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Green marketing in the Romanian retail
Get PDFDOBREA, Cătălin Răzvan, POPESCU, Maria Loredana, BUZOIANU, Ovidiu Andrei Cristian, DIMA, Cristina. Green marketing in the Romanian retail. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 48-55. ISBN 978-9975-155-61-8.Before the idea of green marketing, companies had to be concerned with what happens to a product during and after its useful life. Companies can manifest this concern by experimenting with ways to re-evaluate and redesign the life stage of the product. Life cycle reassessment focuses on environmental considerations in product development and design, including energy and material inputs and achievements in production, consumption, and disposal of waste products (1994 corporate environmental practices). The implementation of the principles of ecological marketing has been achieved since the 70's of the last century once the concepts of social and societal marketing have been delimited. The challenges that globalization and excessive environmental pollution have caused to contemporary organizations have required the implementation of new business models and rethinking the strategic approach to their work. They have generated the rational and sustainable use of resources, the reduction of waste resulting from production processes, educating consumers towards the development of a mentality in favor of responsible consumption, protection and respect for the environment and the adoption of measures by all stakeholders in value chains. designed to help protect nature. Good practices in implementing green marketing strategies provide a set of principles, guidelines for action that are useful to any organization that wants to meet the challenges of the present century. In this sense, it is imperative to develop a marketing mix adapted to the requirements of the bioeconomy. In this context, this paper aims to present trends and good practices in the field of bioeconomy in the context of the large volumes of data that organizations have to manage more and more often. DOI: https://doi.org/10.53486/9789975155618.07; CZU: 339.37:[339.138:504.06]; JEL: I21, Q01, Q5
Влияние международных финансовых институтов на устойчивость и развитие экономической системы Республики Молдова
Get PDFSTUPACHIEV, Sergey. The impact of international financial institutions on the development and sustainability of the economic system of the Republic of Moldova = Влияние международных финансовых институтов на устойчивость и развитие экономической системы Республики Молдова. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 3, pp. 456-464. ISBN 978-9975-155-66-3.Рассматривается финансовая поддержка ведущими Международными Финансовыми Институтами (МФИ) — Международным Валютным Фондом и Группой Всемирного Банка Республики Молдова. Исследование фактологического материала финансовых отношений Молдовы с этими организациями показало, что сотрудничество с ними происходит по всем финансово-экономическим аспектам, которые имеются в их активе. Проведенный регрессионный анализ оценки значимости корреляционной связи между объемами финансовой помощи МФИ Республике Молдова и ее ВВП (ППС) выявил довольно значительное влияние этой финансовой помощи на экономическую систему страны. Сформулированы рекомендации по повышении роли и влияния Международных Финансовых Институтов, как основного доступного источника финансовых средств для Республики Молдова в процессе реформирования ее экономики и во время кризисных явлений. DOI: https://doi.org/10.53486/9789975155663.57, CZU 339.732.4:338(478); JEL: G15, G23, G18
Invațamantul dual - oportunitați pentru universitațile și mediul de afaceri din Republica Moldova
No full textCOVAŞ, Lilia, STIHI, Liudmila, SOLCAN, Angela. Dual education - opportunities for universities and the business environment in the Republic of Moldova = Invațamantul dual - oportunitați pentru universitațile și mediul de afaceri din Republica Moldova. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 107-115. ISBN 978-9975-155-61-8.The adaptation of higher education in the Republic of Moldova to the changes taking place in modern society requires the implementation of innovative forms of education of the young generation. The integration of dual education at a higher level of education will allow to effectively combining the development of knowledge, skills and attitudes appropriate to each context by collaborating with the business environment, thus providing opportunities to capitalize on theoretical skills in the real sector. The article presents the results of a study on the prospects for the development of dual education in higher education institutions in the Republic of Moldova. The study is carried out within the Erasmus + COOPERA project "Integrating Dual Higher Education in Moldova and Ukraine", no. 617490- EPP-1-2020-1-MD-EPPKA2-CBHE-SP. The aim of the project is to integrate dual higher education in partner countries in general, and to improve work capacity and individual development, to increase compatibility and continuity between the requirements of the business environment and the initial training of university students and to achieve a better high economic efficiency and social integration, in particular. The identification of the specific needs and requirements of economic agents, as basic partners in dual education in higher education institutions, allowed foreshadowing the opportunities and perspectives for universities and business in the Republic of Moldova. DOI: https://doi.org/10.53486/9789975155618.15; CZU: 377.1:378.4(478); JEL: I23, I25, L2
Aplicarea instrumentelor de marketing digital în promovarea instituțiilor de învățământ superior
Get PDFȘIȘCAN, Ecaterina. Applying digital marketing tools in promoting higher education institutions = Aplicarea instrumentelor de marketing digital în promovarea instituțiilor de învățământ superior. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 270-276. ISBN 978-9975-155-61-8.In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions. DOI: https://doi.org/10.53486/9789975155618.35; CZU [339.138:004.7]:378.4; JEL: M31, M37, I2
International Scientific Conference ”Development Through Research and Innovation - 2022”, 3nd Edition, August 26, 2022.
No full textDevelopment Through Research and Innovation - 2022 [Resursă electronică]: The 3nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 26th, 2022, Chişinău: Conference Proceedings. General chair: Stratan Alexandru; organizing committee chairs: Cociug Victoria [et al.]. Chişinău, ASEM, 2022. 191 p. ISBN 978-9975-3590-5-4 (PDF).International Scientific Conference “Development Through Research And Innovation - 2022” is a deliverable within MINERVA project” Strengthening research management and open science capacities of HEIs in Moldova and Armenia” This Volume comprises the proceedings of the International Scientific Conference “Development through Research and Innovation - 2022”,3rd Edition, August 26, 2022, which was held in the Academy of Economic Studies of Moldova (ASEM), Chisinau, Republic of Moldova. DOI: 10.5281/zenodo.753381
Prospects for the Use of Information Technologies in Small and Medium-Sized Enterprises in the European Union
Get PDFSUSLENCO, Alina, COZNIUC, Octavian. Perspectivele utilizării tehnologiilor informaționale în cadrul întreprinderilor mici și mijlocii din Uniunea Europeană = Prospects for the Use of Information Technologies in Small and Medium-Sized Enterprises in the European Union. In: Economica. 2022, nr. 4(122), pp. 89-107. ISSN 1810-9136.Prezentul studiu explorează posibilitățile de transformare digitală a întreprinderilor mici și mijlocii (IMM) din Uniunea Europeană (UE), ca urmare a crizei pandemice. Cercetarea reprezintă o incursiune metodologică a principalelor perspective de transformare digitală a acestora. Conform studiului efectuat, putem afirma că o mare parte dintre IMM-urile din zona UE au fost afectate dramatic de criza pandemică, acestea fiind nevoite să identifice soluții de asigurare a viabilității, noi avantaje competitive care să le ofere posibilitatea de a-și crește performanța organizațională, de a accede pe noi piețe de desfacere, de a depăși cu eficiență barierele impuse de criză. Totodată, IMM-urile din UE se confruntă cu o multitudine de provocări în implementarea tehnologiilor informației (IT), iar rezultatele analizelor efectuate demonstrează că, în perioada anului 2021, peste 81% dintre întreprinderile mari deja utilizau tehnologiile IT, pe când doar 37% dintre IMM-urile din UE aveau implementate tehnologii IT. CZU: 004.78:[334.012.63+334.012.64]:061.1EU; JEL: L26, M1, L96. DOI: https://doi.org/10.53486/econ.2022.122.089
************************************************************************************************************************************* This study explores the possibilities for digital transformation of small and mediumsized enterprises (SMEs) in the European Union (EU) caused by the pandemic crisis. The research is a methodological foray into the main perspectives of their digital transformation. According to the study carried out, we can say that a large part of SMEs in the EU area have been dramatically affected by the pandemic crisis, they being forced to identify solutions to ensure viability, new competitive advantages that give them the opportunity to increase their organizational performance, to enter new markets, to effectively overcome the barriers imposed by the crisis. At the same time, SMEs in the EU face a multitude of challenges in implementing information technologies (IT), and the results of the analyses carried out show that over 81% of large enterprises already used IT technologies during 2021, while only 37% of SMEs in the EU had IT technologies in place. CZU: 004.78:[334.012.63+334.012.64]:061.1EU; JEL: L26, M1, L96. DOI: https://doi.org/10.53486/econ.2022.122.08
Trends and challenges in the development of small and medium enterprises
Get PDFERHAN, Lica, COBZARI, Ludmila. Trends and challenges in the development of small and medium enterprises. In: Competitiveness and Innovation in the Knowledge Economy [online]: 26th International Scientific Conference: Conference Proceeding, September 23-24, 2022. Chişinău: ASEM, 2022, pp. 340-344. ISBN 978-9975-3590-6-1 (PDF).Small and medium-sized enterprises (SMEs) are the main force for economic growth and job creation and one of the most important sectors of the economy in many countries. Like other countries, SMEs represent most businesses in the Republic of Moldova. The SMEs sector in the Republic of Moldova has grown in terms of quality and quantity over the last years. This trend may be the result of the new support programs in the field of entrepreneurship, launched by the Organization for Development of Entrepreneurship, but it may also be a result of a qualitative change of perception on the part of the business world regarding the business environment in the country. Starting from this reality, the primary aim of this research paper is to analyses the trends and challenges in SMEs development in order to provide recommendations for the SMEs' long-run development. In order to meet the aim of this research, an analysis of secondary data resources will be carried out, using scientific methods, in particular logical methods, such as comparative analysis, synthesis, induction and deduction. The research will include a macro analysis of SMEs from Republic of Moldova, based on official data from national and international bodies. The results of this research paper will make it possible to develop recommendations for improving the overall results of SMEs from the Republic of Moldova. CZU: [334.722.012.63+334.722.012.64](478); JEL: G20; M10; DOI: https://doi.org/10.53486/cike2022.5
Paradisurile fiscale în lumea contemporană
Get PDFPLATON, Nicolae, ŢURCANU, Igor. Tax heaven in the contemporary world = Paradisurile fiscale în lumea contemporană. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 307-313. ISBN 978-9975-147-65-1 (PDF).The place of tax havens in the contemporary economy is highly controversial. Some authors, or some institutions, support and provide statistical evidence to show that tax optimization or tax evasion through these companies is detrimental to the world economy. Other authors, as well as other institutions, on the contrary, are supporters of tax havens, arguing that tax optimization through them, accelerates the pace of international economic development. Of course, it is a fact that favorable and flexible taxation, relaxing legislation and banking secrecy are relevant motivations for attracting individuals and legal entities who want to use the services of these offshore financial centers. The study carried out by the author set itself the task of addressing the issue of the activity of tax havens, thereby contributing to the formation of reasoned opinions as a consequence of the research conducted. CZU: 336.227.2(100); JEL: M 16, H 26, O 16
The aspects of international law on the regulation of territorial conflicts: the case of Republic of Moldova and Georgia. Thesis for obtaining the scientific degree of doctor in law.
No full textThesis for obtaining the scientific degree of doctor in law. Specialty: 552.08. International and European public Law. Scientific adviser: Mihai POALELUNGI, habilitated doctor, university professor.ANNOTATION.
Kurtskhalia Alexander. „The aspects of international law on the regulation of territorial conflicts: the case of Republic of Moldova and Georgia”. Thesis for obtain-ing the scientific degree of doctor in law. Specialty: 552.08. International and European public Law. Kishinau, 2022.
Field of study. The paper includes a complex study in the field of international and european public law, being focused on the settlement of territorial conflicts, with a special focus on the case of the Republic of Moldova and Georgia.
Structure of the thesis: introduction, 4 chapters, general conclusions and recom-mendations, bibliography from 348 sources, 183 basic text pages.
Purpose and objectives of the research. The purpose of the thesis consists in the complex approach of the reports from the field of international law in the field of territo-rial conflicts, with special focus on territorial conflicts in the Republic of Moldova and Georgia, analyzed through the provisions of national laws, international instruments, doctri-nal opinions and judicial practice in the field. The research object of the thesis is focused on the scientific research of the legislation in the field of public international law and on the discovery of its significance in the field of territorial conflicts.
The novelty and the scientific originality. The thesis contains a series of scientific conclusions and recommendations, which complement the legal issues in the field of territo-rial conflicts settlement based on the example of the Republic of Moldova and Georgia, to-gether with the improvement of the international normative-legal framework in the field of territorial conflicts.
The important scientific problem solved consists in the complex investigation of the territorial conflicts, with special regard to the case of the Republic of Moldova and Georgia, which allowed the elucidation of the main legal and political problems affecting the settlement of the territorial conflicts and the identification of the most successful solu-tions for improving the norms of international law in material.
Theoretical significance. The results of the investigation are beneficial to the con-tinuous development of the science of international and European public law, especially through the complex approach of international and national regulations regarding territorial conflicts in the Republic of Moldova and Georgia. The results and conclusions, reflecting the theoretical solutions, serve as support for the improvement of the legislation in this chapter.
Application value. Based on our research, it was found that there are numerous theo-retical and normative deficiencies and omissions. To overcome these shortcomings, conclu-sions and recommendations were formulated aimed at improving the quality of the regulato-ry framework in the area of territorial conflicts, especially those in the Republic of Moldova and Georgia. As a result, practical recommendations have been revealed whose implementa-tion can decisively influence the existence and consolidation of the legislation in the field.
Implementation of scientific results. The results of the research were presented in the texts of the scientific articles, being discussed and evaluated at national and international conferences
Traficul de ființe umane
Get PDFDARII, Alexandra, MELECA, Maria. Trafficking in human beings = Traficul de ființe umane. Coord. șt.: MARIȚ, Alexandru. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 45-48. ISBN 978-9975-3590-3-0 (PDF).After the declaration of independence of the Republic of Moldova, in 1991, about 800,000 thousand people, ie a third of the active population of the country, emigrated to get rid of an obscure economic situation. As a result, traffickers use this massive, legal and illegal emigration. Thus, according to official estimates, there are over 60,000 thousand victims of trafficking in human beings, with a total population of 3.6 million inhabitants. Therefore, the Republic of Moldova is among the first places in Europe in terms of the number of trafficked persons, as reported As a result, this issue is one of the most pressing and current issues. The Republic of Moldova, considered one of the poorest countries in Europe, on the borders of the European Union, remains one of the most thriving markets for sexual exploitation, forced labor and organ trafficking, according to an AFP survey. Currently, human trafficking is one of the worst problems facing the Republic of Moldova. Although it has recorded, in a record time, unimaginable and unacceptable proportions for our society, the phenomenon is practically not in the attention of local criminologists, without criminological rigorous, it being studied occasionally. No doctoral dissertations on human trafficking have been submitted so far. Although human trafficking is currently a matter of public awareness, the population still perceives the phenomenon superficially, its essence being misunderstood. This problem persists among the employees of the law enforcement bodies. Problems arise regarding the correct legal classification of acts of trafficking in human beings. CZU: 343.54(478); JEL: K14; DOI: https://doi.org/10.53486/9789975359030.0