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The role of non-verbal communication in the business environment on the example of Japan
No full textKomunikacija je dvosmjeran proces. Glavni elementi koji čine komunikacijski proces uključuju poruku, kanal, primatelja i povratnu informaciju. Nije lak zadatak „dešifrirati“ što osoba zapravo govori ili osjeća u sadašnjem trenutku. Komunikacijski proces odnosi se na kombinaciju onoga što čujete i vidite u trenutnoj situaciji, na temelju čega donosite zaključak. Neverbalna komunikacija razvija povjerenje, dobar odnos i olakšava transparentnost. Pogrešan govor tijela stvara sumnju, napetost i zbunjenost što dovodi do sukoba. Neverbalna komunikacija oduvijek je fascinirala ljudska bića. Neverbalna komunikacija je sveprisutna i utjecajna, ali na mnogo načina neizreciva. Većinu vremena teško ju je opisati i proučavati. Neverbalne komunikacije često je teško biti svjestan u svakodnevnom životu, a ponekad postajemo svjesni tek kada pođe po zlu. Ipak, ljudi imaju opsežno i duboko zajedničko implicitno razumijevanje neverbalne komunikacije. Da to nije slučaj, svakodnevni bi život bio kaotičan. Komunikacija je dakle, u širem smislu, razmjena informacija, proces davanja, prijenosa i primanja informacija. Pojedinci stvaraju ključne dojmove i zaključke o drugim ljudima na temelju neverbalnog ponašanja. Neverbalna komunikacija ima funkciju dopunjavanja verbalnog dijela, zamjene verbalne radnje i ponavljanja rečenog. Ukupnom značenju onoga što govorimo doprinosi svaki izraz lica. Dragocjenost kulture i bogata tradicija upravo su ono što ističe japansku kulturu, te je i danas utjelovljenje podjela na klase uvjetovane porijeklom i društvenim statusom. Važnu ulogu u odgoju djece ima obitelj, koja tradicionalno prenosi ljubaznost u ponašanju s koljena na koljeno. Japan se od većine svjetskih zemalja razlikuje po neverbalnoj komunikaciji, gdje su te razlike najizraženije u privatnom i poslovnom okruženju. Ovaj će rad detaljnije predstaviti najčešće oblike neverbalne komunikacije i način primjene u poslovnom okruženju Japana.Communication is a two-way process. The main elements that make up the communication process include message, channel, receiver and feedback. It is not an easy task to "decipher" what a person is actually saying or feeling at the present moment. The communication process refers to the combination of what you hear and see in the current situation, on the basis of which you draw a conclusion. Non-verbal communication develops trust, good relationship and facilitates transparency. Wrong body language creates suspicion, tension and confusion leading to conflict. Non-verbal communication has always fascinated human beings. Non-verbal communication is ubiquitous and influential, but in many ways ineffable. Most of the time, it is difficult to describe and study. Non-verbal communication is often difficult to be aware of in everyday life, and sometimes we only become aware when it goes wrong. Yet people have an extensive and deeply shared implicit understanding of nonverbal communication. If this were not the case, everyday life would be chaotic. Communication is therefore, in a broader sense, the exchange of information, the process of giving, transmitting and receiving information. Individuals form key impressions and inferences about other people based on nonverbal behavior. Non-verbal communication has the function of supplementing the verbal part, replacing the verbal action and repeating what was said. Every facial expression contributes to the overall meaning of what we say. The preciousness of culture and rich tradition are precisely what highlight Japanese culture, and even today it is the embodiment of the division into classes determined by origin and social status. An important role in raising children is played by the family, which traditionally transmits kindness in behavior from generation to generation. Japan differs from most countries in the world in terms of non-verbal communication, where these differences are most pronounced in private and business environments. This paper will present in more detail the most common forms of non-verbal communication and how it is applied in the business environment of Japan
The impact of the Covid-19 pandemic on business etiquette
No full textS obzirom na situaciju s virusom Covid-19 koji je zahvatio cijeli svijet i s kojim se mijenja svakodnevni život svih nas tako dolazi i do promjena u poslovanju. Tvrtke su primorane prilagoditi se novonastaloj situaciji. Samim time mijenja se i poslovni bonton svake tvrtke. S novonastalom situacijom dolaze i nova pravila ponašanja. Online platforme većim su dijelom zamijenile klasičnu komunikaciju. Jedina mana online svijeta je nemogućnost praćenja neverbalne komunikacije, što otežava komunikaciju i razmjenu informacija općenito, kao i u poslovnom svijetu. Prenose se informacije, ali otežan je i prijenos emocija što je najveći problem. Pozitivna stvar su video pozivi putem kojih se mogu održati poslovni sastanci bez otkazivanja. Nema rizika od zaraze, a održi se razgovor kakav bi se održao i uživo. Uz mjere distance svakako dolazi do problema s komunikacijom. Vođenje razgovora uživo i uz mjeru nošenja zaštitnih maski otežava komunikaciju i razumijevanje prenesene poruke. Fizički kontakti kao što su pružanje ruke, poljupci s bliskim poslovnim partnerima ili pridržavanje kaputa kojima se pokazuje ljubaznost i poštovanje prema nekoj osobi pomalo nestaje. Barem je to neka razina bliskosti i povezivanja s ljudima, no neovisno o tome i bez toga možemo drugima pokazati empatiju i poštovanje. Prednost je što živimo u vremenu kad tehnologija brzo napreduje i što smo svi više ili manje upoznati s računalima i raznim aplikacijama. Razgovor putem e-maila postojao je i prije virusa, samo što je sada učestaliji i koristi se za sve prilike. Svakako treba poštovati mjere koje su propisane bez obzira na to što se mijenja klasični bonton. Bez obzira na drugačiji način poslovanja, ljudi se brzo navikavaju na sve, pa tako i na distancu i online svijet.Given the situation with the Covid-19 virus, which has spread throughout the world and is changing the daily lives of all of us, so are the changes in the business. Companies are forced to adapt to the new situation. As a result, the business etiquette of each company changes. With the new situation comes new rules of conduct. Online platforms have largely replaced classic communication. The only drawback of the online world is the inability to monitor non-verbal communication which makes communication and information exchange difficult in general as well as in the business world. Information is transmitted, but the transmission of emotions is difficult which is the biggest problem. The positive thing is the video calls through which business meetings can be held without cancellation. There is no risk of infection, and a conversation will be held that would be held live. With distance measures, there are certainly problems with communication. Having a live conversation and wearing protective masks makes it difficult to communicate and understand the message being conveyed. Physical contact such as extending a hand, kissing close business partners, or holding on to a coat that shows kindness and respect to a person is fading a bit. At least it is a level of closeness and connection with people, but regardless of that, we can still show empathy and respect to others. The advantage is that we live in a time when technology is advancing rapidly and we are all more or less familiar with computers and various applications. Email chats existed before the virus only now it is more frequent and used for all occasions. The measures prescribed must be respected, even though the classic etiquette is changing. Regardless of the different ways of doing business, people quickly get used to everything, including distance and the online world
The price as a indicator of quality and prestige
No full textTehnološkim napretkom i globalizacijom, marketinške aktivnosti postaju od presudnog značaja. Kupci mogu svakodnevno birati koje će proizvode ili usluge kupovati jer su im nadohvat ruke. Da bi poduzeće zadržalo svoje kupce potrebno je voditi brigu o njima. Potrebno je pratiti koje su njihove želje i potrebe jer u konačnici samo kontinuiranom prodajom svojih proizvoda ili usluga poduzeće može dugoročno obavljati svoju djelatnost. Zbog važnosti kupaca potrebno je poznavati njihove karakteristike te upravljati zadovoljstvom. Njihovo zadovoljstvo može biti garancija za njihovu lojalnost te uspješno i sigurnije poslovanje. S druge strane, poduzeće utječe svojim strategijama, ciljevima i politikama te cijenama, na kvalitetu, zadovoljstvo te ih može smatrati kao indikator uspješnosti poslovanja na duži rok. Pitanje cijene je promjenjivo kao i svi ostali elementi marketinškog spleta te zahtijeva stalno praćenje tržišta, kupovne moći, cijena, potreba potrošača te opće klime u industriji u kojoj poduzeće posluje. Cijena može služiti kao indikator kvalitete i prestiža.With technological advances and globalization, marketing activities are becoming crucial. Customers can choose every day which products or services to buy because they are at their fingertips. In order for a company to retain its customers it is necessary to take care of them. It is necessary to monitor their wishes and needs, because ultimately only by continuously selling their products or services can a company perform its business in the long run. Due to the importance of customers, it is necessary to know their characteristics and manage satisfaction. Their satisfaction can be a guarantee for their loyalty and successful and safer business. On the other hand, the company influences its strategies, goals and policies and prices, quality, satisfaction and can be considered as an indicator of business success in the long run. The issue of price is changeable like all other elements of the marketing mix and requires constant monitoring of the market, purchasing power, prices, consumer needs and the general climate in the industry in which the company operates. Price can serve as an indicator of quality and prestige
The role of influencers in modern media and marketing communication
No full textInfluenceri su osobe koje svojim znanjem, taktikama te izgledom privlače pratitelje, a što više pratitelja imaju to postaju poznatiji, prepoznatljiviji i utjecajniji, ne samo u krugu svojih pratitelja, već i u krugu oglašivača koji se preko njih reklamiraju. Tijekom godina kroz evoluciju influencerskog marketinga, vrste influencera i njihove specifične uloge postali su sastavni dio suvremenog načina oglašavanja. Nakon slavnih i korporativnih ambasadora, pojavili su se makro influenceri i mikroinfluenceri iz interesnih zajednica. Glavni izazov za marketere bio je definirati ulogu i identificirati pravu vrstu influencera u skladu s ciljevima marke. Od definicije koja se prvenstveno temelji na opsegu mreže i društvenom kapitalu influencera (s poznatim osobama i novim zvijezdama društvenih mreža), trgovci postupno integriraju sadržaj i predanost ovim načinima oglašavanja. Influencer marketing je vrsta marketinga u kojem se influenceri obaziru samo na utjecaj na određenom tržištu, umjesto na ciljno tržište kao cjelinu, kao što je pojašnjeno u ovom završnom radu. Uspjeh bilo koje marketinške kampanje s utjecajem ne ovisi samo o broju sljedbenika, već postoji velik broj preduvjeta. Influenceri moraju održavati stalni kontakt sa svojom publikom, dijeliti privatne trenutke iz svog života kako bi se veza s publikom učvrstila te kako bi se steklo povjerenje, stoga njihovi postovi dobivaju veći angažman. Sve više tvrtki shvaća važnost suradnje s influencerima pa istodobno, shvaćaju da je stvaranje dugoročnih udruga s influencerima ključno za bolji marketing.Influencers are people who attract users with their appearance, clothing, knowledge and skills; followers, and the more they have, the more popular they become, not only to other users, but also to the advertisers who advertise through them. Over the years through the evolution of influencer marketing, types of influencers and their specific roles have become an integral part of the modern way of advertising. After celebrities and corporate ambassadors, macro influencers and micro-influencers from interest communities emerged. The main challenge for marketers was to define the role and identify the right type of influencer in line with the brand’s goals. From a definition based primarily on the scope of the network and the social capital of influencers (with celebrities and new social media stars), marketers are gradually integrating content and commitment to these ways of advertising. Influencer marketing (also influence marketing) is a type of marketing in which the focus is on people who have an impact in a particular market, instead of focusing on the target market as a whole. He identifies individuals who have an impact on potential customers, and directs all marketing activities around those people who are popularly referred to as influencers as explained in this final paper. The success of any influential marketing campaign does not only depend on the number of followers but there are a number of prerequisites. Many influencers buy fake followers, so their engagement rate is low. In contrast, micro-influencers have fewer followers, but work to maintain personal connections with their audiences. Therefore, their posts get more engagement. As more companies realize the importance of working with influencers, they are looking for new ways to work with them. At the same time, they realize that creating long-term associations with influencers is key to better marketing
Product branding and positioning with an emphasis on sustainable development
No full textPredmet istraživanja ovog rada jest pregled izazova s kojima se susreću poduzeća prilikom brendiranja i pozicioniranja proizvoda ali i cjelokupnog ciklusa proizvodnje koja se temelji na vrijednostima održivog razvoja. U radu se opisuju mogući strateški pristupi proizvodnji održivih proizvoda od proizvodnje potpunih zelenih proizvoda, postupno „ozelenjenih“ proizvoda ili pristupa akviziciji gotovog proizvoda koji egzistira na tržištu. Također, u radu se dostavlja teorijski prikaz razvoja inovativnog održivog proizvoda kao i promatranje istog u cijelom životnom ciklusu, uključujući prikaz strategija zelenog marketinga i učinkovite komunikacije sa svrhom stvaranje dodane vrijednosti odnosno, osvješćivanja javnosti posredstvom transparentnih i istinitih informacija. Istraživanje se zaokružuje empirijskim prikazom studije slučaja održivog brenda „Shield's“ kroz prizmu marketing miksa i opisom životnog ciklusa ovih inovativnih proizvoda za čiju promociju je predviđena upotreba tehnologija „proširene stvarnosti“ (eng. Augmented Reality) koja svojom funkcionalnošću zastupa idealan omjer korištenja „on line“ i „off line“ pristupa promociji sadržaja na globalnom tržištu. Isto tako, na primjeru brenda „Shield's“ opisan je smjer tržišnog repozicioniranja zbog pojave globalne pandemije COVID-19, a što će doprinijeti perspektivnijem poslovanju brenda na globalnoj razini.The subject of this paper is an overview of the challenges faced by companies in branding and product positioning, but also the entire production cycle based on the values of sustainable development. The paper describes possible strategic approaches to the production of sustainable products from the production of complete green products, gradually "green" products or approaches to the acquisition of a finished product that exists on the market. Also, the paper provides a theoretical overview of the development of innovative sustainable products as well as its observation throughout the life cycle, including a presentation of green marketing strategy and effective communication for the purpose of creating added value, ie public awareness through transparent and truthful information. The research is rounded off with an empirical case study of the sustainable brand "Shield's" through the prism of the marketing mix and a description of the life cycle of these innovative products whose promotion envisages the use of "augmented reality" technology, which with its functionality represents the ideal ratio of „on line“ and „off line“ approach to the promotion of content in the global market. Also, the example of the brand "Shield" describes the direction of market repositioning due to the global pandemic COVID-19, which will contribute to a more promising business of the brand globally
Tourism development strategy in rural areas of the Republic of Croatia
No full textRepublika Hrvatska je jedna od najpoznatijih turističkih zemalja u svijetu.
Sukladno tom statusu na nacionalnoj razini postoji strategija za određivanje i razvoj
najbitnijih smjernica i ciljeva razvoja turizma u Hrvatskoj. Za kvalitetniji i brži razvoj
potreban je razvoj investicija pogotovo novih kreativnih turističkih proizvoda kao i razvoj
infrastrukturnih sadržaja koje Republika Hrvatska kao turistička zemlja nudi i može ponuditi. Ruralni turizam zasigurno je jedan od takvih turističkih proizvoda koji svojim pametnim upravljanjem i ulaganjem, turističkim, geografskim i kulturnim potencijalom može jako puno pridonijeti razvoju kompletne Republike Hrvatske, a pogotovo određenih regija. Navedene mjere razvoja uz jako dobro razvijen ruralni turizam u Istri i Kvarneru nastoji postići i područje zaobalja srednje Dalmacije. Putem strategije razvoja turizma definirani su ciljevi razvoja ruralnog i planinskog turizma, sportskog turizma, ekoturizma, pustolovnog turizma i naposljetku kulturnog turizma i gastro turizma. Za uspje5nu provedbu strategije razvoja ruralnog turizma na području Republike Hrvatske na nacionalnoj razini potrebna je suradnja i sinergija na svim razinama institucija od nacionalne do lokalne iz razloga kako bi provedba planova u konačnici ostvarila ciljeve koje sije postavila i kako sve skupa dalo što bolji rezultat.The Republic of Croatia is one of the most famous tourist countries in the world. According to this status, there is a strategy for identification and development at the national level the most important guidelines and goals of tourism development in Croatia. For better and faster development it is necessary to develop investments, especially new creative tourist products, as well as development infrastructural contents that the Republic of Croatia as a tourist country offers and can offer. Rural tourism is certainly one of such tourist products that with its smart management and investment, tourist, geographical and cultural potential can contribute a lot to the development of the entire Republic of Croatia, and especially certain regions. In addition to the very well-developed rural tourism in Istria and Kvarner, the above-mentioned development measures are also being achieved in the coastal area of central Dalmatia. The tourism development strategy defines the goals for the development of rural and mountain tourism, sports tourism, ecotourism, adventure tourism and finally cultural tourism and gastro tourism. Successful implementation of the strategy for the development of rural tourism in the Republic of Croatia at the national level requires cooperation and synergy at all levels of institutions from national to local in order to implement the plans ultimately achieve the goals set and give a better result
Socially responsible business of FMCG companies based on the example of URIHO organization
No full textStrukturno se rad sastoji od tri poglavlja. Nakon uvoda i postavljenih hipoteza i istraživačkih pitanja slijedi poglavlje o društveno odgovornom poslovanju. U okviru njega donesene su definicije i analiziran je sam pojam društvene odgovornosti, vrste i dimenzije DOP-a. Drugo poglavlje je usmjereno na ponašanje potrošača, gdje setakođer analizira društveno odgovorno poslovanje robe široke potrošnje i sam proces kupovine. Treće poglavlje je usmjereno na analizu društvene odgovornosti u ustanovi URIHO, gdje je istraženo poslovanje navedene ustanove i analizirana društvena odgovornost i dimenzije društvene odgovornosti te sam poslovni proces roba široke potrošnje. Na kraju slijedi zaključak i odgovori na istraživačka pitanja te analiziranje postavljenih hipoteza.Structurally, the paper consists of three chapters. After the introduction and set hypotheses and research questions, chapters on corporate social responsibility follow. Within it, definitions were adopted and the very concept of social responsibility, types and dimensions of CSR were analyzed. The second chapter is about consumer behavior, where it also analyzes the socially responsible business of consumer goods and the purchasing process itself. The third chapter focuses on the analysis of social responsibility in the URIHO institution, where the operations of these institutions are researched and social responsibility and dimensions of social responsibility are analyzed, as well as the business process of consumer goods. Finally, the conclusion and answers to the research questions and the analysis of the set hypotheses follow
Protocol of business, organization and operation of local self-government units of the City of Zagreb
No full textZadovoljstvo građana Grada Zagreba najbolji je pokazatelj dobrog poslovnog uspjeha i ostvarenja ciljeva. Svaka sugestija pojedinca, prijedlog i dobra ideja može pridonijeti boljem pružanju usluga poslovanja i djelovanja jedinica lokalne samouprave Grada Zagreba. Samim time i većem zadovoljstvu svakog pojedinca na području njegove gradske četvrti. Vođeni tom idejom ovaj rad stvoren je kao dobra prilika za informiranje građana o stvarnom zadovoljstvu poslovanja, ustroja i djelovanja lokalne samouprave.
Grad Zagreb uistinu je poseban glavni grad Republike Hrvatske te je posebna teritorijalna, upravna i samoupravna jedinica koja ima položaj grada. Veliku odgovornost za funkcioniranje Grada Zagreba predstavlja lokalna samouprava, odnosno Gradski ured za mjesnu samoupravu koji je servis građana.The satisfaction of the citizens of the city of Zagreb is the best indicator of good business success and achievement of objectives. Each individual suggestion, proposal and good idea can contribute to better provision of business services and activities of local self-government units in the city of Zagreb. Hence the greatest satisfaction of each individual in the area of his arrondissement. Guided by this idea, this document is conceived as a good opportunity to inform citizens about the real satisfaction of companies, organization and functioning of local self-government.
The city of Zagreb is truly a special capital of Croatia and is a special territorial, administrative and autonomous unit which has the status of a city. The great responsibility for the functioning of the city of Zagreb is local self-government, by which I would mention the municipal office of local self-government, which is a service to citizens
Public relations and top management in culture
No full textKulturni menadžment nastajao je i nadograđivao se kroz povijest, počevši od antike sve do renesanse, međutim glavna razlika u usporedbi sa modernim vremenom je zahtjevnost s obzirom na opsežnu ponudu sadržaja koja se danas nudi. U svojim se začecima menadžment bazirao na rezervacijama predstava i organizaciji. Današnje se javnosti moraju pomno proučavati, a za pridobiti ciljanu publiku menadžeri, stručnjaci za odnose s javnošću i stručnjaci za marketing prolaze kroz analize i složene procese i tako stvaraju strateški plan. Turizam, a potom i kulturni turizam bitno je utjecao na razvoj odnosa s javnošću u Hrvatskoj potaknuvši hotele na zaposlenje osoba čiji je zadatak bio održavati vjernost posjetitelja. S vremenom su se potrebe turista mijenjale, tako da se današnji turist na hrvatskoj obali želi informirati i o hrvatskoj kulturi, što je dovelo do razvitka kulturnog turizma. Potrebno je istaknuti i povezanost sa psihologijom čiju je važnost ustanovio pionir odnosa s javnošću Edward Bernays. Problematika slabe zastupljenosti kulturnog obrazovanja u hrvatskom školstvu i medijima, nedovoljno ulaganje u kulturu od strane države i njezina elitizacija, učestalo spajanje odjela marketinga i PR-a u kulturnim ustanovama koji dovode do otežane posvećenosti zahtjevima obje profesije, pojava fenomena ''kulture otkazivanja'' (eng. cancel culture) u popularnoj kulturi, kreiranje imagea kulturnih institucija, zvijezda iz svijeta showbussinesa - izazovi su s kojima se susreću stručnjaci za odnose s javnošću i menadžeri. Cilj je ukazati kako kohezija odnosa s javnošću, vrhunskog i kulturi prilagođenog menadžmenta i promotivnih alata mogu otkloniti navedene probleme, umanjiti animozitet kulturnih djelatnika prema komercijalizaciji, poznavati razliku između odnosa s javnošću i marketinga i ukazati na veliki potencijal kulturnog proizvoda. Vrhunski menadžer u kulturi i stručnjak za odnose s javnošću moraju shvaćati njezinu delikatnost i znati kreirati harmoniju i prilagoditi pristup sukladno sadržaju koju ona nudi, a koji uključuje edukativni, zabavni i duhovni aspekt.Cultural management has evolved and upgraded throughout history, from antique to the Renaissance, however the main difference compared to modern times is the complexity given the extensive range of content on offer today. In its beginnings, management was based on reservations of performances and organization. Today’s publics need to be carefully studied, and to gain a target audience, managers, public relations experts, and marketing experts go through analyzes and complex processes and thus create a strategic plan. Tourism, and then cultural tourism, significantly influenced the development of public relations in Croatia by encouraging hotels to hire employees whose task was to maintain the loyalty of visitors. Over time, the needs of tourists have changed, so today's tourist on the Croatian coast wants to be informed about Croatian culture, which has led to the development of cultural tourism. It is necessary to emphasize the connection with psychology whose importance was established by the pioneer of public relations Edward Bernays. Problems of poor representation of culture in Croatian education system and the media, insufficient investment in culture by the state and its elitism, frequent merging of marketing and PR departments in cultural institutions that lead to difficult commitment to the requirements of both professions, the phenomenon of ‘’cancel culture’’ which is part of popular culture, creating the image of cultural institutions, stars from the world of show business - these are the challenges faced by public relations experts and managers. The aim is to point out how the cohesion of public relations, top management adapted to culture and promotional tools can eliminate these problems, reduce the animosity of cultural workers towards commercialization, to know the difference between public relations and marketing and point out the great potential of cultural products. A top cultural manager and public relations expert must understand its delicacy and know how to create harmony and adapt the approach according to the content it offers, which includes an educational, entertainment and spiritual aspect
Symbolism and non-verbal communication of folk costumes
No full textNarodna nošnja predstavlja tradicijski način odijevanja seoskog stanovništva. Kroz nju je seosko pučanstvo izražavalo svoje umjetničke i tekstilne vještine i zadovoljavala svoje potrebe za odijevanjem. Nekada se izrađivala se od prirodnih materijala u kućnoj radinosti, a jačanjem kupovne moći i industrijalizacijom seosko stanovništvo počinje koristiti i kupovne materijale u njenoj izradi. Zahvaljujući opiranju modnim strujanjima, narodna nošnja uvelike je zadržala svoj prvobitan oblik. U našim krajevima nosila se sve do drugog svjetskog rata, a nekim krajevima ona se i danas nosi i predstavlja živuću tradiciju. Veliki dio tehnika izrade dijelova i ukrasa narodne nošnje zaštićene su i upisane u registar nematerijalne kulturne baštine Republike Hrvatske- paška, lepoglavska i svetomarska čipka, hvarska čipka od niti agave, izrade čipke na području Primoštena i Rogoznice, umijeće zlatoveza, baranjski šokački vezovi, ivanečki vez, konavoski vez, tehnika ukrašavanja pukanicom iz Čuntića, izrada svetonedjeljskog i bistranjskog kraluža (nakita), umijeće pletenja ženskog oglavlja jalbe, izrada tradicijskih ženskih frizura s područja Slavonije, Baranje i Srijema su samo neke od njih. Danas narodna nošnja predstavlja nacionalni simbol svakog naroda i neizostavni je dio njegove kulture. Ona je dio njegovog kulturnog naslijeđa kao i kulturne baštine.
Cilj ovog rada je objasniti elemente kulture koji su utjecali na stvaranje narodne nošnje i način na koji se mogu iščitati neki od simbola i na taj način pojasniti problematiku na koji način narodna nošnja neverbalno komunicira s drugim pripadnicima društvene zajednice.Folk costume is a traditional way of dressing the rural population. Through it, the rural population expressed their artistic and textile skills and met their clothing needs. It used to be made of natural materials in handicrafts, and with the strengthening of purchasing power and industrialization, the rural population began to use purchased materials in its production. Thanks to resisting fashion trends, folk costumes have largely retained their original shape. It was worn in our region until the Second World War, and in some parts it is still worn today and represents a living tradition. Many of the techniques of making parts and decorations of folk costumes are protected and entered in the register of intangible cultural heritage of the Republic of Croatia - Pag, Lepoglava and Svetomarska lace, Hvar agave lace, making lace in Primosten and Rogoznica, gold embroidery, Baranja shocking embroidery, Ivanec embroidery, Konavle embroidery, the technique of decorating with pukanica from Čuntić, making svetonedjeljskog i bistranjskog kraluža (jewelry), the art of knitting women's headbands, making traditional women's hairstyles from Slavonia, Baranja and Srijem are just some of them. Today, the national costume is a national symbol of every nation and is an indispensable part of its culture. It is part of its cultural heritage as well as cultural heritage. The aim of this paper is to explain the elements of culture that influenced the creation of folk costumes and the way in which some of the symbols can be read and thus explain the issue of how folk costumes nonverbally communicate with other members of society