E-Jurnal Universitas Swadaya Gunung Jati
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    Correlation Road Geometric On Road Damage

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    The implementation of safe road infrastructure can be defined by the minimum number of traffic accidents that occur on these roads. Traffic accidents can caused by several factors, encompassing the geometric attributes of the road, characteristics of vehicles, human elements, and environmental conditions. Previous studies have identified specific geometric features, including superelevation, degree of curvature, road slope, and shoulder type, as influential factors in traffic accidents. Simultaneously, the state of the pavement, characterized by issues such as rutting, potholes, IRI value, and skid resistance, also plays a crucial role in traffic accident. The interplay between road geometric and pavement conditions underscores the importance of effective road management for ensuring safety. Existing research highlights a correlation between road geometric and road damage, with the Pavement Condition Index (PCI) directly correlating with road and shoulder width, and inversely correlating with transverse and longitudinal road slope. This phenomenon is, in part, attributed to heightened shear strain on narrow road shoulders and a reduction in the resilience modulus value of the subgrade on sloped roads

    Strategi Pemasaran Produk Olahan Ikan Lele (Studi Kasus Di Desa Gandawesi Kecamatan Ligung Kabupaten Majalengka)

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      Penelitian ini bertujuan untuk Mengetahui gambaran  pola pemasaran produk olahan berbasis ikan lele pada usaha pengolahan ikan lele di Kabupaten Majalengka. Penelitian ini dilakukan di  Desa Gandawesi Kecamatan Ligung Kabupaten Majalengka. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang dikumpulkan merupakan data primer dan data sekunder. Penentuan responden dilakukan dengan cara teknik sampling atau sering disebut Wawancara. Dengan pemilik usaha olahan ikan  lele. Waktu  penelitian dari bulan April sampai Agustus 2021. Hasil Penelitian ini membahas bagaimana lingkungan internal dan eksternal dari usaha ikan lele, serta bagaimana strategi pemasaran yang tepat untuk diterapkan oleh pemilik usaha ikan  lele. Usaha olahan ikan lele di Desa Gandawesi sudah berjalan hampir 12 tahun. Berdasarkan hasil wawancara dilapangan diketahui bahwa usaha olahan  ikan lele di Desa Gandawesi memiliki skala usaha yang kecil, dan modal usaha yang berasal dari mereka sendiri dan dari modal pinjaman untuk menjalankan usahanya. Berdasarkan hasil wawancara dengan responden diketahui Jumlah modal awal olahan ikan lele di Desa Gandawesi sebesar Rp 1.500.000,-. Kata Kunci: Lele, Strategi Pemasaran, SWOT, Pakan.

    AN ANALYSIS OF NEW WORDS IN REALITY SHOW: SOCIOLINGUISTIC PERSPECTIVE

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    Even though New Words has been the subject of numerous studies, none of them have systematically investigated the types of new words found and the social factors used by the speaker in the reality TV show. This reality TV shows-based research, framed within the concept of Morphology as a result of the spread of English as a global language, proposes an instructional design for sociolinguistics learning mediated by YouTube as a virtual platform. The method is using qualitative. The data sources are from various reality TV shows from Net TV, Trans TV, and Trans 7. The results of the research are founds some new words such as: Baper, E-Commerce, Ambyar, Gemoy, FYP, Pargoy, Ghosting, and so on, while the factors affected using new words by speakers because of Geographical Dialect, Linguistics Innovations, Social Group Influence, Globalization Influence, and Development of Technology and Science

    THE EFFECT OF UNDERSTANDING TAXATION, TAXPAYER AWARENESS, AND TAX SANCTIONS ON COMPLIANCE OF MSME TAXPAYERS IN CIREBON CITY

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    Due to the fact that many MSME participants fail to pay taxes, tax income has decreased.The government has to educate the public on the value of paying taxes in order to promotetax compliance. Using taxation counseling in Indonesia to give socialization to thecommunity in the form of guidance, comprehension, and methods is a successful first step.Therefore, the goal of this study is to evaluate and analyze the impact that tax penalties,taxpayer knowledge, and taxpayer comprehension of taxes have on taxpayer compliance inCirebon City\u27s micro, small, and medium-sized businesses (MSMEs). The study\u27s findingssuggest that comprehension of taxes influences taxpayer compliance, as does the impact oftax penalties and taxpayer awareness. This study can be used by the Directorate General ofTaxes to promote a more robust tax policy and awareness, particularly among micro, small,and medium-sized businesses (MSMEs) in the city of Cirebon

    PRESERVING CIREBON LANGUAGE AS A CULTURAL CONSERVATION EFFORT

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    UTILIZATION OF CORPORATE SOCIAL RESPONSIBILITY FUNDS IN DESIGNATED OPEN GREEN SPACE DEVELOPMENT

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    One of the open green spaces functions as a water absorption medium, but it still needs to be fully implemented by the Cirebon Municipality Government. From the data obtained, only around 11% of public open green space has been fulfilled out of 20%, according to Cirebon\u27s neighborhood units. The problems faced include limited land ownership and difficulties in the land acquisition process. This research aims to analyze and find solutions for creating public open green space in Cirebon. Applied research methods are used to find solutions to problems that occur in the community regarding the provision of public open green space. The results of the research show that the use of Social and Environmental Responsibility funds (Corporate Social Responsibility) can be one solution to overcome the problem of public open space in Cirebon, considering that Cirebon is a hub for trade and service routes where apart from residential areas there are also many shops, hotels, offices, Government and private sectors have offices in Cirebon. Social and Environmental Responsibility is integral to sustainable development goals involving stakeholders (Government and society). Procurement of land in areas in each village/district and settlements to create public open green space by utilizing CSR funds until Cirebon is achieved as a Green City. Also, the concept of conservation in open green space areas can be created to support the community\u27s economy. This anticipates the emergence of impromptu micro businesses whose impact will disrupt order and cleanliness around public open green space, which can eliminate the main objective of developing open green space itself

    THE INFLUENCE OF INDIVIDUAL TAXPAYERS\u27 PERCEPTIONS REGARDING THE TAXATION SYSTEM, TAXATION KNOWLEDGE, AND TAX SANCTIONS ON TAX EVADE BEHAVIOR

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    This research examined individual taxpayers\u27 perceptions of the taxation system, knowledge of taxation, and tax sanctions for tax evasion behavior. The grand theory in this study is the Theory of Planned Behavior (TPB), which shows the relationship between the behaviors individuals raise in response to something. This type of research is basic research with quantitative research methods. The population in this study were individual taxpayers registered at KPP Pratama Cirebon One. Sample selection was done using incidental sampling, and the sample size was determined using the Slovin formula so that 100 respondents were obtained. This study uses primary data with research instruments in questionnaires distributed to individual taxpayers who have NPWP. The analysis used is multiple linear regression analysis with the help of SPSS software version 24.0 for Windows. The results of this study indicate that the tax system and tax knowledge affect tax evasion behavior, while tax sanctions do not affect tax evasion behavior

    Using English Talk Show Videos on Youtube to Enhance Listening Skill: A Learners’ Voices

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    This study explores how students use YouTube videos of English talk shows to improve their listening comprehension as learners\u27 voices. This study combined a narrative research design with a qualitative methodology. Interviews and observation were used to gather data. Two University of Cirebon students majoring in English education who were familiar with YouTube and used English talk shows to improve their listening skills were the research participants. Overall, the results indicate that students have a positive attitude toward using English talk show videos, which are helpful in three ways. Students first listened to a variety of English dialects and learned about both formal and informal language use by watching English talk show videos, which served as their authentic listening materials. Second, they used talk show videos to enhance their listening skills because they can enrich their vocabulary, identify the topic in spoken language, and differentiate English accents. Third, students used English talk show videos to motivate themselves because they thought English talk show videos are fun ways to practice their listening skills

    STRATEGI KOMUNIKASI PEMASARAN EKOWISATA KAMPOENG DJAWA SEKATUL DALAM MEMBENTUK BRAND IMAGE BERSTANDAR SUSTAINABLE TOURISM DESTINATION (STD)

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    Since communication technology has experienced rapid progress, at that time many sectors have also developed, one of which is the field of ecotourism marketing communication strategy. Kampoeng Djowo Sekatul Tourism Village is one of the many destinations that implement a marketing communication strategy. The purpose of this study is to analyze the marketing communication strategy of Kampoeng Djowo Sekatul ecotourism in forming a brand image with Sustainable Tourism Destination (STD) standards. This study uses a qualitative descriptive method. The research data used primary data and secondary data. Primary data were obtained through in-depth interviews and field observations. Secondary data is obtained from relevant literature. The results of this study show that Kampoeng Djowo Sekatul applies several marketing communication strategies to shape brand image, namely destination branding, product marketing, promotional media, and public relations. The implementation of the marketing communication strategy has been running well and effectively, but it is not optimal

    Model Project Based Learning Berbantuan Media Sosial Instagram Reels Dalam Pembelajaran Menulis Teks Prosedur

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    Penelitian ini dilatarbelakangi rendahnya kemampuan menulis teks prosedur siswa SMA Kota Bandung dan Kabupaten Bandung Barat.  Salah satu faktor penyebabnya adalah guru kurang baik dalam merancang model pembelajaran yang efektif. Penelitian ini bertujuan untuk menghasilkan model pembelajaran sesuai dengan kebutuhan, situasi, dan kondisi peserta didik dan pendidik. Metode penelitian yang digunakan dalam penelitian ini yaitu adaptasi dari metode penelitian dan pengembangan Sukmadinata (2016) yang terdiri atas tiga tahapan yaitu (1) studi pendahuluan, (2) pengembangan model, dan (3) pengujian model. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan penyebaran angket. Uji kelayakan model pembelajaran divalidasi oleh 11 orang ahli, dengan skor rata-rata 96% dengan kategori sangat baik dan layak diujicobakan. Keefektifan pengembangan model pembelajaran project based learning berbantuan media sosial instagram reels dinilai efektif dalam pembelajaran menulis teks prosedur. Berdasarkan Hasil perhitungan nilai ratarata N-Gain score kelas eksperimen pada uji luas dengan menggunakan model pembelajaran project based learning berbantuan media sosial instagram reels adalah sebesar 84,48% termasuk kategori efektif, sedangkan keterpakaian model pembelajaran diperoleh berdasarkan respons peserta didik melalui angket menunjukkan 96% siswa merasa pembelajaran menulis teks prosedur dengan model pembelajaran ini sangat menarik karena dapat langsung membantu siswa untuk mengetahui cara yang tepat menulis teks prosedur sesuai struktur dan kaidah kebahasaan serta mempublikasikannya. Selanjutnya hasil respons angket guru secara kumulatif seluruh aspek memperoleh skor rata-rata adalah 49 setara dengan 97% dengan kategori sangat baik. Dengan demikian dapat disimpukan bahwa model pembelajaran project based learning berbantuan media sosial instagram reels dalam pembelajaran menulis teks prosedur layak diterapkan

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