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[[alternative]]A Study on Puppetry Arts Education of United Nations Sustainable Develpoment Goals--A Case Study of Yunlin
No full text[[abstract]] 雲林縣布袋戲藝文傳承技藝計畫是一項推動布袋戲表演藝術的計畫，旨在保護和傳承布袋戲藝術，並將其融入當地的教育體系，提升學生對布袋戲文化的認識和欣賞能力，培養他們的創意思維和表達能力。 本研究旨在探討雲林縣布袋戲藝文教育傳承技藝的現況、面臨的挑戰和可行的解決方案，並對藝文教育扎根計畫的成效進行評估。 本研究採用質性研究方法，進行文獻探討、深入訪談和文件分析，研究發現雲林縣在布袋戲藝文教育傳承技藝方面取得了一定的成果，也存在一些挑戰，如布袋戲團的傳承與經營面臨人才斷層、布袋戲藝師發展良莠不齊，布袋戲產業環境失衡、布袋戲傳承的價值等均為受到重視。 本研究結果可為布袋戲傳承相關政策與實踐提供參考，並貢獻於推動SDGs目標的實現與跨領域合作的推動。[[abstract]] The Yunlin County Glove Puppetry Arts and Cultural Heritage Project is an initiative aimed at promoting the art of glove puppetry. Its goal is to protect and pass down the tradition of glove puppetry, integrating it into the local educational system. The project seeks to enhance students' awareness and appreciation of glove puppetry culture while fostering their creative thinking and expressive abilities. This study aims to explore the current status, challenges, and viable solutions of the Yunlin County Glove Puppetry Arts and Cultural Heritage Project. Additionally, it evaluates the effectiveness of the project in embedding arts and culture education. The research employs a qualitative methodology involving literature review, in-depth interviews, and document analysis. Findings indicate that Yunlin County has achieved certain successes in the education and heritage of glove puppetry arts and culture. However, challenges persist, including talent gaps in the inheritance and management of glove puppetry troupes, uneven development among glove puppetry artists, imbalances in the glove puppetry industry environment, and the preservation of the cultural value of glove puppetry. The results of this study can serve as a reference for policies and practices related to glove puppetry heritage, contributing to the realization of Sustainable Development Goals (SDGs) and promoting interdisciplinary collaboration
[[alternative]]Wandering among the White Clouds--A Self-Narrative Study of the Body, Mind, and Soul Experience of Osho's Meditation Workshop
No full text[[abstract]] 本研究以質性研究的自我敘說方法，重視個人經驗的主體性，透過參加奧修靜心工作坊的經驗，試著將影響研究者印象最深刻的課程，敘說個體經歷的撼動，以及透過身體、心理、靈性作為文本媒介，重新敘說著研究者個人的生命歷程為何。 研究者經過結果發現，奧修靜心工作坊的課程，可從巫術治療的能量開啟、動態靜心、亢達尼里的能量流動，以及舞蹈治療的身體連結、聲音治療的聽覺打開，以上是影響研究者印象最深刻的課程，來作為文本探討其生命歷程的改變： (一) 奧修靜心工作坊的經驗裡，每位老師都散發出靜心者很平靜的品質，很強調當下要很在、要很活在當下，研究者從感官系統擴展，並帶著寧靜的覺知，透過奧修靜心工作坊的課程開始學習做起。 (二)影響研究者最深刻的課程裡，認知及人格面的改變，以至於行為和情緒的經驗狀態，透過身體、心理、靈性的轉化，重新詮釋研究者的生命故事歷程。 研究者發現到，靜心加上奧修靜心工作坊的療癒課程，對於內在的改變，仍有非常深刻的影響程度，以及面對如何自我挑戰，或生命的突破，藉由奧修強調要很在很活在當下，那種跟著生活融入的動態式靜心，在面對現實面的自我覺察，它是很自動化的，是由自身出發的覺知能力，類似現實面與身體之間的模糊地帶，有著接近靈魂的連結，只是在等待你的身心合一時，那種內在的協調度就會更接近靈魂的連結，以達到身心靈的整合療癒。那種覺知能力不是被教導過後的被動式自我覺察，因此在面對現實時，頭腦與內在自身的碰觸，兩者會很明顯分辨出來，以至於更能幫助到自我的成長，更可以連結到內心深處最早起的靈魂初衷，因此這種融入生活的動態式靜心，加上奧修工作坊的療癒課程，它也是一個自我成長最有效的好方法，尤其能連結到本性的靈魂初衷，它會是自我成長的過程中最好的一個協助者。[[abstract]] This study adopts a self narrative method of qualitative research, emphasizing the subjectivity of personal experience. Through participating in the Osho Meditation Workshop, it attempts to recount the most memorable courses for researchers, describe the shaking of individual experiences, and use physical, psychological, and spiritual as textual media to retell the researcher's personal life journey. Researchers have found through the results that the courses of the Osho Meditation Workshop can explore the changes in their life process from the aspects of energy activation in witchcraft therapy, dynamic meditation, energy flow in the Kantaniri, as well as physical connectivity in dance therapy and auditory activation in sound therapy. These are the most impressive courses that have left a deep impression on researchers, and can be used as texts to explore the changes in their life process: （1） In the experience of the Osho Meditation Workshop, each teacher exudes a calm quality of being a meditator, emphasizing the importance of being present and living in the present. Researchers expand their sensory system and start learning and doing through the courses of the Osho Meditation Workshop with a sense of tranquility. （2） The most profound course that influences researchers is the changes in cognition and personality, to the extent that the experiential states of behavior and emotions are reinterpreted through physical, psychological, and spiritual transformations, reinterpreting the researcher's life story process. Researchers have found that meditation, combined with the healing courses of the Osho Meditation Workshop, still has a profound impact on inner change, as well as how to face self challenges or breakthroughs in life. Through Osho's emphasis on living in the present, dynamic meditation that integrates with life, and self-awareness in the face of reality, it is highly automated and self initiated. It is similar to the fuzzy zone between the real face and the body, with a connection close to the soul. Just waiting for your body and mind to merge, that internal coordination will be closer to the connection of the soul, in order to achieve the integration and healing of the body and mind. That kind of awareness ability is not passive self-awareness after being taught, so when facing reality, the touch between the mind and the inner self will be clearly distinguished, which can better help self growth and connect to the earliest soul intention in the heart. Therefore, this dynamic meditation that integrates into life, combined with the healing courses of the Oshu workshop, is also the most effective way of self growth, especially connecting to the soul intention of nature. It will be the best helper in the process of self growth
[[alternative]]The Influence of Product Involvement and Online Word-of-Mouth on Brand Resonance in Smart Home Appliances: The Mediating Role of Conformity Behaviors and Informational Trust
No full text[[abstract]] 近年來消費行為發生了顯著轉變，尤其在COVID-19疫情期間，網路購物成為主要的消費方式。企業利用大數據演算法蒐集用戶行為數據，精準投放廣告和推薦相關內容。然而，這也引發了迴聲室效應，使消費者接收到的訊息不夠多元，容易被片面訊息誤導。故本研究欲探討產品涉入程度、網路口碑、品牌共鳴、從眾效應、訊息信任度之相關議題。問卷發放對象為有購買過智慧家電的人，透過google表單發放問卷，共發出307份，扣除無效問卷66份，有效問卷241份，有效問卷回收率約79%。實證結果顯示，(1)產品涉入程度對網路口碑具有顯著正向影響。(2)產品涉入程度對品牌共鳴具有顯著正向影響。(3)網路口碑對品牌共鳴具有顯著正向影響。(4)網路口碑在產品涉入程度與品牌共鳴具有部分中介效果。(5)從眾效應在網路口碑與品牌共鳴不具有干擾效果。(6)訊息信任度在網路口碑與品牌共鳴不具有干擾效果。[[abstract]] In recent years, consumer behavior has undergone significant changes, especially during the COVID-19 pandemic, where online shopping has become the primary mode of consumption. Companies have leveraged big data algorithms to collect user behavior data, enabling precise advertising and content recommendations. However, this has also led to the echo chamber effect, limiting the diversity of information received by consumers and making them susceptible to biased information. Therefore, this study aims to explore issues related to product involvement, online word-of-mouth , brand resonance, herd behavior, and information trustworthiness. The questionnaire was distributed via Google Forms to individuals who have purchased smart home appliances. A total of 307 questionnaires were distributed, with 66 invalid questionnaires excluded, resulting in 241 valid responses, yielding a valid response rate of approximately 79%. The empirical results indicate that (1) product involvement has a significant positive impact on online word-of-mouth, (2) product involvement has a significant positive impact on brand resonance, (3) online word-of-mouth has a significant positive impact on brand resonance, (4) online word-of-mouth partially mediates the relationship between product involvement and brand resonance, (5) behavior does not moderate the relationship between online word-of-mouth and brand resonance, and (6) information trustworthiness does not moderate the relationship between online word-of-mouth and brand resonance
[[alternative]]Physiological and Psychological Effects of Singing Bowl on COVID-19 Recovered Patients
No full text[[abstract]] 背景與目的：COVID-19存活者高達三成痊癒後仍被衰弱症狀所苦，Long COVID症狀包括全身衰弱、廣泛性肌肉疼痛、睡眠障礙、焦慮、憂鬱、頭痛及認知功能缺失等神經心理系統的功能性失衡狀態，常因短期無致命風險而被忽略，但長期累積後會導致嚴重的身心症，值得特別關注。本研究擬探討頌缽對COVID-19康復者自律神經、疲憊、睡眠及及情緒狀態之效益。 材料與方法：本研究為兩組平行前後隨機對照實驗，透過網路相關社團公開招募年齡 20~60歲且半年內曾因COVID-19確診且康復者，實驗組30人參加每週一次50分鐘的團體頌缽，連續四週，對照組單純靜坐無頌缽介入。介入前後兩組分別填寫台灣版簡明疲憊量表(BFI-T)、匹茲堡睡眠品質量表(PSQI)、盤斯心情量表(POMS)，每一次實驗期間受試者均需量測心率變異(HRV)。收集資料以SPSS 26.0 for MacOS中文版統計軟體進行統計分析。 結果：本研究對象為COVID-19康復者，共有56人完成實驗，男性21人(37.5%)，女性35人(62.5%)。基本資料及問卷前測得分同質性檢定結果兩組間無顯著差異。HRV指標部分，實驗組SDNN、HF和TP於每次介入後皆呈增加趨勢，四週均達顯著差異，顯示實驗組受試者的心率變異彈性度增加，LF/HF在第二、三、四週介入後為下降趨勢，後二週達顯著差異，顯示交感和副交感神經的平衡趨向穩定。獨立T檢定分析二組HRV參數後測的組間差異，實驗組SDNN、HF和TP高於對照組並達顯著差異，代表頌缽介入在提升自律神經活性方面是具有成效的。主觀評量部分，以成對T檢定分析各問卷組內差異，實驗組在睡眠品質、疲憊量表和盤斯心情量表得分在四週介入前後有顯著改善。以獨立T檢分析後測組間差異，結果顯示兩組受試者在「現在疲憊程度」、「過去24小時中一般疲憊」及「過去24小時中劇烈疲憊」達顯著差異；兩組受試者在「睡眠品質」、「睡眠潛伏期」、「日常生活失能」及PSQI「總分」皆達統計上顯著性差異；兩組受試者在在POMS情緒構面中的「活力」、「疲勞」、「憤怒」與「緊張」達顯著差異。 結論：本研究結果顯示頌缽介入在提升自律神經系統活性、減輕疲勞、改善睡眠品質及轉換負面情緒方面有短期間的助益。心率變異變化的整體趨勢顯示頌缽能夠快速達到放鬆的效果並有助於促進身心健康，是一種操作簡易且安全的療癒方式。[[abstract]] Background and Purpose: Long COVID affects 30% of survivors, causing persistent symptoms such as physical weakness, extensive muscle pain, sleeping disorders, anxiety, depression, headache, cognitive decline, and neuropsychology imbalances. These symptoms were overlooked initially because of their low short-term mortality risk. However, further investigations are warranted as their long-term effects may lead to severe physical and mental illnesses. This study investigated how singing bowl therapy benefits COVID-19 recoverees’ autonomic nervous system, fatigue, sleep, and emotional states. Materials and Methods: COVID-19 recoverees, aged 20 – 60, that recovered from COVID within the last six months, were recruited online for this study. A 4-week, parallel randomized controlled trial was carried out in which 30 recoverees of the experimental group participated in singing bowl therapy once a week for 50 mins; the control group sat silently without any interventions. Pretest and posttest were conducted on both groups using BFI-T (Brief Fatigue Inventory - Taiwanese version), PSQI (The Pittsburgh Sleep Quality Index), and POMS (Profile of Mood State) questionnaires. The heart rate variability (HRV) of each participant was measured at each session. SPSS version 26 for MacOS was used for data analysis. Results: A total of 56 COVID-19 recoverees completed the study, which comprised 21 male (37.5%) and 35 female (62.5%) participants. No significant differences were found between the pretest scores of the control and experimental groups. Results of the HRV analysis showed that the SDNN, HF, and TP of the experimental group increased after each singing bowl session in which significance differences were observed in each of the four weeks of intervention, indicating improved heart rate variability. The LF/HF decreased in the second, third, and fourth week in which significant differences were evident in the latter two weeks. This indicated a trend toward the stabilization of the sympathetic and parasympathetic nervous systems. Independent t-tests revealed significantly higher SDNN, HF, and TP in the experimental group’s posttest results compared to the control group, highlighting the efficacy of singing bowl therapy on autonomic nervous activity. Subjective assessments showed significant improvements in sleep quality, fatigue, and mood scores of the experimental group. Independent t-tests on posttest results indicated significant differences in ‘Current fatigue levels’, ‘General fatigue levels in the past 24 h, and ‘Intermediate fatigue levels in the past 24 h’ between the experimental group and the control group. Furthermore, significant differences were found between the experimental group and the control group in ‘Sleep quality’, ‘Sleep onset latency’, ‘Daily living disability, and the PSQI total score. In addition, the ‘Vitality’, ‘Fatigue’, ‘Anger’, and ‘Nervousness’ scores of the POMS survey were significantly different between the experimental and control groups. Conclusion: The findings of this study indicate that singing bowl meditation intervention has short-term benefits in enhancing autonomic nervous system activity, reducing fatigue, improving sleep quality, and transforming negative emotions. The overall trend in heart rate variability changes suggests that singing bowl meditation can quickly induce a relaxation effect and contribute to promoting both physical and mental well-being, serving as a simple and safe therapeutic approach
[[alternative]]Effects of Monochord Sound on Stress, Mood, Sleep Quality and Heart Rate Variability
No full text[[abstract]] 背景與目的：在長時間歷經所累積的壓力、焦慮之下，造成的不同類型身心疾病的產生。聲音療癒為非侵入式的輔助療法，相對於頌缽、銅鑼等固定音頻的靜心樂器，單音琴能產生持續且穩定的音頻，讓人更容易快速進入靜心冥想的狀態。本研究之目的探討單音琴對壓力大的人之情緒狀態、睡眠品質及心率變異之影響。 材料與方法：本研究為雙組平行及等待名單之設計，納入條件為20~64歲成人其壓力知覺量表(PSS) ≧ 29分者，符合條件者隨機分派為兩組，實驗組接受每週一次每次30分鐘的單音琴聲音療癒課程，連續四週，每次介入過程收集心率變異(HRV)參數，對照組為同時段靜臥無介入。介入前後兩組分別填寫壓力知覺量表(PSS)、盤斯心情量表(POMS)及匹茲堡睡眠品質量表(CPSQI)。收集資料以SPSS 18.0 for Windows中文版統計軟體進行統計。 結果：共60人完成實驗，實驗組及對照組各30人，兩組參與者基本資料及前測問卷經分析結果顯示為同質。以成對樣本T檢定分析各問卷前後組內差異，實驗組在PSS、POMS及CPSQI得分在介入前後皆達顯著差異。對照組在POMS之「困惑」項目達顯著差異。以獨立樣本T檢定分析後測組間差異，結果顯示兩組參與者在PSS的「壓力知覺」達顯著差異；POMS的整體情緒困擾指數及「沮喪」和「疲勞」分項達顯著差異；PQSI總分及「睡眠時數」和「睡眠效率」分項皆達統計上顯著差異。HRV部分，實驗組每次介入前後其SDNN、LF、HF和 TP 於均達顯著差異，代表單音琴介入後在自律神經活性有所提升。 結論：本研究結果顯示單音琴介入在壓力的減輕、負面情緒的轉換、睡眠品質的改善及自律神經系統活性的提升方面有即時及短期間的助益。顯示單音琴介入能夠幫助現代高壓的人們快速達到放鬆的效果，減少緊張、焦慮並有助於促進身心健康，是值得推廣的療癒方式。[[abstract]] Background and Purpose：Long-term accumulation of stress and anxiety can lead to various psychological and physiological disorders. Sound healing is a non-invasive complementary therapy. Compared to fixed-frequency instruments like singing bowls and gongs, the monochord generates a continuous and more stable audio frequency, which helps individuals to enter a meditative state more quickly. The aim of this study was to investigate the effects of monochord sound on the emotional state, sleep quality, and heart rate variability (HRV) of individuals under significant stress. Materials and Methods：This study used a parallel group design with a waiting list control group, involving adults aged 20 to 64 years with a Perceived Stress Scale (PSS) score of ≥29. Eligible participants were randomly assigned to two groups： the experimental group received a 30-minute monochord sound session weekly for four consecutive weeks, with HRV data collected during each intervention; the control group participated in a session lying down during the same period without any intervention. Both groups completed the Perceived Stress Scale (PSS), Profile of Mood States (POMS), and Pittsburgh Sleep Quality Index (PSQI) before and after the intervention. Data were analyzed using SPSS 18.0 for Windows. Results：A total of 60 individuals completed the study, with 30 in each group. Baseline characteristics and pre-test questionnaire analysis indicated homogeneity between groups. Paired sample t-tests were used to analyze the pre- and post-intervention differences within each group. In the experimental group, results showed significant differences in the total scores of the PSS, POMS, and PSQI. The control group showed significant differences only in the score for the “Confusion” parameter in POMS. Independent sample t-tests that analyzed differences between groups post-intervention showed significant improvements in the experimental group in terms of “Perceived Stress” in PSS, the “Overall Emotional Disturbance Index”, “Frustration” and “Fatigue” parameters in POMS, and the “Hours Slept”, “Sleeping Efficiency” parameters and the total score of the PSQI. HRV analysis indicated significant improvements in the SDNN, LF, HF, and TP of the experimental group before and after each intervention. Conclusion：The results of this study showed that monochord sound intervention has immediate and short-term benefits in reducing stress, transforming negative emotions, improving sleep quality, and enhancing autonomic nervous system activity. Monochord sound intervention can help modern individuals under high stress achieve relaxation quickly, reduce tension and anxiety, and promote physical and mental health, making it a worthwhile therapeutic approach to promote further
[[alternative]]An action research: PBL strategies in the big data analytics course
No full text計畫編號: PBM1110285執行機構: 南華大學資訊管理學系主管機關: 教育部研究期間: 11108~11207[[abstract]]本研究採用專題導向學習策略結合行動研究法，探討學生認知負荷與學習焦慮是否存在差異。本計劃結合大數據分析之課程教學實踐. 其目的包含: (1) 引入專案式學習法，藉以提升其學習實作經驗，讓學生以團隊合作方式進行問題求解與探索，進而達成「學習如何學習」的目的。 (2) 觀察學生背景之學習焦慮與認知負荷差異。 (3) 在研究方法上結合行動研究進行課程規劃、行動、觀察、反省及重新規劃等循環過程。(4) 透過做中學、學中做，讓學生達到學習的目的。[[abstract]]This study combined project-based learning strategies and action research methods to explore differences in students' cognitive loads and learning anxiety. The big data analysis course was used as a platform for assessing teaching practice. The study objectives were as follows:
(1) Introduce project-based learning methods to enhance students' learning and practical experience, enabling them to solve problems and collaborate in teams, thereby achieving the goal of understanding how to learn.
(2) Observe variations in students' learning anxiety and cognitive load based on their backgrounds.
(3) Apply action research methods to the cyclical process of curriculum planning, action, observation, reflection, and replanning.
(4) Help students achieve their intended learning outcomes through experiential learning and simultaneous applications
[[alternative]]Multiple Case Studies on the Impact of Smartphone Usage Behavior on Academic Achievement among Upper Elementary School Students
No full text[[abstract]] 本研究旨在探討國小高年級學生智慧型手機使用行為對學習成就造成的影響，採質性研究多個案設計，以臺中市快樂國小(化名)高年級學童為研究對象，挑選 6 位高年級學童作為研究對象，藉由訪談方式進行資料蒐集與分析。 本研究結果如下：(一) 手機使用行為未受到限制的學童，學習成就較低落。家長若是未對學童手機使用行為設下限制，學童容易沉迷使用手機，花過多時間使用手機的結果，將導致上課無法專注、對學習失去興趣。(二) 長期瀏覽短影音的學童，普遍注意力較不集中，語文表達、書寫和閱讀理解能力也較差。(三) 除了使用手機外，高學習成就的學童大多能找到其他想要進行的休閒活動 。 最後，依據研究結果提出以下建議，以供國小教師及未來研究之參考。建議一：擴大研究對象：建議未來研究者將研究對象擴展至導師和家長，以獲得更全面的了解。建議二：採用多元研究方法：本研究採用訪談法，但未來的研究可以考慮使用問卷調查法，以獲得更多廣泛和完整的數據。[[abstract]] The purpose of this study is to investigate the impact of smartphone usage behavior on the academic achievement of upper-grade elementary school students. It adopts a qualitative research design with multiple cases, focusing on students from Happy Elementary School in Taichung City (pseudonym). Six upper-grade students are selected as research subjects, and data collection and analysis are conducted through interviews. The findings of this study are as follows: Students whose smartphone usage behavior is not restricted tend to have lower academic achievement. When parents do not impose limitations on their children's smartphone usage behavior, students are prone to becoming addicted to using smartphones, resulting in a lack of concentration in class and a loss of interest in learning. Students who engage in prolonged viewing of short videos commonly exhibit decreased attention span and poorer language expression, writing, and reading comprehension abilities. In addition to smartphone usage, students with higher academic achievement are more likely to engage in other leisure activities. Finally, based on the research results, the following recommendations are proposed for elementary school teachers and future research. Recommendation 1 : Expand the research subjects. Future researchers are advised to extend the research subjects to include homeroom teachers and parents to gain a more comprehensive understanding
[[alternative]]A Preliminary Exploration of Remedying Contradictions in Physical Bookstore Services: A Case Study of Kingstone Bookstore
No full text[[abstract]] 隨著電子商務的迅速發展，實體書店面臨著前所未有的挑戰。不僅僅在於市場競爭的加劇，還包括如何在服務疏失發生時進行有效的服務補救，以提升顧客滿意度並保持其忠誠度。探討實體書店中最怕遇見的服務疏失類型、服務補救策略及其潛在的服務補救矛盾。 透過文獻回顧和問卷調查整理了幾種在實體書店最不想遇見的服務疏失，如找不到商品、服務態度不佳、環境髒亂等。這些服務疏失會直接影響顧客的購物體驗，導致顧客的不滿意甚至流失。 其次，本研究分析了實體書店常用的服務補救策略，包括提供折扣、免費贈品、優先處理後續需求等。然而，這些策略並非總能有效解決問題，有時甚至會引發服務補救矛盾。例如，過度補償可能會導致其他顧客對服務期望值過高，而不足的補償則可能加劇顧客的不滿情緒。 最後，本研究提出了一些解決服務補救矛盾的方法。首先，應該根據服務疏失的嚴重程度來制定合理的補救方案，以避免過度或不足的補償。其次，員工培訓是關鍵，通過提高員工的應變能力和服務意識，可以在第一時間有效地處理服務疏失，減少矛盾的產生。此外，實體書店還可以利用顧客反饋機制，持續改進服務質量，從而降低服務疏失的發生率。 總結而言，此研究調查強調了在實體書店經營中，服務疏失的不可避免性及其潛在影響，同時也指出了有效的服務補救策略及其矛盾。通過針對性地解決這些矛盾，實體書店可以提升顧客滿意度，在激烈的市場競爭中立於不敗之地。本研究是使用金石堂實體書店的服務失誤與服務失誤補救對顧客滿意度之影響，探討是否存在補救矛盾的現象。採用問卷調查法，以SPSS統計軟體進行資料分析與假設驗證。[[abstract]] With the rapid development of e-commerce, physical bookstores are facing unprecedented challenges. It is not just about the intensification of market competition, but also about how to carry out effective service recovery when service errors occur to improve customer satisfaction and maintain their loyalty. This study explores the types of service failures that are most feared to be encountered in physical bookstores, service recovery strategies, and potential service recovery conflicts. Through literature review and questionnaire survey, this study sorted out several service errors that are least expected to be encountered in physical bookstores, such as inability to find products, poor service attitude, dirty environment, etc. These service failures will directly affect the customer's shopping experience, leading to customer dissatisfaction or even loss. Secondly, this study analyzes the service recovery strategies commonly used by physical bookstores, including providing discounts, free gifts, and prioritizing follow-up needs. However, these strategies are not always effective in solving problems and sometimes even lead to service recovery conflicts. For example, overcompensation may lead other customers to have inflated service expectations, while undercompensation may exacerbate customer dissatisfaction. Finally, this study proposes some methods to resolve service recovery contradictions. First, a reasonable remedy plan should be developed based on the severity of the service failure to avoid over or under compensation. Secondly, employee training is key. By improving employees' adaptability and service awareness, service errors can be effectively dealt with at the first time and the occurrence of conflicts can be reduced. In addition, physical bookstores can also use customer feedback mechanisms to continuously improve service quality, thereby reducing the incidence of service errors. In summary, this study highlights the inevitability and potential impact of service failures in physical bookstore operations, while also pointing out effective service recovery strategies and their contradictions. By resolving these contradictions in a targeted manner, physical bookstores can improve customer satisfaction and remain invincible in the fierce market competition. This study uses the impact of service errors and service error recovery in physical bookstores on customer satisfaction to explore whether there is a phenomenon of recovery contradiction. A questionnaire survey method was adopted and SPSS statistical software was used for data analysis and hypothesis verification
[[alternative]]Translation: A Research on the Operational Model and Phenomenon of “Jinjiang Literature City”
No full text[[abstract]] 近年來，隨著互聯網的快速發展，網路文學作為一種新興的文學形式逐漸崛起，「晉江文學城」作為中文網路文學的重要代表之一，成為了大量作者和讀者交流的平臺。這種新型態的文學創作和閱讀方式在短時間內迅速擴大，引起了次文化圈子和產業界的關注。然而，關於「晉江文學城」的具體運作模式及其在當代文化與社會中的現象研究，目前相關的學術討論尚顯不足。因此，本研究旨在深入探討「晉江文學城」的場域架構、發表機制、競爭機制，以及書寫場域中的主導原則和接受現象，旨在理解其在當代網路文學領域中的獨特地位和影響。 就目前的研究文獻來看，關於「晉江文學城」的學術探討主要集中在與其他網路文學平臺的比較或作為其他文學作品的參考，對於「晉江文學城」本身的運作模式、場域架構以及其所衍生的文學次文化現象，研究相對較少。此外，「晉江文學城」作為一個中文網路文學平臺，其經濟效應、對次文化的影響，以及作品在其他媒體中的衍生應用等議題也值得進一步探討。 本研究將採用符合網路文學與文化研究的理論框架，從文學社群、網路場域和文化流通的角度來分析「晉江文學城」的運作模式和現象。[[abstract]] In recent years, with the rapid development of the Internet, online literature has emerged as a new form of literary expression. "Jinjiang Literature City," as one of the significant representatives of Chinese internet literature, has become a platform for extensive interaction between authors and readers. This new form of literary creation and consumption has rapidly expanded within a short period, attracting attention from subcultural circles and industry. However, academic discussions specifically focusing on the operational model of "Jinjiang Literature City" and its phenomenon within contemporary culture and society are currently insufficient. Therefore, this study aims to deeply investigate the structural framework, publication mechanisms, competitive mechanisms, dominant principles, and acceptance phenomena within the writing environment of "Jinjiang Literature City," with the objective of understanding its unique position and influence within the contemporary field of internet literature. Existing research primarily compares "Jinjiang Literature City" with other online literary platforms or considers it as a reference for other literary works. However, there is relatively less research on the operational model, structural framework, and the literary subcultural phenomena it engenders. Additionally, as a Chinese internet literature platform, issues such as its economic impact, influence on subculture, and derivative applications of works in other media deserve further exploration. This study will adopt a theoretical framework aligned with internet literature and cultural studies to analyze the operational model and phenomena of "Jinjiang Literature City" from the perspectives of literary communities, online domains, and cultural circulation
[[alternative]]In the Spotlight and from the Sidelines: On the Narrative Strategies in“Yuma Taru's Dream-Woven Life” and “Kneril Tayal Balay”
No full text[[abstract]]本文以張欣芸〈尤瑪・達陸的織夢人生〉和里慕伊・阿紀〈Kneril Tayal balay 泰雅真女人〉為研究文本，分析其敘述手法與寫作策略。〈尤瑪・達陸的織夢人生〉以第三人稱的視角聚焦尤瑪・達陸對於泰雅族傳統織布技藝的堅持。〈泰雅真女人〉採用散點的敘事法，以第一人稱報導泰雅族婦女們的生命故事。〈泰雅真女人〉中尤瑪・達陸報導只出現文本開始與文末，似乎對於尤瑪・達陸報導隱而不顯，透過野桐工作坊成員的案例與小型敘事，烘托出尤瑪・達陸的堅毅精神與執行力量。筆者以為〈尤瑪・達陸的織夢人生〉主要探討尤瑪・達陸如何重返部落，如何振興傳統泰雅織布技藝的嚴肅議題；〈泰雅真女人〉背後探討生命多舛的原住民婦女如何透過編織凝聚向心力與尋求身心靈的庇護，兩篇敘事手法雖有差異，但也開展出報導文學不一樣的寫作策略。[[abstract]]This paper aims at analyzing the narrative techniques and writing strategies adopted by authors Hsin-Yun Chang （張欣芸） and Rimuy Aki （里慕伊•阿紀） in their works “Yuma Taru's Dream-Woven Life”（〈尤瑪·達陸的織夢人生〉）and “Kneril Tayal Balay – Real Atayal Woman”（〈Kneril Tayal Balay 泰雅真女人〉） respectively. Written in the third-person perspective, “Yuma Taru's Dream-Woven Life” throws a spotlight on Yuma Taru's dedication to the traditional art of Atayal cloth-weaving. In “Kneril Tayal Balay – Real Atayal Women”, Rimuy Aki adopts a scattered narrative strategy, opting to tell the life stories of Atayal women from the first-person perspective. Narrative accounts about Yuma Taru only appear at the start and end of “Kneril Tayal Balay – Real Atayal Woman,” seemingly relegating her to the sidelines; however, through the real-life case studies and little narratives of the members of Atayal cloth-weaving workshop Lihang Studio, Yuma Taru's tenacious spirit and ability to execute her vision are thrown into sharp relief. This paper argues that “Yuma Taru's Dream-Woven Life” mainly discusses Yuma Taru's return to her tribe, as well as the sobering issue of reviving the traditional art of Atayal cloth-weaving. On the other hand, “Kneril Tayal Balay – Real Atayal Woman” examines how the practice of cloth-weaving can bring together Atayal women, and grant them physical refuge and emotional solace in the face of the many adversities that they often encounter in life. Dissimilar in terms of their narrative techniques, these two works also shine a light on how writing strategies can differ in the genre of literary reportage