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How Effective Brand Awareness Increases Sales
Get PDF[ABSTRACT ONLY; NO FULL TEXT] This graduate project aims to analyze the correlation between brand awareness and sales of a music products company. The company expressed desire in breaking into a younger target market for their brands. The company has a total of 12 sub-brands that were split into two different graduate project groups. As a result this project covers 6 of those sub-brands. The overall project focuses on how to appeal to the target audience, potential partnerships for the company, analyzing the barriers of entry and analysis of brand structure. The research analyzes how the several sub-brands are appealing to their target demographic and poses recommendations for uplifting these brands. To understand each brand's target demographic, I send out various surveys to multiple schools and universities as well as music industry professionals. The collection of this data shows whether or not the participants are (1) aware of the brands, (2) engaging with the brands product lines, and (3) their thoughts on the brands listed. The data provides a snapshot of the engagement with the overall company's target market. It is also important to note that the schools and universities chosen were based on the audio technology programs they offer. Therefore, the participants have a basic understanding of audio products going into the survey. Besides this key primary research there was analysis of the company's past partnerships, ways to engage with a younger demographic and branding recommendations. In addition, there was analysis of the barriers of entry that new entrants might face going into the music production industry and solutions to remove these barriers. The project's goal is to provide solutions for the company's brands to increase their sales and revenue. Through the recommendations posed in this project, the company can effectively raise brand awareness for their brands and achieve a more profitable outcome. My personal contributions to this project was in creating, and distributing the survey along with analyzing the data, branding research with its respective recommendation, social media analysis of one of the brands and a financial analysis of that brand
Recommendations for Organizational Behavior and Sustainability
Get PDF[ABSTRACT ONLY; NO FULL TEXT] Our graduate project focuses on the concerns of a nonprofit organization whose mission centers producing musical performances and supporting music education. We will address several internal challenges faced by the organization including declining volunteerism, undefined leadership roles, and a financial dependency that threatens the sustainability of the organization's programming. Throughout the course of our work, the graduate team has assessed the function of the organization across departments and in relation to the auxiliary groups which comprises volunteers who hold a significant amount of power through their fundraising ability. This assessment will focus on areas of volunteer management and retention, organizational alignment, and financial sustainability for nonprofit programming. The methods used throughout our research includes both primary and secondary research. They consist of internal and external interviews, analysis of internal organizational documents, benchmarking with external organizations, and stakeholder analysis. Our key findings have made several issues transparent such as volunteer decline due to personnel burnout and aging, conflicting power dynamics between the parent organization and volunteer groups, and a lack of diverse funding streams. These issues impede the growth of the organization and the sustainability of its programming. Our goal is to provide the client and organization with recommendations that positively impact their programming for the populations they serve and are based on evidence based ideas. These include implementing best practices for community-centered volunteer management, exploring alternative funding models, and aligning governance structures to meet the needs of the organization's programming. These recommendations are tailored to the client's specific needs while remaining within the mission and values held by the organization. Our final assessment will aim to support our client by strengthening internal organizational alignment with volunteers and diversify funding streams to create long-term impact for the organization's programming. My contribution to this project included assuming the role of project coordinator which consisted of scheduling group meetings with team members, acting as a liaison between group members and graduate advisor, and outreaching to interview participants for primary and secondary research. As project coordinator, I also led all communication with our client from scheduling interviews, requesting organizational documents, and inviting them to our final consulting presentation. Additionally, I contributed by creating the outlines and the drafting of all written reports and presentations including the SAP, REP, MITPRESS, and final presentation. Through these assignments, I created two recommendations for our client, as well as writing the executive summary, client's issues, and relevant findings in our research
LOVE AS A CATALYST FOR SOCIAL CHANGE: A SOCIAL SCIENCE COURSE
No full textThis graduate project establishes love as a transformative pillar in an educational environment by creating a college course focused on the concept of love to drive towards social change. Through the development of a college-level course, this project reimagines love not simply as an emotion, but as a radical and communal force that disrupts systems of oppression and nurtures justice. The course invites students to explore applicable love practices through a social justice framework, while challenging the dominant narratives in our society. By the end of the course, students will have the knowledge to incorporate love-centered principles into their lives. Through this project students will discover how education functions both as a platform for learning and as a liberation paradigm that utilizes love as a foundation towards advocacy and healing
EVALUATION OF THE 2024-2025 WARRIOR PRO WORKSHOPS, EFFECTIVENESS, RELEVANCY & STRUCTURE FOR STUDENT ATHLETES
No full textThe purpose of this study is to examine the impact of the Warrior Pro class series. This quantitative study employs a post-test only, pre-experimental design using customized survey instruments to assess the knowledge transferred, relevance, and format efficiency of the Warrior PRO 2024-2025 classes. In this research, the workshops for student athletes are focused on nutrition, yoga, and mental health. The research questions are: How effectively do the warrior PRO classes convey their information to the student athletes who attend? How relevant are the subjects of the Warrior PRO series classes to the issues that the athletes are facing? What recommendations do student athletes who attend the Warrior PRO series classes have for future iterations? . This study had a total sample size of 26 participants. This study's first major finding was that student athletes had a passing total knowledge of the Rest, Recovery, Nutrition & Performance module, with lacking knowledge in nutrition. The second major finding was that athletes had passing knowledge for the Zen in the zone: Anxiety Strategies for Athletes module. The third major finding was that athletes had a passing knowledge for Mental Resilience in Recovery: Navigating Injuries as a College Athlete. The final major finding was that athletes generally agreed the content from each workshop was relevant and applicable to their lives. Implications of this study's major findings include: Nutrition workshops work more effectively when carried out over multiple sessions; the need for further research utilizing pre-test and post test measures; and finally, the need for future iterations of research into these workshops to utilize validated tools
At-Risk Youth Leveling Up Their Career Opportunities in Stanislaus County
No full textSocial work is rooted in the pursuit of social justice and the empowerment of marginalized communities, as outlined in the National Association of Social Workers (NASW) Code of Ethics. This graduate research project aims to address systemic barriers that underserved youth face by providing them with direct access to career guidance and mentorship. Through a panel of guest speakers, agencies will discuss employment opportunities, educational requirements, and personal success stories, fostering a sense of possibility and self-efficacy among participants. This research project is significant as it directly contributes to the field of social work by promoting educational equity, career readiness, empowerment, and long-term socioeconomic mobility. By equipping youth with the knowledge and resources to set career goals, this project enhances individual aspirations and cultivates a pipeline for diverse talent in local industries. Ultimately, this event empowers youth to envision and create a future in which they actively participate in their own social and economic advancement
TRIBALISM AND SOCIAL DOMINANCE ORIENTATION AMONG SPORTS FANS AND ITS EFFECTS ON INTERGROUP RELATIONS
Get PDFThis study examines the roles of tribalism and social dominance orientation (SDO) in sports fandom and their impact on intergroup dynamics. Tribalism reflects deep group identification, while SDO indicates a preference for hierarchical structures, both of which may influence biases toward rival groups. It was hypothesized that individuals would report greater social distance towards fans of their least favorite team than fans of their favorite team, and that both fandom and SDO would predict levels of social distance. Using self-report measures, data were collected from 275 adult sports fans. Results supported the first hypothesis: participants reported significantly more social distance from fans of their least favorite sports team. No meaningful relationship was found between overall sports fandom and SDO. While it was expected that SDO would be associated only with greater distance from fans of one's least favorite sports team, the analysis also revealed a positive relationship between SDO and distance from fans of one's favorite sports team. Stronger fandom was associated with less social distance from fans of one's favorite team, but was not significantly related to distance from fans of the least favorite sports team. In contrast, higher levels of SDO were consistently associated with greater social distance overall. These findings highlight the role of psychological factors, such as tribalism and social dominance orientation, in understanding intergroup dynamics within sports fandom. Keywords: Tribalism, social dominance orientation, sports, fandom, attitudes, intergroup relation
Panorama City Resiliency Plan: Demographics
Get PDF[ABSTRACT ONLY; NO FULL TEXT] Panorama City is the ancestral home of the Fernandeño Tataviam Band of Mission Indians. Prior to the establishment of Spanish, Mexican, and American governments, Panorama City was a rich tribal area known as Wiqanga. Later, settlers used the land for cattle ranching, citrus groves, wheat fields, and dairy farms. Post World War II marked a significant turning point for Panorama City; the agricultural community was developed into the first planned community in the San Fernando Valley. First coined as the "The Heart of the Valley", industrialist Henry J. Kaiser and home builder Fritz Burns saw Panorama City as an opportunity to develop a suburban community by marketing homes for World War II veterans. Panorama City quickly transformed into a residential community with significant industrial and retail projects, especially General Motor's Fisher Body plant and the Panorama City Medical Center. The General Motor's Plant ultimately closed in 1992 and was rebuilt as The Plant shopping center in 1998. Today, Panorama City is home to a working-class community and offers relatively affordable housing for over 70,000 residents. Panorama City has many shopping opportunities including the Panorama City Mall, The Plaza Del Valle, The Plant and The Indoor Swap meet. For the past several decades, Panorama City has had sizeable Latino and Filipino communities which are an integral part of this neighborhood's social fabric. Resilience is the capacity of Panorama City's individuals, communities, institutions, businesses and systems to survive, adapt, and grow regardless of chronic stresses and acute shocks experienced. Creating cities that are more resilient to disasters requires strong planning efforts that show how long-term resilience planning can be used to strengthen the community. Resiliency is important because it helps create an organization that is empowered and has the capabilities to recover after a disaster threatens the stability of the community. To contribute to Panorama City's resilience, we analyzed indicators such as community networks, housing, crime safety, traffic safety, business environment, pedestrian safety, transportation, parks, air quality, energy usage, and urban heat island effect. A demographic analysis of Panorama City found a diverse and socially dynamic community. Panorama City has strong Latino and Filipino communities. Understanding Panorama City's multicultural makeup allows the community to better support the residence. The Master of Urban Planning Spring senior cohort at California State University, Northridge obtained community feedback from Panorama City residents through a series of public meetings and surveys. The first meeting took place on October 19, 2024, this meeting introduced to residents a general profile centered around the history and current conditions of Panorama City, noting down concerns they had regarding their neighborhood. The second and third meetings occurred on February 25, 2025 and April 5, 2025 respectively. In the second meeting, residents ranked which indicators were of most importance to them, leading to the development of recommendations that were then ranked based on priority in the third community meeting. Throughout this process, two different surveys were put out electronically accessible through a QR code that were made available in English and Spanish. These surveys served as a separate tool to help gauge how residents felt about their community and contributed to the development of the final recommendations. Panorama City diverse environment makes its ideal to celebrate its diversity through am annual heritage festival. This aims to foster cultural exchange and community pride. Collaboration with local cultural groups and neighborhood council members would allow for greater understanding in developing heritage festival celebrating both Latino and Filipino communities
Associations Between Body Mass Index and Heart Diseases
Get PDF[ABSTRACT ONLY; NO FULL TEXT] Cardiovascular Disease (CVD) is also known as heart disease, is a leading cause of death in California. Obesity is a major modifiable risk factor for multiple chronic illnesses, including heart disease. This study aims to examine the relationship between Body Mass Index (BMI) and heart disease in adult populations of California, adjusting for the effect of sex, age, income level, and education level. Methods: A cross-sectional study was conducted using secondary data from the 2023 California Health Interview Survey (CHIS) from a random sample of 21,671 adults in California. Logistic regression analysis was conducted to assess between BMI and heart disease diagnoses, when controlling for sex, age, income level, and education level. Result: The results indicate that BMI is a significant predictor of heart disease when adjusting for other variables. Compared to individuals with normal weight, overweight (aOR = 1.23, 95% CI: 1.09-1.38) and obese (aOR = 1.56, 95% CI: 1.37-1.77) adults had significantly higher odds of heart disease, while underweight individuals showed no significant difference. Conclusions: Higher BMI is an independent risk factor for heart disease. These findings support routine BMI screening to assess heart disease, tailored weight management interventions, and policy-level strategies to reduce obesity disparities
Perceptions and Knowledge of Athletic Training Competencies Among Relevant Stakeholders
Get PDF[ABSTRACT ONLY; NO FULL TEXT] Certified athletic trainers (ATs) are recognized as healthcare professionals by the American Medical Association. The scope of an athletic trainer includes assessment, evaluation and diagnosis, therapeutic intervention, injury prevention, emergency care, and healthcare administration. The purpose of this literature review is to identify which competencies are most recognized among relevant stakeholders of certified athletic trainers. Electronic databases, including PubMed, and peer-reviewed journals, including Athletic Training & Sports Health Care and Journal of Sports Medicine and Allied Health Sciences: Official Journal of the Ohio Athletic Trainers Association, were used to search for articles. The timeframe for articles was from 2010 to 2025. Key search terms included "perceptions AND athletic trainer", "knowledge AND athletic trainer", "opinions AND athletic trainer. The following search words were included before the previous terms: "parent", "administration", "coach", "physician" and "legislator". Researched stakeholders included parents, secondary school administration, legislators and physicians. Parents demonstrated knowledge injury prevention, emergency care and first aid, and therapeutic interventions the most. Both studies identified previous exposure may be a factor in the knowledge and perceptions of athletic trainers. Parents with greater exposure demonstrated greater knowledge of all, outside of emergency care. The administration group included athletic directors (ADs), principals, and superintendents. All articles found injury prevention, first aid/wound care, therapeutic intervention, and emergency care to be the four most recognized competencies. Administrative duties were among the least recognized skills for all. ADs and principals with an AT employed showed greater recognition of competencies. Administrators with an employed AT had greater response rates for the top four competencies compared to administrators without. ADs and principals with an employed AT were more likely to consider having an AT is a top three safety measure. Coaches identified injury prevention, first aid/wound care, therapeutic interventions, and emergency care were the top four most recognized skills among coaches. Coaches indicated employment of an AT as a top three safety measure and 94% of participants perceived ATs as "very" or "extremely" valuable. Legislators identified injury prevention, first aid/wound care, strength and conditioning, therapeutic interventions, and emergency care were the top four skills. Employment of ATs was not a top three safety measure among this group. Injury prevention, emergency care, and treatment and rehab demonstrated the greatest perceptions among physicians. Among all stakeholders, there are common findings among what skills are most understood and which need to be expanded upon. Employing strategies to further educate these groups can increase advocacy and opportunities for this unique profession
A CONSEQUENCE OF MASS INCARCERATION THAT PERPETUATES INEQUALITY: PAY-TO-STAY JAILS IN LOS ANGELES AND ORANGE COUNTY
Get PDFLos Angeles and Orange County jails offer convicted offenders a chance to participate in a sentencing program known as pay-to-stay. Pay-to-stay programs offer offenders a cleaner, safer, and more spacious carceral experience for those who can afford it. This study aims to provide a theoretical and exploratory analysis of pay-to-stay programs in relation to mass incarceration and systemic inequality. It explores the common practice in our correctional system of imposing monetary sanctions on inmates regardless of participation in the pay-to-stay program. A general survey of Los Angeles and Orange County pay-to-stay jails provides insight into qualities of the programs like cost, cell types, population, and common themes present in the application process. This study concludes that pay-to-stay programs only help wealthy offenders escape the clutches of our correctional system while the indigent are trapped in a system that continues to punish them even after their punishment