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Managementul contractelor de parteneriat public-privat ca metodă de mitigare a riscurilor
Get PDFCĂLUGĂREANU, Irina. Management of public-private partnership contracts as a method of risk mitigation = Managementul contractelor de parteneriat public-privat ca metodă de mitigare a riscurilor. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 58-63. ISBN 978-9975-147-65-1 (PDF).The partnership between private com005panies and the state is one of the most important solutions for creating an efficient economic activity, developing the industrial, and social infrastructure, and stimulating the growth of the country's competitiveness. The use of the PPP system leads to attracting additional investments in infrastructure development and modernization of fixed assets in various industries, as well as increasing the efficiency of management processes. The problem with implementing investment projects refers to unforeseen situations that may affect the performance of investments. And during the implementation process, certain types of risks may affect its effectiveness. Therefore, a sustainable contractual structure with a commercially acceptable risk distribution will be a decisive factor in financing infrastructure development. In this article, to achieve an effective result, it is proposed to use standardized contract documents, which will allow you to respond promptly to any deviation in the implementation of the project and thus help to avoid many risks at all stages of the project. CZU: [005:334.752]:334.722.26; JEL: O1, M1, M2
Внешние риски менеджмента предприятия
Get PDFPODARILOVA, Anastasia. External management risks of the company = Внешние риски менеджмента предприятия. Coord. șt.: DOROGAIA, Irina. In: Simpozion Ştiinţific al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 1, pp. 105-109. ISBN 978-9975-3590-2-3 (PDF).In this paper, we would like to investigate such an issue, as external management risks of the company. The examined enterprise is the restaurant, called «Gastrobar» and the purpose of this work is to analyze it, to anticipate possible risks and to recommend some methods of their minimization. Thereby analyzing one restaurant, we are going to understand, what kind of risks representatives of HORECA can face with. Moreover, there will be identified the consequences of the pandemic of the COVID-19, risks related to it and to the military conflict in the Ukraine. The basic methods for the examination of the company were SWOT-analysis and the risk matrix. The first one helped to detect strengths, weaknesses, opportunities and threats of the company and on its base we revealed which risks the enterprise may deal with. The risk matrix helped us to understand the potential impact of the risks, which of them are acceptable, unacceptable and catastrophic for the business. The results demonstrated us appearance of which risks are very possible and which of them are the most dangerous for the business. During the research we find out that companies of HORECA should look for the opportunities of only local products, because the imported ones will be or very expensive or won’t be imported in Republic of Moldova at all. Furthermore, were discussed some ways of the risk minimization, which are the more suitable for representatives of HORECA and can be applied by them. CZU: 005.334:640.4(478); JEL: M19; DOI: https://doi.org/10.53486/9789975359023.2
Cercetări privind conformitatea etichetelor produselor alimentare comercializate pe teritoriul Republicii Moldova
Get PDFCOJOCARU, Mariana. Research on the conformity of labels of foods marketed in the Republic of Moldova = Cercetări privind conformitatea etichetelor produselor alimentare comercializate pe teritoriul Republicii Moldova. Coord. șt.: Tabunșcic, Olga. In: Simpozion Ştiinţific al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 1, pp. 135-138. ISBN 978-9975-3590-2-3 (PDF).L'actualité du sujet de recherche tient à l'intérêt croissant de la population pour les informations portées sur l'étiquette des produits et à leur désir de consommer des aliments le plus naturel possible sans ingrédients génétiquement modifiés. Certains d'entre eux font également attention à la déclaration nutritionnelle, cela se produit s'ils ont certaines maladies et que des restrictions leur sont imposées, notamment des calories ou une faible consommation de glucides, de graisses, etc. L'objectif de la recherche est d'analyser le contenu informationnel des étiquettes nutritionnelles des produits alimentaires locaux et de réaliser une analyse comparative de leur contenu avec les étiquettes nutritionnelles des produits fabriqués en Roumanie. Les méthodes de recherche étaient basées sur l'étude des produits alimentaires des réseaux de commercialisation à la fois en République de Moldavie et en Roumanie. Suite à la recherche, certaines étiquettes nutritionnelles ont été identifiées qui ne se trouvent pas dans notre pays. CZU: [659.154:366.48] (478:498); JEL: Q 63, L15; DOI: https://doi.org/10.53486/9789975359023.2
Маркетинговое обоснование стратегического позиционирования продукта на рынке (на примере винодельческих предприятий АТО Гагаузия). Диссертация на соискание ученой степени доктора экономических наук.
No full textДиссертация на соискание ученой степени доктора экономических наук. Специальность 521.04. -Маркетинг и логистика. Научный руководитель: БЕЛОСТЕЧНИК Григорий, доктор хабилитат экономических наук, профессор университар, академик.ЦЕЛЬЮ ИССЛЕДОВАНИЯ является разработка и научно-практическое обоснование маркетингового подхода к позиционированию продукции винодельческого предприятия, разработка стратегии позиционирования и достижения конкурентного преимущества на рынке. ЗАДАЧИ ИССЛЕДОВАНИЯ: обозначить суть понятий проблемы «позиционирование продукта на рынке»; дать оценку методам классификации позиции товара на рынке; обосновать основные факторы, оказывающие влияние на рыночную позицию товара; разработать методологию формирования стратегии позиционирования на предприятии; разработать модель позиционирования на основе маркетингового подхода, позволяющую повысить эффективность деятельности предприятий винодельческого сектора АТО Гагаузия Республики Молдова; сформулировать выводы и рекомендации для дальнейшего внедрения разработанной модели для предприятий. НАУЧНАЯ НОВИЗНА И ОРИГИНАЛЬНОСТЬ исследования заключается в концептуальном обосновании научно-методических и практических рекомендаций по формированию и применению стратегии позиционирования продукта в рамках маркетингового подхода, ориентированной на достижение долгосрочной высокой эффективности и конкурентоспособности продукта. ПОЛУЧЕННЫЕ РЕЗУЛЬТАТЫ ДЛЯ РЕШЕНИЯ ВАЖНОЙ НАУЧНОЙ ПРОБЛЕМЫ заключается в развитии теоретических основ концепции позиционирования товаров и разработке методических подходов к ее реализации на предприятии. ТЕОРЕТИЧЕСКАЯ ЗНАЧИМОСТЬ РАБОТЫ заключается в использовании логических подходов к определению базовых понятий позиционирования, принципы ситуационного, системного анализа и маркетингового исследования, методология SWOT-анализа, методические рекомендации по разработке стратегии позиционирования на предприятии. ПРАКТИЧЕСКАЯ ЦЕННОСТЬ РАБОТЫ заключается в решение основных задач связанных с повышением конкурентного преимущества винодельческих предприятий на базе позиционирования продукта на рынке. ВНЕДРЕНИЕ НАУЧНЫХ РЕЗУЛЬТАТОВ: Результаты исследования были представлены на 5 международных и национальных конференциях и подтверждены 2 актами о практическом применении, как в реальной экономике, так и в академической сфере
Использование основных и дополнительных значений в разных языковых контекстах
Get PDFHIOARĂ, Natalia, ANDONI, Ina. The Change of Core meaning in Various Contextual Environments = Использование основных и дополнительных значений в разных языковых контекстах. In: Профессиональное лингвообразование = Professional education through a foreign language acquisition: Материалы 16-й междунар. науч.-практич. конф. = Collection of articles of the 16th International Conference, 5 October, 2022. Nizhny Novgorod, 2022, pp. 514-521. ISBN 978-5-00036-289-1.The analysis/ studies, generally must explain how the sentences of a particular language are understood, interpreted, and related to states, processes and objects in the world. Context may provide different kinds of clues to make guessing process easier for readers. Guessing word meaning from context is one of the most preferred/attractive vocabulary learning strategies among second language learners. While inferring the meaning of an unfamiliar word, language learners use different types of clues including contextual ones. To understand what is communicated through language, the meaning is the most vital part without which no communication can be called a communication
The concept of the information system for monitoring the epidemiological situation in the Republic of Moldova
Get PDFOPREA, Serghei. The concept of the information system for monitoring the epidemiological situation in the Republic of Moldova. In: Economic Security in the Context of Sustainable Development [online]: The collection of the Online International Scientific-Practical Conference, 2nd Edition, December 17, 2021. Chişinău: ASEM, 2022, pp. 21-26. ISBN 978-9975-155-73-1.The paper examines the situation in the field of monitoring and operational reporting of cases of SARS-Cov-2 infection in the Republic of Moldova. The existing problems of this process are highlighted. The lack of a centralized information system for the collection and processing of primary medical data, necessary for the operational and strategic decisions of the central administration, is emphasized. The concept of an information system for monitoring the epidemiological situation in the Republic of Moldova is proposed. JEL: L86, I13
Implementing corporate governance good practices in the banking system of the Republic of Moldova
Get PDFCIOBU, Stela, IORDACHI, Victoria. Implementing corporate governance good practices in the banking system of the Republic of Moldova. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 3, pp. 388-397. ISBN 978-9975-155-66-3.Corruption in the lending activity, financial fraud or reduced banking efficiency may be the result of a weak and deficient corporate governance mechanism. An eloquent example is given by the frauds uncovered in 2014 in the domestic banking system, namely the governance gaps that allowed the robbery of three banks and the misappropriation of funds of billions of lei by malicious factors. Subsequent investigations revealed a number of serious shortcomings in the management process at several banks, including decision-making in the board of directors, the work of the executive body or reduced transparency of shareholders. The important role of financial intermediation of banking institutions in the economy, their high sensitivity to the potential difficulties arising from inefficient corporate governance and the need to protect the interests of depositors and investors, require that corporate governance for these institutions be of particular interest to maintain the stability of the financial sector. Despite progress in addressing IMF recommendations and the satisfactory performance of banks, there are several governance issues at several banks, including the largest ones. Deficiencies in corporate governance at banks still pose a major risk to systemic financial stability in the Republic of Moldova, and the ability of regulators to act remains restricted. The purpose of this research is to analyse the constraints that caused the banking crisis in the Republic of Moldova and develop recommendations to eliminate the major systemic deficiencies of the Moldovan banking system based on corporate governance good practices. DOI: https://doi.org/10.53486/9789975155663.50; CZU: 005.35:336.71(478); JEL: G21, E58
Leadership – a mechanism to overcome the cultural difference in negotiation
Get PDFGHILEŢCHI, Zorina. Leadership – a mechanism to overcome the cultural difference in negotiation. In: Development Through Research and Innovation - 2022 [online]: The 3nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 26th, 2022, Chişinău. Chişinău, ASEM, 2022, pp. 56-66. ISBN 978-9975-3590-5-4 (PDF).Understanding deficiency in negotiations is determined by the material ignorance of cultural differences. Knowing the ethnic/ cultural profile is a cooperation platform between two countries/ cultures. Reversed axiom means that the absence of strategy in this direction damages the negotiation process. Starting from three cultural paradigms of scientific researchers we have the opportunity to forecast cultural patterns of our partners, being conscious of our ancestral „resources”. The mechanism that equilibrates cultural dispute in a communication process between different parties is leadership. CZU: [316.46:331.106.42]:316.347; JEL: A13; A14; Z1; Z13; DOI: https://doi.org/10.53486/dri2022.0
Caietul cu sarcini pentru stagiul de practică „Practica de inițiere în specialitate”. Specialitatea: 41410 Marketing.
No full textGUȚU, Livia, PATRAȘCU, Dorina, CARACICOVSCHI, Lilia. Caietul cu sarcini pentru stagiul de practică „Practica de inițiere în specialitate”. Specialitatea: 41410 Marketing. Chișinău. 2022. 60 p
The importance of professional integration of new employees in the workplace
Get PDFBAIEȘU, Marina. The importance of professional integration of new employees in the workplace. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 2, pp. 241-248. ISBN 978-9975-155-64-9.Angajații de azi, în special generațiile tinere sunt extrem de sensibile, iar lipsa unui proces de integrare poate genera cu ușurință demotivare și pierderea interesului. Acestea pot duce la plecare din companie, ceea ce generează costuri nedorite. Iată de ce, una din cerințele esențiale ale managementului resurselor umane este integrarea profesională la locul de muncă a noilor angajați. În funcție de modul cum sunt integrați în muncă noii angajați se poate asigura succesul în obținerea unor rezultate corespunzătoare în activitatea organizației. DOI: https://doi.org/10.53486/9789975155649.36; CZU: 005.951+005.962:005.572; JEL: M 12, M 51, J 23, J 62, J 6