Journal of Management Studies and Development
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The Impact of Instagram Social Media Utilization on Sales Revenue of MSMEs Products in the Digital Era
Get PDFThis study aims to examine the impact of social media on increasing sales in Micro, Small, and Medium Enterprises (MSMEs) in the Kapanewon Kalasan, Sleman Regency. The type of research used is correlational research with a descriptive quantitative approach and simple linear regression analysis technique. This research was conducted in November 2024, with 33 subjects selected using incidental sampling. Simple regression analysis was used to test the effect of Instagram social media (X) on sales revenue (Y). The analysis techniques used include validity testing, reliability testing, normality testing, linearity testing, and determination testing. The results show that Instagram social media has an impact on sales revenue in the MSMEs of Forkom Kapanewon Kalasan, with an R-value of 0.552, or 55.2%, indicating a high level of influence
Green Human Resource Management Practices and Employee Engagement in Information Technology-Enabled Services Companies
Get PDFThis research explored how employees in Business Process Outsourcing (BPO) companies in Makati City adopted Green Human Resource Management (GHRM) practices to support environmental sustainability and strengthen employee engagement. Despite Makati’s unique dynamics, few studies have examined the link between GHRM initiatives and engagement in the Information Technology-Enabled Services (ITES) sector. This study addressed that gap, offering insights for organizations aiming to enhance sustainability programs while keeping their workforce engaged. As more BPO firms prioritize green initiatives, understanding how GHRM influences employee behavior and motivation becomes essential. The research focused on green recruitment, environmental training, and sustainability-based performance evaluations, finding a positive relationship between GHRM strategies and employee engagement. When companies adopt environmentally responsible policies, employees respond with increased loyalty and participation. The study also highlighted the role of renewable energy sources—solar panels, wind turbines, and geothermal systems—as alternatives to traditional electricity. Promoting these technologies helps reduce carbon emissions and reliance on the power grid. Overall, the findings deepen the understanding of how green HR practices can drive both organizational and environmental benefits. BPO firms, especially in the ITES sector, are encouraged to implement GHRM strategies not only for ecological reasons but also to foster a more engaged and purpose-driven workforce
Gen Z Shopping Behavior Factors in Modern Retail Stores, Bojonegoro City, Indonesia
Get PDFThis study aims to explore the factors that influence Generation Z’s shopping behavior in modern retail stores in Bojonegoro, Indonesia. As digital technology and social media increasingly shape consumer habits, understanding how Gen Z that characterized by digital nativeness and high connectivity makes purchasing decisions is crucial for retail development. A qualitative approach was employed using in-depth interviews with five purposively selected participants aged 18–25, complemented by field observations and documentation.Thematic analysis revealed four dominant factors influencing Gen Z's retail shopping behavior: technology adoption, social media engagement, influencer impact, and social environment. Respondents indicated that product discovery often starts through platforms like TikTok and Instagram but decisions are finalized after in-store visits, highlighting a hybrid shopping pattern. Influencers, particularly micro-influencers with relatable content, significantly affect trust and intent to buy. Peer opinions and group shopping activities also play a critical role in shaping preferences.These findings suggest that while Gen Z is highly influenced by digital ecosystems, physical retail experiences remain vital. The research contributes to the understanding of hybrid consumer behavior and offers strategic implications for modern retailers seeking to align their marketing and service strategies with Gen Z preferences. Retailers are advised to integrate online and offline experiences, collaborate with digital influencers, and create interactive in-store environments to attract and retain this consumer segment
Institutional Challenges Constraining the Performance of Agricultural Marketing Cooperative Societies (AMCOs) amid Climate Change: Insights from Coffee Farming in Nyasa District
Get PDFThis study examines the institutional challenges that constrain the performance of AMCOS in the face of climate change in Nyasa District, an emerging coffee-producing area in southern Tanzania. Employing a qualitative case study approach, data were collected through 20 semi-structured interviews and four focus group discussions with AMCOS leaders from four cooperatives, complemented by a review of relevant policy documents and operational reports. Thematic analysis revealed six interrelated institutional challenges: volatility in global coffee prices, resistance to adopting improved and climate-smart farming practices, the persistent influence of unauthorized private buyers (locally known as Kangomba), limited access to affordable financing, inadequate transportation infrastructure, and the lack of local coffee processing facilities. These challenges collectively weaken cooperative governance, erode member trust, reduce operational efficiency, and constrain the ability of AMCOS to facilitate climate-resilient agricultural development. The findings underscore the need for integrated policy and development interventions, including cooperative-friendly financing mechanisms, infrastructure investment, regulatory enforcement, and participatory extension services. Strengthening the institutional embeddedness and adaptive capacity of AMCOS is critical to improving smallholder farmer livelihoods and ensuring the long-term sustainability of the coffee sector in climate-vulnerable rural areas
The Influence of ISO 9001: 2015 Quality Management System Implementation on Marketing Performance at PT Timah Tbk
Get PDFThis study evaluates how implementing the ISO 9001:2015 Quality Management System affects marketing performance and product quality at PT Timah Tbk. The company faced production fluctuations in 2023, leading to a sharp revenue decline and significant losses. Using a quantitative descriptive approach with a survey method, the research analyzes data from employees and management. The findings show that ISO 9001:2015 implementation positively impacts product quality (path coefficient = 0.9867) and quality management (path coefficient = 0.9036). The R-Square value indicates that ISO 9001:2015 explains 81.64% of product quality improvements, while product quality accounts for 97.38% of marketing performance changes. These results suggest that effective quality management through ISO 9001:2015 enhances marketing efficiency and strengthens customer trust, helping the company navigate competition in the tin industry
Work Environment and Compensation as Drivers of Productivity: The Role of Work Discipline as a Mediator
Get PDFThe establishment of a company or government institution is inherently guided by specific organizational objectives that require collective and coordinated efforts. Achieving these objectives depends heavily on the competence of human resources, with employee performance often evaluated through their work productivity. Productive employees demonstrate both efficiency and effectiveness in executing their responsibilities. Work productivity is shaped by various internal and external factors, including the work environment, compensation, motivation, and work discipline. This study aims to examine the mediating role of work discipline in the relationship between the work environment and compensation on employee productivity. A quantitative, explanatory research design was employed. The study population comprised all 90 employees of the Department of Public Works, Housing, and Settlement Areas of Bantul Regency. Given the manageable population size, a total sampling (census) technique was used. Data were collected through a structured, self-administered questionnaire and analyzed using multiple linear regression and mediation analysis via the Sobel test, processed with SPSS version 25. The results indicate that both the work environment and compensation have a positive and significant effect on employee productivity. Additionally, these variables significantly influence work discipline, which itself has a significant positive impact on productivity. The analysis also confirms that work discipline significantly mediates the relationship between both the work environment and compensation and work productivity. The findings support all proposed hypotheses, underscoring the critical role of work discipline in enhancing employee performance through conducive work conditions and appropriate compensation
Needs Assessment of the Department of Education, Nabua West District Schools, Camarines Sur, Philippines: A Basis for an Extension Program
Get PDFThis study focused on the needs assessment of the Department of Education in Nabua West District Schools, Nabua, Camarines Sur, with the aim of serving as a basis for a proposed extension program by the College of Management and Entrepreneurship. Guided by Program Assessment Theory, the research addressed five key areas: school profiles in terms of enrolment and completion rates, professional profiles of teachers, teachers’ needs in skills training, advocacy and outreach programs, challenges faced by teachers, and the design of a suitable extension program. A mixed-methods approach was employed, utilizing questionnaires, interviews, observations, and documentary analysis. Data were analyzed using frequency counts, percentages, and ranking methods. Findings revealed a steady increase in enrolment but a decline in completion rates over a three-year period. Most teachers held baccalaureate degrees, were LET passers, and occupied Teacher I positions, with limited participation in national or international training. Key training needs identified include technology, records management, and communication skills. Advocacy needs focused on school repairs and gender development programs, while outreach priorities included medical and dental missions. Teachers also cited financial limitations, lack of resources, and staffing shortages as major challenges. The study recommends capacity-building initiatives and broader access to professional development opportunities to address these critical areas
Factors Associated with Employee Retention Program: An Assessment for Program Improvement
Get PDFThis study evaluates the employee retention program of Camarines Sur Polytechnic Colleges (CSPC) for the fiscal years 2020–2021, aiming to identify factors influencing retention and areas for improvement. Utilizing a descriptive-evaluative-correlational research design, data were collected from 190 respondents categorized as regular, casual, and job order employees. Key factors, including training attendance, career advancement, compensation, and awards, were found to significantly affect retention, with training ranked as the most influential. Results indicate disparities in access to benefits and development opportunities between regular and non-regular employees, emphasizing the need for equity-focused reforms. Retention strategies, such as morale-boosting activities and performance evaluations, strongly correlate with employee satisfaction. The study recommends enhancing inclusivity, equitable benefit distribution, and continuous professional development programs to strengthen workforce loyalty and reduce attrition. These findings underscore the critical role of sustainable human resource policies in fostering employee satisfaction and institutional efficiency
Enhancing the Visibility of Handicraft-Based MSMEs through Strategic Web Design
Get PDFThis study aims to develop a strategic web design approach for micro or small enterprises focusing on workshop-based creative industries, using FGH (an enterprise specializing in handcrafted shibori techniques) as a case study. The research adopts a design thinking approach, encompassing five stages: empathize, define, ideate, prototype, and test. Data were collected through interviews and observations involving the business owner and potential customers. Two key personas emerged: “The Curious Creative” and “The Craft Entrepreneur,” with the design focus on the latter. During the define stage, user needs were synthesized using the empathy map, Customer Journey Map (CJM), and Value Proposition Canvas (VPC). The ideate phase involved collaborative brainstorming sessions guided by the five dimensions of experiential marketing: sense, feel, think, act, and relate. Ideas were then validated with stakeholders for relevance and feasibility. The findings reveal a demand for a digital platform that not only provides workshop information but also supports learning processes, community engagement, and access to an alumni marketplace. This research contributes to understanding user-centered digital strategies for creative micro-enterprises, particularly those offering experiential-based services
Perceived Usefulness, Ease of Use, and Intention to Use Gregg Shorthand for On-the-Job Training: Evidence from 4th-Year Office Administration Students
Get PDFThe current study examines the influence of perceived usefulness and perceived ease of use on the intention of fourth-year Bachelor of Science in Office Administration students to utilize Gregg Shorthand during their On-the-Job Training (OJT). With the evolution of technology and its impact on administrative tasks, the practical relevance of shorthand remains uncertain in modern training settings. Grounded in the Technology Acceptance Model, the study aimed to assess how students perceive the usefulness and ease of use of Gregg Shorthand and whether these perceptions influence their intention to use it. A quantitative approach was utilized, surveyed 178 students from Rizal Technological University with a structured questionnaire. Results from simple linear regression analysis indicated that perceived usefulness (β = 0.834, p = 0.001) and perceived ease of use (β = 0.879, p = 0.001) strongly and positively influence intention to use Gregg shorthand during OJT. The empirical findings suggest students are more inclined to use Gregg Shorthand when they perceive it as beneficial and easy to use. These conclusions indicate that shorthand could still be valuable in administrative training if taught more practically and relevantly. The study emphasizes the need to focus on curriculum alignment with practical applications and recommends enhancement of the syllabus pertinent to shorthand instructions, especially in fields demanding rapid accuracy. Furthermore, the study recommends more exploration into field-specific approaches concerning the needs of students and instructional design to enhance performance and engagement with Gregg Shorthand