網路購物行為之因素，並為網路零售商提供改善策略。[[abstract]] In recent years, e-commerce has experienced significant growth due to its convenience, product availability, and technological advancements. The COVID-19 pandemic further accelerated this trend as in-person shopping became limited. However, online shopping comes with potential issues such as the inability to physically examine products, delivery problems, security concerns, and difficulties in returns. This research focused on identifying factors that influence consumers' intentions to purchase through the Lazada online shopping application in Thailand. It examined the impact of marketing stimuli, social norms, self-efficacy, and perceived value on purchase decisions. The study also investigated how consumer characteristics, such as age, gender, income, and education, moderated the relationship between perceived value and online purchase intention. The empirical study has collected 364 data based on the consumers of Lazada online shopping application in Thailand through questionnaire survey. The research findings indicated that marketing stimuli significantly influence consumers' attitudes, social norms, and self-efficacy toward online adoption. Social comparison theory suggested that social norms and self-efficacy play a positive role in online purchase intention. Attitude and social norms toward online adoption were found to positively influence perceived value and purchase intention. Additionally, demographic factors, including age, education, and gender, were found to moderate the relationship between perceived value and purchase intention. However, the hypothesis that self-efficacy toward online adoption positively affects perceived value was not supported. Possible reasons for this could be the participants' pre-existing high self-efficacy levels or a lack of sufficient information or familiarity with online shopping. Overall, this study provides valuable insights into the factors that influence consumer behavior in online shopping and offers strategies for online retailers to improve their presence and increase revenue
[[alternative]]Factors Influencing the Selection of Elementary School Textbooks--Using the Four Core Indicators of SDGs as an Example
No full text[[abstract]] 因工業革命帶來的現代化，改變人類使用能源的方式；而近幾十年來，極端氣候的出現，人類開始重視環境教育的議題，全球召開多次會議，點出全球所面臨的環境問題，並討論人類活動與自然環境如何達到永續發展，使環境、經濟及社會都能朝向永續發展的方向邁進，使後代子孫能安心在地球上生存；從許多國家的經驗發現，最好的方式是從教育著手，讓國人從小建立環境保育的概念，並養成環保的好習慣，因此本研究的目的是為了瞭解環境教育在個案國小教師推動的指標方向，以評選臺灣永續發展目標的環境議題指標的權重關係為例，整理出四構面及十二項評估準則，用問卷方式進行調查，再利用層級架構分析法(AHP)建構分析各指標的權重順序，研究發現以「確保環境品質及永續管理環境資源」權重0.362最高，「完備減緩調適行動以因應氣候變遷及其影響」權重0.180最低。 而在十二項評估準則中，前五名依序以「改善空氣品質，維護國民健康」、「落實森林永續管理，終止森林盜伐，恢復遭到破壞的森林」、「減少各式海洋汙染，包括營養鹽及海洋廢棄物」「加強一般廢棄物減量，促進資源回收」、「增進氣候變遷調適能力，強化韌性並降低脆弱度」最為重要，此五項為個案國小教師普遍認為在進行環境教育及環境永續發展教育中，應該融入教科書中進行教育的重要考量因素。根據本研究的研究結果，建議國小教師未來進行環境永續發展課程或是評選環境教育教材，可參考本研究所提出的評估因素為考量依據。[[abstract]] Due to the modernization brought about by the Industrial Revolution, there has been a change in the way humans use energy. In recent decades, the emergence of extreme weather has led people to pay more attention to environmental education. Several global meetings have been held to identify the environmental problems facing the world and discuss how human activities and the natural environment can achieve sustainable development, leading to environmental, economic, and social progress towards sustainability and ensuring that future generations can thrive on Earth. Experience from many countries has shown that the best way to approach this issue is through education, which instills the concept of environmental conservation in individuals from a young age and helps them cultivate eco-friendly habits. Thus, the purpose of this study is to understand the indicators and directions of environmental education advocated by primary school teachers in the case of Taiwan's sustainable development goals (SDGs) environmental issue indicators, and to organize four dimensions and twelve evaluation criteria. A survey was conducted through questionnaires, and the Analytic Hierarchy Process (AHP) was used to construct and analyze the weight order of each indicator. The study found that the highest weight was given to “ensuring environmental quality and sustainable management of environmental resources,” with a weight of 0.362, while the lowest weight was given to“taking urgent action to combat climate change and its impacts,” with a weight of 0.180. Among the twelve evaluation criteria, the top five were, in order, “improving air quality and maintaining national health,” “ implementing sustainable forest management, stopping deforestation, and restoring damaged forests,” “reducing all forms of marine pollution, including nutrient and waste pollution,” “ strengthening the reduction of general waste and promoting resource recycling,” and “enhancing adaptive capacity to climate change, building resilience, and reducing vulnerability.” These five are considered important factors that should be incorporated into textbooks for environmental education and sustainable development education by primary school teachers. Based on the research results, this study recommends that primary school teachers refer to the evaluation factors proposed in this study when conducting environmental sustainability development courses or selecting environmental education materials in the future