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Business strategic chess
No full textThis chapter aims to summarize several years of research around strategic concepts and models that are useful for any organization. It starts with the study of the environment related to smart city development. In this turbulent context, organizations must survive and be robust, creating products with broader value based on a market-oriented approach to be successful. These products (goods, services, ideas, experiences, information) should be a solution to human needs and wants, accessible, enhanced, and inclusive. Organizations should be able to overcome marketing problems and undertake their production and delivery, fulfilling the entrepreneur's vision. Thus, strategic planning helps to guide the organization toward its goals and objectives through an inclusive and sustainable entrepreneurial marketing strategy. Finally, organizational products and activities are expected to contribute to societal sustainability
From Erasmus to European Education Area and a case study
No full textOne of the European landmarks that was born during the presidencies of Jacques Delors (1925-2023) was the Erasmus Program. The Erasmus (2014-2020) and Erasmus+ (2021-2027) programs are fundamental instruments for building a European Education Area, by promoting strategic European cooperation in education, contributing to sustainable growth, quality employment and social cohesion, boost innovation and reinforce European identity and active citizenship. [...
The perception of tourists regarding the importance of influencers in shaping the image of a tourist destination: The case of Melgaço (Portugal)
No full textIn today's digital world, certain individuals possess the ability to convey a message to others, commonly known as influencers, with the power to inspire and influence their respective followers. This study aims to assess tourists' perception of the importance of influencers in shaping the image of a tourist destination, specifically in Melgaço, Portugal. The study seeks to understand the factors that motivated tourists' most recent visit to the Melgaço region, gauging the degree of influence exerted by influencers in the decision to visit and their impact on tourists' purchasing behavior in the region. Data were collected through an online questionnaire survey conducted between December 2021 and January 2022, and data analysis was carried out using SPSS software. The analysis compared three generations (X, Y, and Z) and revealed that the user-generated content (e-WOM) is not yielding the desired effects concerning the Melgaço region, neither in terms of motivation for visiting nor in the perception of the Discover Melgaço brand. These findings may justify a greater focus on digital marketing efforts and the role of influencers in the region
Tailoring transcranial alternating current stimulation based on endogenous event-related P3 to modulate premature responses: A feasibility study
Get PDFBackground
Transcranial alternating current stimulation (tACS) is a brain stimulation method for modulating ongoing endogenous oscillatory activity at specified frequency during sensory and cognitive processes. Given the overlap between event-related potentials (ERPs) and event-related oscillations (EROs), ERPs can be studied as putative biomarkers of the effects of tACS in the brain during cognitive/sensory task performance.
Objective
This preliminary study aimed to test the feasibility of individually tailored tACS based on individual P3 (latency and frequency) elicited during a cued premature response task. Thus, tACS frequency was individually tailored to match target-P3 ERO for each participant. Likewise, the target onset in the task was adjusted to match the tACS phase and target-P3 latency.
Methods
Twelve healthy volunteers underwent tACS in two separate sessions while performing a premature response task. Target-P3 latency and ERO were calculated in a baseline block during the first session to allow a posterior synchronization between the tACS and the endogenous oscillatory activity. The cue and target-P3 amplitudes, delta/theta ERO, and power spectral density (PSD) were evaluated pre and post-tACS blocks.
Results
Target-P3 amplitude significantly increased after activetACS, when compared to sham. Evoked-delta during cue-P3 was decreased after tACS. No effects were found for delta ERO during target-P3 nor for the PSD and behavioral outcomes.
Conclusion
The present findings highlight the possible effect of phase synchronization between individualized tACS parameters and endogenous oscillatory activity, which may result in an enhancement of the underlying process (i.e., an increase of target-P3). However, an unsuccessful synchronization between tACS and EEG activity might also result in a decrease in the evoked-delta activity during cue-P3. Further studies are needed to optimize the parameters of endogenous activity and tACS synchronization. The implications of the current results for future studies, including clinical studies, are further discussed since transcranial alternating current stimulation can be individually tailored based on endogenous event-related P3 to modulate responses
Women archaeologists’ contributions to uncovering the Pre- and Proto-Historical Occupation of Northern Portugal
Get PDFThe history of women archaeologists in Portugal and their contribution to the development of the discipline is yet to be studied. However, in recent years, some articles published in Portugal have contributed to the construction of this history. Some of these are from the year 2020, and although the coronavirus pandemic has affected the progress of these investigations, especially regarding fieldwork. Generally, these are quantitative studies based on the number of publications by women archaeologists and their references and interviews in newspapers. These articles, which require significant time for database analysis, have not yet explained the existing gaps. It is not the scope of this paper to pursue this quantitative scope; instead, it intends to conduct a qualitative analysis of the contribution of women archaeologists to the development of prehistoric studies in Northern Portugal. To achieve this goal, we are focusing on analysing the doctoral theses developed by women concerning pre- and proto-historic archaeology in Northern Portugal. With this evaluation, we intend to contribute to the history of Portuguese women’s archaeology and, at the same time, highlight their methodological and conceptual achievements
Historical landscape: A methodological proposal to analyse the settlements of monasteries in the birth of Portugal
Get PDFThis study aims to understand and characterise the landscape of monasteries in early medieval Portugal using a methodology to better comprehend the factors influencing monastery construction. The research focuses on variables such as altitude, slope, aspect, hydrology, geomorphology, and topographic prominence. Using Geographic Information Systems (GIS) for detailed spatial analysis, the study reveals that monasteries were typically located in areas with slight elevations, gentle slopes, and proximity to watercourses, reflecting considerations about resource exploitations, access, and population development. The analysis shows no significant differences in construction preferences among different religious orders, indicating a general adaptability to the local environment rather than distinct criteria for each order. Despite the broad trends, individual orders exhibited some variability in their specific site selections, such as altitude and slope preferences. The findings highlight the importance of integrating historical and environmental data to understand settlement patterns, providing valuable insights into the strategic considerations behind monastery locations. Future research could expand on these findings by incorporating socio-economic impacts, enhancing our understanding of medieval monastic landscapes
Personality traits and circular business models: Fostering consumer engagement with circular economy
No full textDespite the growth of the circular economy in the last decade, consumer participation, particularly in circular business models, has still been little explored. Engaging consumers in the circular economy requires not only awareness but also a shift in behavior and mindset toward circularity. Based on the Meta-Theoretic Model of Motivation and Personality (3 M Model), we explore the role of the big five personality traits as drivers of consumer engagement in a circular economy and their willingness to participate in the circular business model. To this end, we collected a sample of 489 Portuguese consumers, and the Partial Least Square method was applied to the formulated research model. The results demonstrate that personality traits directly affect consumer engagement with the circular economy but not willingness to participate in the circular business model. Engaging with the circular economy in advance is necessary for consumers' personality traits to influence their willingness to participate in the circular business model. Furthermore, this association is stronger if consumers are women and young people. This study contributes to the extension of the 3 M Model to circular consumer behavior and the multidimensionality of the concept of consumer engagement. Furthermore, the results demonstrate that consumers' greater willingness to participate in a circular business model depends on their personality and engagement with the circular economy, allowing companies and policy-makers to adopt measures to promote the active role of the consumer in the circular economy
Three years of progress: A review of sustainability across the 2021-2024 Olympic Cycle [report]
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Transcranial direct current stimulation decreases P3 amplitude and inherent Delta activity during a waiting impulsivity paradigm: Crossover study
Get PDFThe inability to wait for a target before initiating an action (i.e., waiting impulsivity) is one of the main features of addictive behaviors. Current interventions for addiction, such as transcranial Direct Current Stimulation (tDCS), have been suggested to improve this inability. Nonetheless, the effects of tDCS on waiting impulsivity and underlying electrophysiological (EEG) markers are still not clear. Therefore, this study aimed to evaluate the effects of neuromodulation over the right inferior frontal gyrus (rIFG) on the behavior and EEG markers of reward anticipation (i.e., cue and target-P3 and underlying delta/theta power) during a premature responding task. For that, forty healthy subjects participated in two experimental sessions, where they received active and sham tDCS over the rIFG combined with EEG recording during the task. To evaluate transfer effects, participants also performed two control tasks to assess delay discounting and motor inhibition. The active tDCS decreased the cue-P3 and target-P3 amplitudes, as well as delta power during target-P3. While no tDCS effects were found for motor inhibition, active tDCS increased the discounting of future rewards when compared to sham. These findings suggest a tDCS-induced modulation of the P3 component and underlying oscillatory activity during waiting impulsivity and the discounting of future rewards
Mostra de Poster do Mestrado em Direito: Comunicação científica [poster]
Get PDFMostra de posters com o objetivo de comunicar com rigor científico uma determinada matéria