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Service marketing and consumer loyalty of financial products in the Central and Southeastern European market
No full textLojalnost klijenata, u savremenom marketingu usluga, sve više se koristi kao sredstvo za postizanje ali i održavanje konkurentske prednosti. U radu pred vama autori su predstavili faktore koji pokreću lojalnost u uslužnom sektoru, a ciljevi istraživanja su operacionalizovani preko utvrđivanja еfеkata korporativnog imidža na pеrcipirano poverenje, vrеdnost, lojalnost i zadovoljstvo.U istraživanju je korišćen impozantan uzorak od 3800 ispitanika. Istraživanje je sprovedeno na teritoriji zemalja Centralne i Jugoistočne Evrope a targetirani su klijenti koji koriste bankarske usluge iz domena poslovanja sa stanovništvom. Kreirani upitnik sastojao se iz sedam celina gde se prva celina odnosi na opšte demografsko-sociološke podatke a preostalih šest na ispitivanjе mišljеnja u vеzi kvalitеta uslugе, korporativnog imidža, pеrcipiranе vrеdnosti, povеrеnja, zadovoljstva i lojalnosti prеma odabranim bankama Cеntralnе i Jugoistočnе Evropе. Podaci su analizirani pomoću statističkog softvеra IBM SPSS 21 i AMOS grafics. Sprovedeno istraživanje daje naučni, ali i empiriski doprinos u razvoju marketinga usluga.In contemporary service marketing, customer loyalty is increasingly utilized to achieve and maintain a competitive advantage. This paper presents the factors that drive loyalty within the service sector. The research objectives are operationalized by determining the effects of corporate image on perceived trust, value, loyalty, and satisfaction. A substantial sample of 3800 respondents was employed in this study. The research was conducted across Central and Southeastern European countries, targeting clients who utilize retail banking services. The developed questionnaire comprised seven sections, with the first section focusing on general demographic and sociological data, and the remaining six sections examining opinions regarding service quality, corporate image, perceived value, trust, satisfaction, and loyalty towards selected Central and Southeastern European banks. The data were analyzed using the IBM SPSS 21 and AMOS Graphics statistical software. This research provides both scientific and empirical contributions to the development of service marketing
Социјални маркетинг и ревизија за одрживу урбану инклузију у Србији
No full textPurpose: The problems of the Roma population play a very important role for the Government of Serbia. An anonymous questionnaire was used to conduct the empirical research, which was distributed online to all localself-government units and Roma non-governmental organizations in the Republic of Serbia. Methodology: In order to check the dimensionality of the scales, exploratory factor (EFA) analysis was used.During factor extraction, the principal components analysis method was applied, with the Promax solution selectedin rotation. Findings: According to the results of the CFA, the indicators of the five-factor structure of the social inclusion ofthe Roma national community were achieved at an acceptable level because they confirm the five-factor segment of the social inclusion of the Roma national community. The measurement model was evaluated based on reliability, convergent validity and discriminant validity. Originality/value: Based on the presented results, the existence of a five-factor structure of social inclusion of the Roma national community can be confirmed. Practical implications - The coefficients of the path for the quality of life of Roma varied between five segmentsof social inclusion, of which employment, as one of the segments of social inclusion, has the greatest statisticalsignificance - the impact on the quality of life of Roma. Limitations: The limitations of the study how to increase the employability of Roma men and women in public institutions.Циљ: Проблеми ромске популације играју веома важну улогу за ВладуСрбије. За спровођење емпиријског истраживања коришћен је анонимни упитник, који је дистрибуиран путем интернета свим јединицама локалне самоуправе и ромским невладиним организацијама у Републици Србији. Методологија:Како би се проверила димензионалност скала, коришћена је анализа експлоративних фактора (ЕФА). Током екстракције фактора, примењен је метод анализе главних компоненти, са Промак решењем изабраним у ротацији. Резултати:Према резултатима ЦФА, показатељи петофакторске структуре социјалне инклузије ромске националне заједнице постигнути су на прихватљивом нивоу јер потврђују петофакторски сегмент социјалне инклузије ромске националне заједнице. Модел мерења је процењен на основу поузданости, конвергентне валидности и дискриминаторне валидности. Оригиналност/ вредност: На основу приказаних резултата може се потврдити постојање петофакторске структуре социјалне инклузије ромске националне заједнице. Практична примена:Коефицијенти путање за квалитет живота Рома варирали су између петсегмената социјалне инклузије, од којих запошљавање, као један од сегмената социјалне инклузије, има највећи статистички значај - утицај на квалитет живота Рома. Ограничења истраживања: Ограничења студије како повећати запошљивост Рома и Ромкиња у јавним институцијама.Диона Ђурђевић је у овом раду и коресподент
Integrated Approaches to Flood Mitigation in the Context of Climate Change
No full textFloods, as one of the most common natural disasters, are becoming more frequent and intense in modern times, primarily due to the consequences of climate change. Increasing average temperatures, changing precipitation patterns, and extreme weather events are contributing to the increased risk of flooding around the world. Emergency situations caused by such disasters endanger human lives, cause great material losses and leave permanent consequences for the environment. Since disasters do not know administrative boundaries and can cause regional instability, it is necessary to respond to them systematically and comprehensively. This paper discusses preventive and operational measures to mitigate the consequences of floods. Special emphasis is placed on the importance of integrated risk management, improvement of crisis response capacities, as well as education and involvement of the local community in planning processes. The aim of the paper is to point out the necessity of a timely, coordinated and multi-sectoral approach in the fight against floods, especially in the context of global climate changes that are increasingly putting human security and sustainable development in front of new challenges.Urednici zbornika : prof. dr Andrea Andrejević Panić, prof. dr Jelena Ješić, prof. dr Simonida Vukadinović i doc. dr Zoran Brlja
PGA Estimates for Vertical Ground Motion and Varying Deep Geology Site Surroundings - A Case Study of Banja Luka
No full textVertical PGA is frequently included in civil engineering regulations simply by multiplying the horizontal PGA by a constant. Moreover, most design codes, including Eurocode 8, do not consider the impact of the local soil on vertical ground motion at all. In this study, we demonstrate that such practices increase earthquake risks. The article examines vertical PGA strong-motion estimations for the city of Banja Luka. Banja Luka serves as a case study for areas with records of moderate to strong earthquakes and diverse deep geological conditions. Regional equations for scaling vertical PGA are presented. The vertical PGA values and vertical to horizontal PGA ratios are calculated and analyzed. The findings indicate that the vertical to horizontal PGA ratios for the rock sites depend on the source-to-site distance and deep geology and fall between 0.30 and 0.66. Hence, these ratios cannot be approximated by a single value of 0.90 and 0.45, as specified by Eurocode 8 for Type 1 and Type 2 spectra, respectively. Moreover, the results show that the deep geology effects on vertical ground motion can exceed the local soil effects. When the amount of recorded data from comparable areas increases, we will be able to properly calibrate the existing scaling equations and obtain more reliable estimates of vertical PGA
Fizički pokazatelji kvaliteta zrna strnih žita gajenih u sistemu konverzije
No full textMeđu osnovnim fizičkim pokazateljima kvaliteta zrna strnih žita,
izdvajaju se masa 1000 zrna i hektolitarska masa. Masa 1000 zrna ukazuje
na krupnoću i popunjenost zrna, što zavisi od genetičkih osobina sorte,
uslova proizvodnje i tehnologije gajenja, dok je hektolitarska masa
pokazatelj ispunjenosti endosperma, što je u direktnoj korelaciji sa
kvalitetom zrna i njegovom pogodnošću za preradu. Ovi parametri pružaju
važne informacije o kvalitetu i tržišnoj vrednosti zrna i obavezan su
element u kontroli kvaliteta žitarica. Masa 1000 zrna i hektolitarska masa
jesu stabilne sortne osobine, ali se njihova vrednost u velikoj meri oblikuje
kroz uslove spoljašnje sredine i tehnologiju gajenja. Optimalne doze i
raspored primene đubriva, naročito azota, obezbeđuju bolju ishranjenost
biljke, produženo nalivanje zrna, čime se postiže veća masa 1000 zrna i
povoljna hektolitarska masa. U konceptu održive poljoprivrede, pak,
upotreba mineralnih đubriva je jedna od kritičnih tačaka i mera koja, u cilju
zadovoljenja kriterijuma savremene, ekološki i ekonomski održive,
poljoprivrede zahteva značajne izmene i optimizaciju. Cilj ovog rada je bio
da utvrdi vrednosti mase 1000 zrna i hektolitarske mase strnih žita gajenih
u sistemu konverzije, koji podrazumeva upotrebu organskog đubriva kako
bi se identifikovale vrste i sorte koje su, sa aspekta ovih pokazatelja,
prilagođene održivim praksama u poljoprivredi i koje mogu da budu
preporuka za praktičnu proizvodnju i selekciju i oplemenjivanje,
istovremeno
Application of the AHP method in the selection of shelter locations in extreme situations : case study of the city of Novi Sad
No full textHistorically speaking, the need to protect the population, especially from the dangers of war, encouraged the construction and development of various types of protective facilities. Over time, these facilities have adapted to the development of weapons, technological progress and economic opportunities of societies, reflecting their constant aspiration to improve security. Today, in the modern urban environment, the selection of shelter locations is an extremely complex and responsible task that requires the coordination of several professional areas, such as urban planning, logistics and crisis management, with the aim of effective planning and protection of the population. The decision-making process must encompass a wide range of quantitative and qualitative criteria, including infrastructure availability, distance from potential sources of danger, capacity of facilities and accessibility to users. In this paper, the Analytical Hierarchy Process (AHP) was applied as a multi-criteria decision-making method for identifying the most favorable shelter locations in the territory of the city of Novi Sad. The results of the research indicate the importance of applying the AHP method in the planning of the protection and rescue system, whereby the resulting model can be used as a basis for decision-making in other urban areas with similar characteristics
The Association between Body Composition and the Parameters of Muscle Fitness in Selected Young Judokas
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Open AccessArticle
The Association between Body Composition and the Parameters of Muscle Fitness in Selected Young Judokas
by Nikola Milošević 1ORCID,Dušan Stupar 2,*ORCID,Nemanja Stanković 1,Saša Pantelić 1ORCID,Nikola Stojanović 1ORCID,Stevan Stamenković 1,Nebojša Trajković 1 andIgor Potparić 3ORCID
1
Faculty of Sport and Physical Education, University of Niš, 18000 Niš, Serbia
2
Faculty of Sport and Tourism, Educons University, 21000 Novi Sad, Serbia
3
Faculty of Medicine, University of Ljubljana, 1000 Ljubljana, Slovenia
*
Author to whom correspondence should be addressed.
Appl. Sci. 2024, 14(14), 6327; https://doi.org/10.3390/app14146327
Submission received: 10 June 2024 / Revised: 8 July 2024 / Accepted: 17 July 2024 / Published: 20 July 2024
(This article belongs to the Special Issue Athletes Performance and Analysis in Combat Sports and Martial Arts)
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Abstract
This study aimed to determine the influence of body composition on the muscle fitness of selected judokas. This study was conducted on a sample of 23 judokas (cadets n = 12, juniors n = 11), members of the male national team of Serbia. The assessment of body composition was performed using the InBody 720 (Biospace Co., Ltd., Seoul, Republic of Korea) and calipers. Muscle fitness was assessed using “Optojump” (Microgate, Bolzano, Italy), Fitrodine Premium (Fitronic, Bratislava, Slovakia), and a digital force instrument IMADA Z2H-1100 (Imada Inc., Northbrook, IL, USA). Regression analysis revealed a notable association between muscle mass and measures of explosive strength (countermovement jump (CMJ) p = 0.023; drop jump (DJ) p = 0.026). Moreover, this study’s results showed that back extension (p = 0.006; R2 = 0.61) and hand grip (p = 0.009; R2 = 0.52) provide a strong positive association with muscle mass. The findings suggest that tailored training and nutritional strategies that improve muscle mass might significantly enhance muscle fitness in young judokas, optimizing their performance
