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Pengaruh Konten Iklan dan Konten Promosi Penjualan terhadap Niat Perilaku Penjualan gamers Apex Legends dengan Mediasi Citra Merek Hedonis di Jakarta
No full textABSTRACT TARUMANAGARA UNIVERSITY
FACULTY OF ECONOMICS AND BUSINESS JAKARTA
(A). JESSICA ELLYCIA (115200123)
(B) INFLUENCE OF ADVERTISING CONTENT AND SALES PROMOTION CONTENT ON BEHAVIORAL INTENTION OF APEX LEGENDS GAMERS MEDIATED BY HEDONIC BRAND IMAGE
(C) XVI + 63 Pages, 32 Tables, 6 Pictures, 18 Attachments
(D) Abstract: This study aims to test the influence of advertising content and sales promotion content on behavioral intentions and then test hedonic brand image as a mediator between advertising content and sales promotion content on behavioral intentions. The samples taken were 151 Apex Legends players in Jakarta. The method used was convenience sampling and then used by distributing questionnaires which were processed using PLS-SEM. The results of this research are that advertising content and sales promotion content have a significant positive influence on behavioral intentions. However, it turns out that advertising and sales promotion content on behavioral intentions through hedonic brand image have negative influence.
(E) References
(F) Prof., Ir. Carunia Mulya Firdausy M.ADE., Ph.D.
ABSTRAK UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI DAN BISNIS JAKARTA
(A). JESSICA ELLYCIA (115200123)
(B) PENGARUH KONTEN PERIKLANAN DAN KONTEN PROMOSI PENJUALAN TERHADAP NIAT PERILAKU PENJUALAN GAMERS APEX LEGENDS DENGAN MEDIASI CITRA MEREK HEDONIS DI JAKARTA.
(C) XVI + 63 Halaman, 32 Tabel, 6 Gambar, 18 Lampiran
(D) Abstrak: Penelitian ini bertujuan untuk menguji pengaruh konten periklanan dan konten promosi penjualan terhadap niat perilaku kemudian menguji citra merek hedonis sebagai mediasi diantara konten periklanan dan konten promosi penjualan terhadap niat perilaku. Sampel yang diambil merupakan 151 pemain video game Apex Legends di Jakarta. Metode yang di gunakan adalah convenience sampling lalu digunakan dengan cara menyebarkan kuesioner yang diolah menggunakan PLS-SEM. Hasil dari penelitian ini yaitu bahwa konten periklanan dan konten promosi penjualan memiliki pengaruh positif yang signifikan terhadap niat perilaku. Namun ternyata citra merek hedonis tidak memiliki pengaruh positif terhadap niat perilaku dan konten periklanan dengan konten promosi penjualan tidak berpengaruh positif terhadap niat perilaku melalui citra merek hedonis.
(E) Referensi
(F) Prof., Ir. Carunia Mulya Firdausy M.ADE., Ph.D
Wewenang Notaris Dan Tata Cara Dalam Membuat Akta Pernyataan Dan Surat Keterangan Hak Mewaris
No full textDispensation For Early Marriage After The Enactment Of Law Number 16 Of 2019
No full textUnderage marriage is an event that is often considered normal by some people in
Indonesia, but underage marriage can be an interesting legal issue, as in Law Number 16 of 2019
concerning amendments to Law Number 1 of 1974 in Article 7 paragraph (1) it is stated that
boys and girls can marry if they have reached the age of 19 and in paragraph 2 it is stated that if
a man and a woman have not reached the age specified by law, namely 19 years. statutory
requirements, parents must submit a Dispensation to the Religious Court. Therefore, the
formulation of the problem is used to better understand and explore underage marriages and
also how to apply Article 7 paragraph (1) of Law Number 16 of 2019 concerning granting
dispensation to children who are married underage. This research also uses the Normative Law
Method and library research method, data analysis uses a Qualitative Method. Based on the
Analysis it can be concluded in the decision of case Number 157/Pst.p/2020/PA.Sbr the judge
still grants the request for dispensation because the parents or child have agreed to the granting
of the dispensation, so in In his opinion, the judge will grant the dispensation of the minor, even
though it is not in accordance with the applicable age provisions in Law Number 16 of 2019
contained in Article 7 paragraph (1)
Juridical Analysis of the Application of the Constitutional Court Verdict No. 46/PUU-VII/2010 regarding the Civil Relations of Natural Children with Their Biological Fathers in Notary Deeds
No full textConstitutional Court Verdict No. 46/PUU-VIII/2010 has had an impact on the position of natural children. With the
enactment of the verdict, a legitimate relationship arises between the natural children and the biological father. This
journal discusses how the position of the natural children is after the verdict and how the application of the verdict is
in a notarial deed, in this case, a Certificate of Inheritance. The research method that will be utilized in this research
is a normative legal research method, namely research conducted by examining norms, legislation, and legal theory
related to the application of the verdict above regarding the civil relationship of natural children with their biological
father in a notarial deed. The results of the research are that the Constitutional Court Verdict No. 46/PUU-VIII/2010
is not immediately applicable and becomes the basis of the blood relationship between a natural child and one's
biological father, but can be enforceable by a decree of the court. demonstrate kinship based on technology and
science and/or other evidence
Penerapan Prinsip Good Faith Dalam Perjanjian Pendahuluan Pada Perjanjian Pengikatan Jual Beli Tanah Dan Bangunan
No full textAn agreement is a written or oral agreement made by two or more parties, each of
whom agrees to obey what is contained in the agreement. This research uses a normative
juridical approach and analysis. The research findings and discussion involve aspects such
as the protection of good faith parties, the principle of good faith in the execution of
agreements, and the legal implications of PPJB. The research conclusion emphasizes the
importance of good faith in sale and purchase transactions, the need for legal protection for
good faith parties, and the significant role of PPJB as a binding legal instrument. In the
context of property sale and purchase, PPJB is perceived as an important means to protect
the interests of the parties involved
NOTARY RESPONSIBILITY FOR UNLAWFULLY MADE DEEDS IN LEGAL DEEDS OF BUYING AND SELLING LAND
No full textThis research discusses legal protection for buyers who have good intentions in land buying and selling
transactions based on Supreme Court Decision Number 20 PK/Pid/2020. The research method used is normative
juridical research with a case approach. The data used is secondary data originating from primary, secondary and
tertiary legal materials. In discussions regarding sale and purchase deeds, sale and purchase agreement deeds, or
power of attorney deeds to sell, it is important to apply the principle of good faith to create a sense of mutual trust
between the seller and the buyer. Good faith in an objective sense means that the agreement must be implemented
by complying with the norms of propriety and decency so as not to harm either party
FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT UNDERPRICING: STUDI EMPIRIS PERUSAHAAN MANUFAKTUR IPO DI BEI PADA PERIODE 2017-2020
No full textFAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT UNDERPRICING:
STUDI EMPIRIS PERUSAHAAN MANUFAKTUR IPO DI BEI PADA
PERIODE 2017- 2020
Pada penelitian ini dilakukan untuk menguji pengaruh dari Profitabilitas,
Financial Leverage, Umur Perusahaan, Ukuran Perusahaan, dan Underwritter’s
Reputation terhadap tingkat Underpricing pada perusahaan manufaktur yang telah
terdaftar di Bursa Efek Indonesia selama periode 2017-2020. Sampel yang
digunakan dalam penelitian ini adalah sebanyak 35 perusahaan dengan
menggunakan teknik purposive sampling. Penelitian ini menggunakan program
Eviews Versi 12 untuk melakukan pengolahan data dan untuk proses
pengumpulan data menggunakan Microsoft Excel 2010. Hasil analisis pada
penelitian ini menunjukan bahwa profitabilitas dan underwriter’s reputation tidak
berpengaruh terhadap tingkat underpricing dan untuk variabel financial leverage,
umur perusahaan, ukuran perusahaan berpengaruh terhadap tingkat underpricing.
Kata Kunci : IPO, Profitabilitas, Financial Leverage, Umur Perusahaan, Ukuran
Perusahaan, Underwritter’s Reputation
Abstract
This research was conducted to examine the effect of profitability, financial
leverage, company age, company size, and the underwriter's reputation on the
level of underpricing in manufacturing companies that have been listed on the
Indonesia Stock Exchange during the 2017-2020 period. The sample used in this
study consisted of 35 companies using a purposive sampling technique. This study
uses the Eviews for Windows Version 12 program to perform data processing and
to process data collection using Microsoft Excel 2010. The results of the analysis
in this study indicate that profitability and the underwriter's reputation have no
effect on the level of underpricing, and that the variables financial leverage,
company age, and company size have an effect on the level of underpricing.
Keywords: IPO, Profitability, Financial Leverage, Company Age, Company Size,
Underwriter's Reputatio
PENGARUH LEVERAGE, PROFITABILITAS, DAN MODAL KERJA BERSIH TERHADAP KAS DITAHAN PADA PERUSAHAAN KONSUMEN NON-PRIMER DI BEI TAHUN 2018-2021
No full textThe purpose of this study is to test and obtain empirical evidence of the effect of
leverage, profitability, and net working capital on cash holding with firm size and
firm age as control variabels in consumer non-cyclicals companies listed on the
Indonesia Stock Exchange during 2018-2021. This research was conducted using
a sample of 61 consumer non-cyclicals companies with the sample selection method
used was purposive sampling in accordance with predetermined criteria. The data
processing of this research was carried out using SPSS Statistics 26 software. The
results show that leverage has a negative and no significant effect on cash holding,
profitability has a significant positive effect on cash holding, net working capital
has a significant positive effect on cash holding.
Keywords: Cash Holding, Leverage, Profitability, Net Working Capital.
ABSTRAK
Tujuan dilakukannya penelitian ini adalah untuk menguji dan mendapatkan bukti
secara empiris pengaruh leverage, profitabilitas, dan modal kerja bersih terhadap
kas ditahan dengan ukuran perusahaan dan umur perusahaan sebagai variabel
kontrol pada perusahaan konsumen non-primer yang terdaftar di Bursa Efek
Indonesia selama tahun 2018-2021. Penelitian ini dilakukan dengan menggunakan
sampel sebanyak 61 perusahaan konsumen non-primer dengan metode pemilihan
sampel yang digunakan adalah purposive sampling sesuai dengan kriteria yang telah
ditetapkan sebelumnya. Pengolahan data penelitian ini dilakukan dengan
menggunakan software SPSS Statistics 26. Hasil penelitian menunjukkan bahwa
leverage memiliki hubungan negatif dan tidak berpengaruh signifikan terhadap kas
ditahan, profitabilitas memiliki pengaruh signifikan positif terhadap kas ditahan,
modal kerja bersih memiliki pengaruh signifikan positif terhadap kas ditahan.
Kata Kunci: Kas Ditahan, Leverage, Profitabilitas, Modal Kerja Bersih
PENGARUH CAPITAL STRUCTURE, PROFITABILITY, FIRM SIZE, LEVERAGE TERHADAP FIRM VALUE PADA PERUSAHAAN SEKTOR CONSUMER CYCLICALS YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2019-2021
No full textThis study aims to determine the extent of the influence of capital structure,
profitability, firm size, and leverage on company value in non-primary consumer
goods sector companies listed on the Indonesia Stock Exchange in 2019-2021.
This study used a purposive sampling method and samples that fit the criteria
were 74 companies. The data that has been collected is processed using E-Views
12. The results of this study indicate that capital structure has a negative and
significant effect on firm value, profitability and leverage have a positive and
insignificant effect on firm value and firm size has a negative and not significant
effect on firm values. The implication of this research is that capital structure,
profitability, firm size, dan leverage affect company management, investors, and
creditors in making decisions.
Keywords: Capital Structure, Profitability, Company Size, Leverage, Firm Value
ABSTRAK
Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh dari struktur
modal, profitabilitas, ukuran perusahaan, dan leverage terhadap nilai perusahaan
pada perusahaan sektor barang konsumen non-primer yang terdaftar di Bursa Efek
Indonesia pada tahun 2019-2021. Penelitian ini menggunakan metode purposive
sampling dan sampel yang sesuai kriteria sebanyak 74 perusahaan. Data yang
telah dikumpul diolah dengan menggunakan E-Views 12. Hasil penelitian ini
menunjukkan bahwa struktur modal memiliki pengaruh negatif dan signifikan
terhadap nilai perusahaan, profitabilitas dan leverage memiliki pengaruh positif dan
tidak signifikan terhadap nilai perusahaan dan ukuran perusahaan memiliki
pengaruh negatif dan tidak signifikan terhadap nilai perusahaan. Implikasi dari
penelitian ini bahwa struktur modal, profitabilitas, ukuran perusahaan, dan
leverage mempengaruhi manajemen perusahaan, investor, dan kreditor dalam
pengambilan keputusan.
Kata kunci: Struktur Modal, Profitabilitas, Ukuran Perusahaan, Leverage, Nilai
Perusahaa
PENGARUH UKURAN PERUSAHAAN, SALES GROWTH, DAN OPERATING CAPACITY TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2020-2022
No full textTujuan penelitian ini adalah untuk memperoleh bukti empiris mengenai pengaruh
Ukuran perusahaan, sales growth, dan operating capacity terhadap financial
distress. Penelitian ini menggunakan perusahaan sektor makanan dan minuman
yang terdaftar di Bursa Efek Indonesia pada tahun 2020-2022. Penelitian ini
menggunakan metode purposive sampling dan ada sebanyak 93 data perusahaan.
Data yang diperoleh diolah menggunakan program E-Views 12. Berdasarkan
penelitian yang dilakukan, diperoleh hasil ukuran perusahaan memiliki pengaruh
positif dan signifikan terhadap financial distress, sales growth memiliki pengaruh
negatif dan signifikan terhadap financial distress, dan operating capacity
memiliki pengaruh positif dan signifikan terhadap financial distress. Implikasi
dari penelitian ini adalah ukuran perusahaan, sales growth, dan operating capacity
mempengaruhi manajemen perusahaan, investor, dan kreditor dalam pengambilan
keputusan.
Kata Kunci: Financial Distress, ukuran perusahaan, sales growth, operating
capacity
The purpose of this study is to obtain empirical evidence regarding the effect of
company size, sales growth, and operating capacity on financial distress. This
research uses food and beverage sector companies listed on the Indonesia Stock
Exchange in 2020-2022. This research uses a purposive sampling method and
there are as many as 93 company data. The data obtained was processed using
the E-Views 12 program. Based on the research conducted, the results obtained
were that company size has a positive and significant impact on financial distress,
sales growth has a negative and significant impact on financial distress, and
operating capacity has a positive and significant impact on financial distress. The
implication of this research is that company size, sales growth, and operating
capacity affect company management, investors, and creditors in making
decisions.
Keywords: Financial Distress, company size, sales growth, operating capacit