International Journal of Research in Interdisciplinary Studies (IJRIS)
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The Effect of Corporate Social Responsibility Communication Strategies on Corporate Identity: A Case Study of Standard Chartered Bank’s Nairobi Marathon, 2022
Get PDFA CSR activity without communication is likely to fail due to its limited effects. Adopting appropriate CSR communication strategy positively contributes to the tripartite corporate identity mix components – behavior, symbolism and communication. The study has assessed effects of CSR Communication strategy on corporate identity of an organization to inform on the most appropriate CSR communication strategy throughout the CSR life-cycle. A qualitative research design was used to study Standard Chartered Bank’s Nairobi Marathon 2022. The population of the study was Nairobi City County (NCC) residents exposed to the 2022 marathon. A sample size of 30 informants which was obtained through exponential discriminative snowball sampling was used. Content analysis was used to collect secondary data while semi-structured interviews were used to collect primary data. The bank used a CSR Communication strategy with three communication tactics- stakeholder informational, stakeholder response and stakeholder involvement tactics. The stakeholder informational approach was used to share information with the stakeholders to rally for support and update them. The stakeholder response tactic allowed stakeholders to get into a conversation with the bank. The conversation drew stakeholders closer and cleared their doubts. The stakeholder involvement tactic was used to allow stakeholders run, contribute, donate and tell others about the marathon. All CSR Communication tactics improved the corporate identity of the bank. Conclusively, all CSR Communication tactics sort to bring stakeholders closer to the bank allowing them to understand better what the bank does. Therefore, the corporate identity of the bank was greatly improved through CSR Communication strategy
Legal Protection of the MS GLOW Brand Due to the Use of the Brand to Different Goods Class
Get PDFBased on the provisions in Article 25 Paragraph 2 letter (g) of Law Number 20 Year 2016 on trademarks and geographical indications explains that the Trademark Certificate contains the class and type of goods and/or services for which the Trademark is registered. The data listed in DITJEN HKI regarding the class of goods MS GLOW with registration number IDM000731102, is class 32, namely instant powder drinks. While the goods produced and circulated are cosmetics that should be included in class 3. The difference in the class of goods that are not in accordance with the registered trademark certificate and contrary to the policy of BPOM (Food and Drug Administration) resulted in MS GLOW trademark can not be protected by law. Researchers are interested in further discussing the Legal Protection of the MS GLOW Trademark due to the Use of Trademarks in Different Classes of Goods
Female Masculinity in Enola Holmes Mysteries
Get PDFThere are many different versions of masculinity since it is a construct created by society based on the expectations placed on males. When it comes to what it means to be male or female in society, men usually define themselves as masculine, and women commonly define themselves as feminine. Masculinity in females, which is typically associated with men, can also be linked to women who, through the novel\u27s protagonist Enola Holmes, symbolize the representation of female masculinity in The Enola Holmes Mysteries. The data is collected from dialogues and narration concerning female masculinity as well as the author’s critical position including the author’s ideology, the author’s perspective on female masculinity in the novel of Enola Holmes Mysteries. The findings reveal that there are five concepts of female masculinity that being represented. However, the form of female masculinity tends to become unrecognizable and often considered abnormal for its existence
Understanding the Gaps of Guidance and Counseling through the Lens of School Guidance Advocates
Get PDFThis phenomenological study explored the experiences of guidance advocates in the execution of their guidance and counseling duties in the public secondary schools of Banaybanay District, Division of Davao Oriental. Furthermore, this investigated their coping strategies and insights that were derived from their experiences drawn from the findings of this study. Qualitative – phenomenological study was employed in exploring the views of the ten participants of which primary instrument of data gathering was through in- depth interview. After analyzing the responses of the participants about their experiences as guidance advocates in guidance and counseling, the following three themes emerged: experiencing difficulty in adjusting as designate guidance advocate, adapting to responsibility, and struggling to complete tasks. Further, on the participants’ coping mechanisms of guidance advocates in guidance and counseling, the following three themes emerged: focusing on helping the learners, adapting various strategies to improve guidance services, and collaborating with other guidance advocates. Finally, after analyzing the responses of the participants about the insights of guidance advocates drawn from the findings of the study, the following three themes emerged: giving importance to teachers’ trainings and seminars, implementing programs and activities for students, and providing needed facilities. It implies that students are provided with guidance and counseling services in order to help them find answers to psychological issues that may be interfering with their academic performance. The pupils are able to build abilities in problem-solving through the application of this method, which in some ways assists them in dealing with certain challenges surrounding their life. It was absolutely necessary to direct students to exhibit acceptable attitude and behavior within and outside the school
Influence of Nasopharyngeal Microbiota on Pediatric Asthma: Insight from Case–Control Study in Holy Karbala, Iraq
Get PDFBackground: Asthma and the normal flora have a complicated interaction; research points to the potential importance of some commensal microbes in the development of asthma. Early life exposure to specific environmental microorganisms may be essential for the appropriate development of the immune system and the prevention of asthma. The host\u27s immune system and microbiome interact to significantly impact the pathways that lead to the development of asthma. Methods: This is a case-control study. Nasopharngeal swabs and Sera were collected from Teaching children City in Holy Karbala, Iraq, during 2022-2023. Nasopharngeal swabs was culturing by culture media and diagnosed by VITEK2. Results: A case-control study involving 100 kids ages 1 to 5 was conducted. Of those, 50 kids had asthma, whereas the other 50 kids were in good health. All participants provided nasopharyngeal swabs, and the VITEK 2 system was used to identify the nasopharyngeal microbiome following primary organism isolation through standard cultures using various media, including blood agar, chocolate agar, macconkey agar, manitol salt agar. Subculture and gram stain are performed following each primary culture to differentiate gram positive (purple-colored) bacteria from gram negative (reddish-pink) microorganisms. Conclusion: A subset of children with sub recurrent wheezing who have asthma had a different micro biome composition than healthy controls. It was outside the purview of this study to determine if this difference is related to asthma development/severity/difficult and delayed treatment. the ultimate objective is to control and prevent asthma by regulating the micro biota
Protection of Medical and Human Personnel Under the First Geneva Conventions
Get PDFInternational humanitarian law provides special protection for medical personnel and property dedicated to saving lives and delivering healthcare to both civilians and combatants. This paper examines the legal aspects of protecting medical personnel in armed conflicts, using Afghanistan as a case study where the war has left many vulnerable. It discusses the minimum protections and standards set by international humanitarian law, which require all parties in a conflict to take necessary measures to safeguard and respect medical missions at all times
The Effect of Chatbots on Managing Brand Reputation among Commercial Banks in Kenya
Get PDFCommercial banks in Kenya are facing increasing competition from non-bank financial institutions, such as mobile money operators and microfinance institutions. In order to maintain their market, share and reputation, banks need to find ways to improve customer service and engagement. Traditional customer support channels may be insufficient to meet the evolving expectations of tech-savvy customers in a digitally-driven era. The reliance on manual customer service processes, which can be time-consuming and prone to human error, may lead to delayed response times, inconsistent messaging, and inadequate handling of customer inquiries and complaints. This can negatively impact brand reputation, as customers value prompt and accurate support experiences. The general objective of this study was to assess the effect of chatbots on managing brand reputation among commercial banks in Kenya. Specifically, the study sought to examine the level of adoption and usage of chatbots among commercial banks in Kenya, to establish the effect of chatbot adoption on customer satisfaction among commercial banks in Kenya, to determine the effect of chatbot adoption on customer trust and confidence among commercial banks in Kenya, and to examine the effect of chatbot adoption on service quality among commercial banks in Kenya. This research was based on the diffusion of innovation theory and the technology acceptance model to explain the relationship between the study variables. A descriptive survey design was adopted. The target population included 34 out of 38 commercial banks operating in Kenya A census was conducted on all the 34 commercial banks. The unit of observation was 34 brand managers in each of the commercial banks and 384 bank customers. The bank customers were arrived at using stratified random sampling. Primary data was collected through structured questionnaires and was analyzed descriptively by use of means and standard deviation and inferentially by use of correlation and regression analyses using SPSS version 27. Data was presented in form of frequency tables. The overall level of adoption was great as indicated by a mean of 3.7 which was great among commercial banks. Linear regression results indicated, according to customer, chatbot adoption significantly accounted for 35.2% variation in customer satisfaction while for brand managers, it significantly accounted for 41.0%. According to customer, chatbot adoption significantly accounted for 28.1% variation in Customer trust and confidence while for brand managers, it significantly accounted for 39.3%. According to customer, chatbot adoption significantly accounted for 18.6% variation in service quality while for brand managers, it significantly accounted for 29.8%. The study concluded that adoption of chatbot has significant positive effect on the management of brand reputation indicators (customer satisfaction, service quality, customer trust and confidence). The study recommended that the bank should focus on optimizing chatbot integration across various touchpoints and channels to ensure a seamless customer experience. Bank management should empower customers with control over their data by providing tools and resources to manage their privacy settings, opt-in or opt-out of certain data collection practices, and monitor their account activity for any signs of suspicious behavior
Philosophy of the Pandawa Lima Hikayat from Palembang
Get PDFPandawa Lima Hikayat (the story of Five Pandawa) is a puppet show story. The Pandawa Lima Hikayat (Ml. 504) is a tale originating from Palembang. This tale is actually an adaptation of the Javanese wayang story. However, this tale displays a Malay philosophy. This tale tries to deviate from the Mahabharata story or wayang story by changing several things from the story. The characters still use characters, but several other characters have changed names. The Pandawa Lima Hikayat also underwent a transformation from a wayang story into a form of a solace story. This is shown by changes in the names, motifs used, and storytelling style. For example, the solace story often brings up the creation of a kingdom from heirlooms. In this tale, the creation of the kingdom is carried out by the character Arjuna through a kind of samadhi. There is a philosophy that Batara Guru is not the ruler of the universe, because in this case Batara Guru cannot do his own will, even the woman loved by Batara Guru can be taken by Arjuna. This tale also shows a change in role, such as the role of Batara Guru as a powerful God in this tale Batara Guru is defeated by a figure named Sanghyang Manang. This is a philosophy about the decline of Batara Guru\u27s status as the ruler of the gods. This tale is real evidence of the fusion of Javanese wayang culture with Malay culture, especially in Palembang
Coagulation and Red Cell Studies in Steady-State Subjects with Sickle Cell Anaemia and Matched AA Controls: A Study in Benin, Nigeria
Get PDFA hereditary condition known as sickle cell anemia (SCA) is characterized by vascular blockage, persistent hemolysis, and recurring episodes of discomfort. Among the major consequences that SCA patients experience are irregularities in coagulation and changes in red blood cell indices. The purpose of this study was to assess red cell parameters and coagulation in steady-state SCA participants in Benin, Nigeria, as well as matched AA controls. For the study, a total of 100 age- and sex-matched AA controls and 100 SCA patients in steady-state were enrolled. Standard laboratory procedures were used to collect and analyze blood samples for red cell indices (MCHC, hematocrit, RBC count, APTT, INR, and fibrinogen) and coagulation parameters (PT, APTT, INR, and fibrinogen). The red cell index and coagulation parameters between SCA patients and controls differed significantly, according to the results. Patients with SCA had coagulopathy as evidenced by extended PT and APTT, elevated INR, and reduced fibrinogen levels. Anemia, hypochromia, and microcytosis were found in SCA patients\u27 red cell indices. Significant correlations between coagulation measures and red cell indices were revealed by correlation analysis. The study emphasizes how crucial it is to routinely check red cell and coagulation markers in SCA patients in order to avoid problems. The findings have implications for the care and treatment of SCA patients in Nigeria as well as for the amount of knowledge already known about the pathophysiology of the condition. The study suggests more investigation into the molecular processes that underlie the anomalies in coagulation observed in SCA
The Perceived Effect of Single Parenting on Interpersonal Relationships Among Learners in Public Day Secondary Schools in Ishiara Zone, Mbeere North Sub-County, Embu County in Kenya
Get PDFThe family’s main responsibility is to train and bring up children in the norms and values of society, and therefore, it affects the child’s psychosocial development. There has been an increase in the number of single-parent families, which has been perceived negatively by African society. These perceptions may affect the, interpersonal relationships of children. This study aimed to determine the perceived effect of single-parenting on learners’ interpersonal relationships. The study was grounded on the psychoanalytic theory of identification. The study adopted a descriptive survey design. The target population was 1466 learners and 92 teachers, making a total of 1558. The study was done in the 8 public day secondary schools and it constituted 306 form three learners, 30 class teachers and 8 Guidance and Counselling heads, making a total of 344 respondents. The study’s chi-square tests found a statistically significant association between single parenting and interpersonal relationships of learners in public day secondary schools in Ishiara Zone, Mbeere North Sub-county, Embu County in Kenya. They will also be used to highlight the counselling needs of the learners whose perceptions might be warped. The study recommended the formulation of guidance and counseling programmes and other policies that will help the learners who need guidance and counseling in the areas covered in this research. Moreover, the findings are also expected to help formulate guidance and counseling policies for learners from duo-parent families who have negative perceptions of learners from single-parent families