Open Journal System Universiti Malaysia Kelantan
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Communication Effectiveness: A Study at PT. Perkebunan Nusantara V Riau
No full textThe key to the success of an organization is communication. Good communication is the communication that results in a common opinion among the perpetrators. Effective communication is important in organizations because it will make the organization grow and prosper. Organizational leader as communicator must be able to convey the intended messages to the communicants (employees). The message must be fully understood by employees. If the message is delivered properly, then the communicant will provide feedback to the expectations of communicators. This study aims to determine employee attitudes towards the effectiveness of communication in the office environment of Kebon Sei Berlian PT. Perkebunan Nusantara V Riau. The sampling technique was a total sampling of 60 respondents. Data collection was carried out through literature study and questionnaire distribution. This study uses the Multi Attribute Model (MAM) model to determine employee attitudes towards the effectiveness of communication in the Kebon Sei Berlian Office PT. Perkebunan Nusantara V Riau. The results showed that the attitude of employees towards the bulletin boards in the company environment was underutilized. Employees consider the success of communication that occurs between communicants and communicators. So far, the information conveyed by employees to superiors and coworkers has not experienced problems so that communication is well established
Effect of Polyvinyl Alcohol (PVA), Cellulose Nanocrystals (CNC), and ?-Polylysine (?-PL) Biocomposites for Fresh Chillies Coating Application
No full textThe rising demand for fresh fruits and vegetables has resulted in considerable issues in post-harvest preservation, especially with weight loss and rotting. This study examines the efficacy of a biodegradable biocomposite coating made from polyvinyl alcohol (PVA), cellulose nanocrystals (CNC), and ?psilon polylysine (?-PL) in prolonging the shelf-life of chilies. The investigation specifically analyses the post-harvest performance of chilies with and without stems when treated with 17 solutions of PVA/CNC/?-PL biocomposite suggested by the Response Surface Method (RSM). The fresh chilies were dipped into the PVA/CNC/?-PL biocomposite solution for 30 seconds, weight loss inspection of the chilies was evaluated in 21 days, and stored in the chiller at 9 °C. Findings demonstrate that stemless chilies coated with the nanocomposite experience markedly reduced weight loss, which gains the lowest weight loss results of 5.92 % during storage in comparison to their stem chilies, the lowest weight loss result is 17.5 %. The protective layer significantly diminished moisture loss and preserved fruit firmness, hence enhancing freshness duration. The stemless chilies, coated with the PVA/CNC/?-PL nanocomposite, exhibited enhanced preservation properties, indicating that the lack of stems, along with the coating formulation, improves the fruit\u27s resistance to dehydration and decay. This work demonstrates that PVA/CNC/?-PL nanocomposites may serve as a novel, eco-friendly approach to diminish waste and enhance the shelf-life of fresh products. The results suggest favorable consequences for sustainable agriculture, minimizing food waste and enhancing supply chain logistics. Future research may investigate the scalability of this method and its applicability to other perishable fruits and vegetables
Motivational Factors to Consume Organic Food Products Among University Students in Kelantan
No full textPrevious research has shown that organic food products have gained attention among consumers. However, studies on youth motivation towards consuming organic food products are still scarce. Therefore, this study investigates the motivation to consume organic food products by examining the relationship between consumer attitude, price perception, health concerns, and environmental concerns toward motivation to consume organic food products among public university students in Kelantan. Questionnaire surveys were distributed to a sample of 235 students from three public universities in Kelantan. The data were gathered and analyzed for descriptive, reliability, and correlation analysis using SPSS version 26. The study found that consumer attitude, price perception, health concern, and environmental concern were significantly correlated with the motivation to consume organic food products. This research contributes to the factors that motivate youth to consume organic food products. The study also provides information and resources for the food industry in providing organic food for university students. Future studies should provide qualitative data, investigate other potential factors influencing the motivations for organic product consumption, and expand the study with a larger and definitive population size
Pantun In The Digital World: Bridging The Generation Gap Through The Educational Game "Kembara Amin"
No full textAbstract
Pantun is a rich cultural heritage in Malay society, but is increasingly marginalized in modern society due to technological advances. This study integrates pantun into digital games to ensure the sustainability of cultural heritage while benefiting from the use of smart devices in children\u27s education. The "Kembara Amin" game is specifically designed to teach about moral values and the environment through the use of pantun. The objective of this study is to identify suitable elements of pantun to be used in games, to develop the game using Unity software. The study involves the development of the digital game "Kembara Amin" through an analysis of pantun themes suitable for digital games, including the format, theme, and cultural values. This study focused on children aged seven to twelve years old as the main user. Through the integration of pantun into digital games, it is hoped that the young generation can learn and appreciate the Malay cultural heritage while enjoying the advantages of technology. The use of digital games is also expected to bridge the generation gap between the previous generations who are knowledgeable about pantun and the younger generation who are more friendly with the digital platform. With this study, it is hoped that society can see that technological progress does not necessarily mean neglecting cultural heritage, but can be a tool to promote and preserve priceless treasures.
Abstrak
Pantun merupakan warisan budaya yang kaya dalam masyarakat Melayu, tetapi semakin terpinggir dalam masyarakat moden disebabkan kemajuan teknologi. Kajian ini mengintegrasikan elemen pantun ke dalam permainan digital untuk memastikan kelestarian warisan budaya sambil mengambil manfaat daripada penggunaan peranti pintar dalam pendidikan kanak-kanak. Permainan "Kembara Amin" direka khusus untuk memberikan pengajaran tentang nilai murni dan alam sekitar melalui penggunaan pantun. Objektif kajian ini untuk mengenalpasti elemen pantun yang sesuai untuk digunakan dalam permainan, bagi membangunkan permainan "Kembara Amin”. Kajian yang melibatkan pembangunan permainan digital "Kembara Amin” melaksanakan analisis terperinci terhadap tema pantun yang sesuai bagi permainan digital, termasuk memilih format, tema, dan nilai budaya dalam pantun yang ingin diterapkan. Kajian ini memberi tumpuan kepada kanak-kanak berumur tujuh hingga dua belas tahun sebagai pengguna utama. Melalui integrasi pantun ke dalam permainan digital, diharapkan generasi muda dapat mempelajari dan menghargai warisan budaya Melayu sambil menikmati kelebihan teknologi. Penggunaan permainan digital juga dijangka dapat merapatkan jurang generasi antara generasi terdahulu yang arif tentang pantun dengan generasi muda yang lebih mesra dengan teknologi. Dengan adanya kajian ini, diharapkan masyarakat dapat melihat bahawa kemajuan teknologi tidak semestinya bermakna pengabaian terhadap warisan budaya, tetapi boleh menjadi alat untuk mempromosikan dan memelihara khazanah budaya
The Impact of Pedagogical Agents on Intrinsic Motivation in MOOCs: A Quasi-Experimental Study
No full textAbstract
This study examines the impact of pedagogical agents on learners\u27 perceived intrinsic motivation in a Massive Open Online Course (MOOC) environment. Using a quasi-experimental design, the study compares the intrinsic motivation levels of two groups: one receiving learning lesson with a pedagogical agent and the other without. The sample consists of 66 students enrolled in multimedia-based courses at a Malaysian university. Data were collected using a questionnaire adapted from the Intrinsic Motivation Inventory (IMI) and the Motivated Strategies for Learning Questionnaire (MSLQ). Results indicate that there are no statistically significant differences in intrinsic motivation between the groups. While both groups reported high levels of interest, enjoyment, competence, effort, and pressure, the presence of a pedagogical agent did not significantly enhance intrinsic motivation. These findings suggest that while pedagogical agents may offer benefits, their impact on intrinsic motivation in MOOCs is limited. Future research should explore long-term effects, diverse learner populations, and more interactive agent designs to better understand the potential of pedagogical agents in online learning environments.
Abstrak
Kajian ini mengkaji kesan agen pedagogi terhadap motivasi intrinsik yang dirasai oleh pelajar dalam persekitaran Massive Open Online Course (MOOC). Menggunakan reka bentuk kuasi-eksperimen, kajian ini membandingkan tahap motivasi intrinsik antara dua kumpulan: satu menjalani pembelajaran dengan agen pedagogi dan satu lagi tanpa agen tersebut. Sampel terdiri daripada 66 pelajar yang mengikuti kursus berasaskan multimedia di sebuah universiti di Malaysia. Data dikumpul menggunakan soal selidik yang diadaptasi daripada Intrinsic Motivation Inventory (IMI) dan Motivated Strategies for Learning Questionnaire (MSLQ). Hasil kajian menunjukkan tiada perbezaan yang signifikan secara statistik dalam motivasi intrinsik antara kumpulan tersebut. Walaupun kedua-dua kumpulan melaporkan tahap minat, keseronokan, kompetensi, usaha, dan tekanan yang tinggi, kehadiran agen pedagogi tidak meningkatkan motivasi intrinsik secara signifikan. Penemuan ini mencadangkan bahawa walaupun agen pedagogi mungkin menawarkan faedah, kesan mereka terhadap motivasi intrinsik dalam MOOC adalah terhad. Penyelidikan masa depan harus meneroka kesan jangka panjang, populasi pelajar yang pelbagai, dan reka bentuk agen yang lebih interaktif untuk memahami dengan lebih baik potensi agen pedagogi dalam persekitaran pembelajaran dalam talian
Transforming Local Delicacies: Retort Technology as a Catalyst for Seeni Food & Beverages Sdn Bhd’s Global Reach
No full textOne evening in April 2024, Hafiz and his father, Mr. Seeni, were seated at the Richiamor Cafe, enjoying their lattes and hot chocolates while contemplating their next move."Father," Hafiz said excitedly, "As you know, we\u27ve established a strong presence in the local market since we transitioned our street food business to instant food using retort technology. Our sales have surged to RM100,000 within just a year of implementing this technology, highlighting our potential for entering the international market." Mr. Seeni expressed his agreement with the excellent idea, noting that his research indicates a rising interest in Asian cuisine within the global market, particularly among younger consumers who are becoming more open to specific dishes such as mee sotong. Nevertheless, he emphasized the necessity for developing strategies that effectively tackle the distinct challenges and opportunities associated with each segment of the international market. Hafiz added, “At present, there are no products like ours available on the international market. We must take advantage of these opportunities. His father nodded in agreement. “I believe in you, my son. To succeed, you need the strength of character to pursue your ambitions and dreams. Don’t be afraid; just proceed with careful planning for the sake of our family business, which has been around since 1977.
Preliminary Study on Different Calcination Temperature of TiO2/Eggshell Composite Using Sol-Gel Method
No full textThe study investigated the impact of varying calcination temperatures on the band gap of a TiO2/eggshell (TE) composite. The composites were synthesized via the sol-gel method and subjected to different calcination temperatures (400°C, 450°C, and 500°C). Characterization techniques including Thermogravimetric Analysis (TGA), UV-Visible Spectroscopy (UV-Vis), and X-Ray Diffraction (XRD) were employed. Among the different calcination temperatures, the TE 450°C composite exhibited optimal absorbance, indicating a potential enhancement in photocatalytic performance. This suggests that the calcination at 450°C provided favourable conditions for the composite properties. Furthermore, the band gap measurements of the composites ranged from 3.25 eV to 3.48 eV. This range indicates the ability to maintain the inherent stability of TiO2 while ensuring sufficient light absorption, crucial for effective photocatalysis. Overall, the study highlights the significance of calcination temperature in tailoring the properties of TiO2-Eggshell composites, with the calcination temperature at 450°C composite demonstrating promising characteristics for photovoltaic applications and require more exploration
Tacit Knowledge Sharing as a Catalyst for Innovation Capability in Small and Medium Enterprises (SMEs) in the Malaysian Furniture Industry
No full textIn the shift to a knowledge-based economy, SMEs in the Malaysian furniture industry need to improve their innovation capability to meet the dynamic challenges and opportunities of the information age and secure a competitive advantage. Empirical research shows that a variety of factors play a crucial role in determining the innovation capabilities of the firm. The aim of this conceptual paper is to investigate how tacit knowledge sharing influences the innovation performance of SMEs in the Malaysian furniture industry, and to examine the mediating role of innovation capability at both individual and organizational levels. The conceptual framework was constructed after synthesizing the existing literature and highlights the essential role of tacit practices such as knowledge donation and collection are critical in cultivating a culture of knowledge sharing that significantly influences innovation performance at both individual and organizational levels. The paper hypothesizes that innovation capability could serve as a mediator between tacit knowledge sharing and innovation performance, emphasizing the need for SME owners and managers to prioritize tacit knowledge to achieve better innovation outcomes. The conceptual framework is grounded in Resources-Based View theory, which elucidates the interactions between variables. The theoretical and practical implications of this model are also discussed
Determinants of Mobile Shopping Apps Continuance Intention: A Review and Proposed Conceptual Model
No full textMobile shopping apps have experienced significant global growth due to the widespread adoption of mobile devices in everyday life. The exponential expansion of mobile shopping app usage has brought up both opportunities and challenges for service providers. For online businesses, maintaining their current users is a vital means of gaining a competitive edge. Hence, the primary objective of this research is to develop a conceptual model to examine the factors that influence users\u27 intention to continue using mobile shopping apps. The Expectation-Confirmation Model (ECM) and the Theory of Network Externalities offer initial foundations for developing a unified conceptual model. This research has the potential to make a substantial contribution to the understanding of factors that influence continuance intention to use mobile shopping apps. It can benefit academicians, online businesses, service providers and mobile marketing practitioner
The Impact of E-Commerce Platform Adoption Among MSME: A Literature Review
No full textThe spread of the COVID-19 pandemic has changed daily life greatly. As a result of the restrictions implemented during the spread of COVID-19, most transactions were undertaken online. All economic sectors, including the Micro, Small, and Medium Enterprises (MSME) sector, were affected by the new norms. At the beginning of the COVID-19 outbreak, online transactions were challenging to implement. Nevertheless, they are becoming easier and help entrepreneurs maintain consistent operations until the economic situation becomes stable. The MSME sector is crucial in comparison with other primary sectors in the acquisition of national income. This review article discusses the impact of the adoption of e-commerce platforms among MSME entrepreneurs based on three aspects of technology, organisation, and environment in a recovering economy after the spread of the COVID-19 pandemic. The three primary aspects of the technology, organisation, and environment (TOE) model are widely adopted in the study of e-commerce platform adoption. In the future, this study will continue with the methodology, findings, and discussion sections