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The role of verbal and nonverbal communication in establishing relationships with clients
No full textKomunikacija je najvrjednija vještina koju pojedinci mogu unijeti u poslovnu sredinu, ali je također i najizazovnija vještina. Poslovna komunikacija danas kombinira bezvremenske osnove komunikacije sa suvremenim medijskim vještinama. U poslovnome svijetu, vještina komunikacije s kupcima postaje sve značajnija, a ponašanje potrošača i njegova odluka o kupnji često će ovisiti upravo o njegovoj komunikaciji s tvrtkom čiji proizvod želi kupiti. Komunikacija koja se temelji na etičnosti temelj je za stvaranje povjerenja potrošača, što dovodi do zadovoljstva i lojalnosti. Predmet ovog rada je uloga komunikacije pri uspostavljanju odnosa s klijentima. Ciljevi rada su: prikazati važnost komunikacije kod uspostave odnosa s klijentima; prikazati utjecaj komunikacije na ponašanje potrošača, kao i na njegovo zadovoljstvo i lojalnost; i na primjeru iz prakse prikazati uspješni model upravljanja odnosima s klijentima i stvaranja zadovoljnog i lojalnog klijenta.
Upravljanje odnosima s klijentima osnova je svake uspješne poslovne tvrtke. Jedan od pozitivnih primjera upravljanja odnosima s klijentima svakako je tvrtka Amazon. Amazon CRM nalazi se visoko na listama gotovo savršenog prodajnog CRM sustava. Amazon je poznat po upravljanju odnosima s kupcima. Ankete su ga rangirale kao najpouzdanije mjesto za online kupovinu u Americi. Za uspješno upravljanje odnosima s klijentima vezani su i programi lojalnosti. Programi lojalnosti u velikom su porastu jer tvrtke traže više načina za angažiranje kupaca. Kada se analizira Amazon, vidljivo je kako poduzeće nema tradicionalni program vjernosti. Ipak, kupci imaju jaku privrženost Amazon e-trgovini i zadovoljni su njome. Zadovoljstvo kupaca jedno je od najboljih oruđa za uspješno poslovanje. Zadovoljni kupci obično se vraćaju i kupuju više, što je vidljivo i na Amazon poslovnim rezultatima. Odanost Amazonovih kupaca počinje odličnim korisničkim iskustvom.Communication is the most valuable skill that individuals can bring to the business environment, but it is also the most challenging skill. Business communication today combines the timeless basics of communication with modern media skills. In the business world, the skill of communicating with customers is becoming more and more important, and the consumer's behavior and his decision to buy will often depend on his communication with the company whose product he wants to buy. Ethical communication is the foundation for building consumer trust, which leads to satisfaction and loyalty. The subject of this paper is the role of communication in establishing relationships with clients. The goals of the work are: to show the importance of communication when establishing relationships with clients; show the impact of communications on consumer behavior, as well as on their satisfaction and loyalty; and using an example from practice to show a successful model of managing client relations and creating a satisfied and loyal client.
Customer relationship management is the foundation of any successful business. One of the positive examples of customer relationship management is certainly the company Amazon. Amazon CRM ranks high on the charts of the near-perfect sales CRM system. Amazon is known for customer relationship management. Polls have ranked it as the most trusted place to shop online in America. Loyalty programs are also linked to the successful management of customer relations. Loyalty programs are on the rise as companies look for more ways to engage customers. When analyzing Amazon, it is evident that the company does not have a traditional loyalty program. However, customers have a strong attachment to Amazon e-commerce and are satisfied with it. Customer satisfaction is one of the best tools for successful business. Satisfied customers usually come back and buy more, which is evident in Amazon's business results. Amazon customer loyalty starts with a great customer experience
The role of social networks in communication during the pandemic
No full textProteklih nekoliko godina društvene mreže su postale svjetski neizbježan trend te su na taj način pronašle svoje mjesto u poslovanju mnogobrojnih poduzeća. Značajno su utjecale te promijenile način života i način komuniciranja između ljudi. Postepeno su ljudi počeli prihvaćati društvene mreže te sve manje koristiti tradicionalne medije, tako se danas kao primarni izvor informacija koriste upravo društvene mreže. Zahvaljujući svojoj prepoznatljivosti te lakoći korištenja u komunikaciji s korisnicima, oglašavanju i unapređenju brenda, mnoga poduzeća su prepoznala prednosti korištenja društvenih mreža kao spas za komunikaciju te poslovanje u ovim novonastalim situacijama.
Društveni mediji omogućavaju stvaranje bliske povezanosti s poslovnim partnerima i kupcima i olakšavaju osluškivanje njihovih potreba i želja što je prednost u definiranju novih strategija kojima se želimo istaknuti i pozicionirati na tržištu. Društvene mreže kao predmet unaprjeđenja brenda i odnosa s javnošću imaju veliki značaj u predstavljanju funkcionalnih karakteristika i performansi proizvoda. Povećanjem ljudskog interesa kao posljedice korištenja interneta, komuniciranje u pandemiji stavljeno je u pod nove znakove pitanja.Over the past few years, social networks have become an inevitable global trend and thus found their place in the operations of many companies. They significantly influenced and changed the way of life and the way of communication between people. Gradually, people began to accept social networks and use traditional media less and less, so today social networks are used as the primary source of information. Thanks to its recognition and ease of use in communication with users, advertising and brand promotion, many companies have recognized the advantages of using social networks as a lifeline for communication and business in these new situations.
Social media make it possible to create a close connection with business partners and customers and make it easier to listen to their needs and wishes, which is an advantage in defining new strategies with which we want to stand out and position ourselves on the market. Social networks as a subject of brand improvement and public relations are of great importance in presenting the functional characteristics and performance of the product. With the increase of human interest as a consequence of internet use, communication in the pandemic has been put under new question marks
Business etiquette, business protocol and business communication in the organization
No full textKomunikacija je temeljna životna sastavnica svakog pojedinca i društva. Komuniciramo svime onime što mi zapravo jesmo: govorom, ponašanjem, odjećom i šutnjom. Danas su komunikacija i bonton dva neodvojiva pojma. Da bi poslovni odnos bio čvrst potrebna je dobra i verbalna i neverbalna komunikacija, kao i pravila ponašanja koja prate tu komunikaciju. U velikoj svjetskoj tržišnoj utakmici u borbi sa konkurencijom sve više tvrtki pridaje važnost poslovnoj komunikaciji i bontoCommunication is a fundamental life component of every individual and society. We communicate with everything that we really are: speech, behavior, clothes and silence. Today, communication and etiquette are two inseparable terms. In order for a business relationship to be solid, good verbal and non-verbal communication is needed, as well as the rules of conduct that follow that communication. In the great global market competition, more and more companies attach importance to business communication and etiquette in the fight with the competition
Communication of Croatian food brands on digital platforms on the example of Podravka
No full textPoslovna komunikacija je jako važan koncept koji se ocrtava u različitim dijelovima poslovnog svijeta. U ovome će radu poslovna komunikacija biti spomenuta i objašnjena u kontekstu brendova i brendiranja kao procesa koji se svakodnevno odvijaju u poslovnom svijetu. S druge strane kada se govori o industrijama koje se najviše bave pričom poslovne komunikacije i brendinga kao takvog moguće je spomenuti prehrambenu industriju. Najbolji primjer jednog takvog brenda je Podravka koja je jedan od najvećih brendova, kako Hrvatske, tako i cijelog balkanskog područja. Kroz objašnjenje praktičnog primjera Podravkinog slučaja rad će prikazati na koje se načine poslovna komunikacija ostvaruje putem društvenih mreža te različitih marketinških kampanja. Kako se iskorištava vrijednost utjecajnih osoba iz različitih područja povezivanjem njihove osobnosti s određenim proizvodom odnosnom brandom proizvoda u svrhu ispunjenja samo jednog cilja, a to je – prepoznatljivost. Rad će se za prikupljanje podataka najviše koristiti istraživačkom metodom prikupljanja te analiziranjem tih podataka izvodit će se razni zaključci te teze koje se odnose na koncept poslovne komunikacije u kontekstu brenda i brendiranja. Unutar rada prvo se jasno definiraju stručni pojmovi, radi se kratki uvod u studiju slučaja povezivanjem glavnih čimbenika okoline, te se u konačnici radi sama studija slučaja koja će rad zaokružiti kao jednu smislenu cjelinu. Glavni je cilj ovoga rada ostati usko vezan za suštinu teme te se koncentrirati na istaknute pojmove i definicije koji se lako mogu primijetiti te opisati kroz studiju slučaja. Osim izvora koji se mogu pronaći u knjigama, stručnim člancima i časopisima koriste se i brojni izvori s internetskih portala, novina, stranica, blogova i sl. Svi e-izvori imaju navedenog autora te im se lako može pristupiti.Business communication is a very important concept that is emerging in different parts of the business world. In this paper, business communication will be mentioned and explained in the context of brands and branding as processes that take place every day in the business world. On the other hand, when we talk about the industries that deal most with business communication and branding as such, it is possible to mention the food industry. The best example of such a brand is Podravka, which is one of the largest brands, both in Croatia and in the entire Balkan area. Through the explanation of a practical example of Podravka's case, the paper will show the ways in which business communication is realized through social networks and various marketing campaigns. How the value of influential people from different fields is used by connecting their personality with a certain product or brand in order to meet only one goal, and that is - recognizability. The paper will mostly use the research method of data collection, and by analyzing this data, various conclusions and theses related to the concept of business communication in the context of brand and branding will be drawn. Within the paper, professional terms are first clearly defined, a brief introduction to the case study is made by connecting the main environmental factors, and finally the case study itself is done, which will complete the paper as a meaningful whole. The main goal of this paper is to remain closely related to the essence of the topic and to concentrate on prominent concepts and definitions that can be easily noticed and described through the case study. In addition to sources that can be found in books, professional articles and magazines, numerous sources from Internet portals, newspapers, pages, blogs, etc. are used. Authors of all e-sources are specified and the sources can be easily accessed
A turning point in business creation: Internet sales of banking products
No full textČinjenica je da je razvoj tehnologije i interneta doveo do značajnih promjena u svakodnevnom životu i poslovanju. Sve se više koriste beneficije koje je tehnologija omogućila, a ponekad se čini da će tehnologija zamijeniti ljudski kontakt. To je ponajviše vidljivo u područjima kao što su trgovina, marketing i bankarstvo. Tehnologija u bankarstvu u današnje vrijeme ima sve veći značaj u poslovanju banaka iz razloga što se danas sve transakcije mogu provesti putem interneta i bankomata dok klijenti više ne moraju čekati duge redove u bankama kako bi platili račun ili podignuli novac. Cilj ovog rada je pratiti razvoj tehnologije te prikazati kako je on utjecao na čovjeka i zajednicu općenito. Nadalje, cilj je prikazati način na kojem Internet bankarstvo funkcionira kao kanal prodaje i distribucije bankarskih proizvoda. Također se nastoji povezati bankarski sektor sa razvojem tehnologije te na razumljiv način prikazati koliko su životi ljudi lakši upravo zahvaljujući tehnološkom napretku i daljnjem razvoju. U ovom radu je predstavljen primjer iz prakse, suvremeno bankarstvo Erste Banke. Erste svojim korisnicima nudi više digitalnih usluga, a na kraju 2021. godine Erste banka broji 413.474 digitalnih korisnika od čega njih 309.358 aktivno koristi usluge. U siječnju 2015. Erste je u Austriji predstavila svoju platformu za digitalno bankarstvo „George“. George je predstavljen kao najmodernija platforma za Internet bankarstvo.It is a fact that the development of technology and the Internet has led to significant changes in everyday life and business. The benefits that technology has made possible are increasingly used, and sometimes it seems that technology will replace human contact. This is most visible in areas such as trade, marketing and banking. Nowadays, technology in banking has an increasing importance in the business of banks because today all transactions can be carried out via the Internet and banks, while clients no longer have to wait in long queues in banks to pay their bills or withdraw money. The aim of this paper is to follow the development of technology and to show how it has affected man and society in general. Furthermore, the goal is to show the way in which Internet banking functions as a channel for the sale and distribution of banking products. It also tries to connect the banking sector with the development of technology and to show in an understandable way how much easier people's lives are precisely thanks to technological progress and further development. This paper presents an example from practice, the modern banking of Erste Bank. Erste offers its users more digital services, and at the end of 2021, Erste Bank has 413,474 digital users, of which 309,358 are actively using the services. In January 2015, Erste presented its digital banking platform "George" in Austria. George is presented as the most modern platform for Internet banking
Marketing tactics to attract consumer attention
No full textNastankom prvog proizvoda ili usluge možemo reći da se u umu čovjeka probudilo i pitanje: kako svoj rad predstaviti drugim osobama i pritom ostvariti profit? Na koji način doprijeti do čovjeka i predstaviti mu svoj rad kako bi unovčio svoje vrijeme. Svake godine se način prodaje i potražnje mijenja. Prije pojave novca kao sredstva naplate, ljudi su se koristili razmjenom dobara ili usluga. Mijenjali su povrće za sir, namirnice potrebne za život za svoje usluge, ali život i potrebe čovjeka kroz godine se mijenjaju. Ponašanje pojedinca se mijenja, na njega utječu razni motivi koje je prvi uočio A. Maslow i podijelio ih u hijerarhijsku ljestvicu prioriteta - fiziološki motivi, društveni motivi, psihološki motivi. Pojedinac više ne nastoji zadovoljiti samo svoje biološke potrebe, nastoji zadovoljiti i društvene i osobne.
Iz tog razloga se svi nalazimo u stalnoj ulozi potrošača, izloženi stimulansima i mnogobrojnim informacijama. Osobe u ulozi prodavatelja dobara i usluga koriste razne načine kako bi privukli pažnju potrošača, iskorištavajući njegove podražaje kao što su vid, okus, miris, dodir i sluh kako bi ih potaknuli na kupnju proizvoda. Svoj proizvod pokušavaju uklopiti u okruženje u kojem se nalaze kako bi ostvarili kontakt sa potrošačima i ispunili njihove želje, a pritom ostvarili i prodaju. Globalizacija na tržištu povećala je broj konkurenata, vještine i znanja, unutarnje i vanjske čimbenike, te duboko razumijevanje potrošača, a sve iz razloga što današnje tržište ima puno istih proizvoda, sličnih okusa i mirisa. Više nije bitna količina prodanih proizvoda ili usluga, bitan je brand koji se koristi, jer potrošač u današnje vrijeme nije pojedinac, on je osoba umrežena u sustav u kojem se informacije i iskustva brzo prenose. Trendovi se brzo mijenjaju, ali emocije čovjeka će uvijek biti prisutne. Pronicanjem u "dušu" pojedinca mnoge tvrtke pokušavaju ostvariti povezanost sa potrošačem, pridobiti njegovu vjernost i pružiti im osjećaj pripadnosti. Kao što se religija temelji na vjerovanju i odanosti, tako i kreatori novih proizvoda već sam svoj logo pokušavaju napraviti autentičnim, kako bi jednog dana od običnog gaziranog pića postali svjetska ikona za koju će znati i oni najskriveniji dijelovi svijeta.With the creation of the first product or service, we can say that the question arose in man's mind: how to present your work to other people and make a profit at the same time? How to reach people and present them with your work in order to monetize their time.
Every year, the way of sales and demand changes. Before the appearance of money as a means of payment, people used to exchange goods or services. They exchanged vegetables for cheese, foodstuffs necessary for life for their services, but the life and needs of man has changed over the years. An individual's behavior changes, it is influenced by various motives that were first observed by A. Maslow and divided into a hierarchical scale of priorities - physiological motives, social motives, psychological motives. The individual no longer seeks to satisfy only his biological needs, he seeks to satisfy both social and personal needs. For this reason, we are all in the constant role of consumers, exposed to stimuli and numerous information. People in the role of sellers of goods and services use various ways to attract the attention of consumers, exploiting their stimuli such as sight, taste, smell, touch and hearing to encourage them to buy the product. They try to fit their product into the environment in which they are in order to make contact with consumers and fulfill their wishes, and at the same time achieve sales. Globalization in the market has increased the number of competitors, skills and knowledge, internal and external factors, and a deep understanding of consumers, all because today's market has many of the same products, with similar tastes and smells. It is no longer important the quantity of products or services sold, what matters is the brand used, because today's consumer is not an individual, he is a person networked in a system where information and experiences are quickly transferred. Trends change quickly, but human emotions will always be present. By penetrating into the "soul" of an individual, many companies try to connect with the consumer, gain their loyalty and provide them with a sense of belonging. Just as religion is based on belief and devotion, so the creators of new products are already trying to make their logo authentic, so that one day they can turn an ordinary soda into a world icon that even the most hidden parts of the world will know about
The influence of personality traits on communication style
No full textIako je područje introvertiranih i ekstrovertiranih tipova ličnosti nedovoljno istraženo, a publikacije i radovi na tu temu nerijetko potkrijepljeni krhkim dokazima i nategnutim „instinktivnim“ teorijama, dublje istraživanje ovog područja moglo bi nam omogućiti šire i pomnije razumijevanje naše vlastite prirode, kao i sposobnost bolje komunikacije s ljudima oko nas. Kroz velik dio ljudske povijesti introvertirani tipovi smatrani su osobama slabijeg karaktera koji ne posjeduju prikladnu društvenu opremu za ostvarivanje zdravih i dugoročnih odnosa. Međutim, u današnjem modernom, digitaliziranom i posljedično tome globaliziranom svijetu, njihova prava snaga sve više dolazi do izražaja. Danas sa sigurnošću možemo reći da introvertirane osobe mogu ostvariti iznimno čvrste društvene odnose, komunicirati s drugima jednakom tečnošću i elanom kao i ekstroverti, te biti vrhunski vođe u poslovnom planu, s nevjerojatnim sposobnostima motiviranja i inspiriranja drugih da ostvare iznimne podvige.
Stoga se za glavni cilj ovog rada nameće potreba podizanja svijesti o raznolikosti i širokom spektru ličnosti prisutnih u društvu te davanje smjernica za prepoznavanje i razumijevanje neočiglednih dubinskih karakternih razlika u funkciji ublažavanja komunikacijskih barijera i olakšavanja međusobne interakcije kao preteči izvršavanju društvenih pothvata. Važnost i ključna uloga introverata u razvoju društva kao cjeline također je u fokusu ovog rada. U radu, između ostalog, postavljamo pitanja o važnosti koju crte ličnosti pojedinca imaju na njihov privatni i poslovni uspjeh. Provlačimo ih kroz kontekst stigmatizacije introverata u pogledu usporedbe s njihovom oprečnom stranom - ekstrovertima, gdje se introverti u mnogim aspektima bivanja često prikazuju nedostatnijima i manje uspješnima. Međutim, kroz rad ćemo upoznati vrijednosti i vještine osoba s introvertiranim tipom ličnosti, što se događa u pozadini njihovog kritičkog razmišljanja, kako pristupaju izazovima s kojima se suočavaju te kroz aktualne primjere introvertiranih, ali uspješnih, pojedinaca pokazati kako je moguće ostvariti izuzetan poslovni uspjeh u svijetu naizgled dizajniranom za ekstroverte.Even though the subject of introverted and extroverted types of personalities is vaguely explored, and while the publications and thesis regarding the subject are often supported with fragile evidence and unconvincing, instinct-based theories, deeper research of this area might give us a broader and in-depth insight on our own nature, as well as the ability to communicate better with the people around us. Throughout a large part of history of mankind introverts were seen as people with weaker personalities which do not possess an adequate social equipment necessary to achieve healthy and long-term relationships. However, in today’s modern, digitalized and subsequently globalized world, their true strength is becoming ever more noticeable. Today we can say with certainty that introverts can achieve strong interpersonal relationships, communicate with others with the same fluency and enthusiasm as their counterparts – extroverts and be exceptional leaders in business aspect, with incredible ability to motivate and inspire others to achieve extraordinary goals.
Hence the main goal of this thesis imposes the need to raise awareness about the diversity and a wide spectrum of personalities present in our society but also giving guidance on how to detect and understand the extremely vague and deep character differences with the purpose of alleviating communication barriers and facilitating interpersonal communication as a precursor to executing social endeavors. The importance and key role of introverts in the development of the society as a whole is also the focus of this thesis. We are raising questions regarding the importance that personality traits have on an individual’s private and business success. We pass them through the context of stigmatization present when comparing introverts to extroverts, in which introverts are often being presented as less worthy and less successful. However, through this thesis we will familiarize with the real values and skills an introverted person possesses, what happens in the background of their critical thinking, how they approach challenges they face and through present examples of introverted but extremely successful individuals, show how to achieve great business success in a world seemingly designed for extroverts
Analysis of traffic noise in urban areas and protection measures
No full textŠirenjem gradova, suvremenim društvom pa tako i potrebom za ubrzanim načinom življenja te sve većom potrebom za migracijom stanovništva upotrebom prijevoznih sredstva često se zanemaruju posljedice štetnih utjecaja korištenja osobnih vozila. Naročito kada se radi o jednoj naizgled nevidljivoj kategoriji problema poput onečišćenja bukom, te samih eksternih troškova uzrokovanih prometnim onečišćenjem od buke. Kako bi kvaliteta života pa i razvitak u gradovima općenito bio na zadovoljavajućoj razini za održiv, dugoročan i zdrav život potrebno je osvijestiti i istaknuti sve aspekte koji direktno utječu na kvalitetu života u urbanim sredinama. Ovaj rad bavi se problematikom cestovne i željezničke prometne buke u urbanim sredinama u odnosu na čovjekov život sagledavajući jedan širi aspekt posljedica. Jednako tako, rad predstavlja moguća rješenja u cilju smanjenja buke uzrokovane prometom koja omogućuju zdravi napredak i širenje urbanih sredina kroz funkcionalan i optimiziran sustav što i jest osnovna zadaća logističkih sustava. Prolazeći kroz osnovne pojmove vezane za buku cestovnih i željezničkih vozila, buku i promet općenito, definicije, analize, zakonske regulative, čovjekovo tijelo i zdravstvene posljedice. U radu se prezentira naizgled nevidljiva problematika i konkretne fiskalne posljedice uzrokovane prometnom bukom i to na području cjeloživotnog obitavanja suvremenog čovjeka tj. gradskim sredinama. Naglasak u radu stavlja se na podatke o niskim tolerancijama čovjekova tijela na buku, što je izrazito bitno za osvijestiti uzmemo li u obzir spoznaju da 75% europskog stanovništva živi upravo u gradovima. S obzirom na to da je prometna buka neizbježni element gradske vreve koju gotovo ne možemo sanirati ali ju možemo izolirati i optimizirati. Ovaj rad ističe probleme i načine zaštite od prometne buke s naglaskom važnosti brige za čovjekovo zdravlje kroz prijedloge inteligentnih rješenja kakva bi se danas s obzirom na širenje gradova i stil života općenito trebali nametati kao nužni za održiv i suvremeni život.With the expansion of cities, modern society and thus the need for an accelerated way of life and the increasing need for migration of the population using means of transport, the consequences of the harmful effects of the use of personal vehicles are often ignored. Especially when it comes to an apparently invisible category of problems such as noise pollution, and the very external costs caused by traffic noise pollution. In order for the quality of life and development in cities in general to be at a satisfactory level for a sustainable, long-term and healthy life, it is necessary to raise awareness and highlight all aspects that directly affect the quality of life in urban areas. This paper deals with the problem of road and railway traffic noise in urban areas in relation to human life, looking at a wider aspect of the consequences. Equally, the work presents possible solutions aimed at reducing noise caused by traffic that enable healthy progress and expansion of urban environments through a functional and optimized system, which is the basic task of logistics systems. Going through the basic terms related to the noise of road and railway vehicles, noise and traffic in general, definitions, analyses, legal regulations, the human body and health consequences. The paper presents a seemingly invisible issue and concrete fiscal consequences caused by traffic noise in the area of lifelong habitation of modern man, i.e. urban areas. Emphasis in the paper is placed on data on the low tolerance of the human body to noise, which is extremely important to raise awareness if we take into account the fact that 75% of the European population lives precisely in cities. Given that traffic noise is an inevitable element of city bustle that we can hardly fix, but we can isolate and optimize it. This paper highlights the problems and ways of protecting against traffic noise with an emphasis on the importance of caring for human health through proposals for intelligent solutions that should be imposed today, considering the expansion of cities and the lifestyle in general, as necessary for a sustainable and modern life
Redesign of the visual identity on the business case "Grill House Opatija"
No full textTema ovog završnog rada je Redizajn vizualnog identiteta na poslovnom slučaju „Grill house Opatija“.
U prvom dijelu radu objašnjeno je na koji način se gradi vizualni identitet te koji su elementi vizualnog identiteta. Nakon toga, glavni elementi vizualnog identiteta kao što je logo, tipografija ili izbor palete boja, detaljno su objašnjeni. Isto tako, za potrebe idejnog rješenja redizajna vizualnog identiteta na poslovnom slučaju „Grill house Opatija“ objašnjeni su i dodatni elementi kao što je posjetnica, letak, cjenik i slogan.
U nastavku rada, prikazani su primjeri kvalitetnih vizualnih identiteta i onih manje kvalitetno urađenih. Uz glavne i dodatne vizualne elemente, objašnjen je proces stvaranja nove internetske stranice restorana, koja ima važnu ulogu u cjelokupnom identitetu restorana.
U drugom dijelu rada predložena su idejna rješenja za logo, tipografiju i izbor boja za vizualni identitet restorana “Grill house Opatija” te za sve ostale prateće elemente vizualnog identiteta. Nadalje, napravljena je nova internetska stranica s novim dizajnom i izgledom, ali koji slijedi viziju, tradiciju i vrijednosti restorana.
Zaključno, redizajnom vizualnog identiteta i izradom nove internetske strance očekuje veća zainteresiranost i dolazak gostiju u restoran „Grill house Opatija“ već ove turističke sezone.The topic of this final paper is Redesign of the visual identity of the business premises "Grill house Opatija".
In the first part of the paper, it was explained how visual identity is built and what are the elements of visual identity. After that, the main elements of the visual identity, such as the logo, typography or choice of color palette, are explained in detail. Likewise, additional elements such as business card, flyer, price list and slogan were explained for the purposes of the conceptual solution for the redesign of the visual identity at the "Grill house Opatija" business premises.
In the continuation of the work, examples of high-quality visual identities and less well-made ones are presented. Along with the main and additional visual elements, the process of creating a new restaurant website, which plays an important role in the restaurant's overall identity, is explained.
In the second part of the paper, conceptual solutions for the logo, typography and choice of colors for the visual identity of the restaurant "Grill house Opatija" and for all other supporting elements of the visual identity were proposed. Furthermore, a new website was created with a new design and look, but one follows the vision, tradition and values of the restaurant.
In conclusion, with the redesign of the visual identity and the creation of a new website, greater interest and arrival of guests to the restaurant "Grill house Opatija" is already expected this tourist season
The role of distribution systems and online sales in business logistics of companies
No full textTemeljne vizije i ciljevi svakog ozbiljnog poduzeća su postizanje dugoročnih poslovnih rezultata, doprinos društvu svojim poslovanjem i prepoznatljivost na tržištu. Ovisno o vrsti, svako poduzeće ukoliko je svjesno doprinosa logistike u poslovanju istom i upravlja, bez obzira da li je riječ o logističkim uslugama ili logističkim troškovima. Kako bi poslovna logistika bila maksimalno učinkovita, očekuje se da je obuhvaćena u svim područjima poslovanja poduzeća, što vodi do optimalizacija troškova, postavljanje jasnih ciljeva, mogućnosti kontrola postavljenih ciljeva, sposobnost provođenja i cjelovito rješenje svih logističkih procesa poduzeća.
Postoje razne definicije logistike. Proučava se kao znanost i aktivnost, u kojima se logistika dijeli prema životnom ciklusu proizvoda ili usluge, prema vrsti usluge i prema tokovima, odnosno protocima dobara. Najopćenitije možemo logistiku okarakterizirati kao sustav prostorno – vremenske transformacije dobara popraćeno raznim aktivnostima koje imaju cilj zadovoljiti zahtjeve tržišta uz minimalne troškove i trošenje kapitala. Kako bi zahtjevi tržišta bili ispoštovani, a poduzeća radila uz racionalnu potrošnju kapitala odgovarajući na zahtjeve tržišta potreban je kvalitetan distribucijski sustav koji će odgovoriti na sve zahtjeve koji se nalaze na putu prema ostvarenju poslovnog cilja i same vizije. Svrha distribucije je omogućiti kupcu dostupnost usluge ili proizvoda u odgovarajućem asortimanu i potrebnoj količini, na odgovarajućem mjestu i vremenu. Ukoliko poduzeće odluči svoje proizvode plasirati kroz više različitih kanala prodaje, tada se usmjerava na više kanalnu distribuciju koja zahtjeva dodatne napore i besprijekornu organizaciju.
U završnom radu opisana je uloga distribucijskih sustava i online prodaje u poslovnoj logistici poduzeća. Kvalitetnom organizacijom i oblikovanjem kanala distribucije poduzeće može ostvariti konkurentnost i prepoznatljivost na tržištu, veću vrijednost i potražnju kod kupaca. Kanali distribucije zahtijevaju prilagodbe tržištima, navikama potrošača i svim ostalim okolnostima koje imaju utjecaj na poslovanje. Sve razvijeniji kanal distribucije je online prodaja, kojoj je sama pandemija Covid 19 itekako pridonijela brzi rast.The basic visions and goals of each serious enterprise are to achieve long-term business results, contribute to society through its business and recognizability in the market. Depending on the type, each company if it is aware of the contribution of logistics in the business manages it, regardless of whether it is logistics services or logistical costs. In order for business logistics to be as efficient as possible, it is expected to be covered in all areas of the enterprise's business, which leads to optimization of costs, setting clear goals, the possibility of controlling the set goals, the ability to implement and a complete solution of all logistics processes of the enterprise.
There are various definitions of logistics. It is studied as a science and activity, in which logistics are divided according to the life cycle of a product or service, by type of service and by the flows, that is, flows of goods. The most general can be characterized by logistics as a system of spatial - temporal transformation of goods accompanied by various activities that aim to meet the requirements of the market with minimal costs and spending of capital. In order for the requirements of the market to be met, and companies to work with rational capital consumption in response to market demands, a quality distribution system is needed to respond to all the requirements that are on the way to achieving the business goal and the vision itself. The purpose of the distribution is to allow the customer to have the availability of a service or product in the appropriate assortment and the required quantity, in the appropriate place and time. If the company decides to market its products through several different sales channels, then it focuses on a multi-channel distribution that requires additional efforts and impeccable organization.
The final paper describes the role of distribution systems and online sales in the business logistics of the enterprise. With quality organization and design of distribution channels, the company can achieve competitiveness and recognition on the market, greater value and demand in customers. Distribution channels require adjustments to markets, consumer habits and any other circumstances that have an impact on the business. The increasingly developed distribution channel is online sales, to which the Covid 19 pandemic itself has greatly contributed to rapid growth