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Еnhancing city identity through digital metaphors
No full textCity branding is a discipline focused on unveiling the unique character of cities and enhancing their visibility, identity, and cultural impact. In recent years, cities have been exploring new methods to promote themselves and attract more visitors. This has led stakeholders and those involved in city branding to find new pathways to create “a new identifiable image” of the city (Riza et al. 2012), making it an attractive destination (Kotler & Gertner 2002). With the rise of digital technologies and globalization, the possibilities for city branding have significantly increased. In the digital era, many cities that pivoted from traditional models of branding have succeeded in renewing their identity using digital media and the incorporation of digital metaphors in their branding campaigns. As a result, many cities have managed to rebrand and refashion their identity. This paper aims to explore how cities are represented in digital media and which digital metaphors are used to attract a younger, more technologically savvy audience. Through a multimodal framework, I will analyze the recent branding campaign of the city of Thessaloniki to identify how digital metaphors are used and their impact on younger audiences
Conclusion of an Agreement under the General and Special Administrative Penal Procedural Order
No full textThe study examines the agreement concluded under the Administrative Violations and Sanctions Act and some special administrative laws as a procedural institution of administrative penal procedural law. It provides a doctrinal definition of this legal concept. It examines the legal nature of the agreement concluded under the general administrative penal procedural order. It discusses the conclusion of an agreement to terminate the administrative penal proceedings on a special basis. It conducts a comparative analysis of the procedures for concluding agreements under different procedural laws and the legal nature of the agreement as a legal act
The “Us” versus “Them” Dichotomy: A Case Study of Donald Trump’s rhetoric
Full text linkThis case study explores the use of “Us” versus “Them” dichotomy as a strategy for framing and shaping public opinion in the rhetoric used by Donald Trump in articles published in The New Yorker Magazine. The fact-finding is held by a qualitative research method, particularly textual analysis. Taking into consideration the global rise of nationalism, respectively populist rhetoric, the research attempts to find a correlation between political representation and language. Related to the latter, it aims to analyse focal linguistic features such as inclusive and exclusive pronouns, metaphors, analogies and oppositions. Hence, language is used to create and enhance distinction between an in-group (us) and out-group (them). The findings of the analysis show that the language features function in a way to establish identity, solidarity and not least – opposition, in order to achieve the ultimate goal, that is to say, shaping opinion and attracting support by the in-group and respectively weakening and marginalising the out-group. This research endeavours to prove the strength of the dichotomy “Us versus Them” as a powerful tool for constructing social identities and relationships through language so as to form social dynamics, and shape the political discourse in order to evoke collective action
English-Bulgarian translation of legal vocabulary from the semantic field of property
No full textThe paper presents some specifics of the English- Bulgarian translation of terminology from the semantic field of ownership discussing the challenges before the legal translator. The semantic field is limited to the terms concerning freehold property rights with no claim for an exhaustive analysis or inclusion of all field terms. The outlines of the field are fuzzy due to the polysemy characterizing the terms whose meanings are identifiable both in the field of freehold property rights and in neighboring fields such as the field of possession, for example, which as a concept is also an element of leasehold property rights. The degree of control exercised by the owner serves as a distinguishing criterion between the terms belonging to the semantic field of ownership and those of its elements. At the lexical level, on the other hand, this “distinction” manifests itself depending on the connotative connections that a given term establishes with other elements of the text and context. The ambiguity of concepts in a close context, combined with cultural and legal system differences between the two languages, as well as the imperative need for semantic and intercultural precision, form the complex nature of the challenges facing the translator of a legal text
Activism in Museums and the Ethical Turn of ICOM
Full text linkThis study explores the challenges and inherent contradictions within the new definition of the museum proposed by ICOM (International Council of Museums) in 2022, in light of the actions undertaken by climate activists within museum institutions. Following ICOM’s declaration of an "ethical turning point," movements such as Just Stop Oil and Last Generation initiated a series of protests that, while promoting an ecological message, raised important questions about the neutrality and impartiality of museums. These events have highlighted the tensions embedded in ICOM’s definition of the museum, which, despite its emphasis on inclusivity and universal ethics, clashes with the realities of museums operating within different national and cultural contexts. The article analyzes ICOM’s and museum institutions' responses, with a particular focus on Italy, to demonstrate how reactions to activists vary across countries, undermining the effectiveness of ICOM’s proposed universal museum model. Furthermore, the study examines how the concept of "neutrality" is problematic in the museum context, where curatorial choices and the display of artworks are inevitably influenced by political and social dynamics. Through critical and comparative analysis, the paper suggests that ICOM’s definition of the museum is insufficient and ambiguous, failing to adequately address the challenges raised by activist movements, and reveals the contradictions of a model that claims universality yet fails to integrate local realities and the complex ethical issues tied to its implementation
Digitalisation of Business in the 21st Century: Evolution of Key Performance Indicators (KPI)
Full text linkOver the past decade, the growing emphasis on key performance indicators (KPI) and the transformative advancements in information technology have converged. This dynamic progress presents timely opportunities and compels us to explore business innovation. This article delves into the pivotal role of digital technologies in the evolution of KPIs and organizational performance
The literary work in foreign language teaching – a brief historical overview (XIX – XX centuries)
No full textThe article explores the use of literary works in the process of foreign language teaching, examining the topic from a chronological perspective. The research presents the views on the subject matter held by representatives of various didactic schools throughout the historical development of foreign language teaching methodology. The article draws on scholarly opinions regarding the use of literary texts in foreign language classes, as proposed by both Bulgarian authors – specialists in the field – and foreign researchers who have studied the topic
Internationalization and interdisciplinarity in higher education: an example from NBU
No full textThe internationalization of higher education is characterized by the need to develop science and education with innovative methods and content that respond to changes in academic communication influenced by social conditions and technological advances. Cooperation through strategic partnerships between universities has become an important means of institutional development and joint strategic action. These newly created conditions and approaches to educational cooperation, characterized by a number of challenges and opportunities, will play an important role in the future of internationalization in Europe and worldwide. There has been an increase in the number of foreign students worldwide, with their number expected to reach nearly 8 million by 2025. In addition to the usual countries of choice for education, such as the United States, the United Kingdom, and Australia, there has also been an increase in international students in non-English-speaking countries that offer programs in English. Therefore, the development of bachelor’s and master’s programs in English opens up new opportunities for partnerships, exchange programs, and attracting students. Foreign language skills are extremely important for the successful establishment of economic, social, technical, political, and cultural ties and relations between individual countries, organizations, and individuals. In this regard, the training of specialists who are competitive in areas such as teaching, media, advertising, marketing, public relations, publishing, and journalism is a top priority. The new interdisciplinary bachelor’s program „English Language and Professional Communication“ at the Department of Foreign Languages and Cultures at New Bulgarian University, developed in collaboration with the University of York, UK, meets the requirements for the internationalization of higher education and corresponds to the outlined conditions and needs. The program includes modules from various fields such as intercultural communication, sociolinguistics, media studies, marketing, public relations, English language teaching, translation, digital literacy, etc
A Fitting Finale: Ruth Rendell’s Dark Corners
Full text linkThe paper provides an analysis of crime writer Ruth Rendell’s last, posthumously published novel, Dark Corners. It compares and contrasts the work to the author’s previous stand-alone psychological thrillers, examining prevailing themes and motifs, typical settings, principal characters, plotlines and resolutions, as well as tone and style of writing. Human weaknesses and hypocrisies, delusional obsessions and compulsive murderous urges are dealt with, as is the role of social circumstances, interpersonal relations and modern-day fads in determining various aberrations from the generally accepted norms of human behaviour. The writer’s use of biting irony and black humour in the investigation of this dark subject matter is also commented upon. The study establishes that, with this book, Rendell – consciously or not – provides readers with a thorough recapitulation of her thematic and moral concerns in the non-series strand that she herself claimed to prefer, thus delivering a fitting finale to her literary career of over five decades
Based on real event theatre. In a search of artistic way to stage documental facts
Full text linkHow can theatre make sense of and articulate personal, political and social crises? What are the professional approaches, and the creative and aesthetic ways of making an ethical and contemporary performance, without speculation or disruption of the facts from real events. The main topic of this report – how to built theatrical reality from documents – is based on examples of the performance “Nordost. Fairytale about Destruction” based on Torsten Buchsteiner’s play “Nordost”