OJS (Centro de Investigação em Artes e Comunicação)
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    194 research outputs found

    Serendipitous nostalgia tourism through literature – an autoethnographic story

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    This article discusses the relationships between nostalgia and tourism. While previous studies have analysed how film tourism stimulates nostalgic experiences, few studies have focused on the role of literature, and specifically children’s literature, in the creation of nostalgia destinations. Based on the symbiosis between Hans Cristian Andersen and Odense, in Denmark, this paper argues, from an auto ethnographic study, that literary tourism can also foster nostalgia tourism in a cultural destination.This article discusses the relationships between nostalgia and tourism. While previous studies have analysed how film tourism stimulates nostalgic experiences, few studies have focused on the role of literature, and specifically children’s literature, in the creation of nostalgia destinations. Based on the symbiosis between Hans Cristian Andersen and Odense, in Denmark, this paper argues, from an auto ethnographic study, that literary tourism can also foster nostalgia tourism in a cultural destination.This article discusses the relationships between nostalgia and tourism. While previous studies have analysed how film tourism stimulates nostalgic experiences, few studies have focused on the role of literature, and specifically children’s literature, in the creation of nostalgia destinations. Based on the symbiosis between Hans Cristian Andersen and Odense, in Denmark, this paper argues, from an auto ethnographic study, that literary tourism can also foster nostalgia tourism in a cultural destination

    Desenvolvimento do jogo sério Web Segura: Estudo de um caso orientado para públicos seniores

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    The digital society’s portrait involves being daily connected to the Internet, at home, at work and in the social life. But seniors do not feel this need, despite this need is increasing as everything around them is online. So, seniors take a change on web browsing, without being aware of the it is dangers, from the theft of personal data, fake news, or online frauds. Therefore, the investigation promotes a Serious Game that exposes these insecure digital situations by challenges to a group of seniors from a network of senior universities. These seniors play the Web Segura, an online educational game, developed on the WordPress platform and with challenges of the H5P plugin.The digital society’s portrait involves being daily connected to the Internet, at home, at work and in the social life. But seniors do not feel this need, despite this need is increasing as everything around them is online. So, seniors take a change on web browsing, without being aware of the it is dangers, from the theft of personal data, fake news, or online frauds. Therefore, the investigation promotes a Serious Game that exposes these insecure digital situations by challenges to a group of seniors from a network of senior universities. These seniors play the Web Segura, an online educational game, developed on the WordPress platform and with challenges of the H5P plugin.The digital society’s portrait involves being daily connected to the Internet, at home, at work and in the social life. But seniors do not feel this need, despite this need is increasing as everything around them is online. So, seniors take a change on web browsing, without being aware of the it is dangers, from the theft of personal data, fake news, or online frauds. Therefore, the investigation promotes a Serious Game that exposes these insecure digital situations by challenges to a group of seniors from a network of senior universities. These seniors play the Web Segura, an online educational game, developed on the WordPress platform and with challenges of the H5P plugin.O retrato de uma sociedade digital passa por esta reger o seu quotidiano conforme o acesso à Internet, em casa, no emprego e na vida social. Mas os seniores não sentem essa necessidade, apesar de se estar a alterar, uma vez que tudo ao seu redor se gere pelo digital. Estes aventuram-se pela navegação web sem consciência dos perigos que esta detém, desde o roubo de dados pessoais, notícias falsas ou compras online fraudulentas. Assim, a investigação promove um Jogo Sério que expõe essas situações digitalmente inseguras e, através de desafios, um grupo de seniores da rede de Universidades Seniores altera os seus comportamentos. Estes jogam a Web Segura, um jogo educacional online, desenvolvido na plataforma WordPress com desafios do plugin H5P

    The art of facing the net: Zoom Theater’s augmented reality creations

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    A migração forçada do teatro em palcos físicos para ambientes digitais por conta da pandemia da COVID-19 fomentou a criação de novas experiências cénicas ao redor do mundo, visto que as necessárias medidas de isolamento e distanciamento sociais interditaram o funcionamento de espaços presenciais de apresentação. No Brasil, mais especificamente, verificou-se uma profícua experimentação do teatro em formato digital por intermédio das plataformas de videoconferência, fenómeno que alocamos sob o guarda-chuva teórico do Teatro Zoom e cujos efeitos práticos serão analisados na presente investigação através do estudo de caso do espetáculo A Arte de Encarar o Medo. Escorando-nos em revisão bibliográfica e pesquisa documental, tencionamos abordar a peça produzida pela companhia teatral paulistana Os Satyros em 2020 para observar como os artistas cénicos brasileiros se apropriaram das ferramentas de uma aplicação de videoconferência para transformá-las em recursos cénicos. Conferindo especial atenção ao uso da realidade aumentada na peça, por intermédio da ferramenta de alteração virtual de planos de fundo da plataforma Zoom, objetivamos, afinal, não só compreender a posição do fenómeno do Teatro Zoom no cerne do ecossistema mediático, mas também entender como o uso crítico/estético dos media e suas mediações podem apontar caminhos distintos de habitação humana em uma sociedade profundamente mediatizada.Theater was forced to migrate from physical stages to digital environments due to the COVID-19 pandemic, which has fostered the creation of new theater experiences around the world, as the social distancing measures have suspended the operation of in-person presentation spaces. In Brazil, more specifically, there was a fruitful experimentation of digital format theater through videoconferencing platforms, a phenomenon that we place under the theoretical umbrella of Zoom Theater and whose practical effects will be analyzed in this investigation through the case study of the play The Art of Facing Fear. Based on bibliographic review and document research, we intend to approach the play produced by the São Paulo theater company Os Satyros in 2020 to observe how Brazilian theater artists have seized the tools of a videoconferencing application to transform them into artistic resources. Giving special attention to the use of augmented reality in the play, through the Zoom platform’s virtual background tool, we aim not only to understand the position of the Zoom Theater phenomenon at the heart of the media ecosystem, but also to understand how the critical and aesthetic use of media can point out different paths for human habitation in a deeply mediated society.Theater was forced to migrate from physical stages to digital environments due to the COVID-19 pandemic, which has fostered the creation of new theater experiences around the world, as the social distancing measures have suspended the operation of in-person presentation spaces. In Brazil, more specifically, there was a fruitful experimentation of digital format theater through videoconferencing platforms, a phenomenon that we place under the theoretical umbrella of Zoom Theater and whose practical effects will be analyzed in this investigation through the case study of the play The Art of Facing Fear. Based on bibliographic review and document research, we intend to approach the play produced by the São Paulo theater company Os Satyros in 2020 to observe how Brazilian theater artists have seized the tools of a videoconferencing application to transform them into artistic resources. Giving special attention to the use of augmented reality in the play, through the Zoom platform’s virtual background tool, we aim not only to understand the position of the Zoom Theater phenomenon at the heart of the media ecosystem, but also to understand how the critical and aesthetic use of media can point out different paths for human habitation in a deeply mediated society.Theater was forced to migrate from physical stages to digital environments due to the COVID-19 pandemic, which has fostered the creation of new theater experiences around the world, as the social distancing measures have suspended the operation of in-person presentation spaces. In Brazil, more specifically, there was a fruitful experimentation of digital format theater through videoconferencing platforms, a phenomenon that we place under the theoretical umbrella of Zoom Theater and whose practical effects will be analyzed in this investigation through the case study of the play The Art of Facing Fear. Based on bibliographic review and document research, we intend to approach the play produced by the São Paulo theater company Os Satyros in 2020 to observe how Brazilian theater artists have seized the tools of a videoconferencing application to transform them into artistic resources. Giving special attention to the use of augmented reality in the play, through the Zoom platform’s virtual background tool, we aim not only to understand the position of the Zoom Theater phenomenon at the heart of the media ecosystem, but also to understand how the critical and aesthetic use of media can point out different paths for human habitation in a deeply mediated society

    Cidadania Digital e Consumo: Marcas e consumidores nas redes sociais

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    Consumer Awareness is pointed out by the European Council as a basic competence for digital citizenship. Thus, understanding the new relationships established between consumers and brands in a digital environment is fundamental to critical and creative education in the face of a new social communication setting. The possibilities of interaction, collaboration and engagement offered by the virtual environment reveals a challenging context for both marketers and the development of literacy focused on marketing communication, in which the public is increasingly invited to participate in the construction of advertising messages. This relationship acquires even more complex contours in the alcoholic beverages sector, since it promotes a product that directly affects public health and, for this reason, its persuasive communication is subject to specific restrictions in several countries. This article explores the interaction on internet social media between the public and two Brazilian brands – Cachaça 51 and Catuaba Selvagem – in the period between August 2017 and February 2018. Through the analysis of interaction mechanisms, we seek to discuss: the collaboration of internet users to promote products and how they react to brand messages on responsible consumption. Thus, it is understood that this work also addresses the dimension health and wellness, another key concept for digital citizenship according to the European Council.Consumer Awareness is pointed out by the European Council as a basic competence for digital citizenship. Thus, understanding the new relationships established between consumers and brands in a digital environment is fundamental to critical and creative education in the face of a new social communication setting. The possibilities of interaction, collaboration and engagement offered by the virtual environment reveals a challenging context for both marketers and the development of literacy focused on marketing communication, in which the public is increasingly invited to participate in the construction of advertising messages. This relationship acquires even more complex contours in the alcoholic beverages sector, since it promotes a product that directly affects public health and, for this reason, its persuasive communication is subject to specific restrictions in several countries. This article explores the interaction on internet social media between the public and two Brazilian brands – Cachaça 51 and Catuaba Selvagem – in the period between August 2017 and February 2018. Through the analysis of interaction mechanisms, we seek to discuss: the collaboration of internet users to promote products and how they react to brand messages on responsible consumption. Thus, it is understood that this work also addresses the dimension health and wellness, another key concept for digital citizenship according to the European Council.Consumer Awareness is pointed out by the European Council as a basic competence for digital citizenship. Thus, understanding the new relationships established between consumers and brands in a digital environment is fundamental to critical and creative education in the face of a new social communication setting. The possibilities of interaction, collaboration and engagement offered by the virtual environment reveals a challenging context for both marketers and the development of literacy focused on marketing communication, in which the public is increasingly invited to participate in the construction of advertising messages. This relationship acquires even more complex contours in the alcoholic beverages sector, since it promotes a product that directly affects public health and, for this reason, its persuasive communication is subject to specific restrictions in several countries. This article explores the interaction on internet social media between the public and two Brazilian brands – Cachaça 51 and Catuaba Selvagem – in the period between August 2017 and February 2018. Through the analysis of interaction mechanisms, we seek to discuss: the collaboration of internet users to promote products and how they react to brand messages on responsible consumption. Thus, it is understood that this work also addresses the dimension health and wellness, another key concept for digital citizenship according to the European Council.A “consciência para o consumo” é apontada pelo Conselho Europeu como uma competência básica para a cidadania digital. Desse modo, compreender os novos relacionamentos estabelecidos entre consumidores e marcas no ambiente digital é fundamental para uma educação crítica e criativa diante do novo cenário da comunicação social. As possibilidades de interação, colaboração e engajamento oferecidas pelo ambiente virtual revela um contexto desafiador tanto para os profissionais de marketing quanto para o desenvolvimento de uma literacia voltada à comunicação mercadológica, em que o público cada vez mais é convidado a participar da construção das mensagens publicitárias. Essa relação adquire contornos ainda mais complexos no setor de bebidas alcóolicas, uma vez que promove um produto que afeta diretamente a saúde pública e, por esse motivo, sua comunicação persuasiva é submetida a restrições específicas nos mais diversos países. Este artigo explora a interação nas redes sociais da internet entre público e duas marcas brasileiras do setor – Cachaça 51 e Catuaba Selvagem – no período de agosto de 2017 e fevereiro de 2018. Através da análise dos mecanismos de interação, busca-se discutir: a colaboração dos internautas para à promoção dos produtos e como reagem às mensagens das marcas sobre o consumo responsável da categoria. Desse modo, entende-se que este trabalho também toca a dimensão “saúde e bem-estar”, outro conceito-chave para a cidadania digital de acordo com o Conselho Europeu

    Could Brunilde be a vamp? The cult of film stars in Portugal (1920-1930): Brunilde Júdice as a case study

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    O culto às estrelas de cinema encontra-se relativamente inexplorado em Portugal. Este artigo pretende indagar a existência de estrelas portuguesas ao longo da década de 1920, habitualmente considerado o período áureo do vedetismo cinematográfico a nível internacional. Elegeu-se como caso de estudo a figura de Brunilde Júdice, uma vez que se trata de uma atriz do período silencioso muito celebrada pelos críticos e cinéfilos portugueses. Adicionalmente, indagar-se-á o papel da fotografia publicitária e de cena na criação da imagem da vedeta, em especial no arquétipo de vamp.The cult of film stars remains unexplored in Portugal. This article aims to study the presence of Portuguese stars during the 1920s, which is often considered the golden age of stardom. The Portuguese actress Brunilde Júdice was selected as a case study. Indeed, according to Portuguese critics and cinephiles, Júdice was regarded as the most distinguished and mythical actress of the silent film era. Furthermore, this article will delve into the role of promotional film stills in shaping the star’s image, especially concerning the vamp archetype.The cult of film stars remains unexplored in Portugal. This article aims to study the presence of Portuguese stars during the 1920s, which is often considered the golden age of stardom. The Portuguese actress Brunilde Júdice was selected as a case study. Indeed, according to Portuguese critics and cinephiles, Júdice was regarded as the most distinguished and mythical actress of the silent film era. Furthermore, this article will delve into the role of promotional film stills in shaping the star’s image, especially concerning the vamp archetype.The cult of film stars remains unexplored in Portugal. This article aims to study the presence of Portuguese stars during the 1920s, which is often considered the golden age of stardom. The Portuguese actress Brunilde Júdice was selected as a case study. Indeed, according to Portuguese critics and cinephiles, Júdice was regarded as the most distinguished and mythical actress of the silent film era. Furthermore, this article will delve into the role of promotional film stills in shaping the star’s image, especially concerning the vamp archetype

    The impact of Ivo Andrić’s novel The bridge on the Drina on the formation of tourist image on the historical Višegrad bridge and its surrounding waterscape

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    Drina in the town of Višegrad (Bosnia and Herzegovina) was built at the end of the 16th century and it was recognized as a World Heritage Site by UNESCO in 2007 based on its historical and architectural values. However, the bridge became subject of worldwide recognition when the Nobel Prize awarded author Ivo Andrić wrote his novel The bridge on the Drina (1945) making it a focal point in which history and literature tangle into a tourist attraction. Arcos-Pumarola; Osácar Marzal et al. (2018) state that the value of literature enriches the image of destination by adding meanings to landscape. The aim of this paper is to analyze the influence of Andrić’s novel on the formation of the tourist image of the place. The main hypothesis is that the novel has effect on visitors’ perception of the place by bringing together the value of the bridge as historical monument with the author’s literary legacy. A content analysis of 131 reviews from travel website TripAdvisor was conducted, of which 102 were in English and 29 in the Serbian language in order to understand the value of place to tourists. For qualitative data analysis software package NVivo was used, as previously done in Arcos-Pumarola; Osácar Marzal et al. (2020), and Mansfield (2015). The remaining 89 reviews (TripAdvisor, 2022) which were written in other languages were excluded from this research to avoid any possible misinterpretation due to language barrier. The results will suggest that the literary landscape of The bridge on the Drina adds symbolic layers to the Mehmed Paša Sokolović Bridge and its surrounding waterscape, therefore creating a new perspective on the destination. This result is in line with previous research (Mansfield, 2018) where it has been shown that literary texts can contribute to place-making

    The romantic imaginary of the Douro river: From travellers in the first half of the 19th century to the present day

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    A proposta deste trabalho é destacar uma entre as várias possibilidades de leitura das viagens pelo rio Douro nos relatos de viagem produzidos por estrangeiros que visitaram o Alto Douro Vinhateiro, na primeira metade do século XIX, em contraponto com algumas leituras do presente. Recorreu‑se à análise de documentos como método de pesquisa central. Como género específico, a literatura de viagem retrata a representação do espaço, possibilitando reconstituir o que podemos chamar viagens do passado e como construções culturais do seu tempo. Mas, mais do que o exame das narrativas de viagem, a pesquisa inscreve-se no campo das formas de se deslocar para e pelo rio, de permanecer nos lugares, o compor a paisagem. O presente estudo examina ainda a produção informativa constante nos guias de viagem da época, os textos encontram-se impregnados de descrições do rio Douro, da área de vinha rochosa, dos terraços, dos seus afluentes e das encostas vertiginosas do vale do Douro. Mas, também são emocionantes os relatos das difíceis jornadas empreendidas no rio Douro, nos frágeis barcos rabelos, face à necessidade de vencer a irregularidade do leito do rio, à data cheio de perigos. Perante as más condições das vias terrestres na região do Alto Douro, a via fluvial foi sempre a mais apetecível. De facto, até ao aparecimento das vias ferroviárias, as vias fluviais detinham um papel de fuga face ao isolamento a que a região se encontrava votada. O rio Douro foi caminho do vinho e manteve a união dos durienses perante a adversidade do rio. Hoje, com a navegação segura, o turismo fluvial surge como um produto dinamizador e tem ganho enorme visibilidade no rio Douro, sempre assente na visão romântica que perpetua.The purpose of this paper is to highlight one of the several possibilities of reading the travels along the Douro river in travel narratives produced by foreigners who visited the Alto Douro Wine Region in the first half of the 19th century, in contrast with some presentday readings. Document analysis was used as the main research method. As a specific genre, travel literature portrays the representation of space, making it possible to reconstitute what we may call journeys of the past and as cultural constructions of their time. But, more than the examination of travel narratives, the research is inscribed in the field of the ways of moving to and through the river, staying in places, the composing the landscape. This study also examines the information contained in the travel guides of the time; the texts are full of descriptions of the Douro river, the rocky vineyards, the terraces, its tributaries and the vertiginous slopes of the Douro valley. But the stories of the difficult journeys undertaken on the Douro river in the fragile rabelo boats are also exciting, given the need to overcome the irregularity of the riverbed, which has long been full of dangers. Assumed the poor conditions of the land routes in the Alto Douro region, the river route was always the most attractive. In fact, until the advent of the railways, the river had a role of escape from the isolation to which the region was condemned. The Douro river was the wine route and maintained the unity of the Douro people in the face of the river’s adversity. Today, with safe navigation, river tourism has emerged as a dynamic product and has gained enormous visibility in the Douro river, always based on the romantic vision that it perpetuates.The purpose of this paper is to highlight one of the several possibilities of reading the travels along the Douro river in travel narratives produced by foreigners who visited the Alto Douro Wine Region in the first half of the 19th century, in contrast with some presentday readings. Document analysis was used as the main research method. As a specific genre, travel literature portrays the representation of space, making it possible to reconstitute what we may call journeys of the past and as cultural constructions of their time. But, more than the examination of travel narratives, the research is inscribed in the field of the ways of moving to and through the river, staying in places, the composing the landscape. This study also examines the information contained in the travel guides of the time; the texts are full of descriptions of the Douro river, the rocky vineyards, the terraces, its tributaries and the vertiginous slopes of the Douro valley. But the stories of the difficult journeys undertaken on the Douro river in the fragile rabelo boats are also exciting, given the need to overcome the irregularity of the riverbed, which has long been full of dangers. Assumed the poor conditions of the land routes in the Alto Douro region, the river route was always the most attractive. In fact, until the advent of the railways, the river had a role of escape from the isolation to which the region was condemned. The Douro river was the wine route and maintained the unity of the Douro people in the face of the river’s adversity. Today, with safe navigation, river tourism has emerged as a dynamic product and has gained enormous visibility in the Douro river, always based on the romantic vision that it perpetuates

    Inteligência Artificial no Design de Comunicação em Portugal: Estudo de Caso sobre as Perspetivas de 10 Designers Profissionais de pequenas e médias empresas

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    When one debates innovation in the field of design, one necessarily debates technology. New technologies have brought changes that have had implications on the designer’s projectual practice. Artificial Intelligence (AI) is one of these technologies that is having a major impact on numerous sectors. We believe that in design there is still little research on how AI is used and perceived. The objective of this study is to understand how designers perceive and use AI in communication design in Portugal. Based on this premise, a qualitative methodology was applied, whose research plan is the case study. The instruments for data collection were interviews and questionnaires with designers from 10 Portuguese communication design firms and documentary research of the websites of these same firms.The research revealed that design professionals have basic notions of AI, understanding its benefits and drawbacks. In general, they have positive opinions about the use of AI in their daily work, believing it will be important for the future of design. They use it for quality checks and analysis of user insights during the final stages of the design process, but most choose not to use it due to factors such as the high cost of software and hardware, the lack of specific tools in the national market, and the belief that AI does not provide the empathetic and human component necessary for design mastery. Respondents also reported having little knowledge about the skills needed to work with AI daily. The results are not intended to represent the whole landscape of communication design in Portugal, but to offer the perspective reported by the participants of this study.When one debates innovation in the field of design, one necessarily debates technology. New technologies have brought changes that have had implications on the designer’s projectual practice. Artificial Intelligence (AI) is one of these technologies that is having a major impact on numerous sectors. We believe that in design there is still little research on how AI is used and perceived. The objective of this study is to understand how designers perceive and use AI in communication design in Portugal. Based on this premise, a qualitative methodology was applied, whose research plan is the case study. The instruments for data collection were interviews and questionnaires with designers from 10 Portuguese communication design firms and documentary research of the websites of these same firms.The research revealed that design professionals have basic notions of AI, understanding its benefits and drawbacks. In general, they have positive opinions about the use of AI in their daily work, believing it will be important for the future of design. They use it for quality checks and analysis of user insights during the final stages of the design process, but most choose not to use it due to factors such as the high cost of software and hardware, the lack of specific tools in the national market, and the belief that AI does not provide the empathetic and human component necessary for design mastery. Respondents also reported having little knowledge about the skills needed to work with AI daily. The results are not intended to represent the whole landscape of communication design in Portugal, but to offer the perspective reported by the participants of this study.When one debates innovation in the field of design, one necessarily debates technology. New technologies have brought changes that have had implications on the designer’s projectual practice. Artificial Intelligence (AI) is one of these technologies that is having a major impact on numerous sectors. We believe that in design there is still little research on how AI is used and perceived. The objective of this study is to understand how designers perceive and use AI in communication design in Portugal. Based on this premise, a qualitative methodology was applied, whose research plan is the case study. The instruments for data collection were interviews and questionnaires with designers from 10 Portuguese communication design firms and documentary research of the websites of these same firms.The research revealed that design professionals have basic notions of AI, understanding its benefits and drawbacks. In general, they have positive opinions about the use of AI in their daily work, believing it will be important for the future of design. They use it for quality checks and analysis of user insights during the final stages of the design process, but most choose not to use it due to factors such as the high cost of software and hardware, the lack of specific tools in the national market, and the belief that AI does not provide the empathetic and human component necessary for design mastery. Respondents also reported having little knowledge about the skills needed to work with AI daily. The results are not intended to represent the whole landscape of communication design in Portugal, but to offer the perspective reported by the participants of this study.Quando se debate inovação na área do design, debate-se necessariamente sobre tecnologia. As novas tecnologias conduziram a mudanças que têm tido implicações na prática projetual do designer. A Inteligência Artificial (IA) é uma dessas tecnologias que está a causar um grande impacto em inúmeros setores. Consideramos que na área do design ainda há pouca investigação sobre a forma como a IA é utilizada e percecionada. O objetivo deste estudo passa por compreender como os designers percebem e utilizam a IA no design de comunicação em Portugal. Tendo como base esta premissa, foi aplicada uma metodologia de caracter qualitativo cujo plano de investigação é o estudo de caso. Os instrumentos de recolha de dados foram as entrevistas e os questionários com designers de 10 empresas portuguesas de design de comunicação e a pesquisa documental dos websites dessas mesmas empresas.A investigação revelou que os profissionais de design possuem noções básicas de IA, compreendendo os seus benefícios e desvantagens. Em geral, têm opiniões positivas sobre o uso da IA no seu trabalho diário, acreditando que será importante para o futuro do design. Utilizam-na para verificações de qualidade e análise de insights dos utilizadores durante as fases finais do processo de design, mas a maioria opta por não a utilizar devido a fatores como o alto custo de softwares e hardware, a falta de ferramentas específicas no mercado nacional e a crença de que a IA não fornece a componente empática e humana necessária ao domínio do design. Os entrevistados também relataram ter pouco conhecimento sobre as competências necessárias para trabalhar com a IA no dia-a-dia. Os resultados não pretendem representar todo o panorama do design de comunicação em Portugal, mas sim oferecer a perspetiva relatada pelos participantes deste estudo

    The (in)visible presence of water in the landscape and tourist routes of the Algarvensis Geopark in the Algarve region

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    Este artigo pretende contribuir para a definição e compreensão do papel e importância da água no processo histórico de construção e transformação da paisagem do Geoparque Algarvensis, em particular da sua paisagem cársica, vinculada ao Barrocal algarvio. Associada à literatura e à ideia de percurso literário, esta paisagem poderá ser o suporte de novos modelos de turismo, fundamentais para a região e para as populações locais. Para o cumprimento deste objetivo, a investigação desenvolve-se em torno de quatro temas. O primeiro tema corresponde à caraterização da paisagem da água (visível e invisível), considerando a inter-relação entre os fatores naturais (clima, geologia, relevo, solos, vegetação). O segundo tema relaciona-se com a humanização do território e a gestão e uso dos recursos hídricos pelas comunidades locais. De seguida, incide-se na apropriação turística da água enquanto forte elemento de construção da paisagem que o Geoparque Algarvensis dá a conhecer mediante os inúmeros percursos de interpretação sinalizados no território. Termina-se identificando, ainda de modo exploratório, eventos literários, obras e autores que poderão aliar-se aos percursos existentes e a propor para incentivar o turismo literário. No âmbito do presente estudo sobre a paisagem e o património da água no Algarve calcário, utilizou-se uma metodologia de investigação que cruza as fontes bibliográficas e documentais com narrativas de escritores (romancistas, novelistas e poetas), onde a presença da água (superficial e subterrânea) cria paralelismos com a paisagem algarvia. No presente artigo, a água é abordada sob diferentes perspectivas que se inter-­relacionam, articulam e complementam. Utiliza-se uma abordagem integradora entre ciência e arte no âmbito das análises biofísica e histórico-cultural da paisagem da água do Barrocal e da sua (re)descoberta turística enquanto recurso fundamental na (re)afirmação da memória e da identidade coletiva da região algarvia.This paper aims to contribute to the definition and understanding of the role and importance of water in the historical process of construction and transformation of the Algarvensis Geopark landscape, in particular its karst landscape, associated with the Algarvian Barrocal. To achieve this objective, the research is developed around four main themes. The first theme corresponds to the identification and characterization of the water landscape (visible and invisible), considering the interrelationship between natural factors (climate, geology, relief, soils, vegetation). The second theme is related to the humanization of the territory and the management and use of water resources by local communities. Next, we focus on the appropriation of water for tourism, as a strong element in the construction of the landscape that the Algarvensis Geopark makes known through the numerous interpretation routes signaled in the territory. It ends by identifying, still in an exploratory manner, literary events, works and authors that could be allied to the existing routes and those to be proposed to encourage literary tourism. Within the scope of the present study on the landscape and the water heritage in the calcareous Algarve, a research methodology was used that crosses bibliographic and documentary sources with narratives by writers (novelists and poets) in which the presence of water (superficial and underground) creates parallels with the Algarve landscape. Therefore, in this article, water is approached from different perspectives that interrelate, articulate, and complement each other. An integrative approach between science and art is used in the context of biophysical and historical-cultural analyzes of the Barrocal water landscape, and its tourist (re)discovery as a fundamental resource in the (re)affirmation of the Algarvian region’s collective memory and identity.This paper aims to contribute to the definition and understanding of the role and importance of water in the historical process of construction and transformation of the Algarvensis Geopark landscape, in particular its karst landscape, associated with the Algarvian Barrocal. To achieve this objective, the research is developed around four main themes. The first theme corresponds to the identification and characterization of the water landscape (visible and invisible), considering the interrelationship between natural factors (climate, geology, relief, soils, vegetation). The second theme is related to the humanization of the territory and the management and use of water resources by local communities. Next, we focus on the appropriation of water for tourism, as a strong element in the construction of the landscape that the Algarvensis Geopark makes known through the numerous interpretation routes signaled in the territory. It ends by identifying, still in an exploratory manner, literary events, works and authors that could be allied to the existing routes and those to be proposed to encourage literary tourism. Within the scope of the present study on the landscape and the water heritage in the calcareous Algarve, a research methodology was used that crosses bibliographic and documentary sources with narratives by writers (novelists and poets) in which the presence of water (superficial and underground) creates parallels with the Algarve landscape. Therefore, in this article, water is approached from different perspectives that interrelate, articulate, and complement each other. An integrative approach between science and art is used in the context of biophysical and historical-cultural analyzes of the Barrocal water landscape, and its tourist (re)discovery as a fundamental resource in the (re)affirmation of the Algarvian region’s collective memory and identity

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